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  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Forrester] Guest Post: 3 Paths to Messaging You Must Manage
    Forrester estimates that nearly two-thirds of buyers think their vendors don’t add value in a sales engagement.  So, how can you overcome that challenge? The following post is authored by Peter Mollins, vice president of  KnowledgeTree , the world’s first Content Selling solution. And it’s no surprise why this is true.  Content Selling Tools.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 15, 2011
    [Forrester] Are You Setting Your Sales People Up For Success?
    According to Forrester Research that’s an average of 7 hours per week that a salesperson spends looking for relevant information in preparation for a sales call. recent Forrester Research survey found that only 15% of executives say that their meetings with sales people meet expectations. The customer buying process has changed.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 22, 2013
    [Forrester] Why You Won’t Get Fired for Hiring a Smaller Marketing Partner
    Forrester Research supports the idea of considering smaller players and SIGMA was mentioned in their research report,  “US Database Marketing Services Providers: Alternatives to Consider,” from 2011.  You certainly wouldn’t be alone. The process of moving from one MSP to another is fraught with anxiety and the great unknown. 
  • CRIMSON MARKETING  |  THURSDAY, APRIL 4, 2013
    [Forrester] The 7 Biggest Misconceptions of Successful B2B Marketing
    Interesting tidbit:  According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person. We recently ran across an article about steering your strategic marketing efforts in the right direction by avoiding common B2B marketing misconceptions. All B2B targeting is all created equally.
  • FUNNEL FOCUS  |  WEDNESDAY, DECEMBER 8, 2010
    [Forrester] B2B Marketing Tips for Reaching the Web-influenced Buyer
    Forrester estimates that $917 billion worth of retail sales last year were “Web-influenced.” It also estimates that online and Web-influenced offline sales combined accounted for 42 percent of total retail sales and that percentage will grow to 53 percent by 2014, when the Web will be influencing $1.4 billion worth of in-store sales.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 7, 2013
    [Forrester] What B2B Marketers Need to Know About Facebook News Feed Changes
    According to a recent study by Forrester , 39% of B2B decision makers use Facebook for business purposes. Facebook provided new insight into their news feed algorithm , as well as announced a subtle change to its functionality. This is critical information for B2B marketers who use Facebook to connect with customers and prospects.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Forrester] Going from Good to Great Marketing: Leading and Managing Change
    During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Your People.
  • CONNECT THE DOCS  |  THURSDAY, MARCH 18, 2010
    [Forrester] How to put the "Viral" in B2B Marketing Viral Campaigns?
    Forrester Blog for Interactive Marketing Professionals. Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Blogs.
  • ENGAGE  |  THURSDAY, OCTOBER 31, 2013
    [Forrester] Get Real: Why it Pays to Create Authentic Content
    Andrew joined other speakers from McMURRY/TMG and Forrester Research as they lead the DMA’s Content Marketing Intensive track of sessions, covering everything from consumer insights to distribution strategies to measuring “return on content.”. “People can tell the difference.”. But I’m still stuck on the ducks. And who can blame them?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Forrester] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Eric Vreeland addresses that gap in this excellent post, showcasing companies like Saleforce.com and Forrester Research , and also provides tips and guidance on how B2B marketers can make the most of the world’s largest social network. You know the statistics : Facebook is the most popular method for sharing online content. Mark R.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 11, 2012
    [Forrester] SXSW dispatch Day Two
    Also got to catch a glimpse of actors Forrest Whittaker and Rainn Wilson (of The Office). Day Two was another soggy, soggy event but the weather broke by the end of the day to unleash some joyous street celebrations! SXSW is all about serendipity and I certainly had my share. Interview forthcoming. One lesson. Marketing Solutions
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 29, 2013
    [Forrester] How Marketing Can Earn the Trust of the C-Suite
    In a recent study entitled “Measuring and Communicating Marketing Performance” by ITSMA, VisionEdge Marketing and Forrester, it was found that the vast majority of marketers rely on activity based metrics – which fail to tie to business outcomes. Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. 
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Forrester] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 11, 2012
    [Forrester] When Can CI Professionals Actually Get to Deliver Customer Intelligence?
    while back, I recall reading a report by Forrester Research. Martha Bush. The report was titled, “ CI Teams: Blocking and Tackling Is Not Enough.”. team, led by Robert Brosnan, reported on their recent survey of Customer Intelligence (CI) professionals about their job priorities. So what’s the holdup? That bears repeating. 
