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  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Forrester] How to Diagnose and Repair Rotten Lead Nurturing Workflows
    Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Marketers “sent” emails in 1995. They were fresh and manually made-to-order. Today, marketers “set” emails. They’re pre-made, automated, and usually very effective. The challenge? in a good way. Use it!
  • THE ROI GUY  |  MONDAY, OCTOBER 31, 2011
    [Forrester] Are you CIO Worthy?
    Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. of total IT time is spent on vendor management and procurement. Time is squandered.”
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Forrester] 12 Social Media Tools for B2B Pre-Event Marketing
    Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Adam Q. Jeffrey L.
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 23, 2011
    [Forrester] Does Your Competitive Strategy Start With Your Customers?
    In their new report “" Competitive Strategy In The Age Of The Customer ," Forrester Research stresses that companies must be more than customer focused, they must be customer obsessed. In the past, companies competed based on things like manufacturing and distribution strength, the power of information. They hold all the advantages.
  • MARKETRI  |  THURSDAY, MARCH 8, 2012
    [Forrester] Time to Retire Old School B2B Web Practices
    Mobile Unfriendly: According to Forrester Research, Mobile users are expected to eclipse desktop users by 2014 so it’s more important than ever to develop your site with mobile users in mind. The B2B marketing world is changing. Resource rich content pulls visitors to the Web site. B2B Web Practices that should be Kicked to the Curb.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Forrester] How to Tackle Real-Life Social Media Customer Service Obstacles
    According to Forrester Resarch , Lenovo has since seen a 20% reduction in laptop support call rates , increased agent productivity, a shorter problem resolution cycle, an increased Net Promoter Score , and reduced support costs. Take a look, and see how you could implement social media as a customer service avenue based on their examples.
  • WORKFACE  |  MONDAY, JULY 30, 2012
    [Forrester] Human Availability & Website Visitors = Great Investment
    Forrester Research estimated that for every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business. The Internet has made buyers much more sophisticated. According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. With 2.2
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 5, 2010
    [Forrester] American Bankers Association Marketing Conference In Review
    According to Forrester Research estimates there, is measurable value in adopting an integrated “unified marketing” approach to multi-channel marketing.  Bob McCarron. The annual ABA Marketing Conference took place last month in Minneapolis.  More pressure on producing ROI against all expenses, especially marketing. Tweet This! Digg this!
  • MODERN B2B MARKETING  |  SUNDAY, JUNE 27, 2010
    [Forrester] Social CRM: The Latest Evolution for Managing Customer Relationships
    With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM).
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 10, 2010
    [Forrester] B2B Social Media Benefits from Email Marketing
    As Forrester found, “66% of marketers say that email is their most cost-effective marketing tool,&# and if you take a few simple steps, it can be effective for you, as well. B2B Marketers are more successful in social media when their campaigns are integrated and all tactics align towards achieving the same goals. from Blue Sky Factory.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Forrester] How to Measure the ROI of Your Marketing Programs
    According to a MMA/Forrester/ANA study, 87% of senior marketers did not feel confident in their ability to impact the sales forecast of their programs.  by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. Multiple touches. Definition.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Forrester] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
    The top 6 pain points of B2B Marketers surveyed by Forrester Research were: Reaching decision-makers. 'This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. Retaining customers, developing loyalty.
  • 3D2B  |  THURSDAY, APRIL 10, 2014
    [Forrester] How to Avoid the Black Hole of Sales Leads
    recent Forrester Research study confirms that companies that actively qualify and nurture leads will have 50 percent more prospects that are “sales-ready,” and their cost-per-lead will be 33% lower. 'Are Sales Driven by Numbers or Quality? But choose the wrong metaphor and you can be headed for trouble. Is it simply lost?”.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Forrester] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). It’s from 2009.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Forrester] Follow The Money To The CMO
    Forrester Research recently recommended establishing an “office of marketing technology” to deal with all the technologies in marketing. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  The CMO’s budget was surging and the CIO’s was receding.  And follow they did.  So began the gold rush….
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MAY 9, 2013
    [Forrester] Death to Blogger Whores!
