Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Here are his predictions and words of wisdom about the integration of content and intent data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. Why Not Both?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Buyer intent is an underutilized resource for today’s marketers and sellers. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data? How intent data adoption benefits your brand.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. Source: Forrester , 2021). Source: Gartner, 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. By the time a buyer signals buying intent, they’ve done all kinds of research and formed their own opinions. At most B2B companies, the marketing/sales relationship has taken a wrong turn.

Sales Management 80

Sales Management Top of Funnel B2B Lead Ranking 80

Zoominfo

MAY 31, 2022

Then you can layer in data (such as intent and technographics) to prioritize further. Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Martech

JULY 27, 2021

Forrester coined the term “zero party data” for this volunteered data: “Zero party data is that which a customer intentionally and proactively shares with a brand. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her.”. Quote of the day. “No

Work Management 108

Work Management CMS Development Marketing Management Ad brokers 108

The Customer

JULY 15, 2021

According to Forrester’s research on “How to Choose the Right Tech for Your CX Needs” (June 29, 2021), “[c]ustomer-obsessed firms must break down organizational silos to focus on the needs of their customers. “By For more information on CSG’s customer engagement solutions, visit [link]. .

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Zoominfo

MAY 8, 2020

We can then further layer in interesting data points such as intent , technologies installed, or other attributes to further prioritize where we focus. This data-driven approach ensures we focus our finite GTM resources on the biggest and best opportunities first. Two Different Approaches for Calculating Total Addressable Market.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. According to the Gartner Marketing Data and Analytics Survey 2020 , 54% of senior level marketers believe marketing analytics hasn’t had the influence expected.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Marketing Interactions

NOVEMBER 29, 2021

Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. Gartner calls this the biggest challenge in B2B buying. For those of you using intent data, this is a key point for understanding the intent level of an account by the engagement level across the account.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Madison Logic

AUGUST 2, 2023

According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. It shows that your brand is empathetic to its customers. With data-driven ABM, you engage with an account at a level that demonstrates empathy in a way other B2B tactics don’t. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Martech Advisor

DECEMBER 17, 2019

With over 20 billion connected devices in circulation by 2020 (as predicted by Gartner in a 2017 report) marketers will be looking to prioritize great customer experiences largely in the digital sphere. According to Gartner, RPA costs 1/5th the amount of an on-shore employee and 1/3rd that of an off-shore employee. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge. They aren’t alone.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Madison Logic

OCTOBER 4, 2023

Gartner indicates that sales reps have just 5% of a customer’s time in the B2B buying journey, leaving it up to marketers like you to convey the solution story and secure buy-in from the entire buying committee. With the vast amount of intent data available, it can be hard to decipher the true signals from the noise.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Mereo

JANUARY 18, 2023

A recent study by DCM Insights found that from 40% to 60% of deals are lost to buyers who express an intent to make a decision — but ultimately fail to act. In a Gartner report , 77% of B2B buyer respondents rated their latest purchase as very complex or difficult. Buying challenges do not stop there.

B2B 41

B2B Lead Scoring Lead Ranking Case Studies 41

Martech Advisor

NOVEMBER 11, 2019

According to Gartner analyst Kasey Panetta, “Eighty-two percent of organizations have created a customer journey map, but only 47% are using those maps effectively.” Learn More: Improving E-commerce Conversion Rates: Understanding Customer Intent. How important is it?

CMS Development 57

CMS Development Marketing AI Enterprise Management Gartner 57

Seismic

JANUARY 26, 2022

Analysts from Forrester and Gartner garner large audiences from the industries they cover. You should also get to know the thought leaders in your industry – these can be analysts, journalists, bloggers, or podcasters. It’s an opportunity to learn about your space and discover the audiences engaged in those conversations.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

Analysts from Forrester and Gartner garner large audiences from the industries they cover. You should also get to know the thought leaders in your industry – these can be analysts, journalists, bloggers, or podcasters. It’s an opportunity to learn about your space and discover the audiences engaged in those conversations.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Madison Logic

JANUARY 18, 2023

Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. Gartner finds that only 17% of buying groups’ time is dedicated to meeting with potential providers. Use data that signal purchase intent to identify and understand your audience.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Valasys

FEBRUARY 10, 2020

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

SWZD

APRIL 9, 2019

Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) The role of Intent in mapping how & where to engage the buyer earlier in their journey. Intent is obscured by identity – your title is less important than your behavior. but worth reviewing. Here’s my take….

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Terminus

MAY 8, 2020

And the SDRs are using behavioral data and intent data to follow up, leading to a more personalized (and efficient) approach that results in more qualified opportunities. In a separate study , One Terminus customer in particular saw a 30% increase in inbound demos after only 30 days of using ABM and one specific intent topic.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

The ROI Guy

JANUARY 7, 2014

To hit these targets you will have to do more, with most organizations investing in three key areas to try and drive results: More Sales Reps More Training More Traditional Content But research from SiriusDecisions and Forrester indicate that these well intentioned investments may not deliver expected returns.

Research 40

Research Forrester Gartner Sales Cycle 40

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Intent and technographic information give more insight into need, buying interest, and integrations. . There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Intent and technographic information give more insight into need, buying interest, and integrations. . There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Litmus

MAY 4, 2021

Check out these stats from Gartner : 75% of organizations with frontline decision-making teams reflecting a diverse and inclusive culture will exceed their financial targets. Strategic move #2: Cultivating a diverse and inclusive marketing organization starts with the people on your team.

Planning 81

Planning Paid Search Agency Advertising Agencies Work Management 81

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on How to Build Customer Loyalty with Content Marketing.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Heinz Marketing

JULY 2, 2018

I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category.

Account Based Marketing 43

Account Based Marketing Peer-to-peer DemandBase Forrester 43

Business Brainz

JULY 11, 2021

According to Gartner, “The typical buying group for a complex B2B solution involves six to 10 decision-makers‚ each armed with four or five pieces of information they’ve gathered independently and must de-conflict with the group”. Select your target accounts from the ICP with the help of FIT, Intent data and Engagement data.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent. Identified ideal buyer intent keywords.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Mereo

MARCH 26, 2020

This must be preconceived and intentional every step of the way. Turn to reputable resources such as Gartner, Forrester and more to keep up with the current state of things and — most importantly — pay attention to where the market, competitors and buyers are headed. This is not the college cram session.

Work Management 41

Work Management Marketing Management Lead Ranking Demand Generation Agencies 41

SnapApp

MAY 29, 2018

Understand Interest vs. Intent. The difference between interest and intent is the difference between a genuine opportunity and what sales would mistakenly label as an ‘opportunity’ in the CRM. As the graphic above demonstrates, a prospect with intent behaves differently to one with interest. Source ). two years ago to 6.8

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Terminus

OCTOBER 26, 2018

99% of the leads you create will never become customers, according to Forrester Research. The ugly truth you have to face is that the majority of leads you create come from people and companies that either have no intention of buying your solution or don’t have the means to buy your solution. Leads Will Never Buy From You.

RFP 20

RFP Sales Qualified Leads Leads Lead 20