MARKETING ACTION | THURSDAY, JUNE 20, 2013
[Forrester] Cheetah-Speed, Agile Marketing
She’s held positions as an Ad Agency Executive, a Management Consultant and a Forrester Software Analyst. 'Cheetahs achieve the fastest land speed of any living animal. How fast do they go? Between 70 -75 mph, in short bursts covering distances up to 1,600 ft. What does this have to do with marketing, you ask? Wondering how to do that?
MARKETING ACTION | FRIDAY, MAY 3, 2013
[Forrester] Lead Nurturing Makes It Happen
Forrester Research). 'A long time ago, in a galaxy far away, I was a salesperson. To be specific, I sold health and wellness training materials (videos, posters, booklets) to enterprise organizations that used them to educate employees, with the goal of lowering health care costs and raising productivity and satisfaction levels. By hand.
HUBSPOT | TUESDAY, MARCH 25, 2014
[Forrester] New Research Firms Harness Wisdom of Crowds
But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers. 'The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide."
INBOUND SALES NETWORK | TUESDAY, AUGUST 23, 2011
[Forrester] Does Your Competitive Strategy Start With Your Customers?
In their new report “" Competitive Strategy In The Age Of The Customer ," Forrester Research stresses that companies must be more than customer focused, they must be customer obsessed. In the past, companies competed based on things like manufacturing and distribution strength, the power of information. They hold all the advantages.
MARKETRI | THURSDAY, MARCH 8, 2012
[Forrester] Time to Retire Old School B2B Web Practices
Mobile Unfriendly: According to Forrester Research, Mobile users are expected to eclipse desktop users by 2014 so it’s more important than ever to develop your site with mobile users in mind. The B2B marketing world is changing. Resource rich content pulls visitors to the Web site. B2B Web Practices that should be Kicked to the Curb.
HUBSPOT | TUESDAY, JULY 19, 2011
[Forrester] 8 Key Mobile Marketing Trends
According to Forrester, mobile advertising in the U.S. This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. Trend 1 - Mobile Advertising Spend is on the Rise.
WORKFACE | MONDAY, JULY 30, 2012
[Forrester] Human Availability & Website Visitors = Great Investment
Forrester Research estimated that for every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business. The Internet has made buyers much more sophisticated. According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. With 2.2
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 5, 2010
[Forrester] American Bankers Association Marketing Conference In Review
According to Forrester Research estimates there, is measurable value in adopting an integrated “unified marketing” approach to multi-channel marketing. Bob McCarron. The annual ABA Marketing Conference took place last month in Minneapolis. More pressure on producing ROI against all expenses, especially marketing. Tweet This! Digg this!
MARKETING ACTION | WEDNESDAY, APRIL 23, 2014
[Forrester] A New Framework for Sales Enablement
No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. 'Is “sales enablement” just another buzzword? Yes, and no. I’m paraphrasing, but you know what I mean.).
VOICE-BASED MARKETING | FRIDAY, MAY 30, 2014
[Forrester] How to Turn a Conversation With a Customer Into a Sale
Companies with lead nurturing strategies generate 50% more sales-ready leads at 33% lower costs (Forrester Research). 'B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship. Don’t believe me? Ready…set…stats! Identify Needs. Rather, think of it as a first date.
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Forrester] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management.
LEDGER BENNETT | WEDNESDAY, MAY 8, 2013
[Forrester] The top 10 B2B marketing research papers you should read
Sheryl Pattek et al; Forrester. 'If you only read 10 B2B Research Papers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and thoughtful, helping you to capture the ‘Holy Grail’ of marketing – more sales opportunities and more closed deals at a lower cost! The freebies…. SiriusDecisions Inc.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 10, 2011
[Forrester] 7 Ways To Kick Start B2B Sales Teams
Leverage Social Networks – Allow your sales team to use social networks throughout the day to connect with target audiences, answer questions popping up in conversations and ultimately understand the prospect better.According to a recent Forrester survey, 57% of shoppers use recommendations in the decision making process. Sales 2.0
B2B MARKETING INSIDER | THURSDAY, APRIL 21, 2011
[Forrester] How Social Media Helps Marketing, PR, And Sales Become Better Friends
The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. Just They can get along? And it often extends to our colleagues in PR. started my career in sales.
