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  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Forrester] B2B Companies are Really Content Companies, But is Content.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Tuesday, October 05, 2010 B2B Companies are Really Content Companies, But is Content Publishing Enough?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Forrester] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. In a presentation by the IDC Executive Advisory Group, it is predicted that by the end of 2014, 60% of CMOs will have a formal recruiting process for hiring advanced marketers. This is how we learn and grow.”.
  • MARKETRI  |  THURSDAY, MARCH 8, 2012
    [Forrester] Time to Retire Old School B2B Web Practices
    Mobile Unfriendly: According to Forrester Research, Mobile users are expected to eclipse desktop users by 2014 so it’s more important than ever to develop your site with mobile users in mind. The B2B marketing world is changing. Resource rich content pulls visitors to the Web site. B2B Web Practices that should be Kicked to the Curb.
  • LEADER NETWORKS  |  MONDAY, OCTOBER 18, 2010
    [Forrester] Common Sense Social CRM: How Social Metrics Affect the Bottom Line
    Many executives are familiar with this idea; a survey conducted by Forrester Research in 2009 showed the number of companies focusing on customer retention had nearly doubled from the preceding year. business will calculate each customer’s lifetime value (CLV) and customer equity (CE). The sheer volume and variety is nearly overwhelming.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Forrester] Going from Good to Great Marketing: Leading and Managing Change
    During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Your People.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [Forrester] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Tom then served Gartner as a Managing VP.
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Forrester] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 IDC 2013 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2013. According to Gartner, worldwide IT spending is on pace to reach $3.8
  • DIGITAL VOICES  |  TUESDAY, AUGUST 6, 2013
    [Forrester] 5 Lessons to Keep your Global Website from Getting “Lost in Translation”
    According to surveys by Forrester 2 (June 2011), the percentage of people regularly accessing the mobile Web in Japan and urban China is more than double the U.S. With statistics showing that 80% of global consumers research products online 1 , it’s critical that you’re able to speak to these audiences in their own languages.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JULY 17, 2013
    [Forrester] 3 Tips to Make Your Good Content Great
    Recently, I had the good fortune of taking part in a call set up by Forrester Research, Inc. Content is king, right? That seems to be the hot phrase in B2B these days, and with good reason. Content is a way to convey your messaging in a less intrusive way to prospective customers. It''s a way to keep you relevant. See what I mean?
  • MARKETING ACTION  |  MONDAY, MAY 4, 2015
    [Forrester] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person. One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. Our B2B customers and prospects changing the way they search, consider, and buy.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014
    Forrester’s Forum for Marketing Leaders EMEA  (May 13) – London, UK. Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. March. April. September.
  • CONNECT THE DOCS  |  THURSDAY, APRIL 29, 2010
    [Forrester] The Content Marketing Question: To Gate or Not To Gate?
    Forrester Blog for Interactive Marketing Professionals. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. " Give to Get – Yes, it works. " Ardath Albee's Bio. Ardath Albee's Tip. Blog posts.
  • E-STORM  |  TUESDAY, DECEMBER 21, 2010
    [Forrester] Navigating the 2011 Display Advertising Landscape | e-storm.
    Mobile expands to record number of Americans According to Forrester Research , more than one of three (36%) Americans will be using mobile Internet by 2015. For the younger population, the TV is still important, but where they’re getting that content from is changing,” says Jacqueline Anderson, an analyst at Forrester Research.
  • ENGAGE  |  WEDNESDAY, APRIL 6, 2011
    [Forrester] 101 Online Video Stats to Make Your Eyes Glaze Over
    million words according to Dr. James McQuivey of Forrester Research How is online video changing the industry of business? T here’s a pretty good chance you just finished watching one before you arrived here. But, don’t worry, you wouldn’t be the only one. Just how prevalent is it? Internet audience viewed a video online. billion to $5.71
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Forrester] Buying Online Display; Click-through Rate & Conversion Considerations
    similar report from Forrester also shows how display spending continues to grow significantly. Have you clicked on a banner ad recently?  Has the message engaged you?  The online display industry has gone through significant changes over the years.  The mighty click through rate. Thus, display can be considered a branding medium.  Summary.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Forrester] New Research Firms Harness Wisdom of Crowds
    But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers. The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide."
