Content Marketing Institute

MAY 4, 2018

That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. CMI and LinkedIn surveyed 1,246 marketers around the globe representing a range of industries.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Velocity Partners

NOVEMBER 7, 2018

They set about driving a step change from the dull, analogue land of colorless white papers into the exciting, digital world of glorious technicolour media. It’s no longer enough to stick a loosely SEO-optimised page on your site, plunk an isolated post on LinkedIn and add an email to the tail of a nurture flow. We’re adapting.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company. .”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

PureB2B

APRIL 20, 2016

Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. White papers, case studies and testimonials remain key educational tools – but buyers are finding them on their own well before they ever reach out to a prospective vendor. And LinkedIn. Get Social.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. White papers, case studies and testimonials remain key educational tools – but buyers are finding them on their own well before they ever reach out to a prospective vendor. And LinkedIn. Get Social.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Valasys

APRIL 10, 2020

Most marketers create offers to generate leads from webinars and white papers. According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix. Purchasing white papers and webinar leads for target accounts. Wrapping Things Up.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Albacross

NOVEMBER 4, 2021

Source: LinkedIn , 2020). Source: Forrester , 2021). Buyers are searching for your products before they come inbound – reading a blog post, downloading a white paper, and checking similar use cases online. Source: Forrester , 2021). Not exactly. 68% of B2B buyers prefer to research online independently.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. NealSchaffer - Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Get Engineers Can Sell white paper now.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. LinkedIn Sponsored Updates. In addition to direct promotions on SlideShare, LinkedIn now has offerings to promote SlideShare presentations with the benefits of LinkedIn’s targeting.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Ambal's Amusings

FEBRUARY 18, 2010

Social Media (blogs, Twitter, Facebook, LinkedIn). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Forrester Blog for Interactive Marketing Professionals. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Digital Marketing World Forum

OCTOBER 4, 2019

In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. Recent LinkedIn research has 45% of decision makers saying thought leadership led to them giving business to a company – and 30% saying it has dissuaded them. The Right Stuff Trust is key. Test your assumptions.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. Get Engineers Can Sell white paper now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Unbounce

MAY 15, 2019

According to a LinkedIn study, in fact, more than 80% of tech buyers skip downloading gated content. I’ll work with a brand that answers my questions; not one that tries to push a white paper I never even wanted in the first place. times more revenue than their competitors , according to Forrester.).

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Talk about it on Twitter, FB or LinkedIn. White papers. Post it to their own blog or sites.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

B2B Digital Marketer

MARCH 23, 2021

For example, webinars, podcasts, white papers, power points, and slide decks. The two channels that give phenomenal success results are LinkedIn and email. The important thing is to use what you have and start where you are. You can start by making use of your already available sources of content.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Industrial Marketing Today

MAY 14, 2010

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Our website contains a Resource Library of white papers, tools, videos and an extensive glossary, all covering Inbound Marketing Automation in more detail. Get Engineers Can Sell white paper now.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Read on to get their insights. Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment. The more independent the content, the more credible it is.

Social Media 40

Social Media ROI Practices Media 40

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

WebMarketCentral

JANUARY 28, 2009

The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.) FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. So, why aren’t we taking an account-based marketing and selling approach on LinkedIn?

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. The majority (98%) of sales representatives with 5000+ connections on LinkedIn tend to meet or exceed sales quotas. ( Forrester ). LinkedIn ). Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list. Optinmonster). Optinmonster).

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Single Grain

MARCH 9, 2021

White papers. Lastly, promote your content on B2B niche platforms and community websites, including LinkedIn , to reach more customers and drive more traffic to your website. Here are some types of content you can create for different stages of the sales funnel: Awareness Stage. Analyst reports. Research reports. How-to guides.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Zoominfo

JUNE 24, 2018

Build an online knowledge base: A Forrester Research study shows customers make the most frequent use of knowledge bases compared to other self-service channels ( source ). Knowledge centers often include videos, demos, tutorials, white papers, case studies, blog posts, glossaries, and more.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Delivra

NOVEMBER 14, 2018

Content Marketing Institute (CMI)/LinkedIn. .”— Content Marketing Institute (CMI)/LinkedIn. As a general rule, a combination of blogs, infographics, white papers, ebooks, and paid advertising can be used to reach prospects during the Awareness Phase. DemandJump. DemandJump.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” Let me give you an example. We know why we sent the tweet. Did it come from a specific campaign?

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. How to be a LinkedIn superstar by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

PureB2B

AUGUST 20, 2017

Social selling is when salespeople use their social networks (often via social media platforms like Facebook and LinkedIn) to find and engage potential customers. According to LinkedIn , a platform that’s at the forefront of the social selling movement, over 70% of all sales professionals—and 90% of top salespeople—use social media to sell.

Business 54

Business Ideal Customer Profiles B2B Sales Social Media 54

PureB2B

AUGUST 20, 2017

Social selling is when salespeople use their social networks (often via social media platforms like Facebook and LinkedIn) to find and engage potential customers. According to LinkedIn , a platform that’s at the forefront of the social selling movement, over 70% of all sales professionals—and 90% of top salespeople—use social media to sell.

Business 62

Business Ideal Customer Profiles Social Networks B2B Sales 62

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. For example, if you’ve just identified a prospective customer—let’s call it the “first date” stage of the sales cycle—you might offer educational materials such as case studies, e-books, white papers, how-to articles and decision-maker kits.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Digital Marketer

OCTOBER 19, 2020

Raza’s LinkedIn: [link]. So then when you reach out to them with the LinkedIn message, or then when you reach out to them with an email, or then when you pick up the phone and call them, it’s not a cold call. It’s not a cold LinkedIn outreach message. ” Episode Links and Resources. Episode Transcript.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52