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  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Forrester] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    Companies that excel at this, West said, generate 50 percent more sales ready leads at 33 percent lower cost , according to Forrester Research. The SaaS marketing world is humming in 2016 to the tune of offering your business something – anything – related to account-based marketing (ABM). Yes, retargeting ads can be annoying. Content audit.
  • 3D2B  |  TUESDAY, MARCH 1, 2016
    [Forrester] Back to the Future: Why Outbound B2B Marketing Is Back in Style
    Because, according to Forrester Research, buyers don’t always know what they need. The funeral for outbound marketing took place several years ago. Friends and relatives celebrated its life and moved on, letting inbound marketing fill the void. But now, what was old is new again. Outbound marketing is coming back to life. The result?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Forrester] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). But what if you have a small team? Or you’re working with limited resources? Act-On customers are seeing results that confirm the data.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 17, 2010
    [Forrester] 10 B2B Social Media Case Studies and Examples
    Related posts: According To The 2009 Forrester Groundswell Awards B2B Social Media Is Still Mostly Tech Focused Since we started Social Media B2B we have spent a. As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. Continue reading.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 22, 2012
    [Forrester] #Pubcon 2012: Tips, Tools & Trends
    Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Forrester] Do best practices really exist in the realm of Social Business?
    “Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013). Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). quick Google search for “social media best practices” reveals 102 million results.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, AUGUST 27, 2009
    [Forrester] Using Social Media to Deepen Customer Relations
    recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. An obvious win for companies looking to jump into Social Media is in the Customer Support area. If that isn’t a wake up call for Technology Companies, I don’t know what is!
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [Forrester] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    Here is a sneak peak of what you’ll see at B2B ESP: ABM in A Data-Driven World – Laura Ramos, VP at Forrester. Forrester’s research shows that “businesses who are the first to help customers solve their challenges outdistance their competition by a factor of 3:1.”. B2B ESP Summit is returning to the Four Seasons in San Francisco!
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Content Marketing and the Forgotten Sales Professional
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. One of the most important, but often forgotten consumers of content marketing programs are sales professionals.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Forrester] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    Forrester Research estimates that $22 billion was spent on automotive advertising alone in 2012. A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so. Excuse me for one second. Loving #vine ?
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Forrester] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    This graphic from Forrester shows how the buyer now moves freely (and unpredictably) throughout the Buyer’s Journey. Image Source: Forrester). The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. Well … everything.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Forrester] Guide Your Buyers Through the Customer Journey with Social Media
    With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed. Be authentic.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Forrester] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 24, 2013
    [Forrester] Power Opinions - BANT is BUNK … Revisited
    Jeff Ernst (Forrester). BANT is an acronym for Budget, Authority, Need and Time Frame. have written articles and blogs against BANT (as a lead qualifying criterion) for years. couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”. think you will enjoy their comments: Jill Konrath (author, consultant).
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 29, 2013
    [Forrester] How Marketing Can Earn the Trust of the C-Suite
    In a recent study entitled “Measuring and Communicating Marketing Performance” by ITSMA, VisionEdge Marketing and Forrester, it was found that the vast majority of marketers rely on activity based metrics – which fail to tie to business outcomes. Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. 
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Forrester] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    According to this CMO.com article , Forrester Research states that for every dollar spent on email marketing, the average return is over $44. About a year ago, we sparked a heated discussion over email marketing vs. social media. It remains one of the top posts on my blog. think it’s a good idea to revisit this discussion now.  It’s free!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Forrester] Courting Your Customer: Relationship Advice for Marketers
    According to a recent Forrester Consulting study, “As one of the most reliable, consistently used channels, email has an opportunity to be more than another transaction-driving medium. Automation has made it easier for marketers to distribute content, but the content itself needs more attention. Prioritizing Customer-Centric Content.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 24, 2015
    [Forrester] 3 Marketing Fundamentals for Busy B2B Marketers
    Lori Wizdo at Forrester has a helpful process for defining the buyer’s journey and laying it out in a readable map. School’s been back in session for a few weeks now – in some cases a month or more. Do you remember being in school and – by this point – already feeling behind? Winter. and it can all start to feel a little overwhelming.