  • MARKETING ACTION  |  TUESDAY, JUNE 11, 2013
    [Forrester] The 5 (Reasons) and 10 (Ways) to Nurture
    Companies that nail lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead, according to a report by Forrester Research. There are five solid reasons for this, beginning with the nature of B2B sales: 1.     B2B buyers are not impulse purchasers. This means a stretched-out period of consideration. Leads are expensive.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Forrester] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, FEBRUARY 22, 2011
    [Forrester] Games as Content in B2B Marketing
    Turns out games have been used in B2B several (many?) times, You start, as always, with the customers’ questions at each stage of the buying cycle.  You also need another starting point: your company’s world view or story line.  What’s been your experience using games to engage and teach B2B customers? Thanks. No trackbacks yet.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 28, 2010
    [Forrester] 7 Keys to Successful Lead Nurturing
    According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. (If you’d like to download a PDF of this article, please visit Lead Nurturing at Find New Customers). We invite you to check out our new and improved Lead Generation Assessment service too.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Forrester] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Watermark Consulting studies the cumulative total stock returns for two model portfolios (comprised of the Top 10 [“Leaders”] and Bottom 10 [“Laggards”] publicly traded companies in Forrester Research’s annual Customer Experience Index ranking. after all, it’s all very personal. It’s not as personal … right? How to do that?
  • MARKETING ACTION  |  FRIDAY, MAY 3, 2013
    [Forrester] Lead Nurturing Makes It Happen
    Forrester Research). A long time ago, in a galaxy far away, I was a salesperson. To be specific, I sold health and wellness training materials (videos, posters, booklets) to enterprise organizations that used them to educate employees, with the goal of lowering health care costs and raising productivity and satisfaction levels.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Forrester] Google Penalties – All You Need to Know
    Duane Forrester of Bing says they really don’t penalize sites unless they’re doing some “really bad stuff, like hacking, malware and things like that.” Penalties from search engines, mainly Google, have become more and more common in the past few years. What is a penalty? How did you get a penalty? All rights reserved.
  • INBOUND SALES NETWORK  |  WEDNESDAY, AUGUST 1, 2012
    [Forrester] What Quality of Leads Do You Feed Your Sales People?
    According to Forrester Research , companies using lead nurturing have closing rates 300% higher than their competitors who do not stay in touch with qualified and qualifiable leads. A good sales person is like a hungry shark circling the ocean searching for their next meal. Give them a bad lead and they will not even touch it.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Forrester] 10 Things Every Email Marketer Can Relate To
    billion email accounts, and last year, Forrester claims that over 838 billion marketing messages were sent via email. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. source: [link].
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 16, 2011
    [Forrester] Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua
    think the bigger risk is not changing, Jeff. I was the CMO at Forrester Research for 5 years before I came to Eloqua.  My boss, CEO/Founder George Colony would always say “Technology changes everything.”  How right George is.  We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. That’s great to see.
  • VIDYARD  |  MONDAY, JUNE 22, 2015
    [Forrester] Video SEO Making You Craz-EO? Try These Helpful Tips!
    Video can help you accomplish all three things. I’ll give you some proof: Pages with video are 53 times more likely to rank on the first page of Google search results, according to one Forrester Research study. It’s serious business, and ultra-important. Why else would it get the “acronym” treatment? But only if you’re doing it well. Content.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Forrester] 5 Attributes of an Effective Lead Management Process
    Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( source: Forrester Research ). Inbound marketing is a powerful strategy. 2013 study identified generating high quality leads as the number one challenge for B2B marketers. It is important that you clearly define each stage of your funnel.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 15, 2013
    [Forrester] 7 Rules to Live By for Creating Legendary Webinars
    According to Forrester Research, videos are 53 times more likely than traditional web pages to receive a first-page ranking.*. Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. In my experience, webinars have become a more and more powerful lead qualifier. Introduction to ABC Office Supplies”.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, JULY 26, 2012
    [Forrester] The Facebook Factor: Chicken or Egg?
