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  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Forrester] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    Image Credit: Forrester Research. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.
  • TYPE A COMMUNICATIONS  |  THURSDAY, OCTOBER 30, 2014
    [Forrester] 31 Scary B2B Marketing Statistics
    majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). October 28, 2014. Stein IAS). Stein IAS).
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Forrester] 3 Business Blogs with Proven ROI from Industrial Companies
    Took a leap of faith by investing $70,000 in hiring Forrester to thoroughly research their target audience; implemented every single recommendation for building a community around the audience. A business blog is an important and integral component of inbound marketing. Exhibit #1: Emerson Process Management Experts. Results: 2.7
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Forrester] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    And research from Forrester indicates that the late engagement could have serious impacts on win rates? Indeed, Forrester surveyed buyers, and they quickly indicated that only 10% of sales reps sell with a value-focused approach - selling with insights, diagnostics, financial justification and value differentiation. Indeed.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 20, 2011
    [Forrester] Gamification of the Sales Process
    According to Forrester, gamers span just about every demographic. What is Gamification? One of the trending topics in business is gamification. 65% of Xbox gamers are male. 59% of “social gamers&# (like Farmville…) are women. 23% of the “social gamers&# are Boomers between 45 and 65 years old. Gamification for Sales. Spiffs.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Forrester] 75 Email Newsletter Content Topics You Can Use ASAP
    report by Forrester makes that clear. Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do. Did you know that U.S. It’s also clear is that when someone signs up for your email newsletter, they like you, they really like you.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 24, 2015
    [Forrester] 3 Marketing Fundamentals for Busy B2B Marketers
    Lori Wizdo at Forrester has a helpful process for defining the buyer’s journey and laying it out in a readable map. School’s been back in session for a few weeks now – in some cases a month or more. Do you remember being in school and – by this point – already feeling behind? Winter. and it can all start to feel a little overwhelming.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Forrester] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Forrester estimates that a 60-second video has the same value as 1.8 If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Now it’s time for more companies to follow suit. Related: How to Build Video Into Your Content Marketing Strategy. million words. The Avengers?  Simple.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Forrester] Scaling Social Intelligence Across the Enterprise
    They want to know how to use it for more than one use case. They want to know how to do it across business units. They want to know what social should be telling them besides "volume of brand mentions." They want to know how social makes a real impact on their business. Social isn't just the new shiny object that is everyone's favorite toy.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [Forrester] Winning the Social Media Popularity Contest
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). They do if they are.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Forrester] 11 tips and tools to jump-start your SEO
    54% of people come to a website from a search engine (source:  Forrester ). Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Forrester] Hinge’s Fab Five: January 2014
    By: Nate Elliott, Forrester. Top Professional Services Marketing Content from January 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! Why You Should Schedule Your Paid Search Ads. By: Ashley R. Cummings, OrangeSoda.
  • THE ROI GUY  |  WEDNESDAY, JULY 15, 2015
    [Forrester] Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. increase for the year. Why Your Solutions?
  • MARKETING ACTION  |  FRIDAY, MAY 3, 2013
    [Forrester] Lead Nurturing Makes It Happen
    Forrester Research). A long time ago, in a galaxy far away, I was a salesperson. To be specific, I sold health and wellness training materials (videos, posters, booklets) to enterprise organizations that used them to educate employees, with the goal of lowering health care costs and raising productivity and satisfaction levels.
  • LATTICE  |  WEDNESDAY, APRIL 13, 2016
    [Forrester] Are you reaching your decision makers in real-time?
    In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. Content that engages prospects with current customers.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Forrester] The Beginner's Guide To B2B Marketing Attribution
    And with so much information at every buyer’s fingertips, Forrester says that 90% of the B2B buying process happens before the customer ever reaches out to a salesperson. The B2B customer journey is more complicated today than ever before. accurately capturing the complete journey requires a number of technologies and integrations.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 24, 2013
    [Forrester] Power Opinions - BANT is BUNK … Revisited
    Jeff Ernst (Forrester). BANT is an acronym for Budget, Authority, Need and Time Frame. have written articles and blogs against BANT (as a lead qualifying criterion) for years. couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”. think you will enjoy their comments: Jill Konrath (author, consultant).
