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  • SALESFUSION  |  TUESDAY, DECEMBER 1, 2015
    [Forrester] 3 Steps for Gaining Executive Buy-In for Marketing Automation
    B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). How many of you watch Shark Tank? Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. Start by focusing on these three areas: 1. Build a Business Case. Marketing Insights.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Forrester] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    An estimated 2 million Americans work from home, up 61% from 2005 ( Forrester ). While call center operations may seem pretty straightforward, there is always room for improvement. In fact, did you know a mere 2% increase in customer retention has the same financial impact on a company as a 10% reduction in cost? Well, it’s true! Ping Me.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Forrester] Crowdsourcing Software Reviews
    Importing a B2C technique into the high-ticket B2B universe, G2Crowd.com aspires to be the Yelp.com of software and knock off Gartner , Forrester and their competitors.  Buying CRM software is a pain in the ass. Each suite starts with a different premise. Rarely do the day-to-day users get a voice in the choice. 
  • JUNTA 42  |  WEDNESDAY, OCTOBER 5, 2011
    [Forrester] Paid, Earned & Owned (PEO) Media: Orchestrating Opportunity
    According to a seminal, oft-linked blog post by Forrester Research analyst Sean Corcoran , paid media is shifting away from its role as the “foundation” of marketing programs and is “evolving into a catalyst that is needed at key periods to drive more engagement” with earned and owned media. If it doesn’t, it isn’t.
  • MARKETING ACTION  |  THURSDAY, JUNE 20, 2013
    [Forrester] Cheetah-Speed, Agile Marketing
    She’s held positions as an Ad Agency Executive, a Management Consultant and a Forrester Software Analyst. Cheetahs achieve the fastest land speed of any living animal. How fast do they go? Between 70 -75 mph, in short bursts covering distances up to 1,600 ft. What does this have to do with marketing, you ask? Wondering how to do that?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Forrester] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, JULY 26, 2012
    [Forrester] The Facebook Factor: Chicken or Egg?
    New research from Forrester suggests that the chicken or egg question still remains open.  Forrester chose to spin the data to conclude that “Facebook fandom has the largest impact on purchase” based on the results of serial regression analysis. They also asked survey questions about purchase frequency and volume. It’s logical. 
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Forrester] AEC Marketing: The Upcoming Elections Demand Change
    In a Forrester study last year, 74% of B2B buyers told Forrester they research half or more of their work purchases online. With the Iowa caucuses now behind us, we’re fully entrenched in the volatility between establishment candidates and the party disruptors. The one thing we know for sure, there will be a new president.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 5, 2012
    [Forrester] Tips on How Manufacturing Can Utilize Social Media
    recent survey by Forrester Research found that B2B marketing budgets are expected to increase an average of 6.8% in 2012. Manufacturers should get on the bandwagon and start using social media. You can be afraid of it and then you’re missing lots of opportunities to tell your story and generate interest in your company and what you do.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Forrester] Why CEOs Say Yes to Marketing Automation
    Forrester Research calls this the “ age of the customer.” Why all the noise about marketing automation? As a category, industry revenues grew 50% to reach the $1.2 billion in 2014, and are expected to grow another 50% in 2015 to $1.8 billion, notes analyst David Raab. That’s stratospheric by anybody’s reckoning. What’s driving that growth?
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 8, 2012
    [Forrester] Do Your Website Visitors Feel Like They’re on Another Planet?
    ” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points. Do visitors on your site feel like they’ve landed on another planet? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display?
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [Forrester] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris , we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead. But how frightened should B2B suppliers really be? What does this mean?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 15, 2011
    [Forrester] Lies, Damned Lies, and Statistics
    Laura Ramos , formerly with Forrester Research and now with Xerox actually downloaded and read the survey. This article also ran at Digital Brand Marketing. Don’t believe everything that companies tell you. Sometimes vendors get an inch and take a mile. Check out the claims in this email. Wonderful people, but…). What do you think?