  • INSIGHTIQ BLOG  |  MONDAY, DECEMBER 12, 2011
    [Forrester] 6 Vital Holiday E-Commerce Tactics
    According to Forrester , buyers see about 10% of their total order cost to be a reasonable charge for shipping.   6. For many online retailers, the holiday season comprises a sizeable chunk of their annual sales. But in 2010, sales numbers proved just how much a strapped economy affects holiday shopping budgets.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [Forrester] Are You Reaching the Right CIO?
    That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [Forrester] Are You Reaching the Right CIO?
    That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right?
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Forrester] Marketing Trivia: How Much Random Knowledge Do You Have?
    from Forrest Gump. 3) How much money (in billions) was spent on product placement in 2012? Are you trying to win that elusive $50 gift card to your local watering hole? free t-shirt? Maybe just bragging rights? By day I work in HubSpot''s marketing department, but by night, I''m a huge trivia fan. See how well you do. Bubba Gump Shrimp Co.
  • THE ROI GUY  |  TUESDAY, JULY 9, 2013
    [Forrester] How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Sometimes you don’t want to be right, and this is one of those times. To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 16, 2011
    [Forrester] Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua
    think the bigger risk is not changing, Jeff. I was the CMO at Forrester Research for 5 years before I came to Eloqua.  My boss, CEO/Founder George Colony would always say “Technology changes everything.”  How right George is.  We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. That’s great to see.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2011
    [Forrester] 5 B2B Marketing Tips for Using Press Releases
    2010 study by Forrester research found that online viewing now equals that of TV viewing. by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. However, the quickly expanding net also provides challenges. The average U.S. Get the most out of your content.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Forrester] Google Penalties – All You Need to Know
    Duane Forrester of Bing says they really don’t penalize sites unless they’re doing some “really bad stuff, like hacking, malware and things like that.” Penalties from search engines, mainly Google, have become more and more common in the past few years. What is a penalty? How did you get a penalty? All rights reserved.
  • B2B MARKETING ONLINE  |  MONDAY, JULY 26, 2010
    [Forrester] Ben & Jerry's email marketing bluff: The calm after the storm in a teacup?
    According to Forrester only around 40 per cent of marketers actually have any sort of formal email marketing strategy in place. Ben & Jerry’s seemingly knee-jerk decision to drop email marketing made waves across the marketing industry last week. Still, the reaction that reached far and wide was hugely insightful. b2bm.biz
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Forrester] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    The site offers a free copy of an excellent Forrester Research report on interactive marketing, which is well worth the inevitable Aprimo sales call that will follow. Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This scope makes it truly different.
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 21, 2011
    [Forrester] Is Your Social Media Strategy Putting Lipstick on a Pig?
    Forrest Research describes six levels of participation or Social Technographics: Creators. The Internet offers endless ways for people to create, consume and share information online. So many companies are conveying the same old message with these new vehicles - it’s like putting lipstick on a pig, and it is still a pig! Your Customers.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Forrester] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    And research from Forrester indicates that the late engagement could have serious impacts on win rates? Indeed, Forrester surveyed buyers, and they quickly indicated that only 10% of sales reps sell with a value-focused approach - selling with insights, diagnostics, financial justification and value differentiation. Indeed.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Forrester] The 10-Minute Marketing MBA
    Check out this SlideShare presentation featuring marketing org structures from Mindjet, Zendesk, HubSpot, Forrester, GitHub, Atlassian, and Rue La La: The CMO''s Guide to Marketing Org Structure From HubSpot. Have ten minutes? Want to learn business school basics? The Case Study Method. Economics and Market Forces. Economics 101. In 2005, W.
  • ENGAGE  |  MONDAY, JULY 21, 2014
    [Forrester] This Week in Content: The Social Network That Pays You
    The latest findings from our friends at Forrester research give us something to think about. 3. Content marketing hasn’t yet reached full maturity and with new social platforms popping up daily, consumer preferences changing in the blink of an eye, and money being spent hand over fist, it’s shaping up to be a wild ride. Mashable. AdAge.
  • TOM PISELLO  |  THURSDAY, OCTOBER 7, 2010
    [Forrester] Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. So will this budget season prove to be scarier than most? Service Oriented Architecture (SOA) is included.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014
    Forrester’s Forum for Marketing Leaders EMEA  (May 13) – London, UK. Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. March. April. September.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 6, 2010
    [Forrester] Webinar Q&A: Content is Marketing Currency
    In a recent Webinar, Peter Burris, VP and Principle at Forrester Research, said that 85% of decision makers they interviewed reported to use social media during the decision-making process. Off the top, here are a few ideas: Content syndication is a great way to get your content out. Guest blog posts on blogs read by your potential prospects.
