Biznology

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How much Sales Communication is too much?

Biznology

At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. 43% of Buyers Feel Strongly That Volume of Information Overwhelming. Too much information” is something we’re all familiar with. Video has a lot to offer.

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Using video for “buyer enablement”

Biznology

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Different versions of videos. Like this post?

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Marketing Privacy and Security Predictions for 2022

Biznology

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022. Get Your Privacy Policies In Order.

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Should your positioning statement be a video?

Biznology

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. The straightforward information in a positioning statement seems like a good place to start. Neither did we.

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How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process

Biznology

But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. At CEB, now Gartner, we’ve been studying sales and marketing for years, which means that we have deep insights into the challenges within these functions. It involves multiple parties over long decision-making cycles.

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The untapped potential of video for sales enablement

Biznology

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. But at some point, prospects are beyond the need for marketing videos stuffed with product information.

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Video for account-based marketing

Biznology

It’s a hot topic in B2B marketing world, and getting hotter, according to Gartner’s Noah Elkin ‘s Three Trends Driving Interest in Account-Based Marketing (ABM). Almost certainly, there’s no video that presents the information this customer wants in the order he or she would like to get it.