    New research from Forrester suggests that the chicken or egg question still remains open.  Forrester chose to spin the data to conclude that “Facebook fandom has the largest impact on purchase” based on the results of serial regression analysis. They also asked survey questions about purchase frequency and volume. It’s logical. 
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Forrester] #SMX West 2013: Top Tips, Tools & Takeaways
    Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. There are sessions for everyone and the information is invaluable. Top SMX West Tips. Fetch as Googlebot. Yikes! Assign Page Values.
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 19, 2012
    [Forrester] Is Digital Demand Generation Sexy?
    Forrester Research reports that 65% of vendors that create the buying vision during these early stages get the deal. By the final decision, Forrester Research indicates that 35% of decisions involving vendor selection are made, making it more important to establish connection and engagement during the earlier phases. The Bottom Line.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Forrester] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    Forrester Research estimates that $22 billion was spent on automotive advertising alone in 2012. A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so. Excuse me for one second. Loving #vine ?
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Forrester] Tom Pisello: The ROI Guy: Unplanned Downtime Isn't Costly? Think.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Thursday, June 03, 2010 Unplanned Downtime Isnt Costly? Think Again. Moreover, these 1.3 to 1.6 They do if they are.
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Forrester] Marketing Trivia: How Much Random Knowledge Do You Have?
    from Forrest Gump. 3) How much money (in billions) was spent on product placement in 2012? Are you trying to win that elusive $50 gift card to your local watering hole? free t-shirt? Maybe just bragging rights? By day I work in HubSpot''s marketing department, but by night, I''m a huge trivia fan. See how well you do. Bubba Gump Shrimp Co.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 26, 2011
    [Forrester] B2B Social Networking Around the Globe
    Much of my research was spent reading through Forrester Research reports, online publications, and talking with with our field marketers, program managers, and re-sellers. According to Forrester data, Japan has highest rate of “inactives” in all countries researched. Suffice it to say: all were influential, and all were helpful. Japan.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Forrester] The Blogging Tactic No One Is Talking About: Optimizing the Past
    According to Paul Hewerdine of B2B marketing agency Earnest (via Forrester's 2014 report on building the case for content marketing ), the problem is that " the supply of content is growing, but demand is static." In other words, the people on the receiving end of all this content are only going to consume so much. The goal? nuts, right?
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Forrester] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Thursday, June 03, 2010 Who Do You Trust? Vendor Brightspot? CIO Priorities for 2011 Indicate Continued Frugaln.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Forrester] Is Your Social Media Strategy Dynamic?
    According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. According to a Forrester report , 81% of B2B decision-makers use LinkedIn, with 26% using it primarily for business and 48% using it for both personal and business purposes. So there they are.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Forrester] The ROI of Influencer Marketing
    Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured? And yes, its value and impact can be measured. This post will talk about how.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Forrester] How to Leverage LinkedIn for Lead Generation and Recruitment
    LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), LinkedIn for Recruiting. Grow your following.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Forrester] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products. Mac versus PC.
  • B2B MARKETING SAVVY  |  TUESDAY, SEPTEMBER 15, 2009
    [Forrester] The Graying of Facebook, Research and Other Signposts for Social Media Maturity
    Reports of Facebook “…getting more gray…” as the 35-54 crowd increases their participation by over 60% in the last year.  A Forrester research report must be purchased, but here’s several links that digest the topic and results for free:   InsideFacebook. Sure, campaign 2008 thrust Twitter on to the public stage, but what else? TopNews.
  • TOM PISELLO  |  WEDNESDAY, JULY 7, 2010
    [Forrester] Tom Pisello: The ROI Guy: How to Break Free of the Pack.
    The original Forrester study and commentary can be found at: [link] Posted by Tom Pisello at 9:32 AM Email This BlogThis! Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. How Do You Get Started in Content Marketing?