  • SALESFUSION  |  FRIDAY, APRIL 11, 2014
    [Forrester] Lead Generation Programs
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Forrester] Email Metrics that Matter: Key Data for the Holiday Season
    Some years ago Forrester Research published a study about why people unsubscribe; not much has changed: 71% of unsubscribes say they leave a list due to email frequency. As an email marketer in this day and age, you constantly face a barrage of data, metrics, and numbers for analyzing just how well your email campaigns are going.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 28, 2011
    [Forrester] 7 not 3… actions for marketing automation implemenation success
    The five steps that the Forrester report didn’t  mention are critical to success.  Without question this is true.  Agree on the end-to-end lead management process. Have a champion in senior management. Improve the sales-marketing relationship. Develop a process for lead scoring and updating lead scoring.
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [Forrester] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? They do if they are.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Forrester] 7 Must-Read Tips To Simplify Content Marketing Planning
    Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”. Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.
  • FATHOM  |  FRIDAY, NOVEMBER 29, 2013
    [Forrester] 5 Marketing Stats for New Business in 2014
    89% of marketers say email is their primary channel for lead-generation (Forrester Research). OK, so I’m a liar. You will actually find 7 stats below, but 2 of them are closely related to the 5 main ones, and 5 seems like a tidier (if not cooler) number for this list. IBM: “From Stretched to Strengthened,” 2013).
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Forrester] How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
    Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. All of this results in lower engagement across the board. Use the Right Tools.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Forrester] What's in a Name? What 6 Popular Brands Are Called Across the Globe
    And Mars'' son -- Forrest Mars -- thought they were pretty delicious, too. After successfully establishing the Mars bar in Europe, Forrest Mars moved back to the U.S. Vincent: "And you know what they call a Quarter Pounder with cheese in Paris? Jules: "They don''t call it a Quarter Pounder with cheese?". What''s in a [Brand] Name?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Forrester] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey. Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. What is B2B Tech Yelpification?
  • TONY ZAMBITO  |  WEDNESDAY, JANUARY 5, 2011
    [Forrester] The Importance of Buyer Personas to Lead-to-Revenue Management
    When looking at lead-to revenue management models, as recently put forth by Marketo and Forrester , they offer promising perspectives on shifting the focus from the quantity of leads to actual revenue generation.  Image by nicolasnova via Flickr. Every story has to have a beginning. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 18, 2015
    [Forrester] Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]
    Well consider the fact that in a study done by Forrester, when marketers were asked about their biggest challenge with their cross-channel marketing programs, the #1 answer was: Understanding customer interactions across channels. Over the next couple of weeks we'll dig into each of these core points. Data is in the Driver's Seat.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Forrester] Marketing-Led Companies Outperform Their Peers – Part 4
    And even though we established that we’ve been living in the age of the customer for over six years, our research with Forrester surprised us by showing that less than half (43 percent) of respondents fit the build of “customer focused.”. Forrester, “Marketing-Led Organizations Survive and Thrive in The Age of The Customer,” October 2015.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> finance.yahoo.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi undefined
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Forrester] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products. Mac versus PC.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Forrester] 3 Business Blogs with Proven ROI from Industrial Companies
    Took a leap of faith by investing $70,000 in hiring Forrester to thoroughly research their target audience; implemented every single recommendation for building a community around the audience. A business blog is an important and integral component of inbound marketing. Exhibit #1: Emerson Process Management Experts. Results: 2.7
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Forrester] Why People Buy Things Online [Data]
    Interesting research by Forrester Research demonstrates that consumer attitudes towards email marketing are becoming less negative -- good news for marketers that rely on this powerful channel. Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. Key Findings. Takeaway. Key Findings.
  • THE ROI GUY  |  WEDNESDAY, JULY 15, 2015
    [Forrester] Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. increase for the year. Why Your Solutions?
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Forrester] 12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing
    Plus, Dropbox carries over this design to their Twitter account and website for a consistent brand experience. 4) Forrester Research. Forrester Research is an independent research company that prides itself on its objectivity and pragmatism, which is why this cover photo is so appropriate! B2B is sooo boring. Pshh, no way! All of 'em.