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Forrester] Five Facebook Tips for Small Businesses
    Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. Tip #5: Measure.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Forrester] 33 Stats That Paint a Picture of the Future of Marketing
    Source: Forrester ) Tweet This Stat! 3) 75% of B2B companies do not measure or quantify social media engagement. The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Now, it's time to tap into the other dreams marketers are having. so we can solve them!
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Forrester] Vital statistics for every B2B marketer
    Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Forrester] Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry
    also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. For marketing professionals, ‘the Joneses’ are everyone and everything from your customers, to your industry, to your competitors, to the latest developments in the marketing and media industries.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Forrester] The Top 3 Priorities for 2010 Marketing Budgets
    Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Forrester] Going from Good to Great Marketing: Leading and Managing Change
    During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Your People.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Forrester] It’s Show Time! 6 Sales Demo Tips from Stage Performers
    Like Forrest Gump, they see their goal in sight and just keep running. Author: Chris Gillespie As Shakespeare wrote, “All the world’s a stage, and all the men and women merely players.” ” Sales demos are like shows, with salespeople as the main cast. Haven’t seen too many of the latter? Modulate your tone.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Forrester] What You Need to Know This Morning: June 5, 2013
    On Forrester''s CMO Blog , VP and Principal Analyst James McQuivey argues that these disruptors are “coming under fire because they’re using cheap technology and existing resources to make their customers'' lives dramatically better, one positive experience at a time. Happy Wednesday, marketers. which kind of surprised us. They''re right.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 7, 2010
    [Forrester] B2B Lead Generation without Lead Nurturing is Doomed to Fail
    Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Source: Marketing Sherpa/ KnowledgeStorm). Why is lead nurturing important? What is lead nurturing?
  • KEO MARKETING  |  TUESDAY, MAY 12, 2015
    [Forrester] B2B Marketing: Significant Shift Towards Online Solutions
    A recent report from Forrester blared what initially sounded like a fatal finding for B2B operations. The big takeaway from the report was the prediction that one million B2B salespeople will lose their jobs by the year 2020. On the surface, that certainly seems like terrible, depressing news.
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Forrester] The Ultimate List of 2012 Email Marketing Stats
    Source: Forrester Research, “Email Marketing Forecast 2012 – 2017? Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. quarter over quarter in 2012 and 29.7% below the average.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 8, 2015
    [Forrester] 10 Customer Stats that will shake up your Business Priorities
    customers if their concerns or questions are not addressed quickly – Forrester. Your customers can be very forgiving people. They understand that humans manage businesses, which makes the occasional error inevitable. However, there is one mistake that is completely unforgivable: Bad Customer Service. Read More. Marketing Tactics
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Forrester] 6 Social Media Marketing Myths to Avoid
    And if you’re a B2B marketer, Forrester tells us all business decision makers use social media, regardless of age. Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. Social Media Will Let Me Reach Only Younger Customers. Social Media Efforts Must Go Viral to Be Useful.
  • SALESFUSION  |  TUESDAY, FEBRUARY 11, 2014
    [Forrester] Salesfusion ranked highly in latest report by Industry analyst David Raab
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 29, 2010
    [Forrester] Social Media Catching On In The B-to-B Markets
    Forrester Research predicts that B-to-B firms will spend 54 million on social media marketing by 2014. They are finally seeing that there are opportunities to generate leads and position themselves as thought leaders according to a new report from eMarketer.com, B2B Social Media Marketing Heats Up. take my survey [link].
  • MARKETING ACTION  |  FRIDAY, AUGUST 23, 2013
    [Forrester] B2B: Your Demand Generation Problems, and What To Do About Them
    recent Forrester study revealed that 31% of all leads generated by marketing fail to fit an ideal customer profile (ICP), and that demand generation content does not engage B2B buyers. Carlos begins with an unsparing account of what B2B demand generation lacks, and then turns his attention to solving the problems. That hasn’t changed.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [Forrester] Five Lessons From the Web 2.0 Summit
    Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. You Need a Mobile Strategy, and Faster Than You Probably Thought.</strong> Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JANUARY 12, 2011
    [Forrester] B2B Marketing in 2011: The year Augmented Reality gets its big break?
