Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. Very specialist websites with a narrow product range could capture high volumes of traffic and sales. For example, www.outboardengines.com could dominate the SERP and then affiliate link or dropship product, making for a highly profitable small business.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Golden Spiral

MARCH 10, 2022

That’s why they turned to Google to ask their questions. As marketers, we have become obsessed with numbers, stats, and metrics. Companies throw around so many dates, names, stats, and jargon that our brains brush most of them aside. What they will think, feel, do, and believe after they experience my product.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

PureB2B

AUGUST 21, 2019

But smart marketers will take the time to establish a content strategy designed to accompany their customers through their process of educating, considering, and selecting a product or service based on their own research. pieces of information before making a buying decision.”

Allocation 62

Allocation Content Curation Forrester 62

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

PureB2B

AUGUST 21, 2019

But smart marketers will take the time to establish a content strategy designed to accompany their customers through their process of educating, considering, and selecting a product or service based on their own research. pieces of information before making a buying decision.”

Allocation 61

Allocation Content Curation Forrester 61

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Litmus

MAY 4, 2021

Conversely, if your website team is seriously dangerous in Google Analytics, but doesn’t understand your ideal customer profile and the business pains your solution solves, you may struggle to develop an effective customer journey and experience. Hands—Agile marketing isn’t a buzzword; it’s mainstream.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

NuSpark Consulting

DECEMBER 29, 2013

Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. Many networks, like Google and AdRoll, show View-Through conversions in their reporting.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

SnapApp

JANUARY 15, 2019

Even Google will return pages about lead generation for certain demand generation keywords. Demand generation generates interest in your products or services. Lead generation aims to get contact information from people who have presumably (but not necessarily) expressed an interest in your product.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. ” Here are 37 reasons why. comScore ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Convince & Convert

FEBRUARY 8, 2016

Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. Forrester Research ). The scene above is the same in every company. Techvalidate ).

Content Marketing 107

Content Marketing Marketing Budget Creation Business Lead Scoring 107

Sprout Social

JANUARY 9, 2017

Jump to Google+. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Did you know these Instagram stats : 7 out of 10 hashtags on the network are branded and more than half of text contains an emoji?

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. Listen Now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Hubspot

MARCH 15, 2019

Not a great stat, but it does mean that 50% are surviving past the five-year mark. According to research, though, there are a few that are more common than others : No need : A great service or product will get you nowhere if there's zero need for it. And you need to be clear on the 4 Ps: product, price, promotion, and place.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . At this step, your content should be highly educational and more brand- and product-agnostic. .

Buy 70

Buy Process B2B Peer-to-peer 70

Marketing Insider Group

FEBRUARY 17, 2021

Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. And some products are more likely to work.). And yet, business spending on digital ads is still projected to increase by 17% this year.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Video Publishing and Production Statistics 2.3 Stats Around Video Engagement 2.5 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Move Deals Forward to Close 1.3 Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ah yes, numbers, measurements, ROI, return on objective, percentage improvements, traffic stats, sales reports… Yes, I know, I know, that’s important, but I’m a content marketer, not a statistician! But I have a secret: I get a kick out of traffic stats.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. But it’s 2017, and the times, they are a’ changing!

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. 71% of B2B buyers begin their research with a Google search. Use Google. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Kodak also utilizes GrowYourBiz.Kodak.com , their blog where employees share their insights about products and services important to businesses of all sizes.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Instead of talking endlessly about all the cool stuff your products do, share insights about why doing those things is important—from a business objective perspective. Talking about your products’ features won’t help with that. Think about it.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

KoMarketing Associates

JANUARY 18, 2018

According to a Content Marketing Institute and SmartBrief survey , customers want content that speaks to specific needs and/or pain points (62 percent), provides product/service specifications (57 percent), and is more educational than promotional (43 percent). What kind of content do customers want? Social Media. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to a report by Google , Gen X (36-to-49-year olds) & Baby Boomers (50-to 65-year-olds) comprise the fastest-growing demographic on YouTube. YouTube Content Marketing Stats.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Sana Commerce

AUGUST 24, 2021

As early as 2016, Forrester has been vocal about the benefits of ERP-integrated e-commerce – or, as they once called it, single-stack e-commerce. For 40% of B2B businesses, e-commerce is also key to improving customer retention, competitive positioning, sales productivity, and revenue growth. Source: Google Cloud. Get the stats.

Budget Programs 98

Budget Programs Digital Transformation B2B Forrester 98

Hubspot

OCTOBER 10, 2017

Sales prospecting stats. More than half of prospects want to see how the product works on the first call. Nineteen percent of buyers want to connect with a salesperson during the awareness stage of their buying process, when they’re first learning about the product. Sales follow up stats. Sales email stats.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Again, the list goes on and on.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Hubspot

SEPTEMBER 11, 2018

My guess, you turn to Google. Faced with a problem, challenge or even a choice, they google it. And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long. Because, as Google admitted themselves – customer behavior has changed forever.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). We’ve been on the promoted products beta since, geez, probably since the fall or maybe late summer of last year. Listen Now.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Again, the list goes on and on.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Webbiquity

JANUARY 9, 2012

The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. Twitter Facts and Stats. Twitter Tools.

Twitter 100

Twitter Tactics Tools Tips 100

Navigate the Channel

JUNE 7, 2023

Hello, Google Analytics. Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. They were also more likely to self-serve their research by starting with a Google search.”

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40