Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? And while you can send Facebook traffic to a generic page on your site, wouldn’t it be even better to create a landing page that gets you even higher conversions?

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 207

Marketing Automation Services Lead Generation Top of Funnel Lead Ranking 207

Unbounce

AUGUST 13, 2019

A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel. Generate 100,000+ leads with the intent to nurture new subscriptions for the platform.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Hubspot

JULY 30, 2020

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA. As far as Facebook landing pages go, this one was great.

Landing Pages 96

Landing Pages Facebook Marketing Automation Services Budget Programs 96

Unbounce

FEBRUARY 25, 2020

We had a chance to talk to Mark, the Demand Generation Manager at Procurify, during Unbounce’s 2019 Call to Action Conference. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. The Solution: Account-Based Marketing (ABM) with Personalized Landing Pages.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. What is an SEO Landing Page?

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Martech

MAY 23, 2024

However, what was an advantage for some early adopters has now become white noise, with more and more articles, posts and even AI-generated comments filling our feeds. When you need to whip up a quick landing page, this is a great starting point. This is certainly true.

Marketing AI 117

Marketing AI Budget Programs Thought Leadership Landing Pages 117

Optinmonster

FEBRUARY 15, 2024

Something that would let you easily create a lead magnet, then share it in your OptinMonster campaigns, on your website, in emails, on social… all of the places you already generate leads. With Beacon’s Drag and Drop Editor, you can make stunning lead magnets without breaking a sweat by dragging and dropping elements onto the page.

Small Business Marketing 96

Small Business Marketing Marketing Qualified Leads Leads Lead 96

Hubspot

MAY 30, 2019

Google Ads specifically has increased its revenue from year to year. In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. You use a template! PPC Plan Template.

PPC 101

PPC Template Work Management Marketing Management 101

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance.

Best Practices 101

Best Practices Landing Pages Template Work Management 101

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. Lead Generation Software.

Budget Programs 336

Budget Programs Marketing Management Software Webinar Metrics 336

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. In this case, you can use Google Forms , which is free and intuitive.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Webbiquity

NOVEMBER 22, 2022

BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses.

Marketing Management 152

Marketing Management Software Marketing Analytics Tools Business 152

Trade Press Services Newsletter

OCTOBER 4, 2023

One simple A/B test can generate data-driven insights that boost traffic, drive more leads and improve the overall performance of your marketing efforts. These elements can include email subject lines, website landing pages , ad copy, call-to-action buttons, and social media posts. What Is A/B Testing?

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

ClearVoice

OCTOBER 14, 2019

Landing pages are an extension of your overall content marketing strategy. Therefore, creating and building new landing pages to promote lead magnets , downloads or other types of gated content should be aligned with your overall content marketing goals. The HubSpot landing page builder is relatively easy to use.

Landing Pages 45

Landing Pages CMS Development Conversion Industry CMS 45

ConvertKit

FEBRUARY 4, 2020

Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. It won’t generate the kind of results you’re hoping for.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Marketing Insider Group

SEPTEMBER 7, 2020

Yes, properly optimizing your website landing page with a clear offer, keeping the “important” information above the fold, and implementing strong calls to action (CTAs) can work wonders. Longer landing pages, when optimized correctly, can generate upwards of 22% more leads than shorter pages that include an above-the-fold CTA.

Conversion Rate 290

Conversion Rate Tactics Optimization Conversion 290

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source.

Top of Funnel 124

Top of Funnel SEO B2B Paid Search Agency 124

Hubspot

MARCH 26, 2020

In other words, you need to generate new leads, but you're not sure what you're supposed to do. If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. Instead, you would do something called local lead generation.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

Albacross

JANUARY 29, 2019

This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster. Download the template. The benefits of using SEM for B2B lead generation. Google’s Keyword Planner is free and available within the Google Ads interface. Log into your Google Ads account.

Paid Search Agency 58

Paid Search Agency Lead Generation Cost Per Click Ads 58

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. In this case, you can use Google Forms , which is free and intuitive.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Hinge Marketing

FEBRUARY 12, 2016

Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. Landing pages are not cookie cutter.

Landing Pages 48

Landing Pages Best Practices B2B Top of Funnel 48

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. Generative AI is a subset of artificial intelligence. Before we dive into the details, let’s define some key terms.

Marketing AI 115

Marketing AI Lead Ranking Generation Paid Search Agency 115

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. Generative AI has two sides: input and output. Here’s what we found. Research (16%).

Generation 75

Generation Lead Ranking Enterprise Management User-Generated Content 75

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. What is a lead generation tool?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Ranking 95

Scoop.it

JUNE 7, 2021

Email design system , also known as modular email templates significantly cut down the time taken to create an email. In case you are not a fan of templated emails, you can create reusable HTML blocks for the header and footer. Just like Google Docs works for content, InVision App works for design.

Email Marketing 66

Email Marketing Template Product Work Management 66

Unbounce

MARCH 10, 2022

AdEspresso is an ad management and automation tool that can help PPC agencies manage multiple client accounts across channels, including Facebook, Instagram, and Google Ads. Unbounce is a conversion intelligence platform made to help you build landing pages that convert for your clients. . AdEspresso.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. What Is Organic Lead Generation?

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. Lead Generation Ideas for Startups. Lead generation is a strategy for driving traffic to your product or business. Before you start with webinar promotion, make sure to do the research.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

ConvertKit

DECEMBER 29, 2020

You can make unlimited tweaks and even create different variations to A/B test on your landing pages (which can help increase conversions). Google’s Book Carousel or Google Play. Image via Google. Google’s Book Carousel displays a collection of top-selling cookbooks for kids. Image via Google.

Budget Programs 126

Budget Programs Landing Pages Template Amazon 126

Heinz Marketing

SEPTEMBER 9, 2021

Integrated Sales Applications: Better align marketing and sales to engage the high-priority accounts by tapping into better visibility, insights, templates, and sales playbooks. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Reviews/rating: G2 Rating: 4.1 / 5.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Work Management 124

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142