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Forrester] 6 Tips to Make Your Blog More Successful in Reaching the.
    Forrester Report: Most B-to-B Blogs Fail. blog should be central to your company’s social media strategy for new business. What fuels the engine to this strategy is good content. Here are my 6 tips to be more effective with your blogging: To be successful, you need to write a lot. No content = no fuel = no traffic = no new business leads.
  • LEADERSHIP  |  TUESDAY, MARCH 31, 2015
    [Forrester] If You Dream About Going Rogue, Do It!
    Intershop commissioned Forrester Consulting to research this fact—read “The Rise of the Empowered B2B End User Buyer”. Based on the Forrester study mentioned above, here are 6 useful recommendations on how to market effectively to the empowered B2B buyer. —Be a Fearless CMO, Deliver Exceptional Results   . Sam, however, is not pleased.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Forrester] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other. Commit to lead nurturing.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 5, 2011
    [Forrester] Paid, Earned & Owned (PEO) Media: Orchestrating Opportunity
    According to a seminal, oft-linked blog post by Forrester Research analyst Sean Corcoran , paid media is shifting away from its role as the “foundation” of marketing programs and is “evolving into a catalyst that is needed at key periods to drive more engagement” with earned and owned media. If it doesn’t, it isn’t.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Forrester] What's in a Name? What 6 Popular Brands Are Called Across the Globe
    And Mars'' son -- Forrest Mars -- thought they were pretty delicious, too. After successfully establishing the Mars bar in Europe, Forrest Mars moved back to the U.S. Vincent: "And you know what they call a Quarter Pounder with cheese in Paris? Jules: "They don''t call it a Quarter Pounder with cheese?". What''s in a [Brand] Name?
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Forrester] How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
    Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. All of this results in lower engagement across the board. Use the Right Tools.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 8, 2015
    [Forrester] 10 Customer Stats that will shake up your Business Priorities
    customers if their concerns or questions are not addressed quickly – Forrester. Your customers can be very forgiving people. They understand that humans manage businesses, which makes the occasional error inevitable. However, there is one mistake that is completely unforgivable: Bad Customer Service. Read More. Marketing Tactics
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Forrester] How can you Be Provocative without being Arrogant?
    At this year’s Forrester Sales Enablement Forum, it was reported that vendors who engage earlier, helping the Prospect identify issues they might not have known they had or prioritizing issues that should have garnered more attention, were awarded 76% of the deals. have to say, time-out. What practices are missing, or are less than stellar?
  • MARKETING ACTION  |  THURSDAY, AUGUST 1, 2013
    [Forrester] The New Gmail Inbox Tabs: It’s Too Soon to Worry (But Do Watch)
    In a TIME.com story, Forrester analyst Sucharita Mulpuru commented, “The segregation could actually be helpful because people can quickly scan in one place things that may/may not be relevant without having to hunt for personal emails in a sea of mixed clutter.”. billion emails) and saw a drop that equaled only a little less than 1 percent.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Forrester] Follow The Money To The CMO
    Forrester Research recently recommended establishing an “office of marketing technology” to deal with all the technologies in marketing. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  The CMO’s budget was surging and the CIO’s was receding.  So began the gold rush…. Buys Vitrue in May 2012.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Forrester] Why People Buy Things Online [Data]
    Interesting research by Forrester Research demonstrates that consumer attitudes towards email marketing are becoming less negative -- good news for marketers that rely on this powerful channel. Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. Key Findings. Takeaway. Key Findings.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Forrester] A Few Reasons Why Voice is Vital to Your Call Analytics
    Prove Your Marketing Drives Quality Conversions 69% of employees interact with customers over the phone ( Forrester ). If your business drives a lot of phone leads, it’s likely you’ve wondered what exactly happens on the calls and how it impacts your business. But what happens when they don’t convert, and you have no insight into why?