MODERN B2B MARKETING | MONDAY, JULY 12, 2010
[Forrester] Email Marketing Best Practices from MarketingProfs Virtual Event
Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. Why should segments be developed? Loyalty.
MARKETING ACTION | THURSDAY, AUGUST 8, 2013
[Forrester] Challenge: Go from Tactical to Strategic Demand Generation – Webinar with Carlos Hidalgo
2012 study by Forrester Research showed that of 26 various tactics that could be used by marketers, more than 75% of them were using 15. 'Over the last four years when asked about their biggest marketing challenges, marketers have listed generating quality leads as one of their top two challenges. Engage, nurture, convert.
SOCIAL MEDIA B2B | FRIDAY, DECEMBER 10, 2010
[Forrester] B2B Social Media Benefits from Email Marketing
As Forrester found, “66% of marketers say that email is their most cost-effective marketing tool, and if you take a few simple steps, it can be effective for you, as well. B2B Marketers are more successful in social media when their campaigns are integrated and all tactics align towards achieving the same goals. from Blue Sky Factory.
HUBSPOT | WEDNESDAY, FEBRUARY 6, 2013
[Forrester] How 15 Real Businesses Are Getting Creative With Vine for Marketing
Forrester Research estimates that $22 billion was spent on automotive advertising alone in 2012. A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so. Excuse me for one second. 1) ASOS. 2) Gogo.
WWW.BRAINSHARK.COM | WEDNESDAY, JUNE 26, 2013
[Forrester] 3 Ways to Use Brainshark Video Presentations to Promote Your Brand on Twitter
Forrester Research estimates that one minute of online video equates to approximately 1.8 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Ways to Use Brainshark Video Presentations to Promote Your Brand on Twitter. Tweet.
MARKETING ACTION | THURSDAY, MARCH 6, 2014
[Forrester] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
Did you know: Forrester recently identified Act-On as the only leader for both SMBs and large enterprises? Download the full Forrester Wave Report ». 'I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive plastic orb. To which Magic 8 Ball replied: Answer 1: It is certain. license.
LEADERSHIP | TUESDAY, OCTOBER 21, 2014
[Forrester] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. In a presentation by the IDC Executive Advisory Group, it is predicted that by the end of 2014, 60% of CMOs will have a formal recruiting process for hiring advanced marketers. Leave me a comment.
B2BBLOGGERS | WEDNESDAY, SEPTEMBER 19, 2012
[Forrester] Follow The Money To The CMO
Forrester Research recently recommended establishing an “office of marketing technology” to deal with all the technologies in marketing. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. The CMO’s budget was surging and the CIO’s was receding. And follow they did. So began the gold rush….
BLUE FOCUS MARKETING | TUESDAY, MARCH 13, 2012
[Forrester] Do the Math to Calculate the ROI of Business Blogs
Forrester’s Brian Kardon encourages executives to play with social media, to “experiment” and to not be afraid of testing out new ideas or opportunities. Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. And it’s all about winning.
NUSPARK | SUNDAY, DECEMBER 29, 2013
[Forrester] Buying Online Display; Click-through Rate & Conversion Considerations
similar report from Forrester also shows how display spending continues to grow significantly. 'Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years. The mighty click through rate. Thus, display can be considered a branding medium. Summary.
B2B MARKETING CONFIDENTIAL | WEDNESDAY, FEBRUARY 10, 2010
[Forrester] Cascading detail for sales enablement
This is an extension of what Scott Santucci of Forrester Research has in mind when he talks about engineering sales conversations. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. but there was more to it.
MODERN B2B MARKETING | SUNDAY, JUNE 27, 2010
[Forrester] Social CRM: The Latest Evolution for Managing Customer Relationships
With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM).
CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009
[Forrester] ClickInsights: What was your "Aha" moment in 2009? - Part 2
Forrester Blog for Interactive Marketing Professionals. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ?
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Forrester] Go Beyond Blogging: How to Become a Great Storyteller
It’s why we cry at the end of Forrest Gump. 'This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. In fact, most of the business world has finally caught on to the fact that in order to succeed in a post-outbound world, you need great content.
LEADER NETWORKS | WEDNESDAY, MARCH 5, 2008
[Forrester] Hey you, want to be a community manager?
Recently Forrester research expert Jeremiah K. This is fantastic! Owyang issued a report on the need to appropriately staff for social computing. In the report, Mr. Owyang asserts Don't try to build and run social applications without the right staff. Too long has the role of Community been relegated to the backroom. Humanities background.
HUBSPOT | FRIDAY, FEBRUARY 18, 2011
[Forrester] 6 Reasons Why We Embraced Inbound Marketing
In Groundswell, two top Forrester analysts described this fundamental change in consumer behavior as "a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.". This is a guest post by Ron Fink, partner at Strategic Marketing Solutions.
MARKETING ACTION | THURSDAY, AUGUST 1, 2013
[Forrester] The New Gmail Inbox Tabs: It’s Too Soon to Worry (But Do Watch)
In a TIME.com story, Forrester analyst Sucharita Mulpuru commented, “The segregation could actually be helpful because people can quickly scan in one place things that may/may not be relevant without having to hunt for personal emails in a sea of mixed clutter.”. billion emails) and saw a drop that equaled only a little less than 1 percent.
B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012
[Forrester] The Opportunity Social Media Offers Manufacturers
Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
E-STORM | MONDAY, DECEMBER 7, 2009
[Forrester] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
The Truth about Attribution Modeling – from iCrossing’s Blog Key takeaways: Multichannel analytics should be derived by the need to understand the right media mix Framework for Quantifying Multichannel Attribution from Forrester Technology mentioned ClearSaling, TagMan Results from attribution? Big caveat! Comment or let us know.
WINDMILL NETWORKING | TUESDAY, MARCH 20, 2012
[Forrester] Blow Out Content Marketing and Lead Social Conversations with Content Curation
Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment. It is a word that I used to hate because it sounded so grandiose. among others.
HUBSPOT | THURSDAY, AUGUST 7, 2014
[Forrester] How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. 'Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. All of this results in lower engagement across the board. Use the Right Tools.
B2B LEAD BLOG | WEDNESDAY, MAY 8, 2013
[Forrester] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
The top 6 pain points of B2B Marketers surveyed by Forrester Research were: Reaching decision-makers. 'This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. Retaining customers, developing loyalty.
INBOUND SALES NETWORK | THURSDAY, AUGUST 11, 2011
[Forrester] Is Your Revenue Engine Running Out of Gas?
According to Forrester Research, the top challenges are: Reaching decision-makers. Sales and marketing are your company’s revenue engines. Most companies have invested heavily in sales force automation tools that would result in more accurate forecasts and a more efficient revenue engine. Current tactics aren’t cutting it. Step 1.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 3, 2013
[Forrester] How to Write Your First Blog Post
few weeks later during a conversation with Peter O’Neill, a top analyst at Forrester, he also confirmed that a lot of people and even companies are afraid of creating content. 'Author: Megan Ziman Trust me, writing your first blog post can be scary. ll admit, I was scared. Just thinking about it sent a wave of nervousness through my body.
MODERN B2B MARKETING | FRIDAY, AUGUST 17, 2012
[Forrester] Integrated Marketing Virtual Conference Recap: Get Maximum Results with Multi-Channel Marketing Messages
The conference opened with Robert Brosnan, Forrester’s Sr. by Jessica Langensand Do you have a marketing presence across multiple channels? Are you being consistent with your brand messaging? Integrated b2b marketing may not be top of mind for many marketers, but yesterday’s Integrated Marketing Virtual Conference showed that it should be.
