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  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Forrester] Best Twitter Tips, Tools and Tactics of 2011
    Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2% of online adults creating 80% of the influence from impressions.
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Forrester] 10 Amazing Email Marketing Statistics for 2014
    Mobile is making up a lot of that volume: A whopping 72% of US online adults send or receive personal emails via smartphone at least weekly, says Forrester. We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. billion in 2014 to over 2.8
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Forrester] Are marketers getting lost in the Dark Funnel?
    Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” By Krista LaRiviere, {grow} Community Member. Many marketers are now asking: Did this prospect know about us before coming to our site?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Forrester] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. Bottom line: mobile is everywhere, and it’s time for marketers to get on board.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Forrester] 11 Must-Subscribe Marketing News Blogs and Websites
    The Forrester Blog - Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals. 4. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Connect with HubSpot
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Forrester] Seven Expert Social PR Guides and Tips
    Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. Public relations (PR) or media relations has long been treated as its own world, separate from marketing. Give them credit. Compliment them.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Forrester] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Editor’s Note: Lori Wizdo is a principal analyst at Forrester Research. Our topic today is marketing automation as it’s applied beyond lead-to-revenue, and our guest is Lori Wizdo, principal analyst at Forrester Researcher. An Act-On Conversation. ATRI:    Hello, everyone. Welcome, Lori. Marketing has a post-acquisition role to play.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 4, 2013
    [Forrester] The 7 Biggest Misconceptions of Successful B2B Marketing
    Interesting tidbit:  According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person. We recently ran across an article about steering your strategic marketing efforts in the right direction by avoiding common B2B marketing misconceptions. All B2B targeting is all created equally.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 10, 2012
    [Forrester] Why Social Shouldn’t Scare Email Marketers
    recent Forrester Research report suggested social media is influencing changes to email marketing in several ways, from the timing of delivery to the ability to conduct transactions within the email. by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. Wouldn’t you?
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Forrester] The B2B Marketing Guide to Paid Content Distribution
    Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. So what else can you do? Social Advertising. Reddit.
  • SALESFUSION  |  THURSDAY, JANUARY 23, 2014
    [Forrester] (Don’t) Take the Money and Run
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Forrester] 78 Tweetable Moments From Social Media Plus #SMPlus
    Forrester Tech classifies how biz pple use social @bengrossman Creators, critics, collectors, joiners, spectators 91% spectators. Forrester Study. Returning from a conference I always have that crazy buzzing going on in my head. Serve. Don’t Sell. via @jasonfalls). What is the ROI of social media? bengrossman. annebuchanan: Wow.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 7, 2013
    [Forrester] The Case For Digital Integrated Marketing
    David Cooperstein , leader of Forrester’s CMO & Marketing Leadership practice put a number to all this when he wrote in Forbes : “ If (your digital marketing team) spends more than 30% of their time amassing data in spreadsheets, and subsequently trying to act on it, you are leaving money on the table.”. There are also headaches.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Forrester] 10 Resources to Help You Teach Inbound Marketing
    For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). Sources for their data includes Deloitte, Nielsen, TechCrunch, and Forrester Research (among others).
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Forrester] Welcome to the Era of Engagement Marketing
    Forrester’s recent research demonstrates that two-thirds to 90%  of a buyer’s journey today is self-directed, happening before buyers interact directly with the brand. Author: Chandar Pattabhiram Hey, you talkin’ to me? But today’s digital, social, mobile world has made it very hard to drive that cycle. Marketing is in the driver’s seat.
  • INBLURBS  |  FRIDAY, APRIL 12, 2013
    [Forrester] 5 Jobs for Tomorrow’s Customer Service Team
    Forrester released a report earlier this showing customers increasing usage of communities by as much as 25 percent, live chat by 24 percent and self-service by 12 percent. The post received so much feedback, we decided to revisit the idea this year through the customer service lens. Natural Language Processing (NLP) Developer.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 26, 2011
    [Forrester] How to create future brands
    Scott Brinker Chief Technologist Blog summed up Forresters’ Inaugural CIO-CMO Forum 2011 event on Sept.   Brands are on a Transformational Journey. The future. Coming soon! The reason to choose one brand versus another will be fueled by its purpose.  Today, like never before, brands are in the throes of change.  Engaging. Relevant.
  • 3D2B  |  TUESDAY, AUGUST 19, 2014
    [Forrester] Are You Reaching Executive-Level Decision Makers
    However, according to Mark LIndwall of Forrester Research, not all buyers know what they need. Forrester’s research backs up this assertion, showing that most executive-level buyers are seeking help in understanding complex problems before they even start to think about products. It’s all about “first-mover advantage.”. What works?