    As Forrester advised in a recent post on Mobile AR: “For now, it is primarily used by brands willing to launch innovative mobile services and in search of a “wow&# effect. However, Forrester believes this is much more than a gimmick. Gartner had cited AR as one of its top 10 disruptive technologies. Watch this space.
  • THE ROI GUY  |  TUESDAY, AUGUST 13, 2013
    [Forrester] Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
    This at a time when Forrester reports the spoils going to those who can engage earlier, with 76% of all deals going to those that can help the buyer establish the need and define the buying agenda, while only 24% of deals went to those winning the “bake-off”. According to a new research report, IT buyers have dramatically changed. Why You?
  • SAZBEAN  |  MONDAY, MARCH 11, 2013
    [Forrester] Managing Marketing Content Across the Customer Lifecycle
    Forrester defines the customer lifecycle as follows: “The customers’  relationship with a brand as they continue to discover new options, explore  their needs, make purchases, and engage with the product experience and their  peers.” Content delivered in the right channel at  the wrong time can be a wasted touchpoint.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Forrester] How Helping Others Helps You …Get More Links
    Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives. Offer Free SEO Assistance. Offer To Write Something. Don’t get lazy in this endeavor.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Forrester] The Key to Driving Consistent Growth: Understanding Costs
    Research shows that companies that manage leads well enjoy 50% more sales ready leads (Forrester Research) that make 48% larger purchases (The Annuitas Group). I have a confession to make. I’m a revenue (sales) guy. I can think about, conceive and vision growth opportunities without even trying. Calculating CAC. Let’s go back to our example.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Forrester] The 10-Minute Marketing MBA
    Check out this SlideShare presentation featuring marketing org structures from Mindjet, Zendesk, HubSpot, Forrester, GitHub, Atlassian, and Rue La La: The CMO''s Guide to Marketing Org Structure From HubSpot. Have ten minutes? Want to learn business school basics? The Case Study Method. Economics and Market Forces. Economics 101. In 2005, W.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Forrester] A Primer on Sales Competitive Battle Cards
    If you don’t subscribe to Gartner, Forrester or other analyst organization then getting the reports is more difficult but not impossible as vendors mentioned in the report will showcase the document on their websites and allow people to download for free. My process is the following: 1. Structure. 2. Data Collection. 3. Analysis. 4.
  • HUBSPOT  |  MONDAY, SEPTEMBER 17, 2012
    [Forrester] 40 Ways to Get Banned From the Top 5 Social Networks
    As Forrest Gump said, "That's all I have to say about that.". 2) Using bots or scrapers. It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. Not the kind that ban people from uploading pictures of their meals (PB&J no crust today guys! Seriously! schemes.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Forrester] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. In this blog post, I present a few of the key research metrics and advice. Content is King? They do if they are.
  • MARKETING ACTION  |  FRIDAY, AUGUST 2, 2013
    [Forrester] Understanding Nurture Marketing
    Forrester Research defines lead nurturing very simply: Lead nurturing is a process by which leads are tracked and developed into sales-qualified leads. Why nurture? The buyer who has a genuine need may not buy from you today, but is very likely to buy from someone within 24 months or less. And, of course…you make more sales. license.
  • HUBSPOT  |  SUNDAY, AUGUST 5, 2012
    [Forrester] Who Exactly Uses Twitter and Other Marketing Stories of the Week
    From Forrester. Continuing with the infographic trend, Kate Leggett posted an excellent illustration and explanation of a collaborative content hub on the Forrester blog this week. It's a scorcher out there -- well, it is here in Boston, anyway. You know, if you're looking to make it to the C-suite one day. Hungry for more stats?
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Forrester] The Rise of the Content Marketer « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.