  • THE ROI GUY  |  MONDAY, OCTOBER 31, 2011
    [Forrester] Are you CIO Worthy?
    Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. Your time is very expensive. Your employees need that time.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Forrester] 6 Social Media Marketing Myths to Avoid
    And if you’re a B2B marketer, Forrester tells us all business decision makers use social media, regardless of age. Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. Social Media Will Let Me Reach Only Younger Customers. Social Media Efforts Must Go Viral to Be Useful.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Forrester] Is "Nurture" Code for "Neglect"?
    As a matter of fact, Forrester Research says companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost -- that means you can achieve big wins by preventing good leads from going dark. Do you ever wonder how much hidden potential is buried in your lead nurturing pile? The CMO Opportunity.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, JULY 12, 2011
    [Forrester] What Is Sales Enablement Versus Disablement
    Well these stats are exactly the numbers Jeff Ernst now with Forrester Research uses to open his book on sales enablement, which you can read here. Business is full of all sorts of stuff. Sales is one of those areas that’s under increasing pressure for all sorts of reasons and it’s often not helped by the company that employs them.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Forrester] How to Prosper Despite a Bad Economy | Insights from How to Find New Customers
    iPropect was declared to be a leader in search marketing by Forrester. So that great news from Forrester for iProspect should be used only in the Consideration phase of the buying process. B2B Demand Generation | Insights from How to Find New Customers. Every day I hear how bad the economy is. Or is it? Life goes on. Social Call.”
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Forrester] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other. Commit to lead nurturing.
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 2, 2010
    [Forrester] Advice to most B2B marketers: “Don’t sweat the big stuff.”
    Why did a Forrester Research growth forecast for 2009 predict that online sales would make up only 7% of overall retail revenue, compared with 6% last year? Among the several dozen opt-in emails I got today was a warning from iMedia Connection. It’s true — I did not ignore his post. Here is his list:  . As of 2004, the U.S.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Forrester] A Few Reasons Why Voice is Vital to Your Call Analytics
    Prove Your Marketing Drives Quality Conversions 69% of employees interact with customers over the phone ( Forrester ). If your business drives a lot of phone leads, it’s likely you’ve wondered what exactly happens on the calls and how it impacts your business. But what happens when they don’t convert, and you have no insight into why?
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Forrester] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 IDC 2013 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2013. According to Gartner, worldwide IT spending is on pace to reach $3.8
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 17, 2013
    [Forrester] What to Do With Mid-Funnel Prospects?
    According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? Check. Right title? Check. Big budget? Check again. Now what?
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Forrester] Twitter for B2B Marketing
    Forrester has set a great example for Twitter use. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). For some that’s good enough. PR Dept?
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Forrester] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
    Agencies Find Success Measuring Attribution A recent Forrester report found that advanced attribution measurement has helped marketers optimize their campaigns in order to drive even greater ROI. How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [Forrester] Trust and Advertising
    Insights from Forrester and the Edelman Trust Factor. File this under interesting statistics on what people trust. Observation 1: People don’t trust self-serving information: Only 1 out of 5 people trust advertisements – or conversely, 4 out of 5 don’t trust ads. Conclusion: Most TV and radio advertising is a waste of money.
  • MODERN B2B MARKETING  |  MONDAY, JULY 12, 2010
    [Forrester] Email Marketing Best Practices from MarketingProfs Virtual Event
    Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. Why should segments be developed? Loyalty.
  • TOM PISELLO  |  WEDNESDAY, JUNE 16, 2010
    [Forrester] This isn't your Dad's B2B Sales and Marketing
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. But according to Jefre Ogden, President of Find New Customers, the way your Dad sold back in the day is over. Kaput.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [Forrester] "Big Ideas" still Trump ROI in driving Marketing Strategy
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. After the technology bubble-burst in 2001, CIOs were held more accountable to bottom-line results.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 11, 2012
    [Forrester] When Can CI Professionals Actually Get to Deliver Customer Intelligence?
    while back, I recall reading a report by Forrester Research. Martha Bush. The report was titled, “ CI Teams: Blocking and Tackling Is Not Enough.”. team, led by Robert Brosnan, reported on their recent survey of Customer Intelligence (CI) professionals about their job priorities. So what’s the holdup? That bears repeating. 