MARKETING ACTION | WEDNESDAY, FEBRUARY 5, 2014
[Forrester] 6 Social Media Marketing Myths to Avoid
And if you’re a B2B marketer, Forrester tells us all business decision makers use social media, regardless of age. 'Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. Social Media Will Let Me Reach Only Younger Customers. Social Media Efforts Must Go Viral to Be Useful.
LEADSLOTH | FRIDAY, APRIL 24, 2009
[Forrester] Top-10 Marketing Automation Blogs
Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing. A couple of people recently asked me which blogs I’m frequently reading. So here’s the list. Adam Needles ‘ Propelling Brands blog ( @abneedles ).
MANHATTAN MARKETING MAVEN | THURSDAY, MAY 9, 2013
[Forrester] Death to Blogger Whores!
Zach Reiss-Davis of Forrester Research points out that it’s a cheap way to rally peer-to-peer reviews and to present what appear to be brand endorsements from fellow consumers. Duane Reade ’s “Show Us Some Leg” campaign outlined in the May edition of Internet Retailer , got me thinking about this. Maybe I’m old fashioned.
MANHATTAN MARKETING MAVEN | FRIDAY, DECEMBER 9, 2011
[Forrester] Why FourSquare is Toast!
In spite of growing from 2 to 15 million total users since July 2010, recent research from Forrester indicates that only 30 percent of Internet users are aware of the category called location-based services. The purchase of Gowalla by Facebook, signals the beginning of the end for one-trick ponies like Foursquare.
WEBBIQUITY | MONDAY, JANUARY 17, 2011
[Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. And much more. Adam T.
FATHOM | TUESDAY, JANUARY 7, 2014
[Forrester] How To Use Increasing Digital Marketing Budgets
And in prolonged sales cycles, where 4 or more nurturing interactions are required to mature a lead to sales-qualified status ( Forrester Research ), don’t you want to be communicating efficiently? 'So, you have more digital-marketing budget this year. Congratulations! Here’s hoping you’re one of the lucky ones. Enough said.
3D2B | THURSDAY, APRIL 10, 2014
[Forrester] How to Avoid the Black Hole of Sales Leads
recent Forrester Research study confirms that companies that actively qualify and nurture leads will have 50 percent more prospects that are “sales-ready,” and their cost-per-lead will be 33% lower. 'Are Sales Driven by Numbers or Quality? But choose the wrong metaphor and you can be headed for trouble. Is it simply lost?”.
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Forrester] Go Beyond Blogging: How to Become a Great Storyteller
It’s why we cry at the end of Forrest Gump. 'This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. In fact, most of the business world has finally caught on to the fact that in order to succeed in a post-outbound world, you need great content.
MANHATTAN MARKETING MAVEN | WEDNESDAY, SEPTEMBER 18, 2013
[Forrester] Crowdsourcing Software Reviews
Importing a B2C technique into the high-ticket B2B universe, G2Crowd.com aspires to be the Yelp.com of software and knock off Gartner , Forrester and their competitors. 'Buying CRM software is a pain in the ass. Each suite starts with a different premise. Rarely do the day-to-day users get a voice in the choice.
THE ROI GUY | FRIDAY, SEPTEMBER 17, 2010
[Forrester] The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” For example, the typical B2B prospect receives an average of 20.3 As a result, buyers now suffer from Information Overload.
MARKETING ACTION | THURSDAY, FEBRUARY 7, 2013
[Forrester] The Case For Digital Integrated Marketing
David Cooperstein , leader of Forrester’s CMO & Marketing Leadership practice put a number to all this when he wrote in Forbes : “ If (your digital marketing team) spends more than 30% of their time amassing data in spreadsheets, and subsequently trying to act on it, you are leaving money on the table.”. There are also headaches.
MARKETING ACTION | MONDAY, JUNE 9, 2014
[Forrester] What Sales Should REALLY Expect From Marketing Automation
That’s probably why Forrester Research chooses to use the term “Lead to Revenue Management” system to refer to marketing automation platforms.). 'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. But what can your organization realistically expect in terms of sales?