      Zach Reiss-Davis of Forrester Research points out that it’s a cheap way to rally peer-to-peer reviews and to present what appear to be brand endorsements from fellow consumers.   Duane Reade ’s “Show Us Some Leg” campaign outlined in the May edition of Internet Retailer , got me thinking about this. Maybe I’m old fashioned.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, SEPTEMBER 3, 2010
    [Forrester] A Manifesto for Us Frogs
    If you want a more sedate explanation of this archetype, Forrester guys Josh Beroff and Ted Schadler call them people Highly Empowered Resource Operatives (HEROes)  (get it?) I like to think the story about frogs isn’t true but I sort of suspect it might be. Linchpin , Seth Godin’s newest book, is for the GenX frogs. Which is probably good.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Forrester] Is "Nurture" Code for "Neglect"?
    As a matter of fact, Forrester Research says companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost -- that means you can achieve big wins by preventing good leads from going dark. 'Do you ever wonder how much hidden potential is buried in your lead nurturing pile? The CMO Opportunity.
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Forrester] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    Did you know: Forrester recently identified Act-On as the only leader for both SMBs and large enterprises? Download the full Forrester Wave Report ». 'I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive plastic orb. To which Magic 8 Ball replied: Answer 1:  It is certain. license.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, FEBRUARY 10, 2010
    [Forrester] Cascading detail for sales enablement
    This is an extension of what Scott Santucci of Forrester Research has in mind when he talks about engineering sales conversations. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. but there was more to it.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Forrester] 6 Social Media Marketing Myths to Avoid
    And if you’re a B2B marketer, Forrester tells us all business decision makers use social media, regardless of age. 'Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. Social Media Will Let Me Reach Only Younger Customers. Social Media Efforts Must Go Viral to Be Useful.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Forrester] Crowdsourcing Software Reviews
    Importing a B2C technique into the high-ticket B2B universe, G2Crowd.com aspires to be the Yelp.com of software and knock off Gartner , Forrester and their competitors.  'Buying CRM software is a pain in the ass. Each suite starts with a different premise. Rarely do the day-to-day users get a voice in the choice. 
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 17, 2009
    [Forrester] ClickInsights: What was your "Aha" moment in 2009? - Part 2
    Forrester Blog for Interactive Marketing Professionals. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 7, 2013
    [Forrester] The Case For Digital Integrated Marketing
    David Cooperstein , leader of Forrester’s CMO & Marketing Leadership practice put a number to all this when he wrote in Forbes : “ If (your digital marketing team) spends more than 30% of their time amassing data in spreadsheets, and subsequently trying to act on it, you are leaving money on the table.”. There are also headaches.
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Forrester] Buying Online Display; Click-through Rate & Conversion Considerations
    similar report from Forrester also shows how display spending continues to grow significantly. 'Have you clicked on a banner ad recently?  Has the message engaged you?  The online display industry has gone through significant changes over the years.  The mighty click through rate. Thus, display can be considered a branding medium.  Summary.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 5, 2008
    [Forrester] Hey you, want to be a community manager?
    Recently Forrester research expert Jeremiah K. This is fantastic! Owyang issued a report on the need to appropriately staff for social computing. In the report, Mr. Owyang asserts Don't try to build and run social applications without the right staff. Too long has the role of Community been relegated to the backroom. Humanities background.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Forrester] 10 New Websites to Add to Your Social Media Blog List in 2013
    Looking for new blogs to follow in 2013 for unique and insightful information on social media? We are always looking for new insight as to how we can be better utilize social media for our business. Or perhaps they continue to thrive on a community of loyal readers, but are still unknown to many? Enjoy! Augie Ray: Experience: The Blog. Heidi Cohen.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Forrester] The Opportunity Social Media Offers Manufacturers
    Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
  • E-STORM  |  MONDAY, DECEMBER 7, 2009
    [Forrester] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
    The Truth about Attribution Modeling – from iCrossing’s Blog Key takeaways: Multichannel analytics should be derived by the need to understand the right media mix Framework for Quantifying Multichannel Attribution from Forrester Technology mentioned ClearSaling, TagMan Results from attribution? Big caveat! Comment or let us know.