  • SYNECORE  |  WEDNESDAY, AUGUST 7, 2013
    [Forrester] New Study: Get On YouTube, NOW
    After all, YouTube is the second largest search engine behind Google, and video content is 53 times more likely to achieve first page ranking status over traditional content , according to Forrester Research. Still wondering if creating a YouTube channel is worth it for your brand? Ok, that was completely terrifying. Moving on -. Viola!
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Forrester] Do the Math to Calculate the ROI of Business Blogs
    Forrester’s Brian Kardon encourages executives to play with social media, to “experiment” and to not be afraid of testing out new ideas or opportunities.  “You can always take it down,” according to Kardon.  Marketers should banish the thought that everything is permanent.  With over 156 million published blogs , there is a tremendous churn. 
  • KOMARKETING ASSOCIATES  |  SATURDAY, SEPTEMBER 14, 2013
    [Forrester] Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
    Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey). Customers (B2B or B2C) are buying more like “prosumers”.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Forrester] Mobility and why it matters
    Forrester. Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. Why should I be interested in mobility? billion. What am I doing?
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Forrester] Betting Big on Marketing Automation
    According to an Act-on & Forrester Consulting study, 45% of all B2B businesses have now implemented some type of marketing automation software. Sales & Marketing funnel by SEOMOZ. Marketing automation continues to be a key item in many marketing departments’ budgets. That being said, less than 20% of SMBs have done so.
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Forrester] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    According to Forrester Research , 100% of B2B decision makers use social media for work. Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. So first, how do you drive more traffic to your site through social channels? Actionable Content. Webinars.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 28, 2014
    [Forrester] First World Problems: What To Do With Too Many B2B Leads
    Laura Ramos, Forrester Research. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. Wait, Too Many Leads Can Be A Problem? And then the finger pointing begins. Does Lead Scoring Work?
  • THE ROI GUY  |  TUESDAY, JUNE 24, 2014
    [Forrester] Qvidian & Alinean Announce Strategic Partnership to Deliver Comprehensive Sales Execution Solutions
    Unfortunately, only 1 in 10 sales reps have made the transition from pitching products to engaging prospects with value according to Forrester Research, and 60 percent of buyers disengage with sales because reps do not communicate compelling value according to Qvidian’s recent Sales Execution Trends report.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 11, 2012
    [Forrester] When Can CI Professionals Actually Get to Deliver Customer Intelligence?
    while back, I recall reading a report by Forrester Research. Martha Bush. The report was titled, “ CI Teams: Blocking and Tackling Is Not Enough.”. team, led by Robert Brosnan, reported on their recent survey of Customer Intelligence (CI) professionals about their job priorities. So what’s the holdup? That bears repeating. 
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Forrester] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Forrester] Marketing Automation Catching On Fire
    Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. This nascent industry still has lots of growth to do.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Forrester] How can you Be Provocative without being Arrogant?
    At this year’s Forrester Sales Enablement Forum, it was reported that vendors who engage earlier, helping the Prospect identify issues they might not have known they had or prioritizing issues that should have garnered more attention, were awarded 76% of the deals. have to say, time-out. What practices are missing, or are less than stellar?
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Forrester] What Sales Should REALLY Expect From Marketing Automation
    That’s probably why Forrester Research chooses to use the term “Lead to Revenue Management” system to refer to marketing automation platforms.). The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. But what can your organization realistically expect in terms of sales?
  • THE ROI GUY  |  MONDAY, OCTOBER 31, 2011
    [Forrester] Are you CIO Worthy?
    Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. Your time is very expensive. Your employees need that time.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [Forrester] Is Marketing Too Busy? The Forgotten Sales Professional
    As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customers problem-solving life cycle to optimize the ROI of the selling system."
  • LEADERSHIP  |  TUESDAY, MARCH 31, 2015
    [Forrester] If You Dream About Going Rogue, Do It!