MODERN B2B MARKETING | FRIDAY, JANUARY 3, 2014
[Forrester] Embracing the Age of the Customer: How to Become Customer Obsessed
At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. What is “Customer Obsession”?
MARKETING ACTION | WEDNESDAY, MAY 15, 2013
[Forrester] Sales Enablement: Optimize Your Organization, Not Just Your Website
What a concept! Like all desirable outcomes that sound streamlined and utterly rational, getting there isn’t so easy. We’ve got a new white paper for you, “Best Practices for Sales Enablement,” that does in fact address the specifics of how to get from here (could do better) to there (all buttoned up). The highlights: 1. Hire the right people.
MODERN B2B MARKETING | FRIDAY, MARCH 16, 2012
[Forrester] Lead Nurturing—Three Gifts That Keep On Giving
Gift #3: Enhance your sales/marketing team relationship —According to research groups such as Forrester and CSO Insights, lead nurturing reduces the percentage of marketing-generated leads that are ignored by sales by as much as 80%. Lead scoring is still a key reason why many marketers look at marketing automation today.
MARKETING ACTION | FRIDAY, SEPTEMBER 26, 2014
[Forrester] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. 'Customer loyalty programs are a great way to boost sales and revenue. But they can be even more valuable when it comes to increasing the satisfaction and ensuring the retention of your high-value customers. Miles?
HUBSPOT | FRIDAY, NOVEMBER 16, 2012
[Forrester] Understanding the New Roles in Marketing
In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? In terms of both department size and budget, Marketing is on the rise. And as the role of marketing grows, it also continues to evolve. Inbound Marketing Strategist.
HUBSPOT | WEDNESDAY, JUNE 5, 2013
[Forrester] What You Need to Know This Morning: June 5, 2013
On Forrester''s CMO Blog , VP and Principal Analyst James McQuivey argues that these disruptors are “coming under fire because they’re using cheap technology and existing resources to make their customers'' lives dramatically better, one positive experience at a time. 'Happy Wednesday, marketers. 1) Amazon Ad Sales Surging. They''re right.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 20, 2011
[Forrester] How to Prosper Despite a Bad Economy | Insights from How to Find New Customers
iPropect was declared to be a leader in search marketing by Forrester. So that great news from Forrester for iProspect should be used only in the Consideration phase of the buying process. B2B Demand Generation | Insights from How to Find New Customers. Every day I hear how bad the economy is. It’s all doom and gloom. Or is it?
SYNECORE | WEDNESDAY, AUGUST 7, 2013
[Forrester] New Study: Get On YouTube, NOW
After all, YouTube is the second largest search engine behind Google, and video content is 53 times more likely to achieve first page ranking status over traditional content , according to Forrester Research. 'Still wondering if creating a YouTube channel is worth it for your brand? Ok, that was completely terrifying. Moving on -. Viola!
HUBSPOT | TUESDAY, AUGUST 27, 2013
[Forrester] When Good Headlines Go Bad: Lessons From One Site's Marketing Mistake
study by Forrester Research found that 85% of consumers don’t trust brands on social networking sites, and only 18% of Americans trust content coming from brands via email. 'At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. That''s why magazines have become masters at compelling headlines.
HUBSPOT | TUESDAY, MAY 4, 2010
[Forrester] 5 Best Practices for Lead Nurturing Emails
According to Forrester Research, companies that excel at Lead Nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead. Lead Nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Check out Shaun's Bio.
THE ROI GUY | FRIDAY, OCTOBER 22, 2010
[Forrester] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. After all, if the solution does not do what it is purchased to accomplish, all will be lost.
THE ROI GUY | MONDAY, JANUARY 17, 2011
[Forrester] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. For most buyers it’s easier to do-nothing, than to change.
B2BBLOGGERS | WEDNESDAY, JULY 21, 2010
[Forrester] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
More on B2B budget trends from former Forrester Research analyst, Laura Ramos. B2B Social media marketing has evolved into a pattern of five P’s based on what I’ve seen from client work and networking with other B2B marcom professionals. The eight elements, summarized below, are found in many B2B social media policies. Patience! Or Does It?
MARKETING ACTION | TUESDAY, APRIL 8, 2014
[Forrester] 70 New (Really) Marketing Automation Stats
You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). It’s from 2009.
MODERN B2B MARKETING | THURSDAY, MARCH 31, 2011
[Forrester] 5 B2B Marketing Tips for Using Press Releases
2010 study by Forrester research found that online viewing now equals that of TV viewing. by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. However, the quickly expanding net also provides challenges. The average U.S. Get the most out of your content.
FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 22, 2013
[Forrester] Why You Won’t Get Fired for Hiring a Smaller Marketing Partner
Forrester Research supports the idea of considering smaller players and SIGMA was mentioned in their research report, “US Database Marketing Services Providers: Alternatives to Consider,” from 2011. You certainly wouldn’t be alone. The process of moving from one MSP to another is fraught with anxiety and the great unknown.
B2B MARKETING ONLINE | MONDAY, AUGUST 9, 2010
[Forrester] Why companies should not Wave goodbye to email and social integration
recent report from Forrester Research finds that "given the increasing complexity of the email marketing channels – including the need to integrate email with social and mobile channel – the call for strategic guidance will only continue to grow in importance." Guest blog by Ryan Deutsch, VP of emerging media, StrongMail. Absolutely not.
HUBSPOT | THURSDAY, SEPTEMBER 15, 2011
[Forrester] 3 Essential Benchmarks for Lead Nurturing Campaigns
According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at a 33% lower cost-per-lead. When it comes to lead nurturing , the difference between effective campaigns and scheduled spam often boils down to the details. Time to Conversion. Level of Activity and Influencer Pages.
INBOUND SALES NETWORK | THURSDAY, DECEMBER 15, 2011
[Forrester] Why ToFu is Just an Appetizer
According to Forrest Research , companies using lead nurturing have closing rates 300% higher than their competitors who do not stay in touch with qualified and qualifiable leads. Spending boatloads of money on marketing and not getting the return you expect? When I first met my wife, she was a vegetarian. Increase Your MoFu.
B2B MARKETING UNPLUGGED | MONDAY, JULY 19, 2010
[Forrester] When Good Things Happen to Good Research
Gartner, Forrester and pretty much everyone else studies UC to death and has done for years. I found this email rolling around at the bottom of my Inbox the other day and it reminded me that I think sponsored research is quite a nifty thing, especially in the B2B technology space. . Do a credible job. Several, actually. IT Decision-Maker?
HUBSPOT | MONDAY, SEPTEMBER 17, 2012
[Forrester] 40 Ways to Get Banned From the Top 5 Social Networks
As Forrest Gump said, "That's all I have to say about that.". It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. Not the kind that ban people from uploading pictures of their meals (PB&J no crust today guys! and then not even know why the heck it happened.
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 3, 2010
[Forrester] Industrial and B2B Customer Engagement Simplified
Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. For an eCommerce site that is easy, it is typically the value of transaction per visit.
FATHOM | WEDNESDAY, SEPTEMBER 3, 2014
[Forrester] Attention B2B Marketers: Go Digital or Go Home
Given the fact that 100% of B2B buyers visit prospective vendor websites prior to making a purchase (Forrester Research), there remains no more time to think about investing in digital marketing. 'As a 10 year veteran of Business Development at Fathom, I’ve had conversations with a wide-variety of B2B marketers.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Forrester] How to Promote Your Content Using Paid, Earned & Owned Media
In Ryan Skinner''s Forrester report, “ Put Distribution at the Heart of Content Marketing ,” he talks about traditional online ad networks and the quickly growing ecosystem of paid content distribution channels. 'This post originally appeared on the Insiders section of Inbound Hub. If only it were that simple. Content Coverage.
HUBSPOT | TUESDAY, OCTOBER 11, 2011
[Forrester] 3 Steps to Improve Lead Nurturing With Content Mapping
According to Forrester Research , “companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.” This is a guest post written by Pam Sahota. Marketing and sales teams must work hand-in-hand in order to provide a company with the leads and profits it needs to grow and succeed.