  • CONTENT MARKETING EXPERIENCE  |  SUNDAY, MARCH 17, 2013
    [Forrester] Dozens of reasons why corporate blogs still matter in B2B marketing
    Source Forrester. Blogging is not new. Been there, done that, right? Yet, several businesses don’t have a corporate blog yet. Is it a must? It depends. But in general corporates blog remain essential, despite the fact some ‘experts’ claim that blogging is ‘passé’. Corporate blogs often are essential social media hubs. Blogs don’t.
  • HUBSPOT  |  WEDNESDAY, MARCH 14, 2012
    [Forrester] How to Tailor Lead Nurturing Content to Suit Individual Personas
    According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Here's how to do it right. Identify Your Personas.
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 11, 2011
    [Forrester] Is Your Revenue Engine Running Out of Gas?
    According to Forrester Research, the top challenges are: Reaching decision-makers. Sales and marketing are your company’s revenue engines. Most companies have invested heavily in sales force automation tools that would result in more accurate forecasts and a more efficient revenue engine. Current tactics aren’t cutting it. Step 1.
  • MARKETING ACTION  |  WEDNESDAY, MAY 15, 2013
    [Forrester] Sales Enablement: Optimize Your Organization, Not Just Your Website
    What a concept! Like all desirable outcomes that sound streamlined and utterly rational, getting there isn’t so easy. We’ve got a new white paper for you, “Best Practices for Sales Enablement,” that does in fact address the specifics of how to get from here (could do better) to there (all buttoned up). The highlights: 1. Hire the right people.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Forrester] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. What is “Customer Obsession”?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 16, 2012
    [Forrester] Lead Nurturing—Three Gifts That Keep On Giving
    Gift #3:  Enhance your sales/marketing team relationship —According to research groups such as Forrester and CSO Insights, lead nurturing reduces the percentage of marketing-generated leads that are ignored by sales by as much as 80%.  Lead scoring is still a key reason why many marketers look at marketing automation today.
  • SYNECORE  |  WEDNESDAY, AUGUST 7, 2013
    [Forrester] New Study: Get On YouTube, NOW
    After all, YouTube is the second largest search engine behind Google, and video content is 53 times more likely to achieve first page ranking status over traditional content , according to Forrester Research. 'Still wondering if creating a YouTube channel is worth it for your brand? Ok, that was completely terrifying. Moving on -. Viola!
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, DECEMBER 9, 2011
    [Forrester] Why FourSquare is Toast!
    In spite of growing from 2 to 15 million total users since July 2010, recent research from Forrester indicates that only 30 percent of Internet users are aware of the category called location-based services.    The purchase of Gowalla by Facebook, signals the beginning of the end for one-trick ponies like Foursquare. 
  • ANNUITAS GROUP  |  THURSDAY, APRIL 10, 2014
    [Forrester] 5 Mistakes Companies Make When Automating Their Marketing
    recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. '*This article first ran in VentureBeat on April 2, 2014. According to Raab Associates, Inc. billion. So where is the disconnect? Taking a tactical versus strategic approach.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [Forrester] The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
    According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” For example, the typical B2B prospect receives an average of 20.3 As a result, buyers now suffer from Information Overload.
  • WRITTENT  |  MONDAY, JULY 29, 2013
    [Forrester] 25 Secrets of Great Copywriting from Classic Literary Masters
    As Laura Ramos of Forrester pointed out recently, content marketing can drive interest or failure, and success hinges entirely on quality. 'Between the hashtag and text speak, the English language as we previously knew it is gone forever. Truly outstanding creative types know that inspiration can come from unusual places. Jack Kerouac  Tweet.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2011
    [Forrester] 5 B2B Marketing Tips for Using Press Releases
    2010 study by Forrester research found that online viewing now equals that of TV viewing. by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. However, the quickly expanding net also provides challenges. The average U.S. Get the most out of your content.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 22, 2013
    [Forrester] Why You Won’t Get Fired for Hiring a Smaller Marketing Partner
    Forrester Research supports the idea of considering smaller players and SIGMA was mentioned in their research report,  “US Database Marketing Services Providers: Alternatives to Consider,” from 2011.  You certainly wouldn’t be alone. The process of moving from one MSP to another is fraught with anxiety and the great unknown. 