    Intershop commissioned Forrester Consulting to research this fact—read “The Rise of the Empowered B2B End User Buyer”. Based on the Forrester study mentioned above, here are 6 useful recommendations on how to market effectively to the empowered B2B buyer. —Be a Fearless CMO, Deliver Exceptional Results   . Sam, however, is not pleased.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [Forrester] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Buyer Facilitation versus Selling The majority of B2B sales teams have faced an elongated sales cycle over the past few years. As a result, sales is being invited later into the decision making process, if at all. Latest Research.
  • SALESFUSION  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] Salesfusion version 8.3
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Forrester] Digital Marketing Glossary, Part 2
    This is done through a mix of content marketing , search engine optimization, social media, and other tactics designed to attract attention, which Forrester Research has called “the fine art of being found.” According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
  • MARKETING ACTION  |  THURSDAY, AUGUST 8, 2013
    [Forrester] Challenge: Go from Tactical to Strategic Demand Generation – Webinar with Carlos Hidalgo
    2012 study by Forrester Research showed that of 26 various tactics that could be used by marketers, more than 75% of them were using 15. Over the last four years when asked about their biggest marketing challenges, marketers have listed generating quality leads as one of their top two challenges. perpetual process – not a series of campaigns.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 2, 2014
    [Forrester] Keep consumers clicking on your online videos
    million words, according to Forrester Research. Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) times faster than text alone. Don’t take it too seriously.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Forrester] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. Customer loyalty programs are a great way to boost sales and revenue. But they can be even more valuable when it comes to increasing the satisfaction and ensuring the retention of your high-value customers. Why is that?
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Forrester] 8 Key Mobile Marketing Trends
    According to Forrester, mobile advertising in the U.S. This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. Trend 1 - Mobile Advertising Spend is on the Rise.
  • 3D2B  |  TUESDAY, JANUARY 20, 2015
    [Forrester] Turn Leads into Qualified Leads - How to Rock Sales Development in 2015
    And a Forrester Research study says that businesses which put a priority on lead qualification and nurturing have 50 percent more sales-ready prospects and reduce their cost-per-lead by 33%. How to rock sales lead development? The quick answer…put a sales lead management team to work. It seems like this missing link is made of gold.
  • HUBSPOT  |  FRIDAY, MARCH 18, 2011
    [Forrester] 7 Awesome B2B Facebook Pages
    Forrester. If you take a look at Forrester's wall you'll see a consistent stream of posts that come from both Forrester themselves as well as a number of fans. A little while ago I wrote a post about 20 great Facebook Fan Pages. Engage Your Audience. Encourage Sharing with Others. Create a Conversation. SalesForce. IdeaPaint.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 28, 2015
    [Forrester] Are Industrial Distributors Missing Opportunities by Not Participating in E-commerce?
    According to Forrester Consulting, a 2014 study shows that 52% of business buyers expect at least 50% of their purchases to be made online in 3 year’s time. Forrester forecasts that B-to-B e-commerce will exceed $1.1 By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Shouldn’t that set the tone for the independents?
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Forrester] Omnichannel: A Fancy Word for Increasing Product Discoverability
    With the Fed recently raising interest rates, it is clear that consumer confidence is up. Shoppers have more money in their pockets and are willing to spend it. So, trying to persuade them to purchase won’t be as much of a need in 2016 as compared to years past during the economic downturn. The Rise of Omnichannel. Let’s take a step back though.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 5, 2012
    [Forrester] Pinterest and Facebook: A Foreseeable Rivalry for Retailers?
    Sucharita Mulpuru , an analyst from Forrester Research, said it most eloquently: [Being on Facebook is]…like trying to sell stuff to people while they’re hanging out with their friends at the bar. There are so many social media networks online that you’d think that you’ve seen them all. And now here comes  Pinterest. Facebook Pinteres
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 25, 2010
    [Forrester] The clash of the social media know-nothings
    The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing.  Maybe have never even had a sales job or a college-level marketing class. But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. billion. Every Cash flow. Maybe.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Forrester] Top Trends in Technology Marketing for 2015
    Forrester’s 2014 Technology Trends revealed that for many firms “the minimum cost of a data breach is $10 million, and in many cases it can be much larger.” With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. What does this tell us? ” Voice.
