Optinmonster

FEBRUARY 15, 2024

Something that would let you easily create a lead magnet, then share it in your OptinMonster campaigns, on your website, in emails, on social… all of the places you already generate leads. Work smarter, not harder by activating your existing content as lead-generation machines. What’s Coming Next?

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Only B2B

MARCH 20, 2024

MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. Must Read: How to Generate More Qualified Leads with MQLs HQLs (Highly Qualified Leads): These leads exhibit a stronger buying intent and are closer to making a purchase.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The Point

JUNE 11, 2010

Recently invested in marketing automation software? Great lead nurturing starts with more than just software. Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Ambal's Amusings

MAY 6, 2010

Which content should be gated to genereate leads? We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

PureB2B

MARCH 28, 2022

One of the major challenges the healthcare technology industry faces with marketing is lead generation. As a solution provider to these types of buyers, it’s your role to not only market to them efficiently but generate a pipeline of high-quality leads to manage. Search Intent – Use a search engine and type in what your software does.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Replacing the relationship-building is more difficult, but demand generation systems can help somewhat by responding appropriately to prospect behaviors.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. What is demand generation?

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Lead Forensics

NOVEMBER 23, 2023

The good news is, get it right and your website could quickly become your most valuable lead generation asset. Here, we’re going to share with you the secret behind creating a great lead generation website and everything you need to think about. What makes a great lead generation website?

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. Downloaded our white paper?

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing. Ebooks & White Papers. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. Besides the amount of traffic you generate, you’ll want to consider your conversion rate. This can also be accomplished through a longer-form medium, like reports, white papers, ebooks, etc.

Traffic 73

Traffic SEO Generation Conversion Rate 73

Act-On

FEBRUARY 16, 2024

Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. A warm lead might receive relevant content such as a case study, a white paper, or other educational content. Lead scoring allows you to master the follow-up.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). (You

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Get started today – and generate more traffic and leads for your business.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Developing an effective marketing strategy is vital to generating more revenue. Embrace marketing automation.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Little or no T&E expense. Better audience analytics. Well, of course. Reusable marketing assets. The value of this approach goes beyond virtual events.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

FunnelEnvy

DECEMBER 26, 2022

Every generation is different from the previous one, and while you shouldn’t hold preconceived notions about individuals solely because of their age, it is possible to draw broad conclusions about age groups as a whole. You don’t have to offer a cutting-edge software solution to solve a grand problem like climate change to be more human.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. We use contextual targeting that generates CPCs that are 10x lower than most paid social. For instance, let’s say your original blog post was a tutorial on how to use your new software. Next, jot down what that investment has produced, such as: Sales. Newsletter subscriptions. Engagement.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Only B2B

APRIL 30, 2024

Technographics: Knowing the technology stack and software of your target companies allows you to tailor the messaging that aligns with their compatibility and integration capabilities. Align with Goals: Ensure your chosen channels support your business objectives, whether it’s brand awareness, lead generation, or customer acquisition.

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 62

Content Marketing Institute

OCTOBER 31, 2018

Think about software company HubSpot. In 2006, the marketplace for email marketing automation software was crowded – and getting more so. It invented a new category of digital marketing – calling it “inbound” – and carved a niche for itself in the business software marketplace. Demand generation or demand identification.

Top of Funnel 94

Top of Funnel Demand Generation Demand Generation Agencies 94

Rev

APRIL 2, 2019

According to a recent IDG white paper on lead generation , 61% of B2B marketers say increasing demand is the top challenge they face today. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet. How do you generate high quality leads, consistently?

Demand Generation 111

Demand Generation Ideal Customer Profiles Marketing AI Demand 111

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. How can your software solution or your expertise help them solve those problems?

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

AUGUST 25, 2020

With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. Pairing your sales automation with your marketing software allows your team to create content tailored to each decision-maker’s interests. That’s just the tip of the iceberg.

Automation 270

Automation Sales Qualified Leads Lead Scoring Lead Ranking 270

KoMarketing Associates

NOVEMBER 29, 2017

Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. Twenty-two percent of software provider companies said the same, while 20 percent of professional/IT services businesses faced similar struggles.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Clarify Your Lead Generation Goals. There are three main reasons: 1.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Webbiquity

JUNE 15, 2021

Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales).

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

ViewPoint

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Vision Edge Marketing

DECEMBER 15, 2020

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Its relatively easy to spin up a demand generation experiment around this strategy. Have them byline blog posts, participate in videos, serve as event speakers, create white papers, and so on.

Peer-to-peer 286

Peer-to-peer Buy Sales Cycle B2B Sales 286

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Marketing’s impact opportunity in the buyer and customer generation lifecycle.

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 110