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Forrester] How to Prosper Despite a Bad Economy | Insights from How to Find New Customers
    iPropect was declared to be a leader in search marketing by Forrester. So that great news from Forrester for iProspect should be used only in the Consideration phase of the buying process. B2B Demand Generation | Insights from How to Find New Customers. Every day I hear how bad the economy is. It’s all doom and gloom. Or is it?
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Forrester] How To Use Increasing Digital Marketing Budgets
    And in prolonged sales cycles, where 4 or more nurturing interactions are required to mature a lead to sales-qualified status ( Forrester Research ), don’t you want to be communicating efficiently? 'So, you have more digital-marketing budget this year. Congratulations! Here’s hoping you’re one of the lucky ones. Enough said.
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [Forrester] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. After all, if the solution does not do what it is purchased to accomplish, all will be lost.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [Forrester] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. For most buyers it’s easier to do-nothing, than to change.
  • MARKETING ACTION  |  FRIDAY, AUGUST 23, 2013
    [Forrester] B2B: Your Demand Generation Problems, and What To Do About Them
    recent Forrester study revealed that 31% of all leads generated by marketing fail to fit an ideal customer profile (ICP), and that demand generation content does not engage B2B buyers. Carlos begins with an unsparing account of what B2B demand generation lacks, and then turns his attention to solving the problems. That hasn’t changed.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Forrester] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    More on B2B budget trends from former Forrester Research analyst, Laura Ramos. B2B Social media marketing has evolved into a pattern of five P’s based on what I’ve seen from client work and networking with other B2B marcom professionals. The eight elements, summarized below, are found in many B2B social media policies. Patience! Or Does It?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Forrester] 2012 #Nifty50 Top Men in Technology on Twitter
    He is a critically acclaimed speaker and author who regularly presents on breakthrough performance at leading global events, including Forrester Research Forums and Wharton Marketing Conferences. In order to qualify this year, each #Nifty50 nominee had to work for a technology company such as software, hardware, IT services or telecom.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 17, 2013
    [Forrester] Have You Ever Considered Word of “Mouth Referral Programs” to Reach the Professional Tradesman?
    80% of all B-to-C and B-to-B purchases involve some WOM recommendations during the purchasing cycle according to Forrester. 'Sometimes we’re so close to the woods that we can’t see the trees. The professional tradesman is not different. He will ask another peer or a distributor friend about ways to solve the problem.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 9, 2010
    [Forrester] Why companies should not Wave goodbye to email and social integration
    recent report from Forrester Research finds that "given the increasing complexity of the email marketing channels – including the need to integrate email with social and mobile channel – the call for strategic guidance will only continue to grow in importance." Guest blog by Ryan Deutsch, VP of emerging media, StrongMail. Absolutely not.
  • MARKETING ACTION  |  FRIDAY, AUGUST 2, 2013
    [Forrester] Understanding Nurture Marketing
    'Forrester Research defines lead nurturing very simply: Lead nurturing is a process by which leads are tracked and developed into sales-qualified leads. Why nurture? The buyer who has a genuine need may not buy from you today, but is very likely to buy from someone within 24 months or less. And, of course…you make more sales. license.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 2, 2013
    [Forrester] Are You Missing out on Mobile Marketing Opportunities to the Professional Tradesman?
    Please note that a recent report by Forrester, “ Don’t Confuse Tablet And Mobile Marketing ,” a B2B marketer needs to differentiate between smart phones and tablets. 'We’ve talked many times about the importance of having a mobile strategy when wanting to reach the professional contractors.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 3, 2010
    [Forrester] Industrial and B2B Customer Engagement Simplified
    Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. For an eCommerce site that is easy, it is typically the value of transaction per visit.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 17, 2013
    [Forrester] 5 Steps to Creating Content That Converts to Revenue
    Forrester’s research shows companies that nurture leads have 50% more sales-ready leads (at 33% lower cost!) 'Andrew Gaffney is the Editorial Director of Demand Gen Report, a publication focused on demand generation best practices for B2B marketing professionals. You must know your key target markets and understand your buyer. Less dense.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 18, 2011
    [Forrester] 5 Recent B2B Social Media Posts
    Forrester Research projects that B2B social media marketing spending will grow from just $11 million in 2009 to $54 million in 2014. Following are some interesting and popular posts about B2B social media that have bubbled up and crossed my screen. Are there other good posts you have seen this week? Let us know in the comments below.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [Forrester] ClickInsights: How to make marketing messages memorable?
