MARKETING INTERACTIONS | FRIDAY, AUGUST 20, 2010
[Forrester] Webinar Q&A: Content is Marketing Currency - Australian Audience
registration required] I also used a statistic from Forrester's North American and European B2B Social Technographics Online Survey, conducted in Q1 2010, with 1,011 business decision makers in companies with more than 100 employees that found: 85% of these business professionals say they use social media for business decision making.
E-STORM | FRIDAY, FEBRUARY 25, 2011
[Forrester] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
To put it bluntly, says Forrester’s Nate Elliot , if you’re focusing on fans and followers, then you’re almost certainly doing it wrong.” An estimated $43.4 billion was spent online and social media played a pivotal role in its expansion. Brands more than ever need to move potential customers from the “like” to the “buy.” Absolutely not!
NUSPARK | SUNDAY, DECEMBER 29, 2013
[Forrester] Buying Online Display; Click-through Rate & Conversion Considerations
similar report from Forrester also shows how display spending continues to grow significantly. 'Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years. The mighty click through rate. Thus, display can be considered a branding medium. Summary.
FEARLESS COMPETITOR | THURSDAY, JUNE 30, 2011
[Forrester] Lead Nurturing Belongs in Your Recession Strategy
Since Forrester Research said recently that 3 out of 4 companies using lead management software are only doing landing pages and email – th at means 75% are not doing lead nurturing or scoring. B2B Lead Generation | Lead Nurturing. The economy has improved little to none since this blog post first published. Stick to your story.
MODERN B2B MARKETING | WEDNESDAY, MAY 19, 2010
[Forrester] 5 Ways B2B Blogs Can Fast-Track Marketing Efforts
In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix.
MUTT GROUP | MONDAY, JANUARY 24, 2011
[Forrester] B2B Trends for 2011 (so far)
With Forrester’s news that video is essentially 50 times more effective for SEO (search engine optimization) than non-video content, marketers have a new found interest in moving pictures. That does not include calls or meetings with my partners, mutt group suppliers or industry colleagues. This means that in a slow week I may spend 6.25
KOMARKETING ASSOCIATES | TUESDAY, MAY 21, 2013
[Forrester] Search: Moving Beyond Your Website in 2013
At SMX West this past March, Duane Forrester of Bing mentioned that everyone should fill out as much information about his or her business as possible in Facebook. 'When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. About Us.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 1, 2011
[Forrester] 7 Steps To Sales And Marketing Alignment
Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say how to align sales and marketing. Why is this so difficult? Watch a demo.
KOMARKETING ASSOCIATES | MONDAY, MAY 19, 2014
[Forrester] How Helping Others Helps You …Get More Links
I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. An important factor in the amount of success in execution relies on effective outreach communication.
MARKETING ACTION | THURSDAY, JUNE 20, 2013
[Forrester] Cheetah-Speed, Agile Marketing
She’s held positions as an Ad Agency Executive, a Management Consultant and a Forrester Software Analyst. 'Cheetahs achieve the fastest land speed of any living animal. How fast do they go? Between 70 -75 mph, in short bursts covering distances up to 1,600 ft. What does this have to do with marketing, you ask? Wondering how to do that?
MARKETING ACTION | FRIDAY, MAY 3, 2013
[Forrester] Lead Nurturing Makes It Happen
Forrester Research). 'A long time ago, in a galaxy far away, I was a salesperson. To be specific, I sold health and wellness training materials (videos, posters, booklets) to enterprise organizations that used them to educate employees, with the goal of lowering health care costs and raising productivity and satisfaction levels. By hand.
MARKETING INTERACTIONS | TUESDAY, APRIL 28, 2009
[Forrester] A Marketing Conversation with the CFO
Forrester's CFO, Mike Doyle, was on the panel and provided some great insights to how CMOs can have effective conversations with their CFO. Everywhere I look I see the mantra "Do More With Less." Last week, I wrote about Scott Santucci's new report, Uncovering the Hidden Costs of Sales Support. Explain why and how.