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Forrester] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    Along with the trust and confidence of our customers, Act-On has earned high approval ratings from industry analysts: We were named a leader in the Q1 2014 Forrester Wave™ report on lead-to-revenue management platform vendors, and received the Frost & Sullivan 2014 Entrepreneurial Company of the Year award. The timing is excellent.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Forrester] Personalizing With Purpose
    While the majority of organizations appreciate the value of personalization (Forrester Research notes that organizations have wanted to personalize their Web marketing for the past 15 years), only a small minority have actually followed through. Posted in CRM eCommerce Personalization. Moreover, this year Cyber Monday sales alone hit $1.98
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Forrester] Performance Anxiety and the Modern Marketer
    The Business Marketing Association  (BMA) and Forrester Research  released their findings about the expanding role of marketing in B2B organizations. Tie this back to the report findings from BMA and Forrester: if marketers don’t know what to do and feel insecure, how can we find and recruit top talent to join our teams? We can’t.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Forrester] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Make sure it’s mobile-friendly: According to Forrester , 72% of US online adults send or receive personal emails on a smartphone at least weekly. AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. Marketing emails lure the leads, and sales reels them in.
  • LEDGER BENNETT  |  WEDNESDAY, MAY 8, 2013
    [Forrester] The top 10 B2B marketing research papers you should read
    Sheryl Pattek et al; Forrester. If you only read 10 B2B Research Papers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and thoughtful, helping you to capture the ‘Holy Grail’ of marketing – more sales opportunities and more closed deals at a lower cost! The freebies…. 1.  SiriusDecisions Inc.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2011
    [Forrester] What Was Your Favorite Part of Eloqua Experience?
    Jeff Ernst, of Forrester Research, explains why in this article, “ 5 Reasons You Need Thought Leadership Marketing. by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Was it the deep-dive education and best practices? The inspiring keynotes? The  Markie Awards celebration? The networking and fun parties?
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Forrester] B2B Websites: How To Generate More Leads
    According to Forrester , buyers can be anywhere from two-thirds to 90% through their purchase before first contacting the seller. recent Forrester survey found that only 20% of buyers believe what a brand says about itself, because people view any brand-to-buyer communication as an advertisement. Don''t be. But there’s a catch.
  • SALESFUSION  |  THURSDAY, MARCH 6, 2014
    [Forrester] Beyond the Marketing Cliché
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Forrester] The 411 On Facebook Q&As For Marketers
    As Julie Ask of Forrester Research states, “this isn’t a question of either-or—this is a question for brands looking for more of their consumers in more places.” He teaches online marketing to business owners around the world. Does your brand have more than 10,000 Facebook fans? How to Create a Facebook Q&A.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Forrester] Louis C.K. Just Made the Only Banner Ad I've Clicked This Year
    And yet again, he figured out how to play a marketer''s game on his own terms using a banner ad, which was spotted by Slate ''s Forrest Wickman. Louis C.K. probably isn''t interested in being known for his marketing prowess, but. he''s kind of nailing it. He did the same when he distributed his special on his own for just $5. It''s just.
  • SALESFUSION  |  TUESDAY, MAY 6, 2014
    [Forrester] Lead Generation Recap
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Forrester] B2B Lead Generation: 2 Things You May Be Doing Wrong
    Forrester estimates the buyers are anywhere from two-thirds to 90% finished before they finally engage with the seller. Is your lead generation slowing down? You might be doing it wrong. Let marketing help generate more qualified leads with your website. Here's how. Sales leads. Not so much anymore. It’s a long, tough slog. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Forrester] 5 Marketing Takeaways From Dreamforce 2014
    We’re in the age of the customer – “Power to the Consumer” - George Colony from Forrester Research said in his session, “technology is moving the power from institutions to customers.” The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [Forrester] 5 Amazing Infographics to Guide Your Online B2B Marketing
    The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. 2. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing.
  • SAZBEAN  |  FRIDAY, FEBRUARY 10, 2012
    [Forrester] A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify
    Bernoff, Forrester Research Idea Development SVP and co-author of the bestselling “Groundswell: Winning in a World Transformed by Social Technologies”, talked success in social media and how to best influence organizational change as the keynote speaker on day two of Covario’s INFLECTIONPoint 2012 conference. And you’ll like it.
  • SALESFUSION  |  THURSDAY, JANUARY 9, 2014
    [Forrester] Why Do Spam Filters Hate Me?