    Forrester Blog for Interactive Marketing Professionals. Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Blogs. via Beth Harte). Books.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 9, 2010
    [Forrester] Email Design Review Gallery « The Effective Marketer
    What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! Is always good to see what’s out there to give you some ideas.
  • MARKETING ACTION  |  TUESDAY, MAY 28, 2013
    [Forrester] Focus on Agile Marketing: Dr. Natalie’s #MktgActionChat Observations
    She’s held positions as an Ad Agency Executive, a Management Consultant and a Forrester Software Analyst. 'Up next on #MktgActionChat:  Don’t miss “ Focus on Your Marketing NOT your IT ,” Tuesday, May 28th at 6:00 pm PT. The topic of Agile Marketing is very interesting. And that is exactly what Agile Marketing needs to be.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, MAY 19, 2013
    [Forrester] 5 Key Mobile Marketing Moves
    'Mobility will turn us into direct, relationship and database marketers.That’s the cornerstone message from two new studies --  Forrester’s “2013 Mobile Trends for Marketers” and Urbanairship’s “Connect with the Connected.” Forrester put it this way.   Let’s start with a few key facts.    Mobile is here.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Forrester] 17 Compelling and Highly Usable B2B Marketing Statistics
    One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JANUARY 16, 2013
    [Forrester] What the Marketing Automation Vendors Won’t Tell You
    At the core of successful direct and digital customer engagement is a solid customer database – Forrester calls this concept a “Customer Intelligence Hub” that creates a single source of customer knowledge. Messaging and campaign tools will continue to evolve, and their claims of solving world hunger get more and more strident. 
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [Forrester] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    Forrester Blog for Interactive Marketing Professionals. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Blogs. Outputs, Outtakes, Outcomes.Oh
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Forrester] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Lead to Revenue Management with Andre Pino of Forrester Research - Modern B2B Marketing , November 10, 2010 I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. There better be. PR Dept?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Forrester] Help! I Need a Marketing Automation Vendor with Social Media Savvy
    ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Finding the right marketing automation (MA) platform for your company can be a daunting task. Where Do I Start? dynamics. is a must-read.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 5, 2009
    [Forrester] Small Companies Who Get Social Can Play with the Big Boys
    The good news that I take away from a recent study by Forrester Research , is that the evolution of the "social Web" will help level the marketing playing field between large and small organizations. The report was written by a Forrester senior analyst, Jeremiah Owyang, who is, not so coincidentally, has a terrific blog, Web Strategy.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, SEPTEMBER 12, 2010
    [Forrester] The 6 Most Important Issues in Social Media
      Forrester calls them “ mass influencers ” and estimates they constitute 16% of all online consumers who produce 256 billion influence impressions in social networks every year. Now that social networks have achieved global scale, the conversion shifts from quantity to quality.   Differentiation. Facebook has 500 million users.
  • B2BMARKETINGSMARTS  |  TUESDAY, OCTOBER 27, 2009
    [Forrester] When using comparison charts hurts sales.
    That’s why it’s such a big boost for smaller firms when they are mentioned by Forrester, Gartner, etc. Being in marketing, one would think that I’m an adversary of sales. There is, of course, a traditional conflict between marketing and sales. But I love salespeople. What are their pains? What are their objections?
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [Forrester] Social Media Hierarchy of Needs - Best Practices for ROI Success
    From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Forrester] Social Media Dos and Don’ts for Realtors
    Video is 50 times more likely to appear on the first page of Google search results than a text page, according to Forrester Research. The following is a guest post by Leslie Mann , a real estate agent with Hallmark Sotheby’s International Realty of Hopkinton, MA and the real estate blogger for the MetroWest Daily News. hat -.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 26, 2011
    [Forrester] This is the week that was: Getting inside the minds of CMOs
    Social spending patterns of the week: According to Forrester three-quarters of interactive marketers in Europe use social media or plan to use it by the end of 2011. This blog from Forrester takes a look at the social spending patterns across Europe and how they are set to change in the future. Gaddafi left us for the next life.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 3, 2011
    [Forrester] Top 25 Most Useful Social Media Marketing Blog Posts of 2010
    Learn more about these through this Forrester article. As we head into 2011, it’s best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year.  Happy reading! INFOGRAPHICS. 55 Interesting Social Media Infographics by Yanuar Prisantoso [1,867]. MANAGEMENT TOOLS.