SOCIAL MEDIA B2B | FRIDAY, FEBRUARY 18, 2011
[Forrester] 5 Recent B2B Social Media Posts
Forrester Research projects that B2B social media marketing spending will grow from just $11 million in 2009 to $54 million in 2014. Following are some interesting and popular posts about B2B social media that have bubbled up and crossed my screen. Are there other good posts you have seen this week? Let us know in the comments below.
THE FORWARD OBSERVER | MONDAY, APRIL 28, 2014
[Forrester] First World Problems: What To Do With Too Many Leads
Laura Ramos, Forrester Research. 'Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. Wait, Too Many Leads Can Be A Problem? And then the finger pointing begins. Or A, B, C, or D.
HUBSPOT | MONDAY, JULY 21, 2014
[Forrester] 10 Things Every Email Marketer Can Relate To
billion email accounts, and last year, Forrester claims that over 838 billion marketing messages were sent via email. 'Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. source: [link].
CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
[Forrester] ClickInsights: How to make marketing messages memorable?
Forrester Blog for Interactive Marketing Professionals. Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Blogs. via Beth Harte). Books.
THE EFFECTIVE MARKETER | TUESDAY, MARCH 9, 2010
[Forrester] Email Design Review Gallery « The Effective Marketer
What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! Is always good to see what’s out there to give you some ideas.
WRITTENT | MONDAY, JULY 29, 2013
[Forrester] 25 Secrets of Great Copywriting from Classic Literary Masters
As Laura Ramos of Forrester pointed out recently, content marketing can drive interest or failure, and success hinges entirely on quality. 'Between the hashtag and text speak, the English language as we previously knew it is gone forever. Truly outstanding creative types know that inspiration can come from unusual places. Jack Kerouac Tweet.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Forrester] What a Top-Notch Lead Management Program Looks Like
According to Forrester Research , c ompanies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are. Prospect Intelligence. Lead Intelligence. Lead Scoring. That’s where lead scoring comes in.
HUBSPOT | FRIDAY, DECEMBER 14, 2012
[Forrester] The Ultimate List of 2012 Email Marketing Stats
Source: Forrester Research, “Email Marketing Forecast 2012 – 2017? Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. in Q2, jumping 8.5% from 45.9%
WINDMILL NETWORKING | THURSDAY, JUNE 21, 2012
[Forrester] Lies My Content Marketing Expert Told Me
Engagement can involve content creation, like blog comments and Twitter replies; as Forrester’s famous Social Technographics surveys show , most people are not active content creators. I enjoy writing my monthly column for Windmill Networking. The drill usually involves talking to industry experts and doing lots of reading. Not at all.
MARKETING ACTION | WEDNESDAY, APRIL 17, 2013
[Forrester] 5 Steps to Creating Content That Converts to Revenue
Forrester’s research shows companies that nurture leads have 50% more sales-ready leads (at 33% lower cost!) 'Andrew Gaffney is the Editorial Director of Demand Gen Report, a publication focused on demand generation best practices for B2B marketing professionals. You must know your key target markets and understand your buyer. Less dense.
FIFTH GEAR ANALYTICS | WEDNESDAY, JANUARY 16, 2013
[Forrester] What the Marketing Automation Vendors Won’t Tell You
At the core of successful direct and digital customer engagement is a solid customer database – Forrester calls this concept a “Customer Intelligence Hub” that creates a single source of customer knowledge. Messaging and campaign tools will continue to evolve, and their claims of solving world hunger get more and more strident.
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
[Forrester] 17 Compelling and Highly Usable B2B Marketing Statistics
One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5
MARKETING ACTION | FRIDAY, AUGUST 23, 2013
[Forrester] B2B: Your Demand Generation Problems, and What To Do About Them
recent Forrester study revealed that 31% of all leads generated by marketing fail to fit an ideal customer profile (ICP), and that demand generation content does not engage B2B buyers. Carlos begins with an unsparing account of what B2B demand generation lacks, and then turns his attention to solving the problems. That hasn’t changed.