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SAZBEAN  |  SATURDAY, MARCH 2, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of March 2, 2013
    Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Forrester] 7 Ways to Take Your B2B Marketing Mobile
    B2B mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research. Within the last few years, the use of mobile technology in the workplace has risen dramatically. So how should your business plan for the impact of mobile on B2B marketing? 1.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 16, 2013
    [Forrester] Business Software Reviews: Recap of G2 Crowd Webinar
    If a company wants to be mentioned in a Forrester or Gartner report, that company better have a ton of cash.like $20,000 or more. Last Thursday we hosted a webinar with Matt Gorniak, Co-Founder of G2 Crowd. If you''re not familiar with G2 Crowd, they''re the Yelp of business software (they might not like that comparison, not sure).
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Forrester] 17 Compelling Stats That Make the Case for Smarter Site Design
    Source: Forrester Research ) ( Tweet This Stat! ). 3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. seconds.
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Forrester] 29 Ways to Use Your Personas
    Laura Ramos of Forrester says it best, “To win in the age of the customer, B2B marketers need to drive customer intelligence into all areas of the business.”. You Built Personas, Now What? Creating buyer personas is only half the battle. Additionally, they leveraged them for sales training and demand generation to inform campaign decisions.
  • SALESFUSION  |  WEDNESDAY, MAY 14, 2014
    [Forrester] B2B Marketing Blogs
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Forrester] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    But getting to a state of persona nirvana is easier said than done. There are many steps along the way – after you’ve created personas – that can mean the difference between a high-performing persona strategy and a failed one. Related reading: Why Personas Fail. Here are 17 things the top performers do really well.  Core attributes. 1.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. We’re all hungry for data. Marketers, we’re told, need to think like publishers.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, FEBRUARY 12, 2012
    [Forrester] Manufacturers Use Evaluation Kits for Effective Lead Nurturing
    Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Still not convinced?
  • SYNECORE  |  TUESDAY, JULY 16, 2013
    [Forrester] Digital Marketers: Don’t Forget the Boomers
    Numbers from a 2011 Forrester Research study cited by Marketing Charts underscore the Boomers’ proclivity for online spending, finding those aged 50 and older spend nearly $7 billion per year online. Digital marketing today has largely become a tale of two generations, the Baby Boomers and Millennials. Still with me? Everyone Likes Digital.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 3, 2011
    [Forrester] The Aprimo Marketing Summit 2011
    Then Lisa Arthur, Chief Marketing Officer, took the stage and talked with some important guests from companies such as Avaya, Bank of America and CapGemini. I had the pleasure of hosting the B2B track, such as this roundtable session with Jeff Pedowitz of the Pedowitz Group , Andre Pino of Forrester and Jonathan Block of SiriusDecisions.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 27, 2010
    [Forrester] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
    These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce. On the other hand, such charts are immensely popular.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Forrester] Marketo’s Definitive Guide to Lead Scoring
    Based on best practices from thought leaders like SiriusDecisions and Forrester. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. It’s really ugly. But how do you separate good leads from bad ones?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Forrester] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). It’s from 2009.
  • RADIUS  |  MONDAY, DECEMBER 14, 2015
    [Forrester] Should “Data Scientists” Really Be #1 on CMOs Wish List?
    This complements feedback that we collected in a survey commissioned through Forrester Consulting. A recent Forbes.com article shared that CMOs placed “data scientists” at the top of their 2015 holiday wish list. They want to know how to leverage the data in cool (not creepy) ways that drive commercial value.”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Forrester] Why Digital Marketers Need to Get More Personal
    According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense.
  • SALESFUSION  |  THURSDAY, JANUARY 16, 2014
    [Forrester] What Funding Means to Us
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Forrester] How to Be More Likeable: 7 Tips Anyone Can Try
    How about when young Forrest Gump breaks free of his leg braces and escapes the bullies on bikes? It's hard not to let out a little, "Run, Forrest, run," while you're watching it, right? Have you ever watched a movie where you find yourself really rooting for the main character? Likeable people tend to have that effect on us. How rude.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Forrester] Manufacturers: Are you Using Marketing Automation Tools?
    The Forrester graphic below is probably more accurate. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. To keep our sanity in trying to keep up with and engage potential customers, it makes sense to use some sort of marketing automation tools to help the process. The problem is most sales funnels aren’t simple straight lines.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Forrester] Hinge’s Fab Five: April 2014
    No, and Here’s Why” from Duane Forrester of Bing. By: Duanne Forrester, Search Engine Journal. Top Professional Services Marketing Content from April 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Forrester] Why Is B2B Marketing Automation Growing So Slowly?
