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Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

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Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. When evaluating Oracle’s L2RM platform, Forrester noted, “Consider Oracle to bring large, complex go-to-market strategies to life.

Forrester Research Names Oracle Marketing Cloud a Leader

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That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape. This year, we’re proud to share that Oracle Marketing Cloud was a leader in their assessment. The need for simplicity in the digital marketing landscape is urgent. Product New

4 Key Marketing Technology Takeaways From A Forrester Wave

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Savvy B2B marketing leaders are “re-engineering their lead-to-revenue process to transform marketing — from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle” according to the recently released Forrester Research, Inc. The vendor web site is an important first impression engagement forum.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

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Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor. Take Alaska Airlines as an example.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

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Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor. Take Alaska Airlines as an example.

3 Mobile Marketing Trends You Can't Afford To Ignore

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Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. You might want to sit down when reading this next sentence.

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The 5 Fundamentals of Account-Based Marketing You Need to Know

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According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent. With that kind of lackluster return, B2B marketers, in particular, are increasingly searching for new tactics that will help them reach the right prospects at the right time with the right messaging. Sound too good to be true? ”).

One Third of CMOs Not Integrating Within Digital Channels

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Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. How much growth? year-over-year increase in annual revenue.

How to Orchestrate and Personalize the Entire Customer Experience

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As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. Rather, personalization is the means to drive revenue.

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

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Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. How much growth? year-over-year increase in annual revenue.

Are Three Quarters of CMOs Wrong About Customer Experience?

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Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. So Why Is This Wrong?

How CMOs Can Make Sense of Today's Technology Landscape

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According to Forrester, 60% of all retail transactions are affected by digital interactions, including in-store transactions. Quick question: How many martech vendors and solutions do you think are currently available as we speak today? thousand? Perhaps even two-thousand? The answer is nearly four-thousand, according to the martech tracking guru Scott Brinker. Overwhelming to say the least.

Facebook Integration a Win-Win for Consumers and Marketers

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According to research by Forrester, only 16% of marketers feel they have combined traditional transactional data with contextual data about their customers in one view. As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way. First, they click on a call-to-action in the ad.

Marketing Automation Technology and What Marketers Need to Look For

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Forrester. Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011 to today. It comes courtesy of Scott Brinker, the guru of the infamous martech landscape chart and speaks to the warp speed growth the martech vendor space has seen over a very short period of time.

You Won't Believe How Many CMOs Don't Use Testing and Personalization

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And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue. I don't know about you but back in school I was not all that fond of tests. Pretty simple when you think about it.

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Ultimate Marketing Automation Statistics and More Marketing Automation News

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According to a Forrester report, 58% of all top performing companies use marketing automation softwares to aid their marketing efforts. The term " marketing automation " is very much in vogue today among marketers the world over. So with that I give you this week's Friday Five : Marketing Automation. The Ultimate Marketing Automation statistics overview. Marketing Automation

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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” Well, the data is in and according to Forrester , businesses that put nurturing at the forefront of their lead generation strategies produce 50% more leads while slashing costs by 30%. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Lead nurturing works. What can email nurturing do for you?

8 Tips to Jump Start Your Account-based Marketing

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Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype. Is business growth leveling out?

Introducing the Oracle Marketing Cloud

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Forrester calls it customer obsession; others go so far as to call themselves customer companies. Forrester. • 70% of marketing projects don’t leverage big data and analytics. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. But, let’s step back and look at where we really are — and how far we still have to go. CMOs face a dilemma. Accenture. 2.

The Two Paths CMOs Must Pursue When Planning Their Technology Roadmap

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In a new report, Take Two Technology Roads To Digital Experience Success, Road Map: The Digital Experience Delivery Playbook , Forrester analyst Ted Schadler lays out the two paths CMOs not only must pursue when planning their technology roadmap, but do so at the same time. There is no denying the importance of having one, living breathing technology roadmap. CMO Corner

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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

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The keynote lineup includes Jonathan Perelman, vice president and general manager of video at Buzzfeed ; Hugh Herr, associate professor at MIT Media Labs ; Forrester Research Principal Analysts Shar VanBoskirk and Laura Ramos; Sean O’Driscoll, digital change partner at PwC ; and Brad Rodrigues, senior vice president and general manager of digital community at LeapFrog.

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Modern Marketing Lessons From PetRelocation [Webinar]

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To learn more about PetRelocation’s content-driven marketing strategy from Caitlin Moore, as well as benchmark research from Forrester that highlights how you can adopt these practices, join us for the upcoming webinar, Tues, Mar. " Forrester Vice President and Principal Analyst, Laura Ramos, also will review how Modern Marketers report increases in both sales and profitability.

How Marketers Are Managing The Buyer Journey [Infographic]

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In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B marketers have their work cut out for them.