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 28, 2014
    [Forrester] First World Problems: What To Do With Too Many B2B Leads
    Laura Ramos, Forrester Research. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. Wait, Too Many Leads Can Be A Problem? And then the finger pointing begins. Does Lead Scoring Work?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Forrester] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. Is “sales enablement” just another buzzword? Yes, and no. As of 2010, they’d determined that –. Select solutions.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Forrester] 33 Stats That Paint a Picture of the Future of Marketing
    Source: Forrester ) Tweet This Stat! 3) 75% of B2B companies do not measure or quantify social media engagement. The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Now, it's time to tap into the other dreams marketers are having. so we can solve them!
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MAY 9, 2013
    [Forrester] Death to Blogger Whores!
      Zach Reiss-Davis of Forrester Research points out that it’s a cheap way to rally peer-to-peer reviews and to present what appear to be brand endorsements from fellow consumers.   Duane Reade ’s “Show Us Some Leg” campaign outlined in the May edition of Internet Retailer , got me thinking about this. Maybe I’m old fashioned.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [Forrester] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris , we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead. But how frightened should B2B suppliers really be? What does this mean?
  • TOM PISELLO  |  THURSDAY, MAY 13, 2010
    [Forrester] Engage early with Senior Execs, or Lose the Deal
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Forrester - start of 4th wave of innovation - let. Influence is highest at this early phase. It needs to.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Forrester] Return on Investment (ROI) Defined
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Forrester] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 3, 2013
    [Forrester] Feeling Undervalued as a Marketer? It’s Probably Your Fault.
    In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester. 86% of marketers agreed that the link between marketing activities and business goals is well-defined at their organizations. 51% said business leaders see the financial value of marketing. Holy sh*t.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Forrester] Do the Math to Calculate the ROI of Business Blogs
    Forrester’s Brian Kardon encourages executives to play with social media, to “experiment” and to not be afraid of testing out new ideas or opportunities.  “You can always take it down,” according to Kardon.  Marketers should banish the thought that everything is permanent.  With over 156 million published blogs , there is a tremendous churn. 
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [Forrester] Alinean Sponsors TechTarget Online ROI Summit
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 5, 2010
    [Forrester] The Mi6 Tweekly: Week of September 27, 2010
    Forrester predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 #b2b #socmed. RT @forrester: 33% of people go to a social media site every day… &# You have to figure out a way to address the challenge&# #SF10. Monday. Result: posted it 3 times. Mi6Tip. Tuesday. Mi6Tip.
  • MARKETING ACTION  |  THURSDAY, JUNE 20, 2013
    [Forrester] Cheetah-Speed, Agile Marketing
    She’s held positions as an Ad Agency Executive, a Management Consultant and a Forrester Software Analyst. Cheetahs achieve the fastest land speed of any living animal. How fast do they go? Between 70 -75 mph, in short bursts covering distances up to 1,600 ft. What does this have to do with marketing, you ask? Wondering how to do that?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Forrester] 12 Social Media Tools for B2B Pre-Event Marketing
    Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Adam Q. Jeffrey L.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Forrester] Why CEOs Say Yes to Marketing Automation
    Forrester Research calls this the “ age of the customer.” Why all the noise about marketing automation? As a category, industry revenues grew 50% to reach the $1.2 billion in 2014, and are expected to grow another 50% in 2015 to $1.8 billion, notes analyst David Raab. That’s stratospheric by anybody’s reckoning. What’s driving that growth?
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 14, 2015
    [Forrester] How To Plan Your B2B Lead Generation Content Over Three Martinis
    Forrester illustrated the chaos of the buyer’s journey in this image. Are you overwhelmed and confused about creating the ideal content for increasing traffic, leads and sales? It's nothing a stiff drink can't cure. Many Great Ideas Started Over Drinks In A Bar The. United States Marine Corps , Southwest Airlines and. Or create content.
  • KEO MARKETING  |  TUESDAY, MAY 12, 2015
    [Forrester] B2B Marketing: Significant Shift Towards Online Solutions
    A recent report from Forrester blared what initially sounded like a fatal finding for B2B operations. The big takeaway from the report was the prediction that one million B2B salespeople will lose their jobs by the year 2020. On the surface, that certainly seems like terrible, depressing news.
