Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. He got Hubspot VAR Inbound Marketing certified, Google AdWords and Google Analytics certified, Hootsuite certified, and completed about 3-4 other marketing-related educational programs.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

The Lead Agency

APRIL 14, 2024

Transaction data: Records of purchases, purchase frequency, and spending patterns that give insights into customer preferences and buying behaviour. Win the E-E-A-T game, and you win in the search engine results pages (SERPs). This could guide product development and promotional strategies. For that, the big guns are required.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. The fine line of keyword frequency: avoiding oversaturation. Keywords aren’t just marketing talk, they’re regular human talk.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What is this sorcery? Search type.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

APRIL 17, 2014

Test Post Frequency to Find Your Sweet Spot for Each Network. Fellow HubSpotter Dan Zarrella used 2 years-worth of data to figure out the optimal post frequencies for Facebook and Twitter. The data showed that for Facebook, posting once every two days was the optimal frequency for generating Likes.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). From HubSpot's 101 Marketing Charts Report ).

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Hubspot

NOVEMBER 18, 2011

Others were punished severely in the SERPs for grey and black hat tactics. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. We all learned a lot after this year's Google Panda updates.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

FEBRUARY 18, 2015

Instead, learn about an important concept known as TF-IDF, or term frequency-inverse document frequency. You have about 215 total characters (or 512px by 100px) to persuade searchers to click on your listing in SERP. The result is more equity of SERP. 215 characters include the page title and Meta description.

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. This week, Inc.com announced the 2012 Inc. For example, they have a blog.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

DECEMBER 24, 2020

Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). There's also another formula sometimes used to assess keyword usage: TF-IDF, which stands for "term frequency-inverse document frequency".

Keywords 101

Keywords SERP Terms and Conditions SEO 101

Marketing Insider Group

SEPTEMBER 14, 2020

Our own content frequency research shows why this is so important. Half of the clicks on SERPs go to the top 3 results. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

JUNE 12, 2012

I'm sure one of the reasons you're blogging is to dominate the SERPs -- and you're probably targeting certain keyword phrases over others in order to do that. You're killing it with the content frequency on your blog, but having trouble generating social shares. Did you know that? Now you do. Know how to fix it?

Blogger 28

Blogger Top of Funnel Tools Business 28

Single Grain

OCTOBER 30, 2023

According to a HubSpot study, updating old blog posts can increase traffic by up to 106%. Determining the frequency of content updates is a subject that confounds even the most seasoned SEO experts. Better yet, Google often sees updated content as more relevant, pushing it higher up in search rankings. ” Far from it.

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Single Grain

JANUARY 24, 2020

” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Frequency of return users. You can check the metrics mentioned above using tools like SEMrush, Hubspot, Ahrefs, Google Search Console, Hotjar and Crazy Egg. Bounce rate. Scroll depth. New vs. returning visitors.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. An ad position of 1 is the highest on page one of the SERPs. Next is ad delivery, rotation, and frequency capping. Using the Keyword Tool on AdWords. Theses tools also show you the popularity and average cost of each keyword.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

ClickZ

MARCH 23, 2020

Many others have braved the waters before – Hubspot, Marketo, Buffer, Salesforce, Zendesk – some of these pioneers shared strategies as well as their playbook on how to successfully grow your SaaS business. Organic traffic indicators incorporate visitors who visited via a non-paid listing on SERP.

Paid Search Agency 127

Paid Search Agency Enterprise Management Lead Ranking Companies 127

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Outbrain

JULY 8, 2019

According to Hubspot , 65% of people who see visual content retain the information after three days, as opposed to just 10% of people who will retain written information. Consistency and frequency go hand in hand. The relationship between content and domain authority will also produce better results in SERPs. Be consistent.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Hubspot

SEPTEMBER 7, 2016

You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. Identify the different content types, the frequency of their publishing and the quality of the content being provided. 8] HubSpot. [9]

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Marketing Insider Group

DECEMBER 8, 2020

Also important is the frequency of your publishing. According to a study by Hubspot, companies that publish 16 or more blog posts per month generate 4.5 HubSpot’s State of Inbound Report also found that 48% of marketers are already planning to include YouTube in their content strategy in the coming years.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Hubspot

AUGUST 28, 2012

At that frequency, neither readers nor crawlers know when on earth to visit your site. If you consistently create excellent content , your hard work will be similarly rewarded with excellent rankings in the SERPs -- for keywords of all difficulty levels. Keyword strategy is like applying to college. Or class president.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Marketing Insider Group

FEBRUARY 1, 2022

Hubspot research has found that brands see the best results when they publish 11-16 blogs per month. Higher publishing frequency and consistency. If your content isn’t ranking on SERPs , you are likely invisible to your target audience. You’re missing deadlines (or you don’t even have them).

Paid Search Agency 143

Paid Search Agency Advertising Agencies Ad Agencies Content 143

Marketing Insider Group

MARCH 22, 2021

Blog Post Frequency Research]. Blog Post Frequency Research], did just that for the keyword “how often should you blog:”. Have you ever clicked on a top search result excited to learn something only to see 200 words of generic blabber across your screen, wondering how it even placed in SERPs? VIP content. Everywhere.

Top of Funnel 301

Top of Funnel Paid Content Lead Scoring Lead Ranking 301

Single Grain

NOVEMBER 16, 2023

Content Types and Frequency : Analyze the types of content your competitors are creating. Optimizing Content for Higher SERPs Rankings Analyze the data to identify areas for improvement and optimize your content marketing strategy accordingly. Focus on those targeting similar customer segments or offering comparable solutions.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

JANUARY 13, 2014

For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Choose the frequency that''s right for your business, and stick to that schedule relatively consistently so your readers know what they can expect from you. Experimental Content.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. But here''s the kicker: You must be able to sustain that frequency. Now, wouldn''t it be great if you could just ask a marketing expert and actually receive some. expert answers?

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Webbiquity

FEBRUARY 24, 2015

Cyrus Shepard presents “a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while producing richer content for your audience” in this graphical guide covering keyword research, keyword relationships (position, frequency, distance), internal links, semantic markup, page titles and more.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

JANUARY 6, 2012

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. Audit the Search Landscape.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28

Hubspot

JULY 10, 2014

As a result, the SERPs deliver geo-targeted results for restaurants and hotels in the surrounding area. As a result, the SERPs deliver a number of results related to the hotel and casino as well as a Knowledge Graph profile of the Trump Taj Mahal. For a long time, effective content was tied to frequency.

Google 28

Google Peer-to-peer Keywords SERP 28