Two Thirds of Marketers Cannot Measure Mobile

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Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Not surprisingly, therefore, only 27% of marketers surveyed by Forrester said the ROI of their mobile marketing campaigns was profitable, while a staggering 67% said they simply cannot measure it.

5 Tips For Maximizing Your Video Marketing

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picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair. million words. We’re here to help you clear up the confusion with a definitive guide on how to use videos in your marketing campaigns. It covers everything you need to know, with the most important Ws of video marketing - when, what, who, and where.

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Why Content is the New Sales Call

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When Forrester Forrester Study that showed on average customers are 70%+ through the sales cycle prior to engaging a vendor, they were basically announcing a shift of massive proportion that affects nearly every company. Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. The ZMOT isn’t a new discussion point.

The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?

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According to Forrester Research , on average, buyers are 90% of the way through their buying journey before they ever talk to sales. Editor’s Note : Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp , a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue.

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The Good, The Bad and The Ugly of eCommerce

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The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. Let's cut right to the chase. The Good : Nearly 70% of consumers purchase online regularly. The Bad : More than 40% of retailers said that their marketing cost per order increased in the past year, while another 46% said their new customer acquisition costs increased.

John Legend Coming to Interact 2014

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Shar VanBoskirk, VP, Principal Analyst, Forrester Research. by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Singer/Songwriter.

The Benefits of a Partner Ecosystem

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ISVs in particular are very open partnerships—as per the findings of a Forrester study which showed that "66% of surveyed companies indicating that channel partners are strategically important to growing revenues from their SaaS products.” But that’s another story for another time.) happen to wholeheartedly agree with the author. Oracle Marketing Cloud

Marketing Maturity: How Do You Stack Up?

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study conducted by Forrester Consulting revealed that most companies are in the process of evolving their marketing practices, but only 11% of those surveyed scored well enough to be considered modern marketers ? And in that same study, Forrester also found that companies that have a high level of marketing maturity tend to grow revenue faster and enjoy greater market share than their less sophisticated peers. As an Advisor with the Oracle Marketing Cloud Success Program, I get to talk to a lot of marketers about their challenges, goals, and how they measure effectiveness.

Five Ways Marketing Can Drive Higher Online Commerce Revenue

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The bottom line in all of this is that according to Forrester, n early 70% of consumers purchase online regularly. Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. Throughout the customer lifecycle, you build long-lasting relationships with customers and create brand advocates. Cross Channel Marketing Marketing Cloud

Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.

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According to Forrester, 85% of marketers find it hard to connect content marketing to its actual business value. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. What’s the best way to leverage those eight (or more) hours you spend at work or thinking about work each day? Here’s a plan taking you from post-toast to sofa-time. Write up your ideas. 500 views?

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

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Jenny Wise , Mobile Marketing Analyst, Forrester Research. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. By now you’ve likely seen a bunch of forecast-related content , which highlight predictions from notable subject matter experts. Day one was chock full of digital marketing insight and perspective.

Why Lead Nurturing is Now Marketing’s Domain

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Forrester Research says that as much as 90 percent of the buyer’s journey may be complete before a prospect reaches out to a salesperson. Here are some numbers that show the value of lead nurturing for marketers: • Forrester Research says that businesses that are effective lead nurturers produce 50 percent more sales-ready leads at a 33 percent lower cost.

The Global State of the Mobile App and Push Notification Markets

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Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Here are some key highlights: Apps continue to dominate vs. mobile web.

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Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe

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In our latest research with Forrester, we determined that only 1 in 9 marketers are truly modern marketers. The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. Companies around the globe are beginning to recognize the incredible transformation that marketing as an industry is undergoing, and are hungry to learn how to keep up with and get ahead of this shift to establish and maintain more meaningful digital relationships. But it’s clear we still have a long way to go. Get out of your comfort zones.

How Marketers Can Decipher the Data Deluge

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“Data analytics is a place where I see technology playing a crucial role — simply because the size and complexity of ‘figuring out what you don’t know about what you don’t know you have’ requires some form of automation to tackle,” writes Laura Ramos , vice president and principal analyst at Forrester Research, on the Forrester blog. Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. In fact, according to a report by the U.S. Marketing Measurement

Why Lead Nurturing Is Now Marketing’s Domain

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Forrester Research says that as much as 90 percent of the buyer’s journey may be complete before a prospect reaches out to a salesperson. Here are some numbers that show the value of lead nurturing for marketers: • Forrester Research says that businesses that are effective lead nurturers produce 50 percent more sales-ready leads at a 33 percent lower cost.

Courting Your Customer: Relationship Advice for Marketers

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According to a recent Forrester Consulting study, “As one of the most reliable, consistently used channels, email has an opportunity to be more than another transaction-driving medium. Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that truly resonates with and delivers value and utility to a target audience. The term suggests that you can have two independently delicious items that, when combined, can make for quite a disgusting meal. Content Marketing