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 23, 2011
    [Forrester] Does Your Competitive Strategy Start With Your Customers?
    In their new report “" Competitive Strategy In The Age Of The Customer ," Forrester Research stresses that companies must be more than customer focused, they must be customer obsessed. In the past, companies competed based on things like manufacturing and distribution strength, the power of information. They hold all the advantages.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 7, 2013
    [Forrester] Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
    To learn more about Marketo’s agency offerings, register for our upcoming webinar with Peter O’Neill of Forrester to learn more about your agency can create new opportunities.  by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Anne wrangles words as a marketing content specialist for MarketStar.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Forrester] Top Trends in Technology Marketing for 2015
    Forrester’s 2014 Technology Trends revealed that for many firms “the minimum cost of a data breach is $10 million, and in many cases it can be much larger.” With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. What does this tell us? ” Voice.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Forrester] How Helping Others Helps You …Get More Links
    Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives. Offer Free SEO Assistance. Offer To Write Something. Don’t get lazy in this endeavor.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Forrester] Why Unified, Cross-Channel Customer Data Is Essential for Marketers
    ” Furthermore, a Forrester study of U.S. According to Forrester, 57 percent of marketers measure each of their channels, but only 28 percent measure the influence of one interactive channel on another. Your company’s fan Page may get a lot of comments, but what exactly does that mean for your marketing strategy?
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Forrester] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    According to Forrester Research , 100% of B2B decision makers use social media for work. Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. So first, how do you drive more traffic to your site through social channels? Actionable Content. Webinars.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 30, 2011
    [Forrester] Lead Nurturing Belongs in Your Recession Strategy
    Since Forrester Research said recently that 3 out of 4 companies using lead management software are only doing landing pages and email – th at means 75% are not doing lead nurturing or scoring. I’m pleased to present this guest post by marketing expert Ardath Albee.  B2B Lead Generation | Lead Nurturing. Stick to your story.
  • MARKETING ACTION  |  MONDAY, APRIL 6, 2015
    [Forrester] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    In a 2013 survey, Forrester Research asked B2B marketing execs about the quality of collaboration between sales and marketing, and 57% reported weak or mixed collaboration with sales when “defining lead qualification criteria” and “administering leads and lead pipelines.” Isn’t that the only metric that matters?
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 15, 2011
    [Forrester] Are You Setting Your Sales People Up For Success?
    According to Forrester Research that’s an average of 7 hours per week that a salesperson spends looking for relevant information in preparation for a sales call. recent Forrester Research survey found that only 15% of executives say that their meetings with sales people meet expectations. The customer buying process has changed.
  • FUNNEL FOCUS  |  WEDNESDAY, DECEMBER 8, 2010
    [Forrester] B2B Marketing Tips for Reaching the Web-influenced Buyer
    Forrester estimates that $917 billion worth of retail sales last year were “Web-influenced.” It also estimates that online and Web-influenced offline sales combined accounted for 42 percent of total retail sales and that percentage will grow to 53 percent by 2014, when the Web will be influencing $1.4 billion worth of in-store sales.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Forrester] Guest Post: 3 Paths to Messaging You Must Manage
    Forrester estimates that nearly two-thirds of buyers think their vendors don’t add value in a sales engagement.  So, how can you overcome that challenge? The following post is authored by Peter Mollins, vice president of  KnowledgeTree , the world’s first Content Selling solution. And it’s no surprise why this is true.  Content Selling Tools.
  • CONNECT THE DOCS  |  THURSDAY, MARCH 18, 2010
    [Forrester] How to put the "Viral" in B2B Marketing Viral Campaigns?
    Forrester Blog for Interactive Marketing Professionals. Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Blogs.
  • MARKETING ACTION  |  THURSDAY, AUGUST 8, 2013
    [Forrester] Challenge: Go from Tactical to Strategic Demand Generation – Webinar with Carlos Hidalgo
    2012 study by Forrester Research showed that of 26 various tactics that could be used by marketers, more than 75% of them were using 15. Over the last four years when asked about their biggest marketing challenges, marketers have listed generating quality leads as one of their top two challenges. perpetual process – not a series of campaigns.