  • SALESFUSION  |  TUESDAY, DECEMBER 3, 2013
    [Forrester] What I’m Thankful For…
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Marketing Blo
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Forrester] 9 Companies Using Live Website Chat in a Creative Way
    Forrester data shows that 55% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question. Live chat technology has been around for a while. Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective. With 1.09
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Forrester] Google+ Is it a Digital Disruption for CMOs?
    Forrester’s advice to CMOs:  “Elevate digital to the highest level of business strategy.”  (source: Forrester Report “CMOs must connect the dots of the online brand.&#   Mary Beth Kemp-Forrester, July 27, 2010). Google + or Google - ?  20 Experts Voice Their Opinions. Ford is Fully Engaged in the Business Beta. John J.
  • JUNTA 42  |  WEDNESDAY, JULY 22, 2009
    [Forrester] Why You Should Be Thinking Video in Your Email Marketing
    This recent Forrester study caught my eye - that incorporating video into email can increase click-through rates two-to-three times ( full report here from Forrester for $749). To find out more, I called my colleague (and customer) Todd Smart from VideoNewsletters.com.   Tell the story.   Thanks Todd!
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Forrester] Successful Sales and Marketing Alignment, Part 1: Get Started
    According to a study from Forrester, only 8% of companies say they have tight alignment between sales and marketing. This post is part of a series to help B2B organizations improve sales and marketing cooperation. Sales and marketing alignment is key to business success. You know it, and the research proves it. According Before You Begin.
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Forrester] Five Habits of Adaptive Marketers
    Forrester Research interviewed global marketing leaders with demonstrated success in the digital age. Through these interviews, they identified the following habits: Accept change. Flexibility prepares an organization for the unexpected. Dare the status quo to encourage innovation. Act continuously to avoid indecision.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Forrester] Scaling Social Intelligence Across the Enterprise
    They want to know how to use it for more than one use case. They want to know how to do it across business units. They want to know what social should be telling them besides "volume of brand mentions." They want to know how social makes a real impact on their business. Social isn't just the new shiny object that is everyone's favorite toy.
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Forrester] Say Hello to Personalized Video!
    Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%. Say hello to Personalized Video! Think about the last truly meaningful conversation you had. What was it about? Can you remember the details of one of those? But why?
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Forrester] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [Forrester] B2B Marketing needs to Curate a Vibrant Community
    Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. But what if we focused on those buyers who have already purchased from us?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [Forrester] Trust and Advertising
    Insights from Forrester and the Edelman Trust Factor. File this under interesting statistics on what people trust. Observation 1: People don’t trust self-serving information: Only 1 out of 5 people trust advertisements – or conversely, 4 out of 5 don’t trust ads. Conclusion: Most TV and radio advertising is a waste of money.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 25, 2014
    [Forrester] 3 Strategies You Need for Social Selling: The Non-Creepy Solution to Your Tedious Investigative Past
    Afterall, 82% of consumers trust a company more if they are involved with social media (source:  Forbes ) and 70% of B2B decision makers use social media to help make their decisions (source: Forrester ). Customer research used to be a time-consuming task for salespeople. If Using Dynamic Social Insights to Power Your Conversations. Register.
  • MARKETING ACTION  |  FRIDAY, MAY 3, 2013
    [Forrester] Lead Nurturing Makes It Happen
    Forrester Research). A long time ago, in a galaxy far away, I was a salesperson. To be specific, I sold health and wellness training materials (videos, posters, booklets) to enterprise organizations that used them to educate employees, with the goal of lowering health care costs and raising productivity and satisfaction levels.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Forrester] The Blogging Tactic No One Is Talking About: Optimizing the Past
    According to Paul Hewerdine of B2B marketing agency Earnest (via Forrester's 2014 report on building the case for content marketing ), the problem is that " the supply of content is growing, but demand is static." In other words, the people on the receiving end of all this content are only going to consume so much. The goal? nuts, right?
