Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

Oktopost

OCTOBER 8, 2023

In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals. Social selling is a sales strategy that focuses on building relationships with potential customers on social media platforms through your revenue team’s networks.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. If you’re interested in learning more about the future of B2B marketing, save your seat at our upcoming Predictive-Powered Account Based Marketing webinar.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Heinz Marketing

SEPTEMBER 25, 2021

Forrester analysts share their insights into what chief executive of emerging B2B companies are looking for to build their revenue engine. Eliminating negative habits is just as important as developing positive habits. To Combat Death By Webinar, B2B Hybrid Events Hit Yet Another Gear. Thank you for the great read, Michelle Ray.

B2B 111

B2B B2B Sales Webinar Metrics Forrester 111

Tomorrow People

MAY 30, 2022

But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Some of those strategies still work toward the same end goal. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Send high-yield cold emails.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Litmus

OCTOBER 1, 2018

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. In this webinar, Litmus Research Director Chad S. We didn’t have time to get to all of the questions during the live webinar, but we’ve answered them here on our blog. Please leave them in the comments.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. Enable sellers to learn new technologies or sales strategies. Offer seamless feedback processes.

Top of Funnel 92

Top of Funnel Planning Enterprise Management Webinar Metrics 92

NetLine

APRIL 23, 2024

This way, Sales can approach those key individuals who are making the decisions and tailor their messaging and outreach for each decision-maker based on their position and the channels they show a preference in using. By identifying the gaps and understanding where prospects drop out or lose interest you can implement strategies to plug them.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Madison Logic

SEPTEMBER 13, 2022

Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy. “The ABM Success Series gives our customers a forum to share how they’ve accelerated the customer journey and shortened sales cycles to positively impact ROI.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Allocadia

AUGUST 29, 2019

Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months.

Forrester 52

Forrester CMO Rules Webinar Metrics 52

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Content produced in collaboration with Percolate. Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Adobe Experience Cloud Blog

OCTOBER 9, 2018

How can marketing leaders reverse the trends, build confidence, demonstrate value, and increase position longevity? Delivering Metrics that Matter. However, are our stock metrics the ones we should be communicating upward? Meaningful Metrics. email, call, chat). ? Touchpoints by content (gated and ungated).

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Agile, up-to-the-minute marketing strategies have never been so important. Forget your set-it-and-forget-it marketing tactics.

Work Management 118

Work Management Marketing Management Service Planning 118

Content4Demand

APRIL 9, 2021

This form of automation works by accessing a broad range of third-party data sets to find high-value audiences, with specifics into who’s visiting a website and analyzing their actions, Olcay explained in the webinar. If your lead visited on their own, they probably won’t buy something immediately,” Cunningham explained in the webinar.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

Strategic-IC

MAY 29, 2018

A considered lead nurture strategy is important to support your sales and marketing activities and ensure prospects keep moving through the funnel. So what must an effective inbound marketing lead nurture strategy consider? 5 Lead Nurturing Strategy Considerations. Why is Lead Nurturing Important? If only it were that easy!

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. What is the difference between channel sales and direct sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

6sense

NOVEMBER 22, 2021

Today, we’re providing some mind-blowing highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. You can watch Kerry’s webinar on-demand right now.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. As video reigns supreme, data shapes the strategies, mapping the path to ROI with precision. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sana Commerce

NOVEMBER 29, 2021

This is especially the case for those needing to focus their time on increasing value and competitiveness to solidify their positioning. See this webinar from Forrester analyst Joe Cicman about how you can reimagine your supply chain. Watch the webinar. On-demand webinar. Hear from a supply chain expert.

Marketing Management 52

Marketing Management Webinar Metrics Forrester Pricing 52

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. The CAB helped position SmartBug as a partner that genuinely wants to help clients solve their business problems.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Full Circle Insights

JULY 27, 2022

This is because you’re putting your marketing campaigns out into the world in front of a big, possibly poor-defined audience, hoping to get your campaigns in front of the right eyes, in the right way, at the right time to “stick” with the right potential customers. ABM’s Personalized Approach Increases Sales and Long-Term Customers.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Martech

MAY 23, 2023

Organizations differ in how they define data-driven, though Forrester sums it up nicely : “A data-driven organization identifies the insights it needs data to inform. Or you might find different teams have different webinar processes. It effectively manages that data and empowers its team to use it.”

Planning 107

Planning Allocation Work Management Marketing Management 107

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. This kind of marketing should include: Webinars.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. This kind of marketing should include: Webinars.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Only B2B

APRIL 13, 2022

Here are some recommendations for a more effective appointment-setting strategy. Forrester Research. Event Attendees: Obtain the complete list of attendance for any events or webinars in which your firm supports or participates. You can effectively position your value when you know your stuff and your customers.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Conductor

JUNE 11, 2020

Conductor believes that a great company has a positive impact on the world, and on the people who build it. With that in mind here are some resources that we have put in place to help you get your next SEO or digital marketing position. And that is just SEO roles — what about digital marketing jobs?

Resources 59

Resources SEO SERP Forrester 59

Conversica

DECEMBER 29, 2021

According to Forrester , 80% of consumers will see the world as all digital, with no divide. This puts greater pressure on improving customer success and retention strategies with seamless execution, proactive customer management, and appropriate growth plans. Watch our webinar: Rise of the Digital Sales Force.

Privacy 52

Privacy Marketing Management SMS Forrester 52

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? She has also held leadership and partnership positions with world-class B2B companies. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Marketing Insider Group

AUGUST 31, 2020

Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

ClickZ

JULY 23, 2020

Don’t be afraid to explore virtual channels and new strategies to reach your customers. . According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Don’t be afraid to incorporate new touchpoints into your marketing strategies.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Vidyard

OCTOBER 2, 2015

Real people endorsing your content shows that your content has made a positive impact on their lives. While including endorsements can be an effective strategy of increasing trust, it’s important to analyze your intended audience to draft a message that appeals to them. Double whammy!

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94