ANNUITAS | THURSDAY, APRIL 10, 2014
[Forrester] 5 Mistakes Companies Make When Automating Their Marketing
recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. '*This article first ran in VentureBeat on April 2, 2014. According to Raab Associates, Inc. billion. So where is the disconnect? Taking a tactical versus strategic approach.
MARKETING ACTION | MONDAY, JANUARY 27, 2014
[Forrester] How to Leverage LinkedIn for Lead Generation and Recruitment
LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). 'Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), LinkedIn for Recruiting. Grow your following.
EB2BLEADS | MONDAY, NOVEMBER 14, 2011
[Forrester] 9 Reasons You Should Be Generating Leads Online
Forrester Research uncovered that 50% more sales-ready leads can be produce at 33% lower cost per lead by companies who excel at lead nurturing. Every channel is a potential source for leads, all of us know this in business. Some channels are more crowded and less productive than others. million, 41.7 million online1. China population 1.3
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Forrester] 25 Jetsetters Share Tricks for Making Business Travel Less Painful
Nigel Fenwick of Forrester recommends a card that gives you airport lounge access, and says they’re worth the annual fees. 'The holiday season means a lot of travel for just about everyone, but for some, the holiday travel schedule is actually a bit of a break. 25 Travel Tips From the Busiest Business Travelers from. HubSpot. The Basics.
THE ROI GUY | MONDAY, OCTOBER 31, 2011
[Forrester] Are you CIO Worthy?
Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. of total IT time is spent on vendor management and procurement. Time is squandered.”
MODERN B2B MARKETING | TUESDAY, MAY 7, 2013
[Forrester] Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
To learn more about Marketo’s agency offerings, register for our upcoming webinar with Peter O’Neill of Forrester to learn more about your agency can create new opportunities. 'by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Anne wrangles words as a marketing content specialist for MarketStar.
DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
[Forrester] Open Research: A Framework for Social Analytics
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
HUBSPOT | MONDAY, JULY 21, 2014
[Forrester] 10 Things Every Email Marketer Can Relate To
billion email accounts, and last year, Forrester claims that over 838 billion marketing messages were sent via email. 'Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. source: [link].
ENGAGE | WEDNESDAY, APRIL 6, 2011
[Forrester] 101 Online Video Stats to Make Your Eyes Glaze Over
million words according to Dr. James McQuivey of Forrester Research How is online video changing the industry of business? T here’s a pretty good chance you just finished watching one before you arrived here. But, don’t worry, you wouldn’t be the only one. Just how prevalent is it? of the U.S. Internet audience viewed a video online. billion.
SOCIAL MEDIA B2B | FRIDAY, JUNE 18, 2010
[Forrester] Recent B2B Marketing and Social Media Posts
That’s what Forrester Research predicts for US B2B Social Media Marketing spending by 2014. Here are some recent posts about B2B marketing and social media that I wanted to share. Some of the topics are a little broader than just social media, but they are relevant to marketers working in the space. by Lee Odden ( @LeeOdden ) on TopRank Blog.
DELICIOUS B2BMARKETING | WEDNESDAY, DECEMBER 1, 2010
[Forrester] 12 Social Media Tools for B2B Pre-Event Marketing
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Adam Q. Jeffrey L.
HUBSPOT | MONDAY, AUGUST 27, 2012
[Forrester] 33 Stats That Paint a Picture of the Future of Marketing
Source: Forrester ) Tweet This Stat! The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. so we can solve them! Social Media and Social Lead Nurturing.
MARKETING ACTION | WEDNESDAY, APRIL 23, 2014
[Forrester] A New Framework for Sales Enablement
No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. 'Is “sales enablement” just another buzzword? Yes, and no. I’m paraphrasing, but you know what I mean.).
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
[Forrester] B2B Social Media Marketing -- Does It Work?
Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Are you a Search Engine Watch Member? What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? With roughly 2.3
MARKETRI | THURSDAY, MARCH 8, 2012
[Forrester] Time to Retire Old School B2B Web Practices
Mobile Unfriendly: According to Forrester Research, Mobile users are expected to eclipse desktop users by 2014 so it’s more important than ever to develop your site with mobile users in mind. The B2B marketing world is changing. Resource rich content pulls visitors to the Web site. B2B Web Practices that should be Kicked to the Curb.
WORKFACE | MONDAY, JULY 30, 2012
[Forrester] Human Availability & Website Visitors = Great Investment
Forrester Research estimated that for every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business. The Internet has made buyers much more sophisticated. According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. With 2.2
INBOUND SALES NETWORK | TUESDAY, AUGUST 23, 2011
[Forrester] Does Your Competitive Strategy Start With Your Customers?
In their new report “" Competitive Strategy In The Age Of The Customer ," Forrester Research stresses that companies must be more than customer focused, they must be customer obsessed. In the past, companies competed based on things like manufacturing and distribution strength, the power of information. They hold all the advantages.
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 5, 2010
[Forrester] American Bankers Association Marketing Conference In Review
According to Forrester Research estimates there, is measurable value in adopting an integrated “unified marketing” approach to multi-channel marketing. Bob McCarron. The annual ABA Marketing Conference took place last month in Minneapolis. More pressure on producing ROI against all expenses, especially marketing. Tweet This! Digg this!
MARKETING ACTION | THURSDAY, AUGUST 8, 2013
[Forrester] Challenge: Go from Tactical to Strategic Demand Generation – Webinar with Carlos Hidalgo
2012 study by Forrester Research showed that of 26 various tactics that could be used by marketers, more than 75% of them were using 15. 'Over the last four years when asked about their biggest marketing challenges, marketers have listed generating quality leads as one of their top two challenges. Engage, nurture, convert.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 28, 2014
[Forrester] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products. Mac versus PC.
HUBSPOT | FRIDAY, AUGUST 9, 2013
[Forrester] 10 Cool INBOUND 2013 Perks You Might Not Be Aware Of
If you’re missing The Bachelorette already, fear not: Brooks Forrester, who famously exited stage left on the most recent season of The Bachelorette, is an inbound marketer. Get excited. And if you haven''t already, get your tickets. Today''s the last day of The Final Countdown sale.). See you at INBOUND! 1) After the Final Rose. Or you know.
LEDGER BENNETT | WEDNESDAY, MAY 8, 2013
[Forrester] The top 10 B2B marketing research papers you should read
Sheryl Pattek et al; Forrester. 'If you only read 10 B2B Research Papers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and thoughtful, helping you to capture the ‘Holy Grail’ of marketing – more sales opportunities and more closed deals at a lower cost! The freebies…. SiriusDecisions Inc.
HUBSPOT | TUESDAY, JULY 19, 2011
[Forrester] 8 Key Mobile Marketing Trends
According to Forrester, mobile advertising in the U.S. This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. Trend 1 - Mobile Advertising Spend is on the Rise.
HUBSPOT | TUESDAY, MARCH 25, 2014
[Forrester] New Research Firms Harness Wisdom of Crowds
But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers. 'The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide."
MARKETING ACTION | THURSDAY, MARCH 6, 2014
[Forrester] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
Did you know: Forrester recently identified Act-On as the only leader for both SMBs and large enterprises? Download the full Forrester Wave Report ». 'I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive plastic orb. To which Magic 8 Ball replied: Answer 1: It is certain. license.
HUBSPOT | MONDAY, JANUARY 26, 2015
[Forrester] 5 Attributes of an Effective Lead Management Process
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( source: Forrester Research ). 'Inbound marketing is a powerful strategy. 2013 study identified generating high quality leads as the number one challenge for B2B marketers. It is important that you clearly define each stage of your funnel.
