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How to Deliver a Great B2B Sales Experience

Webbiquity

And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Additionally, don’t forget to consider every touchpoint while looking for bottlenecks. And you need to be present at every touchpoint. Why does this matter so much?

B2B Sales 185
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Beware of WYSIATI on the Road to Data-Driven Marketing

B2B Marketing Directions

In my last post , I discussed some of the findings in Gartner's Marketing Data and Analytics Survey 2020. Gartner's research found that: 54% of senior marketers (CMOs and VPs of marketing) say that marketing analytics has not made the impact on their company that they had expected.

Gartner 98
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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner. Unlocks the potential of new technologies: The rise of Generative AI (GenAI) presents exciting possibilities for content creation and marketing.

CMO 85
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6 Steps To Optimizing Your Sales Process

Zoominfo

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal. B2B customers want unique experiences that require multiple touchpoints through various channels.

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How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. ” More personalization, more problems?

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Making the Most Out of Your Investments in Marketing Technology

Vision Edge Marketing

billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech.

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Getting the most out of first-party data with a CDP

Martech

She expects consistent messaging and a consistent brand experience across all of the touchpoints, irrespective of where she chooses to interact with the brand.”. Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel.