Zoominfo

DECEMBER 16, 2020

But what if there’s more information within Salesforce that needs to be referenced, like recent activity, or notes? Salesforce Sync also provides easy links within ZoomInfo contact and company profiles that redirect to their respective record in Salesforce, ensuring a cleaner motion for finding the information that’s needed.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

NetLine

DECEMBER 7, 2023

To put it another way, Gartner offers the following definition : Account-based marketing (ABM) is a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales activities. That’s what buyer-level intent data provides. One thing that ABM definitely is not is a one-size-fits-all strategy.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Only B2B

FEBRUARY 11, 2024

So how can you use this information? This paints a detailed picture of their intent and concerns. Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. First-party data is the rescue!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Zoominfo

DECEMBER 16, 2020

We give teams access to their Salesforce data within the ZoomInfo platform, and provide them with the means to personalize their lists based on criteria such as: Object owner Email opt-outs Account type Lead status But what if there’s more information within Salesforce that needs to be referenced, like recent activity, or notes?

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

SnapApp

OCTOBER 17, 2019

But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach. Instead of handing all of your leads to sales, differentiating by the baseline buying intent signals prospects give you through their conversion channel is a key first step.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. There has been a myriad of information on revenue operations for years, prompting the increasing popularity of this role at B2B companies of all sizes.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. According to a Gartner study quoted in the webinar, 80% of future profits come from 20% of customers. What information do they need? Where do they do their research?

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

6sense

DECEMBER 8, 2021

It used to really work, but with every company now drowning prospects in information — sometimes conflicting information — it’s made B2B sales even more complex than ever. To succeed, we have to make it easier for buyers, what Gartner Inc. flat out calls “ buyer enablement.”.

Lead Ranking 62

Lead Ranking Intent Signal Act-On Lead Scoring 62

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Lead scoring is useful for leveraging intent data in an ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Vision Edge Marketing

AUGUST 22, 2023

CONs : Lack of context : MQLs often lack sufficient context about the prospective customer’s intent, making it challenging to understand their specific needs and level of interest. How Do Buyer Intent Signals Lead to Better Conversion Rates? Gather data : The BI approach takes behavioral data to create.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. It contains relatively little information and is reliant on web reporting and data. Modern data platforms can offer this information.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. It contains relatively little information and is reliant on web reporting and data. Modern data platforms can offer this information.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Valasys

SEPTEMBER 27, 2019

Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. including the first & the third-party intent signals helps the marketers in deducing what their audiences are looking for. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Forrester Wave Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

PureB2B

JULY 7, 2022

Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. 4 Proven Tips for Targeting Intent-Driven Leads. Round Off Your Intent Data Streams.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Smashmouth Marketing

JANUARY 19, 2023

Most of their research, 67% according to Gartner, will be conducted online. You can post a wealth of great information on your website through blogs, white papers, articles, and more. Either way, these prospects are showing you an intent signal. That helps to create organic traffic.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. 5 Clearbit provides contact information for 20 million businesses. The platform also promotes a technology tracking system, account-based marketing apps, and competitive intelligence information. Explore G2 reviews of Clearbit.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Zoominfo

JUNE 6, 2023

According to Gartner , poor-quality data costs companies some $13 million per year. Data Deduplication: What it Means, Why it Matters Data deduplication is the process of removing redundant information from databases and lists so that each entity or record exists only once. How much damage can it do?

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Work Management Marketing Management 130

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Buyers were almost at the point of saturation in their cognitive ability to consume more information. Understand what intent “signals” are real. That was the problem.

Marketing AI 93

Marketing AI Top of Funnel B2B Intent Signal 93

Zoominfo

AUGUST 23, 2022

In a recent survey of 1,000 B2B decision-makers, researchers at Gartner determined that 29% of B2B buyers who identified as Baby Boomers (born between 1946 and 1964) preferred a digital sales process, compared to 54% of Millennials (born between 1981 and 1994). ZoomInfo SalesOS is the modern go-to-market platform for sales professionals.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Buyers were almost at the point of saturation in their cognitive ability to consume more information. Understand what intent “signals” are real. That was the problem.

Marketing AI 90

Marketing AI Top of Funnel B2B Intent Signal 90

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. 5 Clearbit provides contact information for 20 million businesses. The platform also promotes a technology tracking system, account-based marketing apps, and competitive intelligence information. Explore G2 reviews of Clearbit.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Zoominfo

JULY 13, 2021

Research by Gartner shows that Conversation Intelligence is the sales tech solution category with the highest impact and highest satisfaction rates. Recently, I was pleasantly surprised when I discovered an informal poll of over 1,400 Go-to-Market professionals on LinkedIn conducted by Adam Schoenfeld, a former executive at Drift.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). update their email addresses, contact information or even to reset their email preferences.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. This allows us to process far more information than humans can, and thus better predict the propensity to buy. Complex problems require more thoughtful and strategic answers.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Hubspot

JULY 8, 2020

We're familiar with the large number of target account contacts involved in a decision making process (6-10 according to Gartner ). Focus your marketing spend and drive higher ROI of your digital advertising budget by targeting those accounts that display intent signals. How to be Successful with Account-based Advertising.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101