    For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* If true, these figures would actually be bad news for marketing automation vendors. million) but just 28% in the second half ($50.7
  • SALESFUSION  |  TUESDAY, FEBRUARY 11, 2014
    [Forrester] A Case for Marketing Automation
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Forrester] The Definitive Guide to Lead Generation
    According to Forrester, buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they contact the vendor, making it difficult to influence the buyer’s decisions. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Forrester] How will the Economy Affect the Buyer’s Decision Process in 2012?
    However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal. However, continued economic uncertainty will make this desire hard to fulfill.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 21, 2011
    [Forrester] How Social Media Helps Marketing, PR, And Sales Become Better Friends
    The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. Just They can get along? And it often extends to our colleagues in PR. started my career in sales.
  • ANNUITAS  |  MONDAY, MARCH 12, 2012
    [Forrester] In Defense of the Funnel
    The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”.  At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” Needless to say this was fuel for quite a bit of conversation in the days that followed.  The point here is well taken.
  • B2BBLOGGERS  |  THURSDAY, JUNE 10, 2010
    [Forrester] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
    The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Forrester] 10+ Essential Research Reports & Guides for B2B Marketers
    For B2B marketers looking for more depth specific to broader mobile trends, Forrester offers a premium report, “ 2013 Mobile Trends For Marketers ” in addition to a blog post highlighting key findings. B2B marketers struggle with common challenges. Sometimes they provide new opportunities and directions. View the full report.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Forrester] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Hope you enjoy!
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 10, 2014
    [Forrester] Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive
    Forrester Research and the Business Marketing Association released their findings about the expanding role of marketing in B2B organizations. November 11, 2014. How buyers buy has changed how we need to think and act as marketers. But apprehensive marketers are holding onto traditional practices. Living in Beta. We need innovative thinking.
  • SAZBEAN  |  SATURDAY, JULY 30, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of July 29, 2011
    Promoted Tweets: How Paid Media Fits Into Your Social Media Marketing  (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of July 29, 2011… 8 Ways To Recruit Startup Talent Using Social Media  (Mashable!). Infographic: The Social Travel Revolution  (Digital Buzz). Social Times).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Forrester] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    Forrester Research gamifies. I've been meaning to write this blog post about gamification for a long time, and one of the reasons is because a while back in my Google Reader, a post from Forrester Research came up with the title, " Read This Blog, Win A Prize!!! ". Gamifi-wha? That's where I think most of us stand. Ready? Make sense?
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Forrester] Content Marketing for B2B Companies
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Forrester] 3 Ways to Boost Conversions with Personalization
    In a survey conducted by Forrester Research , nearly half of consumers said that “having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.”. If executed correctly, content personalization can be extremely effective in helping your site convert better.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Forrester] Work Hard, or Work Smart? Automate Your B2B Lead Nurturing
    According to Forrester , CSO Insights , Marketo and others, companies that excel at lead nurturing: Generate 50% more sales-ready leads at 33% lower cost per lead. Artillery B2B Marketing Blog > The Forward Observer Are you losing touch with prospects who are not ready to buy, but might buy from you in the future? Ignore them. How soon?
  • SALESFUSION  |  WEDNESDAY, APRIL 30, 2014
    [Forrester] Ideas for Low Cost Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Forrester] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    Did you know: Forrester recently identified Act-On as the only leader for both SMBs and large enterprises? Download the full Forrester Wave Report ». I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive plastic orb. To which Magic 8 Ball replied: Answer 1:  It is certain. license.
  • SALESFUSION  |  MONDAY, MARCH 10, 2014
    [Forrester] Content Marketing Best Practices
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  WEDNESDAY, MARCH 19, 2014
    [Forrester] Deep Dive into Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALESFUSION  |  WEDNESDAY, MARCH 5, 2014
    [Forrester] Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Forrester] 5 Simple Ways to Optimize Your Website for Lead Generation
    According to Forrester Research , companies that nurture their leads see 50% more sales ready leads than their non-nurturing counterparts at a 33% lower cost. Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Unfortunately.).
  • SALESFUSION  |  THURSDAY, JANUARY 2, 2014
    [Forrester] Five New Year’s Resolutions All Marketers Should Make
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 24, 2013
    [Forrester] Power Opinions - BANT is BUNK … Revisited
    Jeff Ernst (Forrester). BANT is an acronym for Budget, Authority, Need and Time Frame. have written articles and blogs against BANT (as a lead qualifying criterion) for years. couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”. think you will enjoy their comments: Jill Konrath (author, consultant).