  • WEBBIQUITY  |  MONDAY, AUGUST 2, 2010
    [Forrester] Five Social Media Marketing Reports and Guides Worth Checking Out
    And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. Much has been written about content marketing from the delivery side. How are they doing it? Take advantage of the medium using pictures and other media. This is the way it should be.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Forrester] Understanding the New Roles in Marketing
    In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? In terms of both department size and budget, Marketing is on the rise. And as the role of marketing grows, it also continues to evolve. Inbound Marketing Strategist.
  • ENGAGE  |  THURSDAY, OCTOBER 31, 2013
    [Forrester] Get Real: Why it Pays to Create Authentic Content
    Andrew joined other speakers from McMURRY/TMG and Forrester Research as they lead the DMA’s Content Marketing Intensive track of sessions, covering everything from consumer insights to distribution strategies to measuring “return on content.”. “People can tell the difference.”. But I’m still stuck on the ducks. And who can blame them?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Forrester] Manufacturers: Are you Using Marketing Automation Tools?
    The Forrester graphic below is probably more accurate. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. To keep our sanity in trying to keep up with and engage potential customers, it makes sense to use some sort of marketing automation tools to help the process. The problem is most sales funnels aren’t simple straight lines.
  • LEADSLOTH  |  FRIDAY, OCTOBER 16, 2009
    [Forrester] Why Are Marketing Automation Managers So Hard to Find?
    According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing. New technology requires people with a new set of skills, nothing new about that.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Forrester] Email Metrics that Matter: Key Data for the Holiday Season
    Some years ago Forrester Research published a study about why people unsubscribe; not much has changed: 71% of unsubscribes say they leave a list due to email frequency. As an email marketer in this day and age, you constantly face a barrage of data, metrics, and numbers for analyzing just how well your email campaigns are going.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Forrester] 5 Tips for Creating Amazingly Effective Email
    In fact, according to a recent study from Forrester Research, consumer attitudes about email keep getting better and better: “Consumers like promotional emails, delete fewer brand emails, and forward email offers and promotions to friends and family.”. Marketers have been using email for many years, and for good reason.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Forrester] Best Social Media Stats and Market Research of 2010 (So Far)
    By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. this year, and Forrester Research B2B spending on social media marketing to reach $54 million in 2014, up from only $11 million in 2009. While 28% of U.S.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Forrester] How to Write Your First Blog Post
    The reason was partly because she was scared, and partly because she didn’t know what to write about. A few weeks later during a conversation with Peter O’Neill, a top analyst at Forrester, he also confirmed that a lot of people and even companies are afraid of creating content. thought raced through my mind. Overcoming the Fear. Writing.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, JULY 12, 2011
    [Forrester] What Is Sales Enablement Versus Disablement
    Well these stats are exactly the numbers Jeff Ernst now with Forrester Research uses to open his book on sales enablement, which you can read here. Business is full of all sorts of stuff. Sales is one of those areas that’s under increasing pressure for all sorts of reasons and it’s often not helped by the company that employs them.
  • VIDYARD  |  MONDAY, NOVEMBER 11, 2013
    [Forrester] The Future of Video Marketing: My Top 10 Predictions
    Ever read a Forrester report and find that the suggested content seems really really relevant, and then you click it? Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards.
  • INSIGHTIQ BLOG  |  MONDAY, DECEMBER 12, 2011
    [Forrester] 6 Vital Holiday E-Commerce Tactics
    According to Forrester , buyers see about 10% of their total order cost to be a reasonable charge for shipping.   6. For many online retailers, the holiday season comprises a sizeable chunk of their annual sales. But in 2010, sales numbers proved just how much a strapped economy affects holiday shopping budgets.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [Forrester] Are You Reaching the Right CIO?
    That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [Forrester] Are You Reaching the Right CIO?
    That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right?
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