B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012
[Forrester] The Opportunity Social Media Offers Manufacturers
Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
SOCIAL MEDIA B2B | FRIDAY, DECEMBER 10, 2010
[Forrester] B2B Social Media Benefits from Email Marketing
As Forrester found, “66% of marketers say that email is their most cost-effective marketing tool, and if you take a few simple steps, it can be effective for you, as well. B2B Marketers are more successful in social media when their campaigns are integrated and all tactics align towards achieving the same goals. from Blue Sky Factory.
HUBSPOT | WEDNESDAY, FEBRUARY 6, 2013
[Forrester] How 15 Real Businesses Are Getting Creative With Vine for Marketing
Forrester Research estimates that $22 billion was spent on automotive advertising alone in 2012. A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so. Excuse me for one second. 1) ASOS. 2) Gogo.
VOICE-BASED MARKETING | THURSDAY, OCTOBER 31, 2013
[Forrester] Tips for Better Business Straight From Horror Movies
study by Nuance/Forrester states that 67% of callers believe that the ability to speak to a live agent “at any time” was “necessary” for them to consider an automated interaction “a great experience.” Grab your popcorn. Provide An Escape Route. In the old Friday the 13 th movies, I was the person screaming at the screen, “No! Are you crazy?
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Forrester] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 10, 2011
[Forrester] 7 Ways To Kick Start B2B Sales Teams
Leverage Social Networks – Allow your sales team to use social networks throughout the day to connect with target audiences, answer questions popping up in conversations and ultimately understand the prospect better.According to a recent Forrester survey, 57% of shoppers use recommendations in the decision making process. Sales 2.0
VOICE-BASED MARKETING | FRIDAY, MAY 30, 2014
[Forrester] How to Turn a Conversation With a Customer Into a Sale
Companies with lead nurturing strategies generate 50% more sales-ready leads at 33% lower costs (Forrester Research). 'B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship. Don’t believe me? Ready…set…stats! Identify Needs. Rather, think of it as a first date.
MODERN B2B MARKETING | MONDAY, JULY 12, 2010
[Forrester] Email Marketing Best Practices from MarketingProfs Virtual Event
Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. Why should segments be developed? Loyalty.
B2BBLOGGERS | WEDNESDAY, SEPTEMBER 19, 2012
[Forrester] Follow The Money To The CMO
Forrester Research recently recommended establishing an “office of marketing technology” to deal with all the technologies in marketing. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. The CMO’s budget was surging and the CIO’s was receding. And follow they did. So began the gold rush….
BLUE FOCUS MARKETING | TUESDAY, MARCH 13, 2012
[Forrester] Do the Math to Calculate the ROI of Business Blogs
Forrester’s Brian Kardon encourages executives to play with social media, to “experiment” and to not be afraid of testing out new ideas or opportunities. Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. And it’s all about winning.
MARKETING ACTION | FRIDAY, JANUARY 2, 2015
[Forrester] Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content
Forrester Research, Inc. Any time you get expert insights from a highly regarded source like Forrester Research, people listen. 'There’s a reason so many writers crank out lists of the top blog posts/books/articles/whatever from the past year. For one thing, it’s a great way to recycle articles and blog posts. Let’s take a look.
HUBSPOT | THURSDAY, AUGUST 7, 2014
[Forrester] How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. 'Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. All of this results in lower engagement across the board. Use the Right Tools.
B2B MARKETING CONFIDENTIAL | WEDNESDAY, FEBRUARY 10, 2010
[Forrester] Cascading detail for sales enablement
This is an extension of what Scott Santucci of Forrester Research has in mind when he talks about engineering sales conversations. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. but there was more to it.
VIDYARD | MONDAY, NOVEMBER 11, 2013
[Forrester] The Future of Video Marketing: My Top 10 Predictions
Ever read a Forrester report and find that the suggested content seems really really relevant, and then you click it? 'Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards.
