Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Vidyard

MARCH 13, 2018

But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way. Not-for-Profits Boost Donor Engagement with Personalized Video Donors are the lifeblood of most not-for-profit organizations.

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Video Marketing Personalization Work Management Marketing Management 65

Vidyard

MARCH 13, 2018

Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard. But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Content Standard

APRIL 5, 2021

That increase in competition has put potential clients in an enviable position, giving them the leverage to demand more attention and personalized service from companies seeking their business. This awareness helps bolster efforts at personalization that connect marketing efforts to specific customer pain points.

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Top of Funnel Differentiation Paid Search Agency Thought Leadership 104

Seismic

AUGUST 31, 2020

B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information. Personalization at scale.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. A chatbot is personable, unbiased, and informative. Personalization. Shoppable Posts.

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The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Indeed, Forrester surveyed buyers, and they quickly indicated that only 10% of sales reps sell with a value-focused approach - selling with insights, diagnostics, financial justification and value differentiation.

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Vidyard

AUGUST 2, 2017

As automation takes over more and more of the buying process, salespeople that use tools like personalized video , advanced sales analytics, and social engagement tools are seeing up to 300% lifts in positive responses, and meeting cancellation rates drop by up to 10%. And that’s just the tip of the iceberg.

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Consulting B2B Sales Peer-to-peer B2B 64

Marketing Insider Group

DECEMBER 30, 2019

They need to be a data whizz and understand data and analytics, and they must also be creative and expert storytellers. According to a 2018 Forrester report , 90% of businesses see the CMO as “the connective tissue between different lines of business.”. In a nutshell, they must try to be a nicer person! Quick Takeaways.

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CMO Sales Qualified Leads Forrester Organic Leads 145

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The B2B buyers love the personalization & despise being treated like anyone. The landscape of B2B personalization trends will be more competitive than ever.

Planning 58

Planning Studies B2B Marketing Trends 58

SalesChoice

FEBRUARY 8, 2017

Forrester Research has found that 49% of CRM Projects fail. Reach out to us for a personal coaching session on the value of narrative story telling with predictive analytics. Data StoryTelling: Bringing Life to your Data (Source: [link] ). A Storyteller expert-discussing story attributes, (Source: [link] ). LeAnna Kent.

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Storytelling CRM Forrester Analytics 20

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Forrester predicts that one of the most important needs for marketers in 2019 will be the ability to lead full life cycle experiences for customers. Tell Your Story.

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Ad Building Forrester Content Storytelling 78

The ROI Guy

NOVEMBER 22, 2013

Let’s see how this plays out against the likely growth investments and your personal plans for 2014. Worse, according to Forrester, up to 3 years for complex selling like for technology sales reps, medical equipment and many more. CSO Insights reports it now takes 9 months for new sales reps to come up to speed.

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Adobe Experience Cloud Blog

MARCH 7, 2017

Because of this, organizations must be able to listen to and engage people personally in a multitude of ways and places. Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. This one’s for you! One piece of the puzzle?

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Advertising Agencies Marketo Gartner Paid Search Agency 117

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. A chatbot is personable, unbiased, and informative. Personalization. Personalization is the cornerstone to creating an effective digital marketing strategy. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Metadata

SEPTEMBER 14, 2020

As marketers, if we had 1 superpower it would be storytelling. Mostly we use our powers for good, but like in the schoolyard game Telephone, sloppy storytelling can also blur the line between fact and fiction. You know the ones I’m talking about: expensive gifts, swanky in-person events, ad spam, and personalized content.

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Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Digital Marketing World Forum

AUGUST 20, 2019

So, how do you create personalized content that resonates with every type of Gen Zer? But if you want even more information on leveraging custom content to resonate with your audience, check out our latest eBook, Breaking Through the Noise With Personalized Content. Personalize your content from A to Gen Z.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Marketing Insider Group

JUNE 4, 2013

Billed as the world’s largest B2B Marketing event, I was honored to present on the need to win the battle for custom attention through better content and storytelling. Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers.