  • TOM PISELLO  |  TUESDAY, JUNE 8, 2010
    [Forrester] IT Innovation suffering through a long recession
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Of note in the survey, 55% are not setting innovation targets. CIO Priorities for 2011 Indicate Continued Frugaln.
  • TOM PISELLO  |  THURSDAY, JULY 15, 2010
    [Forrester] Winning the War on Complexity with TCO - ShoreTel Partners.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Posted by Tom Pisello at 8:28 AM Email This BlogThis! CIO Priorities for 2011 Indicate Continued Frugaln.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [Forrester] How Do You Get Started in Content Marketing?
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Thursday, November 18, 2010 How Do You Get Started in Content Marketing? Do White Papers Still Engage?
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [Forrester] Seeing ROI in the Cloud?
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Thursday, December 09, 2010 Seeing ROI in the Cloud? CIO Priorities for 2011 Indicate Continued Frugaln.
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Forrester] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    Plus, nearly 60% of US consumers own smartphones, and Forrester forecasts that smartphone adoption will reach nearly 2 billion users around the globe by the end of 2015. Your messages might contain most amazing content in the world, but if they never make it into your recipients’ inbox, all that work is for nothing. Become a Safe Sender.
  • VIDYARD  |  MONDAY, APRIL 6, 2015
    [Forrester] 6 Important Takeaways from Oracle’s Modern Marketing Experience
    Forrester VP Analyst Laura Ramos advised attendees to use stories to build empathy with prospects, and to introduce problems that customers and prospects care about. Every marketer knows the real key to success is to always be learning. Here’s some of the big take-aways we learned at MME 2015: 1. Those who don’t, won’t.”
  • MI6 MARKETING AGENCY  |  THURSDAY, NOVEMBER 18, 2010
    [Forrester] Twitter for B2B Marketing
    Forrester has set a great example for Twitter use. Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). Right up our alley!
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 5, 2010
    [Forrester] The Mi6 Tweekly: Week of September 27, 2010
    Forrester predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 #b2b #socmed. RT @forrester: 33% of people go to a social media site every day… &# You have to figure out a way to address the challenge&# #SF10. Monday. Result: posted it 3 times. Mi6Tip. Tuesday. Mi6Tip.
  • INSIGHTIQ BLOG  |  THURSDAY, JULY 25, 2013
    [Forrester] Neolane Evolution Shines a Spotlight on B2B Marketing
    What''s next for Neolane?  I sat down with the company''s Chief Product Officer and former Forrester analyst Suresh Vittal to discuss the importance of its B2B customers. What do the Mona Lisa, the Black-Eyed Peas and B2B Customer Engagement have in common? Neolane Evolution 2013, of course. But don’t just take it from me.
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Forrester] Multiple Channels, One Marketing Strategy
    Forrester Study. In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. However, merely knowing that it is important to do this isn’t enough to be truly effective in implementation. Sounds pretty great, right? Be consistent.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 28, 2014
    [Forrester] First World Problems: What To Do With Too Many Leads
    Laura Ramos, Forrester Research. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. Wait, Too Many Leads Can Be A Problem? And then the finger pointing begins. Does Lead Scoring Work?
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
    You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks? And much more.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Forrester] Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.
    Both of these spending forecasts are about half of Forresters estimates, which remain above 8% for the year according to estimates from Aprils quarterly financial briefing. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Forrester] Tom Pisello: The ROI Guy: Payback Period Defined
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [Forrester] Alinean Adds Six New B2B Customers
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Forrester] The Sales Game Has Changed: Here's How to Adapt
    And when those leads are followed up with via email using targeted lead nurturing content, Forrester Research and Annuitas Group report that organizations can generate up to 50% more sales-ready leads at 33% lower cost -- and those leads make 47% larger purchases, too. 5) Stay organized with a CRM. How the Sales Game Has Changed. The result?
  • DELICIOUS B2BMARKETING  |  FRIDAY, JUNE 26, 2009
    [Forrester] American Business Media - Research & Marketing
    focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it!
