| | | Earnest about B2B | |  Forrester | 7 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. And the FTSE 100 are just plain running scared of Twitter. Versus. | EARNEST ABOUT B2B JANUARY 12, 2011 B2B Marketing in 2011: The year Augmented Reality gets its big break? As Forrester advised in a recent post on Mobile AR: “For now, it is primarily used by brands willing to launch innovative mobile services and in search of a “wow&# effect. However, Forrester believes this is much more than a gimmick. Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Gartner had cited AR as one of its top 10 disruptive technologies. What’s more, some impressive AR applications were coming to fruition albeit in the b2c space. | | | | | |
| EARNEST ABOUT B2B AUGUST 3, 2012  This is the week that was: A social data explosion We had the pleasure of stumbling across a fine Forrester paper this week entitled: Building Brands For The Connected World. As Olympic fever grips the nation, here at Earnest towers we have put down our Team GB flags to bring you a medley of content from across the web, with a breadth of variety that would make Danny Boyle proud. It’s the B2B community at it’s best. Take a look here. | EARNEST ABOUT B2B OCTOBER 26, 2011 This is the week that was: Getting inside the minds of CMOs Social spending patterns of the week: According to Forrester three-quarters of interactive marketers in Europe use social media or plan to use it by the end of 2011. This blog from Forrester takes a look at the social spending patterns across Europe and how they are set to change in the future. As we brush off the dust from the winter coats and ponder the annual question of why there are Christmas adverts on the TV already, there is another week of news to digest. There was one more addition to the history books as Col. Gaddafi left us for the next life. Here are the highlights. | EARNEST ABOUT B2B FEBRUARY 15, 2012 This is the week that was: When the web changed For the Forrester CEO this means the death of the web – with applications offering faster and more efficient usability than we are all used to at the moment. As Harry rolls innocently out of the dock and potentially into the seat of England manager , and the bank of England pumps more money into the economy to fund the whole affair, we collate and distil the outpouring of knowledge from the B2B marketing community – from the new kid on the block Pinterest taking over everyone’s Twitter feed through to the differing opinions on blogging (we of course are still in favour). Enjoy. | EARNEST ABOUT B2B NOVEMBER 23, 2011 This is the week that was: The death of the tagline? Following a Forrester report launched last year talking about the number of CMOs looking to upend their marketing function and bring them kicking and screaming into the modern age, Accenture responded this week with a report showing that progress is actually slowing. As we start gearing up for party season here at Earnest with the B2B Marketing Awards and our very own Christmas bonanza just around the corner, we look back at a week of provocation, u-turns and fancy footwork. Top move from IBM, although being hyper-critical, creatively it’s all a bit say what you see. So there. | | | | | | | |
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EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012  This is the week that was: When the web changed
For the Forrester CEO this means the death of the web – with applications offering faster and more efficient usability than we are all used to at the moment. As Harry rolls innocently out of the dock and potentially into the seat of England manager , and the bank of England pumps more money into the economy to fund the whole affair, we collate and distil the outpouring of knowledge from the B2B marketing community – from the new kid on the block Pinterest taking over everyone’s Twitter feed through to the differing opinions on blogging (we of course are still in favour). Enjoy. MORE >>
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