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Forrester] Go Beyond Blogging: How to Become a Great Storyteller
    It’s why we cry at the end of Forrest Gump. This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. In fact, most of the business world has finally caught on to the fact that in order to succeed in a post-outbound world, you need great content.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Forrester] Go Beyond Blogging: How to Become a Great Storyteller
    It’s why we cry at the end of Forrest Gump. This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. In fact, most of the business world has finally caught on to the fact that in order to succeed in a post-outbound world, you need great content.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Forrester] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? Here’s the situation: it’s not news that the buying process has changed. How does this new digital-first world effect the traditional B2B salesperson? Be Genuine.
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Forrester] How to Customize Emails Without Being Creepy
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 20, 2011
    [Forrester] Gamification of the Sales Process
    According to Forrester, gamers span just about every demographic. What is Gamification? One of the trending topics in business is gamification. 65% of Xbox gamers are male. 59% of “social gamers&# (like Farmville…) are women. 23% of the “social gamers&# are Boomers between 45 and 65 years old. Gamification for Sales. Spiffs.
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Forrester] How to Perform a Social Media Audit: Measure What Matters
    And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”. Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. What is a “Social Media Audit?”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Forrester] Are CMOs Poised To Take Over Technology Purchasing?
    Forrester Research Study says that marketing executives who make technology decisions without the CIO are taking a gamble. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.”
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Forrester] 7 Must-Read Tips To Simplify Content Marketing Planning
    Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”. Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Forrester] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Thomas Husson, Forrester’s principal analyst of marketing and strategy says, “…messaging apps are morphing into marketing and e-commerce platforms…For brands, it won’t necessarily be about ads, but about mixing content in a relevant way.” Location Marketing Solutions. Beacons Can Benefit Numerous Industries. Automotive: Dealerships, etc.
  • SALESFUSION  |  TUESDAY, JANUARY 7, 2014
    [Forrester] 14 Marketing Automation Benefits for 2014
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Forrester] Four Trends Elevating Marketing as the Key Business Engine
    Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to a vendor,” according to Lori Wizdo, a principal analyst of Forrester Research. Marketing was staff, not line , so not a revenue generator, and so not particularly powerful. How things have changed! Consumerization of B2B.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Forrester] 9 Highly Reputable Resources for Compelling Marketing Stats
    Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. However, not all statistics are worth citing.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Forrester] How (and Why) to Personalize Content on the Web
    Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Personalization and Content Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Forrester] Courting Your Customer: Relationship Advice for Marketers
    According to a recent Forrester Consulting study, “As one of the most reliable, consistently used channels, email has an opportunity to be more than another transaction-driving medium. Automation has made it easier for marketers to distribute content, but the content itself needs more attention. Prioritizing Customer-Centric Content.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Forrester] Rise of the Marketing Platform
    Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. We have what Forrester calls “an ever-widening aperture of customer context” at our fingertips. Ready for it? Why Now?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 29, 2015
    [Forrester] It’s Time to Kill Off Your Dreary Customer Reference Program
    As you start looking at your 2016 budgets, I suggest you pay particular attention to your customer reference program and make sure it’s doing more than keeping the lawn fertilized.  * Source: Forrester. We just aren’t good at it. Today I want to discuss a quiet backwater: The Flock of the Gruntled, also known as the customer reference pool.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 17, 2013
    [Forrester] Driving Conversions Throughout the Customer Lifecycle
    Forrester Research suggests that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.  Author: Stephen Frapart Conversions are part of everyday life. 45% of Stephen Curry’s 3-pointers are drained.  Barack Obama won 62% of the electoral vote in last year’s election.  Why Conversions Are Important.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 18, 2015
    [Forrester] Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]
    Well consider the fact that in a study done by Forrester, when marketers were asked about their biggest challenge with their cross-channel marketing programs, the #1 answer was: Understanding customer interactions across channels. Over the next couple of weeks we'll dig into each of these core points. Data is in the Driver's Seat.
  • SALESFUSION  |  MONDAY, NOVEMBER 25, 2013
    [Forrester] Nine Things Sales is Thankful For
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 7, 2013
    [Forrester] What B2B Marketers Need to Know About Facebook News Feed Changes
    According to a recent study by Forrester , 39% of B2B decision makers use Facebook for business purposes. Facebook provided new insight into their news feed algorithm , as well as announced a subtle change to its functionality. This is critical information for B2B marketers who use Facebook to connect with customers and prospects.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
    Analysts such as Forrester and Gartner are highlighting “consumerization&# of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization&# change, making content marketing and interactive decision support tools more important than ever before. Death of a Salesman?
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [Forrester] The Impact of Mobile Technology in B2B Companies
    According to Forrester Research mobile marketing spending will quadruple in  five years, rising from $26 million in 2009 to $106 million in 2014. “Simplicity is actually quite complicated” Today, Apple introduced its newest operating system, iOS7, with a cryptic tag line “Simplicity is actually quite complicated.”
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