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 20, 2010
    [Forrester] Webinar Q&A: Content is Marketing Currency - Australian Audience
    registration required] I also used a statistic from Forrester's North American and European B2B Social Technographics Online Survey, conducted in Q1 2010, with 1,011 business decision makers in companies with more than 100 employees that found: 85% of these business professionals say they use social media for business decision making. Q.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Forrester] 3 Steps to Improve Lead Nurturing With Content Mapping
    According to Forrester Research , “companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.” This is a guest post written by Pam Sahota. Marketing and sales teams must work hand-in-hand in order to provide a company with the leads and profits it needs to grow and succeed.
  • MUTT GROUP  |  MONDAY, JANUARY 24, 2011
    [Forrester] B2B Trends for 2011 (so far)
    With Forrester’s news that video is essentially 50 times more effective for SEO (search engine optimization) than non-video content, marketers have a new found interest in moving pictures. That does not include calls or meetings with my partners, mutt group suppliers or industry colleagues. This means that in a slow week I may spend 6.25
  • E-STORM  |  FRIDAY, FEBRUARY 25, 2011
    [Forrester] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
    Today, most medium/large companies are still taking this approach and missing a huge opportunity to leverage thousands-even-millions, of potential customers and drive them to the shopping cart. “To put it bluntly, says Forrester’s Nate Elliot , if you’re focusing on fans and followers, then you’re almost certainly doing it wrong.”
  • MARKETING ACTION  |  THURSDAY, JUNE 20, 2013
    [Forrester] Cheetah-Speed, Agile Marketing
    She’s held positions as an Ad Agency Executive, a Management Consultant and a Forrester Software Analyst. Cheetahs achieve the fastest land speed of any living animal. How fast do they go? Between 70 -75 mph, in short bursts covering distances up to 1,600 ft. What does this have to do with marketing, you ask? Wondering how to do that?
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Forrester] How to Turn a Conversation With a Customer Into a Sale
    Companies with lead nurturing strategies generate 50% more sales-ready leads at 33% lower costs (Forrester Research). B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship. Don’t believe me? Ready…set…stats! Identify Needs. Rather, think of it as a first date.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 30, 2011
    [Forrester] Lead Nurturing Belongs in Your Recession Strategy
    Since Forrester Research said recently that 3 out of 4 companies using lead management software are only doing landing pages and email – th at means 75% are not doing lead nurturing or scoring. I’m pleased to present this guest post by marketing expert Ardath Albee.  B2B Lead Generation | Lead Nurturing. Stick to your story.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Forrester] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 19, 2010
    [Forrester] 5 Ways B2B Blogs Can Fast-Track Marketing Efforts
    In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 18, 2011
    [Forrester] 5 Recent B2B Social Media Posts
    Forrester Research projects that B2B social media marketing spending will grow from just $11 million in 2009 to $54 million in 2014. Following are some interesting and popular posts about B2B social media that have bubbled up and crossed my screen. Are there other good posts you have seen this week? Let us know in the comments below.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Forrester] B2B Social Media Marketing -- Does It Work?
    Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? Why do my Bing adgroups show a DRAFT status? With roughly 2.3
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [Forrester] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Buyer Facilitation versus Selling The majority of B2B sales teams have faced an elongated sales cycle over the past few years. As a result, sales is being invited later into the decision making process, if at all. Latest Research.
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 23, 2011
    [Forrester] Does Your Competitive Strategy Start With Your Customers?
    In their new report “" Competitive Strategy In The Age Of The Customer ," Forrester Research stresses that companies must be more than customer focused, they must be customer obsessed. In the past, companies competed based on things like manufacturing and distribution strength, the power of information. They hold all the advantages.
  • MARKETRI  |  THURSDAY, MARCH 8, 2012
    [Forrester] Time to Retire Old School B2B Web Practices
    Mobile Unfriendly: According to Forrester Research, Mobile users are expected to eclipse desktop users by 2014 so it’s more important than ever to develop your site with mobile users in mind. The B2B marketing world is changing. Resource rich content pulls visitors to the Web site. B2B Web Practices that should be Kicked to the Curb.
  • MARKETING ACTION  |  THURSDAY, AUGUST 8, 2013
    [Forrester] Challenge: Go from Tactical to Strategic Demand Generation – Webinar with Carlos Hidalgo
    2012 study by Forrester Research showed that of 26 various tactics that could be used by marketers, more than 75% of them were using 15. Over the last four years when asked about their biggest marketing challenges, marketers have listed generating quality leads as one of their top two challenges. perpetual process – not a series of campaigns.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Forrester] Search: Moving Beyond Your Website in 2013
    At SMX West this past March, Duane Forrester of Bing mentioned that everyone should fill out as much information about his or her business as possible in Facebook. When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. About Us.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Forrester] How Helping Others Helps You …Get More Links
    Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives. Offer Free SEO Assistance. Offer To Write Something. Don’t get lazy in this endeavor.