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 15, 2013
    [Forrester] 7 Rules to Live By for Creating Legendary Webinars
    According to Forrester Research, videos are 53 times more likely than traditional web pages to receive a first-page ranking.*. Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. In my experience, webinars have become a more and more powerful lead qualifier. Introduction to ABC Office Supplies”.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Forrester] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    And research from Forrester indicates that the late engagement could have serious impacts on win rates? Indeed, Forrester surveyed buyers, and they quickly indicated that only 10% of sales reps sell with a value-focused approach - selling with insights, diagnostics, financial justification and value differentiation. Indeed.
  • MARKETING ACTION  |  THURSDAY, JUNE 18, 2015
    [Forrester] Five Areas Where B2B Marketers Can Leverage Big Data
    Forrester’s “ Forrsights Strategy Spotlight: Business Intelligence And Big Data ” study notes that “High-growth firms are more interested in what’s possible tomorrow than what’s painful today.” I think this is a very admirable goal. What is Big Data? First of all, what is big data? There are plenty of definitions all over.
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Forrester] Small Marketing Budget? Use In-House Experts to Get Huge Results
    According to Forrester Research , 51% of B2B marketers expect to increase their budgets this year, and they’ll average an increase of 6%. Many marketing teams struggle to make the most of limited resources. That’s good news for big brands with big budgets to match. For smaller businesses, 6% of not much is still … not much. And you know what?
  • THE ROI GUY  |  TUESDAY, DECEMBER 16, 2014
    [Forrester] Value Selling and the Buyer’s Journey: 3 Conversations to Get "Do Nothing" to "Yes"
    According to Forrester, 76% of the deals go to the solution provider who can help the prospect establish the buying vision, versus only 24% for the vendor who wins the bake-off. During the Ideas phase, it is not about the benefits or superiority of your solution, after all, the buyer may not even be aware they have an issue worth addressing.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Forrester] Confronting the Trust Barrier
    And Forrester Research found that just 15% of executives believe sales meetings meet their expectations. We're pleased to present this guest post by Britton Manasco, who specializes in helping companies establish thought leadership and enable their sales teams to engage more prospects and close more business. But here’s the problem.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Forrester] Social Customer Support: AT&T is doing it Right!
    It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. So I decided to give it a try. Bravo AT&T! Email this to a friend?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Forrester] 10 Things Every Email Marketer Can Relate To
    billion email accounts, and last year, Forrester claims that over 838 billion marketing messages were sent via email. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. source: [link].
  • 3D2B  |  TUESDAY, MARCH 22, 2016
    [Forrester] 6 Changes You Can Make to Optimize B2B Demand Generation
    According to Forrester Research, businesses that nurture and qualify the leads have 50% more sales–ready leads than those that do not. “When you’re finished changing, you’re finished,” said Ben Franklin. And in a business world that seems to change more rapidly than ever, his words are still relevant. Here are six ideas that can pay off.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Forrester] How to Leverage LinkedIn for Lead Generation and Recruitment
    LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), LinkedIn for Recruiting. Grow your following.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Forrester] Understanding the New Roles in Marketing
    In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? In terms of both department size and budget, Marketing is on the rise. And as the role of marketing grows, it also continues to evolve. Inbound Marketing Strategist.
  • SALESFUSION  |  TUESDAY, DECEMBER 17, 2013
    [Forrester] Four Reasons Subject Lines Matter
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • B2B MARKETING ONLINE  |  WEDNESDAY, DECEMBER 15, 2010
    [Forrester] Hope for IT Marketing in 2011
    Forrester (as reported on CIO.com) found that cost-cutting is no longer on top of the IT decision makers’ to-do lists. There’s hope that 2011 will be more Matt Cardle than Wagner (Carilho not Richard that is) for those in IT marketing. The pips of suppliers, staff and systems have all been squeaking for long enough.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 3, 2013
    [Forrester] Feeling Undervalued as a Marketer? It’s Probably Your Fault.
    In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester. 86% of marketers agreed that the link between marketing activities and business goals is well-defined at their organizations. 51% said business leaders see the financial value of marketing. Holy sh*t.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 22, 2015
    [Forrester] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    CEB and Forrester estimate that B2B buyers are now 60% to 90% through their purchase before they first reach out to a vendor. Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Here’s how to catch the big ones. Deep sea fishing is big business. Increased brand awareness. Articles.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Forrester] Canadian Companies Use of Social Media
    Consider using Forrester’s POST framework. Here’s a post on Forrester’s POST method entitled: Strategies for Tapping the Groundswell. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Some Thoughts to Consider. Questions and Conversation.