MARKETING ACTION | THURSDAY, AUGUST 1, 2013
[Forrester] The New Gmail Inbox Tabs: It’s Too Soon to Worry (But Do Watch)
In a TIME.com story, Forrester analyst Sucharita Mulpuru commented, “The segregation could actually be helpful because people can quickly scan in one place things that may/may not be relevant without having to hunt for personal emails in a sea of mixed clutter.”. billion emails) and saw a drop that equaled only a little less than 1 percent.
CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009
[Forrester] ClickInsights: What was your "Aha" moment in 2009? - Part 2
Forrester Blog for Interactive Marketing Professionals. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ?
MARKETING ACTION | WEDNESDAY, FEBRUARY 4, 2015
[Forrester] The ROI of Influencer Marketing
Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. 'What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured? And yes, its value and impact can be measured. This post will talk about how.
B2B MARKETING INSIDER | THURSDAY, APRIL 21, 2011
[Forrester] How Social Media Helps Marketing, PR, And Sales Become Better Friends
The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. Just They can get along? And it often extends to our colleagues in PR. started my career in sales.
LEADSLOTH | FRIDAY, APRIL 24, 2009
[Forrester] Top-10 Marketing Automation Blogs
Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing. A couple of people recently asked me which blogs I’m frequently reading. So here’s the list. Adam Needles ‘ Propelling Brands blog ( @abneedles ).
LEADER NETWORKS | WEDNESDAY, MARCH 5, 2008
[Forrester] Hey you, want to be a community manager?
Recently Forrester research expert Jeremiah K. This is fantastic! Owyang issued a report on the need to appropriately staff for social computing. In the report, Mr. Owyang asserts Don't try to build and run social applications without the right staff. Too long has the role of Community been relegated to the backroom. Humanities background.
MARKETING ACTION | TUESDAY, JANUARY 6, 2015
[Forrester] 5 Tips for Creating Amazingly Effective Email
In fact, according to a recent study from Forrester Research, consumer attitudes about email keep getting better and better: “Consumers like promotional emails, delete fewer brand emails, and forward email offers and promotions to friends and family.”. 'Marketers have been using email for many years, and for good reason.
E-STORM | MONDAY, DECEMBER 7, 2009
[Forrester] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
The Truth about Attribution Modeling – from iCrossing’s Blog Key takeaways: Multichannel analytics should be derived by the need to understand the right media mix Framework for Quantifying Multichannel Attribution from Forrester Technology mentioned ClearSaling, TagMan Results from attribution? Big caveat! Comment or let us know.
VOICE-BASED MARKETING | WEDNESDAY, JANUARY 28, 2015
[Forrester] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
Agencies Find Success Measuring Attribution A recent Forrester report found that advanced attribution measurement has helped marketers optimize their campaigns in order to drive even greater ROI. 'How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”?
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Forrester] Go Beyond Blogging: How to Become a Great Storyteller
It’s why we cry at the end of Forrest Gump. 'This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. In fact, most of the business world has finally caught on to the fact that in order to succeed in a post-outbound world, you need great content.
MARKETING ACTION | MONDAY, JUNE 9, 2014
[Forrester] What Sales Should REALLY Expect From Marketing Automation
That’s probably why Forrester Research chooses to use the term “Lead to Revenue Management” system to refer to marketing automation platforms.). 'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. But what can your organization realistically expect in terms of sales?
B2B LEAD BLOG | WEDNESDAY, MAY 8, 2013
[Forrester] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
The top 6 pain points of B2B Marketers surveyed by Forrester Research were: Reaching decision-makers. 'This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. Retaining customers, developing loyalty.
MODERN B2B MARKETING | SUNDAY, JUNE 27, 2010
[Forrester] Social CRM: The Latest Evolution for Managing Customer Relationships
With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM).
INBOUND SALES NETWORK | THURSDAY, AUGUST 11, 2011
[Forrester] Is Your Revenue Engine Running Out of Gas?