MARKETING ACTION | WEDNESDAY, AUGUST 14, 2013
[Forrester] Which Customer Emotions Drive Business Results?
As Forrester Research points out in ‘ 2013 Predictions for the Customer Experience Industry’ : “Emotional insights will take center stage. 'We like to think that we make decisions – and that our customers make decisions – for pragmatic reasons. What’s the shortest link between two points? What’s going to deliver the most value?
HUBSPOT | THURSDAY, FEBRUARY 23, 2012
[Forrester] 12 Ways to Create a User-Friendly Website Registration Process
Turns out 11% of US adults have abandoned an online purchase because they didn't want to register online or the site was asking for too much information, according to Forrester Research. As a user, registering for websites is no fun. Why does this matter? 12 Ways to Create a Seamless Website Registration Process for Your Visitors.
CONNECT THE DOCS | THURSDAY, SEPTEMBER 17, 2009
[Forrester] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
Forrester Blog for Interactive Marketing Professionals. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Blogs. Outputs, Outtakes, Outcomes.Oh
HUBSPOT | THURSDAY, MAY 29, 2014
[Forrester] The 10-Minute Marketing MBA
Check out this SlideShare presentation featuring marketing org structures from Mindjet, Zendesk, HubSpot, Forrester, GitHub, Atlassian, and Rue La La: The CMO''s Guide to Marketing Org Structure From HubSpot. 'Have ten minutes? Want to learn business school basics? Keep reading -- this post is for you. The Case Study Method. Economics 101.
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
[Forrester] Top 60 B2B Marketing Posts and Hottest Topics November 2010
Lead to Revenue Management with Andre Pino of Forrester Research - Modern B2B Marketing , November 10, 2010 I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. There better be. PR Dept?
CONTENT MARKETING TODAY | FRIDAY, JUNE 5, 2009
[Forrester] Small Companies Who Get Social Can Play with the Big Boys
The good news that I take away from a recent study by Forrester Research , is that the evolution of the "social Web" will help level the marketing playing field between large and small organizations. The report was written by a Forrester senior analyst, Jeremiah Owyang, who is, not so coincidentally, has a terrific blog, Web Strategy.
MANHATTAN MARKETING MAVEN | SUNDAY, SEPTEMBER 12, 2010
[Forrester] The 6 Most Important Issues in Social Media
Forrester calls them “ mass influencers ” and estimates they constitute 16% of all online consumers who produce 256 billion influence impressions in social networks every year. Now that social networks have achieved global scale, the conversion shifts from quantity to quality. Differentiation. Facebook has 500 million users.
MARKETING ACTION | FRIDAY, AUGUST 2, 2013
[Forrester] Understanding Nurture Marketing
'Forrester Research defines lead nurturing very simply: Lead nurturing is a process by which leads are tracked and developed into sales-qualified leads. Why nurture? The buyer who has a genuine need may not buy from you today, but is very likely to buy from someone within 24 months or less. And, of course…you make more sales. license.
HUBSPOT | TUESDAY, APRIL 3, 2012
[Forrester] The Sales Game Has Changed: Here's How to Adapt
And when those leads are followed up with via email using targeted lead nurturing content, Forrester Research and Annuitas Group report that organizations can generate up to 50% more sales-ready leads at 33% lower cost -- and those leads make 47% larger purchases, too. How the Sales Game Has Changed. The result? The result? The result?
B2BMARKETINGSMARTS | TUESDAY, OCTOBER 27, 2009
[Forrester] When using comparison charts hurts sales.
That’s why it’s such a big boost for smaller firms when they are mentioned by Forrester, Gartner, etc. Being in marketing, one would think that I’m an adversary of sales. There is, of course, a traditional conflict between marketing and sales. But I love salespeople. What are their pains? What are their objections?
THE ROI GUY | THURSDAY, DECEMBER 23, 2010
[Forrester] Social Media Hierarchy of Needs - Best Practices for ROI Success
From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.