  • SNAPAPP  |  THURSDAY, JUNE 18, 2015
    [Forrester] Why You Should Care About Interactive Video for B2B
    That’s one reason interactive videos are found to have closer to a 90% completion rate , according to a Forrester report. Interactive video is a term many B2B marketers are hearing for the first time. So what makes this content type so great for B2B? Improved Completion Rates. More & Better Data. Amplify Existing Content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Forrester] Are CMOs Poised To Take Over Technology Purchasing?
    Forrester Research Study says that marketing executives who make technology decisions without the CIO are taking a gamble. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.”
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Forrester] Is social media effective for B2B lead generation?
    talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media?
  • 6SENSE  |  MONDAY, MARCH 14, 2016
    [Forrester] 5 Reasons You Can’t Miss This Year’s B2B ESP Summit
    You’ll hear from organizations like Cisco, Forrester and Brocade. This year 6sense is going back to the iconic San Francisco Four Seasons Hotel to host our annual predictive intelligence summit, B2B ESP , but that doesn’t mean we’ll be covering old ground. Here are 5 reasons you won’t want to miss this year’s B2B ESP Summit. Network in Style.
  • ION INTERACTIVE  |  FRIDAY, NOVEMBER 13, 2015
    [Forrester] Bring the Focus to your Customers with Brand New Quick Starts
    This Age of the Customer, according to Cliff Condon via Forrester, will be a “20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.” This month, we’re making it all about YOUR customers. Not sure where to start?
  • SAZBEAN  |  TUESDAY, OCTOBER 30, 2012
    [Forrester] What Social Media Does And Doesn’t Do For Business
    Contrary to popular belief, it doesn’t look like social networks do a whole  lot to drive sales, according to a recent report by Sucharita Mulpuru at Forrester Research. Retailers of every size are pressured to invest in making money off social  network sites like Facebook  and Twitter. News & Notes
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Forrester] Abandoning the Marketing Campaign: How to Think Long Term
    Recent Forrester research found that only 27% of consumers reporting having ‘good’ or ‘excellent’ experiences with brands in 2015, but 75% of brands thought their consumers had ‘good’ or ‘excellent’ experiences with them. The marketing campaign has been dying a slow death for awhile now. In fact, as an Inc. Read on to find out. Conclusion.
  • THE ROI GUY  |  WEDNESDAY, MAY 9, 2012
    [Forrester] Value Selling & Marketing with the iPad?
    Forrester) The “Inability to communicate value messages” remains the number one inhibitor to achieving quota (SiriusDecisions) With the iPad and the right interactive applications however, we might be able to overcome these issues. The traditional pitch and marketing vehicles just don't work as well as they used to. and "Why You?".
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Forrester] Getting a customer is not the end goal it’s the middle
    In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Digg this!
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • SAZBEAN  |  THURSDAY, MAY 9, 2013
    [Forrester] The Importance of Content Distribution to B2B Brands
    Forrester has found that B2B buyers found 70% of the content they used to make a purchase decision themselves (as opposed to through marketing or advertising efforts). newspapers (Tehr?n) n) (Photo credit: birdfarm) We all know that the B2B buying cycle is much longer than the typical B2C cycle (hello, <5 mins?). News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 11, 2012
    [Forrester] Top Internet strategy, marketing and technology links for the week of February 11, 2012
    Principles For Mobile Marketing Success (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . How to Handle Criticism: a Practical Guide (ProBlogger). An Easy Way to Decrease Your Unsubscribe Rate (ProBlogger). Is Content More Important than Conversation?
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Forrester Blogs). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? GigaOM). How to Use Images in Your Blog Posts (Pro Blogger). All Facebook).
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    What makes a community successful?  (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches  (Marketing Profs). Review of Social Media Judo  (Small Business Trends). How Are People Using Twitter? Mashable!). Sysomos).
