Marketing Insider Group
NOVEMBER 30, 2010
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B2B Marketing Traction
NOVEMBER 24, 2014
Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.
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Biznology
APRIL 18, 2017
I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.
Marketing Insider Group
JULY 15, 2010
During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I concluded with a discussion of the tactics to consider in future demand generation efforts. I concluded with a discussion of the tactics to consider in future demand generation efforts.
Anything Goes Marketing
DECEMBER 21, 2008
That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.
Biznology
AUGUST 2, 2013
While Web 2.0 More recently, user generated content and mobile technologies have been utilized by marketers to make the buying process more experiential and to facilitate loyalty. It is my premise that the full value of Web 2.0 Such is the nature of disruptive innovation. A similar paradigm shift is happening now.
Paul Gillin
APRIL 18, 2012
I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Marketers can think of these communications as a Web 2.0 Understanding Twitter. Twitter is still a mystery to many people.
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