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B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. Mark Schaefer ’s Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Growth and leadership go together like peas and carrots, to grossly misquote Forrest Gump.

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B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Martech

JUNE 1, 2022

Cookies have been used for decades to track internet users and deliver a personalized experience. Email marketing is also simple to personalize, which speaks to the need to deliver an improved customer experience at all touch points. The dawn of a world with no cookies. They’re also vital to digital marketing.

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Marketing Analytics Tools Marketing Attribution Analytics Google 126

Vidyard

MARCH 7, 2017

Marketing and communications strategies are converging, making the art of storytelling for companies more important than ever, and video is at the center of that transformation,” said Shannon. But this is only one of the reasons why I wanted to get involved with Vidyard.

CMO 65

CMO Linkedin Enterprise Management Press 65

The ROI Guy

OCTOBER 1, 2014

Each year Forrester asks this question of Executive Buyers worldwide, and the results reflect the Good, the Bad and the Ugly of current sales rep capabilities: > The Good – A majority of buyers ( 62% ) indicate that your vendor sales reps are knowledgeable about your company and products.

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Peer-to-peer Forrester Training Storytelling 40

Golden Spiral

JUNE 21, 2023

Chances are, it comes across less like a company and more like a person. Similar to people, the best brands have personalities that make them relatable. Think about your favorite brand. Why are you drawn to it? There’s something that resonates with you and even feels familiar.

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Brand Identity Branding Differentiation Forrester 48

Content Standard

MARCH 31, 2017

Their approaches, one providing customer value by ensuring all technologies and the user experience work together, and the other providing an appealing, personal, and empathetic customer experience, are different—but they’re not mutually exclusive. In fact, today, they’ve become more deeply intertwined than ever before.

Enterprise Management 40

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Contently

MARCH 22, 2019

“Don’t live by the Forrest Gump rule,” warned Judann Pollack, executive editor at Ad Age. “A ” For example, when this Quartz headline tells you that “ Mao Zedong’s Favorite Car is Now a Luxury Limo with Personal AC and Massage Functions ,” you know exactly what information you’re going to find. “You

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Work Management SEO Forrester Creativity 167

The ROI Guy

NOVEMBER 18, 2014

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. Or, like Michael Brenner suggests, by personalizing content? This is how he explains what he does : « Personally, I create a ton of content.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Content Marketing Institute

OCTOBER 5, 2018

When your visual story gets interactive, it offers an unconventional method to understand the multiple dynamics – cultural, social, and personal – of your followers. It’s all about innovative storytelling. Instagram’s sticker feature allows marketers to tap into that fresh approach. What do you think?

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Forrester Video Marketing Opt-out Opt-in 99

Vidyard

MARCH 7, 2017

Marketing and communications strategies are converging, making the art of storytelling for companies more important than ever, and video is at the center of that transformation,” said Shannon. But this is only one of the reasons why I wanted to get involved with Vidyard.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

” “Marketing and communications strategies are converging, making the art of storytelling for companies more important than ever, and video is at the center of that transformation,” said Shannon. “But this is only one of the reasons why I wanted to get involved with Vidyard. More Information: Vidyard Careers; [link].

CMO 50

CMO Linkedin Enterprise Management Press 50

Strategic-IC

SEPTEMBER 25, 2018

That's a staggering insight from Forrester research a while ago. I think we can all appreciate the way that video and on demand content has changed the way that we engage with brands, and the way that we learn, whether it's from our personal or professional lives and the way that we buy and consume. million words.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

The ROI Guy

OCTOBER 15, 2014

Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. If your sales reps personally believe there is a high cost to the “pain” – lost deals, commissions and job risks – they’ll be more receptive to change.

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

Digital Marketing World Forum

OCTOBER 4, 2019

Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel). In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. All content is designed to persuade.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

The ROI Guy

JANUARY 16, 2014

Developing and deploying the right interactive Value Marketing Tools is the key, to provide Prospects the personalized, relevant and provocative value messaging, insights and financial justification to these key questions early in the decision making cycle. Empower Sales with Value Storytelling and Quantification 3.

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