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Forrester] 15 Facts to Know About Bottom of the Funnel Marketing
    Forrester. 4. The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. Are there remaining questions that need answered?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Forrester] 8 Takeaways From MediaPost’s Social Media Insider Summit
    Read this “ How to Build and Interactive Brand Ecosystem ” blog post from Nate Elliott of Forrester Research, Inc. by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Cloudy skies and rain are certainly not welcome at a seaside resort.  Make all your engagements count but try getting creative in 6 seconds.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Forrester] The ROI of Influencer Marketing
    Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured? And yes, its value and impact can be measured. This post will talk about how.
  • SALESFUSION  |  FRIDAY, MARCH 7, 2014
    [Forrester] Content Marketing Basics
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 26, 2015
    [Forrester] TCO is So 1990: TCS is the new TCO
    Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure.
  • MI6 MARKETING AGENCY  |  SATURDAY, OCTOBER 31, 2015
    [Forrester] Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises
    Enterprise cloud software (SaaS) is one of the fastest growing segments in tech with Forrester forecasting companies projected to spend $106B on it in 2016. Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 21, 2015
    [Forrester] Why CMOs Need To Embrace Goal-Directed Customer Engagement
    The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. Customer Engagement: The Primary Driver Of Growth. The Future.
  • MARKETING ACTION  |  TUESDAY, JUNE 11, 2013
    [Forrester] The 5 (Reasons) and 10 (Ways) to Nurture
    Companies that nail lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead, according to a report by Forrester Research. There are five solid reasons for this, beginning with the nature of B2B sales: 1.     B2B buyers are not impulse purchasers. This means a stretched-out period of consideration. Leads are expensive.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Forrester] The Content-Ready Buyer Persona
    What’s more, 75% of buyers believe vendors give them too much material to sort through, 62% of which is considered useless (Forrester). Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. Objectives. Problems.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Forrester] Google Penalties – All You Need to Know
    Duane Forrester of Bing says they really don’t penalize sites unless they’re doing some “really bad stuff, like hacking, malware and things like that.” Penalties from search engines, mainly Google, have become more and more common in the past few years. What is a penalty? How did you get a penalty? All rights reserved.
  • CONVERSIONATION  |  WEDNESDAY, APRIL 24, 2013
    [Forrester] Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?
    And, guess what: that’s what employees expect from IT as this recent blog post by Forrester indicates. Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. An open letter to the CxO. Your people and teams are my customers too.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Forrester] 5 Attributes of an Effective Lead Management Process
    Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( source: Forrester Research ). Inbound marketing is a powerful strategy. 2013 study identified generating high quality leads as the number one challenge for B2B marketers. It is important that you clearly define each stage of your funnel.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 13, 2015
    [Forrester] Marketing’s Leadership Role in Driving Revenue
    Think about these stats from the Business Marketing Association and Forrester research: 21% of marketers say the skills for which they were hired are now obsolete. What does it take to make it all happen? While conversations around driving revenue usually turn to technology and tactics, this wasn’t that conversation. But here goes….
  • SNAPAPP  |  THURSDAY, NOVEMBER 5, 2015
    [Forrester] CEB Sales and Marketing Summit: Throw Away What You Know
    We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? I recently returned from the CEB Sales and Marketing Summit in Las Vegas and let me tell you: I was blown away. We’re Doing It Wrong. Companies are doing sales and marketing wrong.
  • B2B LEAD BLOG  |  THURSDAY, APRIL 26, 2012
    [Forrester] The Care and Feeding of Your Marketing Automation Engine
    Not long ago I found a piece of research from Forrester regarding marketing automation best practices and one nugget caught my attention.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 23, 2013
    [Forrester] Marketing Innovation Content Chat: It’s All About The Customer
    BrennerMichael Extremely true – new Forrester study shows “customer-obsessed” #content mktg = results: [link] #contentchat. What is the future of Marketing Innovation? think we’ll see more  customer-centric CMO s. We’ll see more human brands , interacting with their customers in a more personal. contentchat.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Forrester] Betting Big on Marketing Automation
    According to an Act-on & Forrester Consulting study, 45% of all B2B businesses have now implemented some type of marketing automation software. Sales & Marketing funnel by SEOMOZ. Marketing automation continues to be a key item in many marketing departments’ budgets. That being said, less than 20% of SMBs have done so.
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