  • LEADSLOTH  |  FRIDAY, OCTOBER 16, 2009
    [Forrester] Why Are Marketing Automation Managers So Hard to Find?
    According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing. New technology requires people with a new set of skills, nothing new about that.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Forrester] Online Marketing News in 2009: The Year’s Hottest Events
    Forrester Predicts Huge Growth for Social Media Marketing. Here is our 2009 year in review.  Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Facebook Pushes People to Go Public. billion.
  • HUBSPOT  |  THURSDAY, DECEMBER 9, 2010
    [Forrester] Inbound Marketing Goes Global
    If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here. More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Very solid!”
  • B2BBLOGGERS  |  WEDNESDAY, MAY 19, 2010
    [Forrester] Search Engine Marketing and B2B – #B2BChat
    The amount of money companies spend on Search is forecast to double within five years, from $16bn to $32bn between 2009 and 2014, based on a recent study by Forrester Research. How are B2B marketers incorporating SEO and PPC into their demand generation strategy? In which ways does search engine marketing drive customer acquisition?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [Forrester] How does Time affect Marketing Accountability?
    Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.). While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 3, 2012
    [Forrester] This is the week that was: A social data explosion
    We had the pleasure of stumbling across a fine Forrester paper this week entitled:  Building Brands For The Connected World. As Olympic fever grips the nation, here at Earnest towers we have put down our Team GB flags to bring you a medley of content from across the web, with a breadth of variety that would make Danny Boyle proud. Our view?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Forrester] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. What is “Customer Obsession”?
  • THE ROI GUY  |  FRIDAY, APRIL 12, 2013
    [Forrester] Top Ten Ways to Immediately Improve Sales Tool Adoption
    Forrester reports that less than 12% of sales professionals are perceived as value-focused by executive prospects, while the inability to communicate value messages remains the number one challenge for sales teams making quota. So how do you achieve sales tool adoption in 2013? Step 3: Where we are Going? The ones who say it can’t be done.
  • CHRIS KOCH  |  FRIDAY, AUGUST 7, 2009
    [Forrester] Why your marketing to CIOs may be irrelevant—and what to do about it
    That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. If I learned anything in those years, it was that CIOs really are a diverse lot. And that has big implications for marketers. It means understanding different CIO roles, skills, aspirations, and business contexts. CIOs are not all the same.
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 13, 2013
    [Forrester] This is the week that was in B2B: It’s back in business
    Like the fact video is 50 times more likely to get organic page ranks in Google than plain text results (source: Forrester). 'Summer is well underway. The British weather has returned to business-as-usual. The client and agency world is busy preparing its annual autumnal campaign binge (beware b2b buyers you won’t know what’s hit you).
  • THE ROI GUY  |  THURSDAY, NOVEMBER 4, 2010
    [Forrester] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Content is King?
  • BUYEROLOGY  |  TUESDAY, JANUARY 5, 2010
    [Forrester] The Origin of Buyer Personas
      Both Pragmatic Marketing and Forrester Research solicited from several people at Cooper, including myself and Alan, information on personas. As we begin a new decade, it is amazing to think how the term buyer persona has become part of the lexicon of business language.   It resides with one man and one man only – Alan Cooper.
  • CONTENT MARKETING EXPERIENCE  |  THURSDAY, FEBRUARY 21, 2013
    [Forrester] Content marketing personas: an introduction
    Forrester developed several typologies that you’ve probably heard off in recent years. Using personas in online marketing is not new. Among others conversion optimization practitioners, web developers and usability experts have been using personas for ages. Is it any different for content marketing personas? However, it’s not perfect.
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Forrester] Focusing on your Klout score is detrimental to your business
    According to Forrester Research anywhere from 80-93% of website traffic originates from major search engines and for most major sites it is common to have at least 40% of the traffic originating from searches (not inbound links!). and "if I pay for Hubspot and get my Klout score higher will I get tons of new business?" What is Klout?