  • SNAPAPP  |  THURSDAY, NOVEMBER 5, 2015
    [Forrester] CEB Sales and Marketing Summit: Throw Away What You Know
    We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? I recently returned from the CEB Sales and Marketing Summit in Las Vegas and let me tell you: I was blown away. We’re Doing It Wrong. Companies are doing sales and marketing wrong.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Forrester] Successful Sales and Marketing Alignment, Part 1: Get Started
    According to a study from Forrester, only 8% of companies say they have tight alignment between sales and marketing. This post is part of a series to help B2B organizations improve sales and marketing cooperation. Sales and marketing alignment is key to business success. You know it, and the research proves it. According Before You Begin.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 22, 2012
    [Forrester] #Pubcon 2012: Tips, Tools & Trends
    Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 22, 2015
    [Forrester] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    CEB and Forrester estimate that B2B buyers are now 60% to 90% through their purchase before they first reach out to a vendor. Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Here’s how to catch the big ones. Deep sea fishing is big business. Increased brand awareness. Articles.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2011
    [Forrester] What Was Your Favorite Part of Eloqua Experience?
    Jeff Ernst, of Forrester Research, explains why in this article, “ 5 Reasons You Need Thought Leadership Marketing. by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Was it the deep-dive education and best practices? The inspiring keynotes? The  Markie Awards celebration? The networking and fun parties?
  • THE ROI GUY  |  THURSDAY, MAY 14, 2015
    [Forrester] Roadmap for how B2B marketing and sales can use unique value to market better, stand out & sell more
    Alinean releases new book: The Frugalnomics Survival Guide On Tuesday we announced the release of a new B2B sales and marketing best practices book by CEO / founder Tom Pisello: The Frugalnomics Survival Guide – How to Use Your Unique Value to Market Better, Stand Out and Sell More.
  • MARKETING ACTION  |  MONDAY, APRIL 6, 2015
    [Forrester] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    In a 2013 survey, Forrester Research asked B2B marketing execs about the quality of collaboration between sales and marketing, and 57% reported weak or mixed collaboration with sales when “defining lead qualification criteria” and “administering leads and lead pipelines.” Isn’t that the only metric that matters?
  • SALESFUSION  |  FRIDAY, MARCH 21, 2014
    [Forrester] Creating a Lead Generation Model
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Forrester] Lead Nurturing Fundamentals – How to do lead nurturing
    Check out what Forrester wrote about lead nurturing. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 150% increase in contact-to-lead conversion rate.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Forrester] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    Forrester Research estimates that $22 billion was spent on automotive advertising alone in 2012. A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so. Excuse me for one second. Loving #vine ?
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Forrester] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    Companies that excel at this, West said, generate 50 percent more sales ready leads at 33 percent lower cost , according to Forrester Research. The SaaS marketing world is humming in 2016 to the tune of offering your business something – anything – related to account-based marketing (ABM). Yes, retargeting ads can be annoying. Content audit.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Forrester] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    Reporting that “A Forrester Research study revealed that 70% of consumers trust brand recommendations from friends, only 10% trust advertising,” Ray Hiltz notes that still, “the majority of companies remain in their Mad Men rut and give no serious attention to building relationships with their market.” Simple, really.
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Forrester] How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
    Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. All of this results in lower engagement across the board. Use the Right Tools.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Forrester] The Difference Between SEO & SEM
    Well, yes, because 93% of all online experiences begin with a search engine ( Forrester Research, 2006 ). Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Forrester] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
  • ION INTERACTIVE  |  FRIDAY, NOVEMBER 13, 2015
    [Forrester] Bring the Focus to your Customers with Brand New Quick Starts
    This Age of the Customer, according to Cliff Condon via Forrester, will be a “20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.” This month, we’re making it all about YOUR customers. Not sure where to start?
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 23, 2010
    [Forrester] Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
    North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. What this Brief Covered. Presentation. Mi6 briefing – sep 2010 v2. Slide Shift.
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Forrester] Small Marketing Budget? Use In-House Experts to Get Huge Results
    According to Forrester Research , 51% of B2B marketers expect to increase their budgets this year, and they’ll average an increase of 6%. Many marketing teams struggle to make the most of limited resources. That’s good news for big brands with big budgets to match. For smaller businesses, 6% of not much is still … not much. And you know what?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Forrester] Guide Your Buyers Through the Customer Journey with Social Media
    With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed. Be authentic.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 28, 2010
    [Forrester] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive! They do if they are.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Forrester] Top 11 Ad Agency Predictions for 2011
    squirrel fights ”).   As Forrester said in  March, 2010, agencies are “entering into the great race for relevance”. Madison Avenue Crystal Ball for 2011. If you think 2011 will be the same as this year, get ready to strap on an extra seat belt.  We have already seen top creative directors leaving the best agencies to find their souls.  
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Forrester] Performance Anxiety and the Modern Marketer
    The Business Marketing Association  (BMA) and Forrester Research  released their findings about the expanding role of marketing in B2B organizations. Tie this back to the report findings from BMA and Forrester: if marketers don’t know what to do and feel insecure, how can we find and recruit top talent to join our teams? We can’t.
  • MARKETING ACTION  |  THURSDAY, JUNE 18, 2015
    [Forrester] Five Areas Where B2B Marketers Can Leverage Big Data
    Forrester’s “ Forrsights Strategy Spotlight: Business Intelligence And Big Data ” study notes that “High-growth firms are more interested in what’s possible tomorrow than what’s painful today.” I think this is a very admirable goal. What is Big Data? First of all, what is big data? There are plenty of definitions all over.
  • THE ROI GUY  |  WEDNESDAY, MAY 9, 2012
    [Forrester] Value Selling & Marketing with the iPad?
    Forrester) The “Inability to communicate value messages” remains the number one inhibitor to achieving quota (SiriusDecisions) With the iPad and the right interactive applications however, we might be able to overcome these issues. The traditional pitch and marketing vehicles just don't work as well as they used to. and "Why You?".
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Forrester] Why People Buy Things Online [Data]
    Interesting research by Forrester Research demonstrates that consumer attitudes towards email marketing are becoming less negative -- good news for marketers that rely on this powerful channel. Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. Key Findings. Takeaway. Key Findings.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Forrester] What's in a Name? What 6 Popular Brands Are Called Across the Globe
    And Mars'' son -- Forrest Mars -- thought they were pretty delicious, too. After successfully establishing the Mars bar in Europe, Forrest Mars moved back to the U.S. Vincent: "And you know what they call a Quarter Pounder with cheese in Paris? Jules: "They don''t call it a Quarter Pounder with cheese?". What''s in a [Brand] Name?
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Forrester] Buying Online Display; Click-through Rate & Conversion Considerations
    similar report from Forrester also shows how display spending continues to grow significantly. Have you clicked on a banner ad recently?  Has the message engaged you?  The online display industry has gone through significant changes over the years.  The mighty click through rate. Thus, display can be considered a branding medium.  Summary.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> finance.yahoo.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi undefined
  • FATHOM  |  WEDNESDAY, JANUARY 28, 2015
    [Forrester] Become a Direct-to-Consumer Champion For Your Company in 2015
    Forrester Research has found that DTC channels may not negatively impact these relationships.  In fact, they may have the opposite effect. The Forrester study also found DTC channels impact brand awareness and sales for channel partners significantly. Stats from Forrester’s report shared on InternetRetailer.com. Conclusion?
  • THE ROI GUY  |  TUESDAY, DECEMBER 16, 2014
    [Forrester] Value Selling and the Buyer’s Journey: 3 Conversations to Get "Do Nothing" to "Yes"
    According to Forrester, 76% of the deals go to the solution provider who can help the prospect establish the buying vision, versus only 24% for the vendor who wins the bake-off. During the Ideas phase, it is not about the benefits or superiority of your solution, after all, the buyer may not even be aware they have an issue worth addressing.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 17, 2013
    [Forrester] Driving Conversions Throughout the Customer Lifecycle
    Forrester Research suggests that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.  Author: Stephen Frapart Conversions are part of everyday life. 45% of Stephen Curry’s 3-pointers are drained.  Barack Obama won 62% of the electoral vote in last year’s election.  Why Conversions Are Important.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Forrester] The 411 On Facebook Q&As For Marketers
    As Julie Ask of Forrester Research states, “this isn’t a question of either-or—this is a question for brands looking for more of their consumers in more places.” He teaches online marketing to business owners around the world. Does your brand have more than 10,000 Facebook fans? How to Create a Facebook Q&A.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 23, 2013
    [Forrester] Marketing Innovation Content Chat: It’s All About The Customer
    BrennerMichael Extremely true – new Forrester study shows “customer-obsessed” #content mktg = results: [link] #contentchat. What is the future of Marketing Innovation? think we’ll see more  customer-centric CMO s. We’ll see more human brands , interacting with their customers in a more personal. contentchat.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Forrester] Do best practices really exist in the realm of Social Business?
    “Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013). Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). quick Google search for “social media best practices” reveals 102 million results.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Forrester] Boost Your Business with Live Chat
    According to a survey conducted by Forrester Research , “around 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a web site can offer.”. What is live chat? How does live chat work? Why choose live chat? How to optimize your live chat.
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Forrester] Say Hello to Personalized Video!
    Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%. Say hello to Personalized Video! Think about the last truly meaningful conversation you had. What was it about? Can you remember the details of one of those? But why?
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Forrester] Five Habits of Adaptive Marketers
    Forrester Research interviewed global marketing leaders with demonstrated success in the digital age. Through these interviews, they identified the following habits: Accept change. Flexibility prepares an organization for the unexpected. Dare the status quo to encourage innovation. Act continuously to avoid indecision.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Forrester] Understanding the New Roles in Marketing
    In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? In terms of both department size and budget, Marketing is on the rise. And as the role of marketing grows, it also continues to evolve. Inbound Marketing Strategist.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 16, 2013
    [Forrester] Marketing Illuminators Discuss The Future of Marketing
    Laura Ramos, VP and Principal Analyst, Forrester. Lori Wizdo , Principal Analyst, Forrester. by Dayna Rothman This year at Summit we had the privilege to speak with some of the brightest minds in marketing for a great discussion about the future of marketing. The thought leaders included: Chris Heuer , Internet Marketing Expert.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Forrester] 10 Things Every Email Marketer Can Relate To
    billion email accounts, and last year, Forrester claims that over 838 billion marketing messages were sent via email. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. source: [link].
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 29, 2013
    [Forrester] How Marketing Can Earn the Trust of the C-Suite
    In a recent study entitled “Measuring and Communicating Marketing Performance” by ITSMA, VisionEdge Marketing and Forrester, it was found that the vast majority of marketers rely on activity based metrics – which fail to tie to business outcomes. Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Forrester] 5 Marketing Takeaways From Dreamforce 2014
    We’re in the age of the customer – “Power to the Consumer” - George Colony from Forrester Research said in his session, “technology is moving the power from institutions to customers.” The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Forrester] The Blogging Tactic No One Is Talking About: Optimizing the Past
    According to Paul Hewerdine of B2B marketing agency Earnest (via Forrester's 2014 report on building the case for content marketing ), the problem is that " the supply of content is growing, but demand is static." In other words, the people on the receiving end of all this content are only going to consume so much. The goal? nuts, right?
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Forrester] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 IDC 2013 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2013. According to Gartner, worldwide IT spending is on pace to reach $3.8
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Forrester] Is social media effective for B2B lead generation?
    talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media?
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Forrester] Managing Marketing Content Across the Customer Life Cycle
    Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” Content delivered in the right channel at the wrong time can be a wasted touch point. .
  • CONVERSIONATION  |  WEDNESDAY, APRIL 24, 2013
    [Forrester] Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?
    And, guess what: that’s what employees expect from IT as this recent blog post by Forrester indicates. Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. An open letter to the CxO. Your people and teams are my customers too.
  • 3D2B  |  TUESDAY, MARCH 22, 2016
    [Forrester] 6 Changes You Can Make to Optimize B2B Demand Generation
    According to Forrester Research, businesses that nurture and qualify the leads have 50% more sales–ready leads than those that do not. “When you’re finished changing, you’re finished,” said Ben Franklin. And in a business world that seems to change more rapidly than ever, his words are still relevant. Here are six ideas that can pay off.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 8, 2012
    [Forrester] Do Your Website Visitors Feel Like They’re on Another Planet?
    ” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points. Do visitors on your site feel like they’ve landed on another planet? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display?
  • KEO MARKETING  |  THURSDAY, JUNE 16, 2016
    [Forrester] Customer-Connected Branding in 2016
    According to Forrester Research, the customer experience will be among the top 10 critical success factors determining who will win and who will fail in 2016. In 2016 brands will be striving to connect more deeply with customers. Here are three attributes that brands must embrace in 2016. Customer Experience. Authenticity. Strong Ethics.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Forrester] Five Facebook Tips for Small Businesses
    Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. Tip #5: Measure.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 21, 2015
    [Forrester] Why CMOs Need To Embrace Goal-Directed Customer Engagement
    The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. Customer Engagement: The Primary Driver Of Growth. The Future.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 1, 2011
    [Forrester] 7 Steps To Sales And Marketing Alignment
    Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say &# how to align sales and marketing.&# Why is this so difficult? Watch a demo.
  • THE ROI GUY  |  WEDNESDAY, APRIL 18, 2012
    [Forrester] Case Study: Concur Travel Management and Expense System Interactive White Paper
    Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 25, 2014
    [Forrester] 3 Strategies You Need for Social Selling: The Non-Creepy Solution to Your Tedious Investigative Past
    Afterall, 82% of consumers trust a company more if they are involved with social media (source:  Forbes ) and 70% of B2B decision makers use social media to help make their decisions (source: Forrester ). Customer research used to be a time-consuming task for salespeople. If Using Dynamic Social Insights to Power Your Conversations. Register.
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Forrester] 15 Facts to Know About Bottom of the Funnel Marketing
    Forrester. 4. The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. Are there remaining questions that need answered?
  • MARKETING ACTION  |  MONDAY, MAY 4, 2015
    [Forrester] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person. One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. Our B2B customers and prospects changing the way they search, consider, and buy.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Forrester] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. Is “sales enablement” just another buzzword? Yes, and no. As of 2010, they’d determined that –. Select solutions.
  • THE ROI GUY  |  TUESDAY, JULY 9, 2013
    [Forrester] How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Sometimes you don’t want to be right, and this is one of those times. To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year.
  • SALESFUSION  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] User Experience
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Marketing Blo
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Forrester] 7 Must-Read Tips To Simplify Content Marketing Planning
    Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”. Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 17, 2010
    [Forrester] 10 B2B Social Media Case Studies and Examples
    Related posts: According To The 2009 Forrester Groundswell Awards B2B Social Media Is Still Mostly Tech Focused Since we started Social Media B2B we have spent a. As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. Continue reading.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Forrester] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey. Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. What is B2B Tech Yelpification?
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Forrester] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Watermark Consulting studies the cumulative total stock returns for two model portfolios (comprised of the Top 10 [“Leaders”] and Bottom 10 [“Laggards”] publicly traded companies in Forrester Research’s annual Customer Experience Index ranking. after all, it’s all very personal. It’s not as personal … right? How to do that?
