Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Media Contact: Brad Hem. Phone: (281) 543-0669.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Metadata

SEPTEMBER 21, 2018

Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Business purchasers use Linkedin as their social media platform of choice. series on Youtube. 8 billion videos are played daily on the site.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

markempa

NOVEMBER 29, 2016

I definitely saw it as a research tool. I literally just had this question, being interviewed for a Forrester research report on social selling. There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. Yeah, absolutely.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Heinz Marketing

MAY 16, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. If you are participating live on LinkedIn right now, you have a chance to be part of the show.

Top of Funnel 97

Top of Funnel Lead Scoring Lead Ranking CMO 97

Inbox Insight

DECEMBER 4, 2018

Research suggests the progression of programmatic’s journey into the B2B market has been hampered by inhibiting factors such as lack of value chain transparency, concerns over brand safety, and effective B2B audience targeting ( Dun & Bradstreet ). ANA/Forrester ). Why is this? Lack of value chain transparency.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Paid Search Agency 69

Exo B2B

FEBRUARY 26, 2019

For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Brandpoint

JUNE 18, 2020

research shows 92% of marketers considered it an important part of their marketing strategies, and 88% confirmed video provides them a positive ROI. Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates. Even before COVID hit the U.S.,

Work Management 118

Work Management Marketing Management Service Planning 118

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Add more researchable information. B2B buyers don’t solely rely on blogs to perform pre-purchase research, however.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Convince & Convert

JANUARY 18, 2011

According to Forrester Research, U.S. The only people that see your tweets, status updates, foursquare check-ins, and notifications of your new YouTube musings purposefully signed up for the privilege. These are the ways social media is different. But in other ways, it’s largely the same. Market Size. Audience Count.

Social Media 119

Social Media Media Digg Opt-in 119

Metadata

SEPTEMBER 21, 2018

Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Business purchasers use Linkedin as their social media platform of choice. series on Youtube. 8 billion videos are played daily on the site.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. According to the latest research report Moving to ABM Maturity: 2019 ABM Benchmark Study, by ITSMA and ABM Leadership Alliance (of which Demandbase is a founding member), 21% of the respondents expect an increase in their current ABM budgets.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Contact us.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. Further, B2B purchases are often highly researched, making reviews/recommendations/content/search more important. According to the recent Social Technographics® report from Forrrester, 81% of U.S.

Social Media 155

Social Media Media B2B Paid Search Agency 155

Digital Marketing World Forum

OCTOBER 4, 2019

Google and YouTube are still the first two ports of call for the overwhelming majority of searches – by some margin. People research in ways that are convenient to them – and at their own speed. . In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Martech Advisor

DECEMBER 11, 2019

Research suggests that shoppers are now more ethically conscious and driven by values than ever before. Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Tell us all about it on LinkedIn , Facebook , or Twitter.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Linkedin. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Heinz Marketing

MARCH 7, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. By Matt Heinz , President of Heinz Marketing.

Urgency Marketing 107

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 107

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Linkedin and Twitter integrate. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. YouTube is routinely serving more than a billion video views per day. LinkedIn to Launch Pay for Whitepaper Downloads. Forrester Predicts Huge Growth for Social Media Marketing.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

The Effective Marketer

MAY 27, 2015

Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn. Youtube can be a good source of information to catch product demos and reviews. There you can search competitor employees by title and start forming an idea of how the company is organized.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. WARC) 94% of B2B marketers implement ABM strategies. of global web traffic.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216

Hubspot

JULY 20, 2011

The Forrester Blog - Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals. Official YouTube Blog ( Subscribe via RSS ): Get a heads up on any new features or updates about YouTube.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. What is this week’s social media stat of the week, Eric? Eric: There have been plenty to choose from. Facebook actually commissioned this report. Jay: You are.

Paid Search Agency 121

Paid Search Agency Companies Work Management Facebook 121

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World features a number of sessions and workshops covering marketing on Facebook, Instagram, YouTube and other social media channels, content marketing, video creation, local business marketing, messenger bots, and more. B2B Marketing EXPO – London. March 25 – 26, London, UK. Brand Manage Camp.

Conference 57

Conference Marketing AI Work Management Marketing Management 57

Top Rank Marketing

OCTOBER 4, 2023

Lee Judge @ALeeJudge Co-Founder and CMO, Content Monsta Ryan Brock @demandjump Chief Solution Officer, DemandJump Jill Roberson @jgrozalsky Vice President, Velir Tony Gnau @t60productions Founder and Chief Storytelling Officer, T60 Productions Christine Gritmon @cgritmon Personal Brand Consultant, Christine Gritmon Inc.

B2B Marketing 138

B2B Marketing B2B DemandBase Conference 138

Oktopost

AUGUST 5, 2021

Listen to the podcast: For more thought leadership on measuring TOFU content and measurement, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Natalie began her career at Forrester Research where she was a principal analyst covering end user computing. Catch all episodes here.

Top of Funnel 126

Top of Funnel B2B Thought Leadership Thought Leadership Transparency 126

Hubspot

DECEMBER 9, 2010

Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Hubspot

AUGUST 20, 2019

54% of social browsers use social media to research products. Pew Research Center ). Pew Research Center ). Pew Research Center ). LinkedIn Statistics. There over 530 million user profiles on LinkedIn. LinkedIn ). 80% of social media B2B leads come from LinkedIn. LinkedIn ). LinkedIn ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Single Grain

MARCH 9, 2021

71% of B2B buyers begin their research with a Google search. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. Most B2B research starts with a Google search. Research reports. Use Google.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137