Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. They should also help lead readers to the next stage in the buyer’s journey. Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. You need a mix. You need a mix.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. Such material is concise, informative, credible, and timely.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? The mid and mid-bottom funnel is centered toward converting these new visitors into qualified leads and quantifying the amount of purchase intent in your funnel.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. According to Mark Schaefer , 3 to 4 buyer personas usually account for 90%+ of a company’s sales, which is very alarming. This ensures campaigns are efficient, funneling only sales-ready prospects into the pipeline.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Stevens & Tate

SEPTEMBER 24, 2022

Be careful though, as storybranding and storytelling are two different animals. Your brand story sets up the foundation for who you are and what you do and, if done right, will be the thing that your buyers admire as they meander through your sales funnel. Read this article on how to create content for each sale funnel stage.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

DiscoverOrg

NOVEMBER 9, 2016

This is second installment detailing DiscoverOrg’s TiLT Sales Development Challenge and it’s 10 core learning modules. Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects? Modern sales teams are now more data-driven than ever before. You Say “Tomatoes”.

Top of Funnel 229

Top of Funnel Conversion Cold Calling Storytelling 229

Top Rank Marketing

NOVEMBER 17, 2023

ANA B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs When it comes to the demand generation channels and tactics that B2B marketers plan to expand the most in the coming year, a leading 51 percent pointed to account-based marketed (ABM) initiatives, 30 percent noted lead nurturing efforts, and 27 percent high-quality late-funnel (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Marketing Insider Group

AUGUST 7, 2023

In the B2B world, this is called lead nurturing, and serves as a powerful tool to convert leads into buyers. In fact, the sales cycle for nurtured leads is 23% shorter, and companies that perfect lead nurturing generate 50% more sales-ready leads at a 33% lower cost. Image Source: Waypost Marketing 2.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

ATAK Interactive

SEPTEMBER 15, 2020

Sales Enablement is a simple concept with a big impact on the future of B2B marketing. In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, breaks down how Sales Enablement has grown into an important tool for sales teams and how you can equip your team with the resources they need to close more deals.

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. In AI and B2B marketing , the goal is securing sales. ps2id id=’aihelping’ target=”/]How Is AI Helping in B2B Marketing?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Kaon

JUNE 18, 2018

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. Kaon’s application for Tecan: [link].

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. It’s a clash of titans, a showdown between the tried-and-true methods of the past and the avant-garde allure of modern storytelling.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Outreach

NOVEMBER 20, 2020

During the final session of our three-part webinar series, New Ways to Measure Engagement , Mike Madsen, Global Program Manager of Demand Strategy at Workday , talked about how identifying data-driven stories has improved Workday’s sales processes. Sure, reps have to make sales. Sales data drives collective success.

Storytelling 52

Storytelling Outreach Top of Funnel Webinar Metrics 52

Valasys

JULY 14, 2020

Sales funnel marketing is all about the orchestration of your branding and business development endeavors in a way that helps salespeople acquire new potential customers and ultimately prompt those leads to make a purchase decision. Adopting a sales funnel strategy simplifies marketing.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Are your brand’s storyteller. Brand storyteller.

CMO 124

CMO Demand Generation Agencies Advertising Agencies Work Management 124

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. How video content can help drive leads. How video can help drive sales and conversions. The stats back this up.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. Saassy’s goal is to directly improve sales calls with this content, using it both to drive leads towards their call center and to also serve as useful collateral for their sales reps during calls. But there is good news.

Storytelling 48

Storytelling Analytics Enterprise Management Work Management 48

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. Short-term activation campaigns and sales programs were successful in most of the cases. What exactly happened?

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. According to Mark Schaefer , 3 to 4 buyer personas usually account for 90%+ of a company’s sales, which is very alarming. This ensures campaigns are efficient, funneling only sales-ready prospects into the pipeline.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Optinmonster

APRIL 12, 2024

In fact, case studies are often more effective than brochures and traditional sales collateral. This wisdom also applies to sales conversations and marketing. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Navigate the Channel

MARCH 17, 2023

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. Remember the value of a well-told story, too, particularly for marketers and your sales team.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. If you're looking to maximize your sales potential and close deals faster, this blog post is for you. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

ClickZ

JUNE 21, 2023

Emotion, storytelling, music, characters, and persuasive techniques are all necessary in B2B to inspire decision-making. This common mistake leads to underinvestment in brand building, which is harder to measure and understand. Powerful creative can be 10 to 20 times more sales effective than mediocre creative.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Zoominfo

JULY 25, 2018

Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. Ultimately, door-to-door sales representatives and marketers have the same goal—to understand each prospect’s wants, needs, and pain points in order to sell them a product. Let’s get into it!

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

EveryoneSocial

OCTOBER 12, 2022

What is Camille’s secret to proving the value of employer branding as a critical component of the hiring funnel and for enabling recruitment marketers? Connecting employer brand to recruitment marketing Engaging your talent audience through storytelling Getting programmatic and personalized And seriously, so much more….

Lead Scoring 52

Lead Scoring Lead Ranking Examples Brand Identity 52

Brightedge

MAY 16, 2021

Unleash Possible: A Marketing Playbook that Drives Sales by Samantha Stone. She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. Marketers make change by creating tension which leads to new choices. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ATAK Interactive

SEPTEMBER 15, 2020

Sales Enablement is a simple concept with a big impact on the future of B2B marketing. In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, breaks down how Sales Enablement has grown into an important tool for sales teams and how you can equip your team with the resources they need to close more deals.

Top of Funnel 78

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 78

Zoominfo

JULY 7, 2019

We’ve put together a list of the 20 most motivational sales quotes. These quotes cover everything from general motivation to sales strategy, and they’re words to live by for anyone trying to master their sales funnel. 20 Motivational Sales Quotes “How you sell matters. .” – Seth Godin Click to Tweet!

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Goodish Agency

AUGUST 5, 2021

Growth Marketing is a strategy designed to address your entire sales funnel – it’s a data-driven and creative approach to attracting, engaging, and retaining customers. Authenticity and engagement that lead to advocacy and organic growth are key. What is Growth Marketing? Goodish Agency. Why only short-term you ask?

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Adobe Experience Cloud Blog

AUGUST 6, 2019

It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing teams is underdeveloped. Salespeople Are The Next Great Storytellers. “Okay!

Top of Funnel 134

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 134

Oktopost

OCTOBER 7, 2021

Her background includes creating and executing strategies that increase brand awareness, generate leads, create analyst champions and provide go-to expert resources for the media. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Preiss earned a BA in Communications from the Henry W.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62