Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value.

Forrester 100

Forrester Marketing Management B2B Marketing Word of Mouth 100

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get articles selected just for you, in your inbox Sign up now 3.

Work Management 102

Work Management Marketing Management CRM Service 102

Vidyard

FEBRUARY 21, 2017

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success.

Forrester 60

Forrester Account Based Marketing Research ABM 60

Martech

APRIL 18, 2023

Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity. Also included in this free 56-page report are profiles of ABM tools vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Account Based Marketing 105

Account Based Marketing ABM Marketing & Strategy Marketing Management 105

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. Consolidation of ABM and demand gen. More M&A.

Account Based Marketing 121

Account Based Marketing Enterprise Management Work Management Marketing Management 121

Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. In order to select a vendor of choice, you need to get hands-on with sample data sets. Forrester’s report emphasizes the increasing importance of this consultative approach.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

NOVEMBER 30, 2023

. “To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. Part of the arsenal of tools that can help you accomplish this: online communities.” ” Why we care.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Communities 101

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. What sales enablement tools have you given to your sales team to help with this?

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

NuSpark Consulting

FEBRUARY 5, 2017

Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. With multiple different tools to choose from, it’s difficult to find the right one for your requirements. ” What to Look for in a Vendor. These included: Ability to reach the right buyers.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Biznology

DECEMBER 29, 2017

As buyers sit paralyzed by the deluge, vendors scramble to stand out. Predictive analytics becomes an essential tool in B2B. Data and modeling are nothing new in B2B, but the tools and strategies that have entered the tool set in the last few years are setting us up for a new kind of data-driven future.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 119

Account Based Marketing Work Management Marketing Management Planning 119

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Better, more powerful tools. Built-in functionality for reconciling data from disparate sources.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

The Point

SEPTEMBER 25, 2018

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. What can be improved? Marketing ops needs an expanded portfolio and greater investment.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 This consists of vendor and third-party content. Here’s where you can put those dollars to reach digital transformation: MarTech tools as discussed above. The pandemic delivered both disruption and opportunity. trillion in the U.S.

Digital Transformation 275

Digital Transformation Marketing AI Work Management Marketing Management 275

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot.

Marketing AI 120

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 120

Only B2B

JUNE 30, 2023

Must Read: B2B Intent Marketing: Capturing Business Leads Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Understanding B2B Buying Intent: B2B buying intent refers to the signals and indications that suggest a potential buyer’s readiness to engage with a vendor or make a purchase decision.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

SpotMe Blog

JULY 28, 2023

An in-person event platform is the software and tools used to plan, organize, and manage live events. But now event professionals have had a taste of how event technology can help them achieve their business goals more efficiently, they are not rushing to get rid of digital event tools yet. What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

NOVEMBER 30, 2021

Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management support and financial resources. Use the following questions as a guideline to determine the answers.

Account Based Marketing 121

Account Based Marketing Work Management Marketing Management ABM 121

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. LinkedIn Ads have proven to be a powerful tool for B2B marketers. This isn’t just a “possible integration” you need to sort out and maintain yourself or connect through some third-party data integration tool. The same is true in marketing.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Terminus

OCTOBER 6, 2021

Terminus is the only vendor with a standalone and embedded CDP purpose-built to fix this huge problem. We’re proud to share that Terminus is included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. It also summarizes the offerings from larger established vendors. Why does this matter? Check it out here.

Work Management 26

Work Management Marketing Management Vendors Account Based Marketing 26

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” or “what is your cost per contact?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” First, start with the process initially, then examine the proper tooling later. The outcome proved to be a combination of “rebuild and buy.”

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Martech

JULY 18, 2022

Do we need an ABM tool? Deciding whether or not your company needs an ABM tool calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Sounds good? Processing.Please wait.

Enterprise Management 94

Enterprise Management Account Based Marketing Work Management Marketing Management 94

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. This year, Forrester redefined how it evaluates sales enablement. And, with this in mind, we welcome the change Forrester has made in how it evaluates the sales enablement space.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Forrester 69

Onalytica B2B

JANUARY 12, 2018

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. I have to admit that it was almost completely by accident!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Salesforce Marketing Cloud

APRIL 5, 2024

According to a 2023 Forrester survey, 60% of companies have “top-down” support to build accessible products, and 65% of software decision makers report they’re implementing accessibility testing tools. From business leaders and independent software vendors (ISVs) to marketers and designers, everyone can influence what gets shipped.

Design 98

Design Guidelines Forrester Barriers 98

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Customer journey analytics tools do just that. What the tools do.

Touchpoints 102

Touchpoints Gartner Word of Mouth Loyalty 102

SpotMe Blog

OCTOBER 7, 2023

It serves as a useful promotional tool where you can highlight your brand, products, and services. In summary, a well-designed medical conference app is a powerful tool for enhancing your event, boosting brand awareness, engaging HCPs, and gaining valuable insights. 131 reviews) Capterra Score: 4.4 (14

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . In the post-sales relationship, interactive tools bring more utility from a buyer’s investment in a solution to give them more value. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

The Customer

JULY 22, 2021

NetBase Quid, a global leader in consumer and market intelligence, today announced it was named a leader in The Forrester New Wave : AI-Enabled Consumer Intelligence Platforms, Q3 2021 report. According to the Forrester report, “NetBase Quid offers the strongest capabilities across both social and customer-owned data sources.

Forrester 52

Forrester Vendors Differentiation Marketing Report 52

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. ” To find the ideal audiences and make the most of CTV’s potential, marketers should identify an ABM platform or tool that can help them reach their goals.

Account Based Marketing 106

Account Based Marketing ABM Marketing & Strategy Landing Pages 106