Industrial Marketing Today

MAY 25, 2022

Job #1 of industrial marketing for manufacturers is to generate leads. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months. Visit my website for more content on industrial marketing.].

Ad Building 150

Ad Building Validation Marketing Content Marketing 150

Industrial Marketing Today

JUNE 22, 2020

Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].

Marketing Strategy 155

Marketing Strategy Marketing & Strategy Marketing Marketing Websites 155

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Visit my website for more content on industrial marketing.]. Only 44% of manufacturing content marketers report their organization measures content marketing ROI.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Industrial Marketing Today

JANUARY 14, 2016

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. That […] The post In Industrial Lead Generation, a Lead is a Lead, Right?

Sales Qualified Leads 60

Sales Qualified Leads Lead Generation Marketing Qualified Leads Lead Ranking 60

Industrial Marketing Today

OCTOBER 7, 2019

Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.

Content Marketing 103

Content Marketing Content Differentiation Pricing 103

Industrial Marketing Today

APRIL 28, 2014

What are the top two things my clients want from their industrial website redesign? Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Industrial Marketing' It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.].

Lead Generation 60

Lead Generation Generation Conversion Leads 60

Industrial Marketing Today

JUNE 18, 2015

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. This is only a content summary.

Lead Generation 60

Lead Generation Process Campaigns Paid Search Agency 60

Industrial Marketing Today

MARCH 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Visit my website for more content on industrial marketing.]. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. This is only a content summary.

Sales Qualified Leads 70

Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

OCTOBER 29, 2013

Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling' This is only a content summary. Please click on the headline to read the full article.

Lead Generation 60

Lead Generation Marketing Automation Automation BtoB 60

Industrial Marketing Today

MAY 13, 2016

Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.]. That is the reality today. This is only a content summary.

Paid Search Agency 60

Paid Search Agency Marketing Lead Generation Marketing Websites 60

Industrial Marketing Today

JULY 23, 2013

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking' Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article.

Lead Generation 60

Lead Generation Marketing Leads Generation Leads 60

Industrial Marketing Today

MARCH 21, 2017

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. This mindset is not surprising since […] The post Technology is Not a Substitute for Good Industrial Content by Achinta Mitra appeared first on Industrial Marketing Today.

Content 73

Content Lead Generation Marketing & Strategy Ads 73

Industrial Marketing Today

MAY 22, 2018

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. Visit my website for more content on industrial marketing.]. There is a big challenge faced by manufacturers of components targeting Design Engineers.

Sales Qualified Leads 64

Sales Qualified Leads Buy Marketing Qualified Leads Lead Ranking 64

Industrial Marketing Today

MARCH 9, 2014

When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

Inbound Marketing 60

Inbound Marketing Lead Generation Practices Generation 60

Industrial Marketing Today

JULY 7, 2014

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.

Content Marketing 60

Content Marketing Content Inbound Marketing Lead Generation 60

Industrial Marketing Today

DECEMBER 3, 2014

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.]

Planning 60

Planning Marketing Strategy Marketing & Strategy Lead Generation 60

Industrial Marketing Today

JUNE 4, 2015

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.]. Yet, most supplier websites are failing to meet the buyer’s expectations.

Marketing Websites 60

Marketing Websites B2B Sales Studies B2B Marketing 60

Industrial Marketing Today

DECEMBER 10, 2013

Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Thirty-one [.]. This is only a content summary.

ROI 60

ROI Inbound Marketing Marketing & Strategy Paid Search Agency 60

Industrial Marketing Today

MARCH 22, 2022

Gated content is the most common way for manufacturers to generate leads from industrial websites. Visit my website for more content on industrial marketing.]. Obviously, you can’t gate all your. This is only a content summary. Obviously, you can’t gate all your. This is only a content summary.

Content Marketing 172

Content Marketing Content Generation Marketing 172

Industrial Marketing Today

AUGUST 26, 2013

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article.