  • HUBSPOT  |  THURSDAY, DECEMBER 9, 2010
    [Forrester] Inbound Marketing Goes Global
    If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here. More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Very solid!”
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Forrester] 10 Cool INBOUND 2013 Perks You Might Not Be Aware Of
    If you’re missing The Bachelorette already, fear not: Brooks Forrester, who famously exited stage left on the most recent season of The Bachelorette, is an inbound marketer. Get excited. And if you haven''t already, get your tickets. Today''s the last day of The Final Countdown sale.). See you at INBOUND! 1) After the Final Rose. Or you know.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Forrester] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products. Mac versus PC.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Forrester] 8 Key Mobile Marketing Trends
    According to Forrester, mobile advertising in the U.S. This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. Trend 1 - Mobile Advertising Spend is on the Rise.
  • MODERN B2B MARKETING  |  SUNDAY, JUNE 27, 2010
    [Forrester] Social CRM: The Latest Evolution for Managing Customer Relationships
    With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM).
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Forrester] Getting to Yes: 5 Marketing Automation Myths Debunked
    Maybe this is (partly) why Forrester Research (and some vendors) prefer the term “lead-to-revenue” platform.  Two marketers walk into a bar. As they inch up to the slab, the barkeep levels her gaze, raises an eyebrow, shakes her head. The answer is no.”. But we haven’t asked the question yet.”. “No.”. Request denied. Booooring. No visuals.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [Forrester] 7 Ways eCommerce Can Grow Their Email Marketing Database
    Even for those interested enough to make it to the checkout process, 88% of consumers admitted to abandoning shopping carts according to Forrester Research. One of the biggest reasons noted was not being ready to purchase. So, why aren’t you doing more to ensure that you’re top of mind when they ARE ready to purchase? Sign Up!
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [Forrester] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Forrester] The Opportunity Social Media Offers Manufacturers
    Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. The manufacturing industry has been somewhat slow to accept social media as a marketing tool. That, however, appears to be changing. Download content from our B2B Marketing Idea Series
  • HUBSPOT  |  TUESDAY, MAY 4, 2010
    [Forrester] 5 Best Practices for Lead Nurturing Emails
    According to Forrester Research, companies that excel at Lead Nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead. Lead Nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Check out Shaun's Bio.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [Forrester] Lies My Content Marketing Expert Told Me
    Engagement can involve content creation, like blog comments and Twitter replies; as Forrester’s famous Social Technographics surveys show , most people are not active content creators. I enjoy writing my monthly column for Windmill Networking.  There are many fine articles to read. Lie #1: Content is King. Research has proved this. 
  • ANNUITAS  |  THURSDAY, APRIL 10, 2014
    [Forrester] 5 Mistakes Companies Make When Automating Their Marketing
    recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. *This article first ran in VentureBeat on April 2, 2014. According to Raab Associates, Inc. billion. So where is the disconnect? Taking a tactical versus strategic approach.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Forrester] Do the Math to Calculate the ROI of Business Blogs
    Forrester’s Brian Kardon encourages executives to play with social media, to “experiment” and to not be afraid of testing out new ideas or opportunities.  “You can always take it down,” according to Kardon.  Marketers should banish the thought that everything is permanent.  With over 156 million published blogs , there is a tremendous churn. 
  • MARKETING ACTION  |  FRIDAY, JANUARY 2, 2015
    [Forrester] Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content
    Forrester Research, Inc. Any time you get expert insights from a highly regarded source like Forrester Research, people listen. There’s a reason so many writers crank out lists of the top blog posts/books/articles/whatever from the past year. For one thing, it’s a great way to recycle articles and blog posts. Let’s take a look.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 11, 2010
    [Forrester] B2B Social Media Strategy and Executive Buy-in
    link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. explain the 5 steps required to gaining executive buy-in. And also discuss the 4 main objectives of a comprehensive plan.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Forrester] 17 Silly Missed Lead Generation Opportunities
    In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right?
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, FEBRUARY 10, 2010
    [Forrester] Cascading detail for sales enablement
    This is an extension of what Scott Santucci of Forrester Research has in mind when he talks about engineering sales conversations. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. but there was more to it.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Forrester] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management.
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