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SMBs are investing more time and resources in marketing

Martech

This is based on a survey of more than 1,300 SMB owners and operators in North America, the U.K. Two things to note up front: First, Constant Contact has skin in the game here because it offers digital marketing services to SMBs. Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation Other takeaways.

Resources 108
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[Research] Navigating the Storm: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times

Convince & Convert

The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance. Small businesses are consistently inundated with a multitude of tasks demanding their attention.

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Study finds 83 per cent of Australia and New Zealand SMBs concerned about economic conditions

Vision6

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.

Studies 52
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Sendoso launches a freemium eGifting service

Martech

With no contracts, subscriptions or fees, it is aimed at the SMB market. They have complete, turnkey fulfilment services, so that anywhere you are in the world you can be sending these experiences to your customers and prospects.” ” Why we care.

Service 120
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Why Every Business Needs to Create Content

ClearVoice

Let’s explore some of your potential business needs and identify how quality content can help you fulfill those needs: Content helps you build trust. If you are involved in SMB content marketing you already know how quality content can directly lead to more leads and more sales for your business. Content helps you generate leads.

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The Not So Small Truth About Small Business

Outbound Engine

66% of SMB owners are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, product development, or IT. There is still no greater fulfillment of the American dream than the opportunity of starting a small business brings.

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Evolving through the phases of a mature demand gen engine

Rev

Depending on the type of company, you might see a breakdown between enterprise and SMB focused, and customers versus prospects. It becomes a positive fulfillment cycle, “What I’ve seen work is really showcasing the value to sales,” Joe says. The teams may align based on that, so they can build much more specific programs.”

Demand 78