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [Forrester] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Best of B2B Marketing. June 2010. Some amazing content from June.  Enjoy. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. link].
  • GREAT B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Forrester] Marketing Strategy: Too Broad, Too Narrow or Just Right?
    Another marketing CMO focused all of his efforts on winning plaudits from big-time analysts like Gartner and Forrester, but there was no effective strategy in place for generating leads when this approbation didn’t materialize. Getting your marketing strategy just right is critical for B2B marketing success.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Forrester] Marketo 2010 User Summit Focuses on Revenue Performance Management
    Forrester’s Andre Pino also detailed the importance of marketing and sales alignment —a paramount theme throughout the User Summit. The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. revenue touchpoints) across the revenue cycle.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 5, 2013
    [Forrester] The CEO-CMO Conundrum: How to make the leap from CMO to CEO
    As David Cooperstein , VP at Forrester Research asserts, “CMOs need to invest their time in understanding the other departments they interact with and act like a company wide leader. 'As the role of the CMO shifts, how can they make the leap upwards within their organisation? Sticking point 3: Not working closely enough with the CEO.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 6, 2011
    [Forrester] The Future of Pharma Marketing: The Game Changer (Part 2)
    Forrester asked marketers (US Interactive Marketing Forecast Online Survey) “In the next three years, do you think marketing’s effectiveness will increase, stay the same, or decrease” for a range of interactive and traditional marketing tactics.  Game Changer: Facebook Tells Pharma Brands They Must Allow Comments by August 15, 2011.
  • WRITTENT  |  MONDAY, OCTOBER 14, 2013
    [Forrester] Business Blogging ROI in 3 Steps: Keep It Simple
    There is a great study by Forrester that measured the ROI of blogging for corporate businesses. 'Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play. The list can go on and on… Yet, since you are doing business – it all eventually comes down to revenue. Traffic. Leads.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 25, 2014
    [Forrester] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
    JANELLE:      According to Forrester Research, the typical buyer is anywhere from two thirds to 90 percent of the way through the buying process before even agreeing to engage with the sales rep. JAY:    I’m this buyer that Forrester is talking about. What follows below is Part 1 of the transcript of the Conversation.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Forrester] B2B Websites: How To Generate More Leads
    According to Forrester , buyers can be anywhere from two-thirds to 90% through their purchase before first contacting the seller. recent Forrester survey found that only 20% of buyers believe what a brand says about itself, because people view any brand-to-buyer communication as an advertisement. Don''t be. But there’s a catch.
  • WRITTENT  |  FRIDAY, NOVEMBER 1, 2013
    [Forrester] The 6 Most Shocking Online Marketing News Headlines of October
    Forrest Research Declares Content Distribution is Queen. recent study by Forrester confirms this fact, stating that only 36% of marketers feel they’re distributing correctly. 'Do you think October was a quiet month for online marketing news? Quite the opposite, actually. Except among teens in the US. Image Credit: MailOnline.
  • DELICIOUS B2BMARKETING  |  MONDAY, JANUARY 25, 2010
    [Forrester] Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog
    Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up. BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 Is this the best projection of market growth — i.e., is this ‘the number’ for 2010?  A Web 2.0
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 11, 2010
    [Forrester] B2B Social Media Strategy and Executive Buy-in
    link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. explain the 5 steps required to gaining executive buy-in. And also discuss the 4 main objectives of a comprehensive plan.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, JULY 1, 2010
    [Forrester] 7 Baby Steps to Bridge the Mobility Gap
    Forrester’s North American Technographics Benchmark Survey found that mobile e-mail users are more professionally oriented with incomes 14 percent higher than the national average. Smartphone adoption and use are growing with hockey stick proportions.   Unfortunately the user experience lags behind expectations.   Azuki Systems.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Forrester] Digital Marketing Glossary, Part 2
    This is done through a mix of content marketing , search engine optimization, social media, and other tactics designed to attract attention, which Forrester Research has called “the fine art of being found.” According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Forrester] The 2011 #Nifty50 Top Twitter Men Reprise
    Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. These men are indeed using Twitter to rewire and reorient the Web. But, by no means, is this list complete. According to Tom Grant , Ph.D,
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