According to Forrester Research, the top challenges are: Reaching decision-makers. Sales and marketing are your company’s revenue engines. Most companies have invested heavily in sales force automation tools that would result in more accurate forecasts and a more efficient revenue engine. Current tactics aren’t cutting it. Step 1.
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Forrester] Go Beyond Blogging: How to Become a Great Storyteller
It’s why we cry at the end of Forrest Gump. 'This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. In fact, most of the business world has finally caught on to the fact that in order to succeed in a post-outbound world, you need great content.
MANHATTAN MARKETING MAVEN | THURSDAY, MAY 9, 2013
[Forrester] Death to Blogger Whores!
Zach Reiss-Davis of Forrester Research points out that it’s a cheap way to rally peer-to-peer reviews and to present what appear to be brand endorsements from fellow consumers. Duane Reade ’s “Show Us Some Leg” campaign outlined in the May edition of Internet Retailer , got me thinking about this. Maybe I’m old fashioned.
MANHATTAN MARKETING MAVEN | FRIDAY, DECEMBER 9, 2011
[Forrester] Why FourSquare is Toast!
In spite of growing from 2 to 15 million total users since July 2010, recent research from Forrester indicates that only 30 percent of Internet users are aware of the category called location-based services. The purchase of Gowalla by Facebook, signals the beginning of the end for one-trick ponies like Foursquare.
HUBSPOT | MONDAY, NOVEMBER 3, 2014
[Forrester] What's in a Name? What 6 Popular Brands Are Called Across the Globe
And Mars'' son -- Forrest Mars -- thought they were pretty delicious, too. After successfully establishing the Mars bar in Europe, Forrest Mars moved back to the U.S. 'Vincent: "And you know what they call a Quarter Pounder with cheese in Paris? Jules: "They don''t call it a Quarter Pounder with cheese?". What''s in a [Brand] Name?
HUBSPOT | FRIDAY, FEBRUARY 18, 2011
[Forrester] 6 Reasons Why We Embraced Inbound Marketing
In Groundswell, two top Forrester analysts described this fundamental change in consumer behavior as "a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.". This is a guest post by Ron Fink, partner at Strategic Marketing Solutions.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 3, 2013
[Forrester] How to Write Your First Blog Post
few weeks later during a conversation with Peter O’Neill, a top analyst at Forrester, he also confirmed that a lot of people and even companies are afraid of creating content. 'Author: Megan Ziman Trust me, writing your first blog post can be scary. ll admit, I was scared. Just thinking about it sent a wave of nervousness through my body.
MARKETING ACTION | THURSDAY, FEBRUARY 7, 2013
[Forrester] The Case For Digital Integrated Marketing
David Cooperstein , leader of Forrester’s CMO & Marketing Leadership practice put a number to all this when he wrote in Forbes : “ If (your digital marketing team) spends more than 30% of their time amassing data in spreadsheets, and subsequently trying to act on it, you are leaving money on the table.”. There are also headaches.
WEBBIQUITY | MONDAY, JANUARY 17, 2011
[Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. And much more. Adam T.
WINDMILL NETWORKING | TUESDAY, MARCH 20, 2012
[Forrester] Blow Out Content Marketing and Lead Social Conversations with Content Curation
Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment. It is a word that I used to hate because it sounded so grandiose. among others.
THE ROI GUY | FRIDAY, SEPTEMBER 17, 2010
[Forrester] The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” For example, the typical B2B prospect receives an average of 20.3 As a result, buyers now suffer from Information Overload.
MANHATTAN MARKETING MAVEN | WEDNESDAY, SEPTEMBER 18, 2013
[Forrester] Crowdsourcing Software Reviews
Importing a B2C technique into the high-ticket B2B universe, G2Crowd.com aspires to be the Yelp.com of software and knock off Gartner , Forrester and their competitors. 'Buying CRM software is a pain in the ass. Each suite starts with a different premise. Rarely do the day-to-day users get a voice in the choice.