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Forrester] How To Use Increasing Digital Marketing Budgets
    And in prolonged sales cycles, where 4 or more nurturing interactions are required to mature a lead to sales-qualified status ( Forrester Research ), don’t you want to be communicating efficiently? So, you have more digital-marketing budget this year. Congratulations! Here’s hoping you’re one of the lucky ones. Enough said.
  • 6SENSE  |  WEDNESDAY, JANUARY 6, 2016
    [Forrester] 6sense Hits 3X Revenue Growth in 2015
    Positioned in top right quadrant as an “expert” among “predictive modelers” for data analysis in the July Forrester report. For B2B professionals, 2015 was the year of data-driven marketing. T2D3 was the growth path for market-leading SaaS organizations like Salesforce, Marketo and Netsuite. Sign up for our newsletter.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Forrester] 9 Awful Ways We Push Customers Away
    According to a study by Forrester Research , 44% of online shoppers considered live chat one of the most important features of ecommerce sites. Picture this. You''re the owner of AtoZJeans.com. She quickly clicks on the email and goes to your website. What made Patty leave? She wanted to buy patterned jeans, didn’t she? What went wrong?
  • E-STORM  |  TUESDAY, DECEMBER 21, 2010
    [Forrester] Navigating the 2011 Display Advertising Landscape | e-storm.
    Mobile expands to record number of Americans According to Forrester Research , more than one of three (36%) Americans will be using mobile Internet by 2015. For the younger population, the TV is still important, but where they’re getting that content from is changing,” says Jacqueline Anderson, an analyst at Forrester Research.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Forrester] 7 Ways to Increase Email Engagement
    According to Forrester Research, confirmation emails receive the highest open and read rates. Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. It’s a proactive, outbound tactic as opposed to the more passive, inbound methods of social and search marketing. Open rate.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [Forrester] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment.  It is a word that I used to hate because it sounded so grandiose.  among others.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Forrester] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Forrester] 11 expectations to have from a great SEO proposal
    54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). Find the right one and and you’ve found an invaluable asset. How do you know? Like this post?
  • THE ROI GUY  |  MONDAY, NOVEMBER 14, 2011
    [Forrester] Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit!
    Forrester, originally estimating worldwide IT budget increases north of 7% at the start of the year, have now revised their predictions downward, as have many other analysts. But that was then, and this is now. As 2011 unfolded, pundits’ predictions for significant IT spending growth were dashed.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 17, 2013
    [Forrester] 5 Steps to Creating Content That Converts to Revenue
    Forrester’s research shows companies that nurture leads have 50% more sales-ready leads (at 33% lower cost!) Andrew Gaffney is the Editorial Director of Demand Gen Report, a publication focused on demand generation best practices for B2B marketing professionals. You must know your key target markets and understand your buyer.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 25, 2014
    [Forrester] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
    JANELLE:      According to Forrester Research, the typical buyer is anywhere from two thirds to 90 percent of the way through the buying process before even agreeing to engage with the sales rep. JAY:    I’m this buyer that Forrester is talking about. What follows below is Part 1 of the transcript of the Conversation.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Forrester] When Good Headlines Go Bad: Lessons From One Site's Marketing Mistake
    study by Forrester Research found that 85% of consumers don’t trust brands on social networking sites, and only 18% of Americans trust content coming from brands via email. At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. That''s why magazines have become masters at compelling headlines.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Forrester] Grow Your Wiki
    Forrester. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business. CeBIT. change. change management. citizen journalism. Clay Shirky. cognition. collaboration. Collaborative Technology. Community.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 1, 2015
    [Forrester] Advocates and Influencers: Differences, Uses, and Red Flags
    In a recent study by Forrester, it was found that consumers trust influencers (those bloggers, pundits and celebrities) at a rate of only 18%.  On the other hand, a Nielsen study  found that consumers trust brand advocates (defined as “satisfied customers”) at a rate of 92% , which is at the same trust level as a friend or family member.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Forrester] Is Your Social Media Strategy Dynamic?