Storytelling 60

Storytelling Content Marketing Content Inbound Marketing 60

Industrial Marketing Today

NOVEMBER 4, 2013

Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing Strategies industrial lead generation Industrial Marketing Marketing Qualified Ledsa (MQLs) Sales Qualified Leads (SQLs)' I am sure you’ve read many articles about [.].

Sales Qualified Leads 60

Sales Qualified Leads Lead Ranking High Quality Lead Inbound Marketing 60

Industrial Marketing Today

AUGUST 16, 2013

Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo' I am seeing manufacturers continue to [.]. This is only a content summary.

Email Marketing 60

Email Marketing Marketo Lead Nurturing Lead Generation 60

Industrial Marketing Today

MAY 1, 2015

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. Visit my website for more content on industrial marketing.]. This is only a content summary.

Content Marketing 60

Content Marketing Thought Leadership Buzz Content 60

Industrial Marketing Today

AUGUST 24, 2022

Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. 51% of manufacturing.

Lead Generation 30

Lead Generation Generation Leads Lead 30

Industrial Marketing Today

OCTOBER 1, 2014

Strong relationships have always been the cornerstone in complex industrial sales. The post How Industrial Content Marketing Builds Stronger Relationships Based on Trust by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Trust Marketing 60

Trust Marketing Content Marketing Ad Building Content 60

Industrial Marketing Today

AUGUST 1, 2012

Many manufacturers and industrial companies are learning some hard lessons these days. When that doesn’t work, they turn to the Internet in search of information on how to do industrial marketing on a shoestring budget. In short, they are now looking for Cheap Miracles or may be, Industrial Marketing Made in China.

Tactics 60

Tactics Planning Paid Search Agency High Quality Lead 60

Industrial Marketing Today

SEPTEMBER 12, 2013

Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Visit my website for more content on industrial marketing.]. Then why [.]. This is only a content summary. Please click on the headline to read the full article.

Marketing Automation 60

Marketing Automation Marketing Qualified Leads Lead Ranking ROI 60

Industrial Marketing Today

AUGUST 27, 2012

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Industrial Marketing Today

JUNE 10, 2014

Nine out of ten times, manufacturers and industrial companies want their site visitors to call them right after they visit the site. Right or wrong, this is the primary call to action they want when discussing industrial web redesign. They do like the idea of generating leads via content downloads but that is secondary to [.]

Design 60

Design Marketing Websites Generation Paid Search Agency 60

Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Industrial Marketing Today

FEBRUARY 4, 2013

White papers are used most frequently for lead generation and nurturing in industrial marketing. Visit my website for more content on industrial marketing.]. Many of these white papers are very technical and require engineers and other domain experts to [.]. This is only a content summary.

Paper 60

Paper Domain Lead Generation Generation 60

Industrial Marketing Today

MAY 15, 2015

That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

Email Marketing 60

Email Marketing Paid Search Agency Companies Marketing 60

Industrial Marketing Today

FEBRUARY 3, 2012

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), Without this critical link, your newly redesigned industrial website may be nothing more than eye candy that does very little for your sales. Read my post, Inbound Marketing Must Set the Table for Industrial Sales ).

Top of Funnel 60

Top of Funnel Process Marketing Websites Sales Qualified Leads 60

Industrial Marketing Today

AUGUST 2, 2016

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Often, their stated […] The post Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work by Achinta Mitra appeared first on Industrial Marketing Today.

Conversion 60

Conversion Content Marketing Sales Cycle Content 60

Industrial Marketing Today

SEPTEMBER 24, 2012

Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. Truth be told, lead generation is a catchall for “We want our phones to ring.”. I firmly believe that complex industrial sales require both sales and marketing to work together.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

MARCH 23, 2012

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. We spent a lot of money on SEO and PPC programs but our site hasn’t generated good quality leads. Today, it is imperative that you consider your industrial website to be as important as your star salesperson.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

JUNE 22, 2012

The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. He summed it up brilliantly.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60