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Forrester] Why People Buy Things Online [Data]
Interesting research by Forrester Research demonstrates that consumer attitudes towards email marketing are becoming less negative -- good news for marketers that rely on this powerful channel. 'Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. So let''s dive right in. Key Findings.
HINGE MARKETING | TUESDAY, DECEMBER 2, 2014
[Forrester] Top Trends in Technology Marketing for 2015
Forrester’s 2014 Technology Trends revealed that for many firms “the minimum cost of a data breach is $10 million, and in many cases it can be much larger.” 'With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. What does this tell us? ” Voice.
MODERN B2B MARKETING | FRIDAY, AUGUST 17, 2012
[Forrester] Integrated Marketing Virtual Conference Recap: Get Maximum Results with Multi-Channel Marketing Messages
The conference opened with Robert Brosnan, Forrester’s Sr. by Jessica Langensand Do you have a marketing presence across multiple channels? Are you being consistent with your brand messaging? Integrated b2b marketing may not be top of mind for many marketers, but yesterday’s Integrated Marketing Virtual Conference showed that it should be.
MARKETING ACTION | WEDNESDAY, MAY 15, 2013
[Forrester] Sales Enablement: Optimize Your Organization, Not Just Your Website
What a concept! Like all desirable outcomes that sound streamlined and utterly rational, getting there isn’t so easy. We’ve got a new white paper for you, “Best Practices for Sales Enablement,” that does in fact address the specifics of how to get from here (could do better) to there (all buttoned up). The highlights: 1. Hire the right people.
MARKETING ACTION | WEDNESDAY, FEBRUARY 5, 2014
[Forrester] 6 Social Media Marketing Myths to Avoid
And if you’re a B2B marketer, Forrester tells us all business decision makers use social media, regardless of age. 'Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. Social Media Will Let Me Reach Only Younger Customers. Social Media Efforts Must Go Viral to Be Useful.
MARKETING ACTION | FRIDAY, SEPTEMBER 26, 2014
[Forrester] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. 'Customer loyalty programs are a great way to boost sales and revenue. But they can be even more valuable when it comes to increasing the satisfaction and ensuring the retention of your high-value customers. Miles?
3D2B | THURSDAY, FEBRUARY 27, 2014
[Forrester] The Proven Technique for Generating 50% More Qualified B2B Leads
'According to a Forrester Research study, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead. Also, Marketing Sherpa’s research shows that marketing departments with lead nurturing in place generate a 45% higher return on investment than those that lack such a program.
MARKETING ACTION | TUESDAY, APRIL 8, 2014
[Forrester] 70 New (Really) Marketing Automation Stats
You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). It’s from 2009.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 20, 2011
[Forrester] How to Prosper Despite a Bad Economy | Insights from How to Find New Customers
iPropect was declared to be a leader in search marketing by Forrester. So that great news from Forrester for iProspect should be used only in the Consideration phase of the buying process. B2B Demand Generation | Insights from How to Find New Customers. Every day I hear how bad the economy is. It’s all doom and gloom. Or is it?
SYNECORE | WEDNESDAY, AUGUST 7, 2013
[Forrester] New Study: Get On YouTube, NOW
After all, YouTube is the second largest search engine behind Google, and video content is 53 times more likely to achieve first page ranking status over traditional content , according to Forrester Research. 'Still wondering if creating a YouTube channel is worth it for your brand? Ok, that was completely terrifying. Moving on -. Viola!
FATHOM | TUESDAY, JANUARY 7, 2014
[Forrester] How To Use Increasing Digital Marketing Budgets
And in prolonged sales cycles, where 4 or more nurturing interactions are required to mature a lead to sales-qualified status ( Forrester Research ), don’t you want to be communicating efficiently? 'So, you have more digital-marketing budget this year. Congratulations! Here’s hoping you’re one of the lucky ones. Enough said.
THE ROI GUY | FRIDAY, OCTOBER 22, 2010
[Forrester] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. After all, if the solution does not do what it is purchased to accomplish, all will be lost.