    According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. According to a Forrester report , 81% of B2B decision-makers use LinkedIn, with 26% using it primarily for business and 48% using it for both personal and business purposes. So there they are.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 23, 2012
    [Forrester] 5 Key Marketing Measures That Don't Include Revenue
    The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Benchmarks. Projections. Operations. Opportunities. Strategic Goals.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Forrester] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Also, the earlier you register usually the better deal you can get. Did I forget a conference?
  • TONY ZAMBITO  |  TUESDAY, JANUARY 5, 2010
    [Forrester] The Origin of Buyer Personas
      Both Pragmatic Marketing and Forrester Research solicited from several people at Cooper, including myself and Alan, information on personas. As we begin a new decade, it is amazing to think how the term buyer persona has become part of the lexicon of business language.   It resides with one man and one man only – Alan Cooper.
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Forrester] Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities
    If you think about it, entire global businesses -- Experian, Nielsen, Gartner, Forrester -- have made on aggregating data. 2) Consider Open Sourcing. As a Yale Entrepreneurial Institute Venture Mentor, I have the privilege of working with some of the world’s most creative and inspiring future business leaders. What's the Sawdust Principle?
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
    You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks? And much more.
  • SALESFUSION  |  THURSDAY, DECEMBER 17, 2015
    [Forrester] How to Avoid a Failed Marketing Automation Implementation
    For example, Forrester Research reports that B2B marketers who implement marketing automation increase their sales pipeline contributions by 10%, and organizations like the Cleveland Caveliers professional basketball team have used marketing automation to increase sales and enhance the customer experience while simultaneously reducing costs.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Forrester] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. Technology covers a wide range of stuff we use today. The smartphone in our pocket. The computer we’re using to read this post right now. It’s all technology, and we love to hate it so much. The Biggest Disruption, Obviously. But, hey, marketers.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 23, 2010
    [Forrester] Online Video Marketing: A Great Way to Educate Professional Tradesmen
    Forrester Research found that videos were 50 times more likely to show up on the first page organically than traditional texts. It lets you demo your product and even have customer testimonials telling their peer groups how good your product is. Video works! You can follow any responses to this entry through the RSS 2.0 take my survey [link].
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, FEBRUARY 22, 2011
    [Forrester] Games as Content in B2B Marketing
    Turns out games have been used in B2B several (many?) times, You start, as always, with the customers’ questions at each stage of the buying cycle.  You also need another starting point: your company’s world view or story line.  What’s been your experience using games to engage and teach B2B customers? Thanks. No trackbacks yet.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Forrester] Digital Marketing Glossary, Part 1
    But buying patterns have changed: According to Forrester Research , the typical buyer is anywhere from two-thirds to 90 percent of the way through the buying process before agreeing to engage with sales. Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” that have value.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Forrester] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other. Commit to lead nurturing.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 14, 2013
    [Forrester] Which Customer Emotions Drive Business Results?
    As Forrester Research points out in ‘ 2013 Predictions for the Customer Experience Industry’ : “Emotional insights will take center stage. We like to think that we make decisions – and that our customers make decisions – for pragmatic reasons. What’s the shortest link between two points? What’s going to deliver the most value?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 21, 2015
    [Forrester] Email Personalization Basics (+American Express Travelink’s Email Success Story)
    Spock, Forrest Gump, Tony Stark, Katniss) but broad audiences form a positive emotional bond with them. Dear {{First Name}}: “Personalization” is a broad term. For marketers, it’s an increasingly important tool for creating a customer experience that feels like it’s one-on-one. What is personalization? Start with explicit data. We sure did.
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