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Forrester] Betting Big on Marketing Automation
    According to an Act-on & Forrester Consulting study, 45% of all B2B businesses have now implemented some type of marketing automation software. Sales & Marketing funnel by SEOMOZ. Marketing automation continues to be a key item in many marketing departments’ budgets. That being said, less than 20% of SMBs have done so.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Forrester] The ROI of Influencer Marketing
    Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured? And yes, its value and impact can be measured. This post will talk about how.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Forrester] Social Media Audiences Are Great, But Email Audiences Are Better
    The exact stats vary widely, but here’s what Forrester reported early last year. Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. It’s not a whole lot better on Twitter or LinkedIn.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Forrester] 5 Attributes of an Effective Lead Management Process
    Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( source: Forrester Research ). Inbound marketing is a powerful strategy. 2013 study identified generating high quality leads as the number one challenge for B2B marketers. It is important that you clearly define each stage of your funnel.
  • ACT-ON  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Dear CMO, Part 1: Why Your Content Misses the Mark
    Recent research by McKinsey, Forrester , and Gartner bolsters the importance of this conclusion, noting that consistency coupled with close and personal customer connectivity is the glue of long-term customer satisfaction. What we heard surprised us – and the group. First things first; what’s “content”? What do we mean by “content”?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 3, 2013
    [Forrester] Feeling Undervalued as a Marketer? It’s Probably Your Fault.
    In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester. 86% of marketers agreed that the link between marketing activities and business goals is well-defined at their organizations. 51% said business leaders see the financial value of marketing. Holy sh*t.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Forrester] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products. Mac versus PC.
  • 6SENSE  |  MONDAY, MARCH 14, 2016
    [Forrester] 5 Reasons You Can’t Miss This Year’s B2B ESP Summit
    You’ll hear from organizations like Cisco, Forrester and Brocade. This year 6sense is going back to the iconic San Francisco Four Seasons Hotel to host our annual predictive intelligence summit, B2B ESP , but that doesn’t mean we’ll be covering old ground. Here are 5 reasons you won’t want to miss this year’s B2B ESP Summit. Network in Style.
  • SAZBEAN  |  MONDAY, MARCH 11, 2013
    [Forrester] Managing Marketing Content Across the Customer Lifecycle
    Forrester defines the customer lifecycle as follows: “The customers’  relationship with a brand as they continue to discover new options, explore  their needs, make purchases, and engage with the product experience and their  peers.” Content delivered in the right channel at  the wrong time can be a wasted touchpoint.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 18, 2015
    [Forrester] Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]
    Well consider the fact that in a study done by Forrester, when marketers were asked about their biggest challenge with their cross-channel marketing programs, the #1 answer was: Understanding customer interactions across channels. Over the next couple of weeks we'll dig into each of these core points. Data is in the Driver's Seat.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Forrester] How to Leverage LinkedIn for Lead Generation and Recruitment
    LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), LinkedIn for Recruiting. Grow your following.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 26, 2015
    [Forrester] TCO is So 1990: TCS is the new TCO
    Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Forrester] 8 Takeaways From MediaPost’s Social Media Insider Summit
    Read this “ How to Build and Interactive Brand Ecosystem ” blog post from Nate Elliott of Forrester Research, Inc. by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Cloudy skies and rain are certainly not welcome at a seaside resort.  Make all your engagements count but try getting creative in 6 seconds.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 13, 2015
    [Forrester] Marketing’s Leadership Role in Driving Revenue
    Think about these stats from the Business Marketing Association and Forrester research: 21% of marketers say the skills for which they were hired are now obsolete. What does it take to make it all happen? While conversations around driving revenue usually turn to technology and tactics, this wasn’t that conversation. But here goes….
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 26, 2011
    [Forrester] What is Lead Nurturing?
    According to Forrester Research, only about 1 in 5 is doing it at all – and far fewer are “best practices.&#. B2B Lead Generation | Lead Nurturing. “Marketers rank lead nurturing highest as under-funded relative to value potential.&#. Lead Gen ROI Report 2010, Lenskold Group. Let’s start with a definition.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Forrester] How Helping Others Helps You …Get More Links
    Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives. Offer Free SEO Assistance. Offer To Write Something. Don’t get lazy in this endeavor.
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