THE ROI GUY | MONDAY, JANUARY 17, 2011
[Forrester] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. For most buyers it’s easier to do-nothing, than to change.
HUBSPOT | FRIDAY, NOVEMBER 16, 2012
[Forrester] Understanding the New Roles in Marketing
In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? In terms of both department size and budget, Marketing is on the rise. And as the role of marketing grows, it also continues to evolve. Inbound Marketing Strategist.
B2BBLOGGERS | WEDNESDAY, JULY 21, 2010
[Forrester] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
More on B2B budget trends from former Forrester Research analyst, Laura Ramos. B2B Social media marketing has evolved into a pattern of five P’s based on what I’ve seen from client work and networking with other B2B marcom professionals. The eight elements, summarized below, are found in many B2B social media policies. Patience! Or Does It?
MODERN B2B MARKETING | FRIDAY, MARCH 16, 2012
[Forrester] Lead Nurturing—Three Gifts That Keep On Giving
Gift #3: Enhance your sales/marketing team relationship —According to research groups such as Forrester and CSO Insights, lead nurturing reduces the percentage of marketing-generated leads that are ignored by sales by as much as 80%. Lead scoring is still a key reason why many marketers look at marketing automation today.
HUBSPOT | WEDNESDAY, JUNE 5, 2013
[Forrester] What You Need to Know This Morning: June 5, 2013
On Forrester''s CMO Blog , VP and Principal Analyst James McQuivey argues that these disruptors are “coming under fire because they’re using cheap technology and existing resources to make their customers'' lives dramatically better, one positive experience at a time. 'Happy Wednesday, marketers. 1) Amazon Ad Sales Surging. They''re right.
FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 22, 2013
[Forrester] Why You Won’t Get Fired for Hiring a Smaller Marketing Partner
Forrester Research supports the idea of considering smaller players and SIGMA was mentioned in their research report, “US Database Marketing Services Providers: Alternatives to Consider,” from 2011. You certainly wouldn’t be alone. The process of moving from one MSP to another is fraught with anxiety and the great unknown.
B2B MARKETING ONLINE | MONDAY, AUGUST 9, 2010
[Forrester] Why companies should not Wave goodbye to email and social integration
recent report from Forrester Research finds that "given the increasing complexity of the email marketing channels – including the need to integrate email with social and mobile channel – the call for strategic guidance will only continue to grow in importance." Guest blog by Ryan Deutsch, VP of emerging media, StrongMail. Absolutely not.
HUBSPOT | THURSDAY, MAY 29, 2014
[Forrester] The 10-Minute Marketing MBA
Check out this SlideShare presentation featuring marketing org structures from Mindjet, Zendesk, HubSpot, Forrester, GitHub, Atlassian, and Rue La La: The CMO''s Guide to Marketing Org Structure From HubSpot. 'Have ten minutes? Want to learn business school basics? Keep reading -- this post is for you. The Case Study Method. Economics 101.
HUBSPOT | TUESDAY, AUGUST 27, 2013
[Forrester] When Good Headlines Go Bad: Lessons From One Site's Marketing Mistake
study by Forrester Research found that 85% of consumers don’t trust brands on social networking sites, and only 18% of Americans trust content coming from brands via email. 'At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. That''s why magazines have become masters at compelling headlines.
BUYEROLOGY | TUESDAY, JANUARY 5, 2010
[Forrester] The Origin of Buyer Personas
Both Pragmatic Marketing and Forrester Research solicited from several people at Cooper, including myself and Alan, information on personas. As we begin a new decade, it is amazing to think how the term buyer persona has become part of the lexicon of business language. It resides with one man and one man only – Alan Cooper.
HUBSPOT | THURSDAY, DECEMBER 12, 2013
[Forrester] Content Retargeting: A Marketer's Guide to Getting Started
Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. 'Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. Very low conversion rate ( under 2% ). or higher).