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  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 23, 2012
    [Forrester] 5 Key Marketing Measures That Don't Include Revenue
    The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Benchmarks. Projections. Operations. Opportunities. Strategic Goals.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Forrester] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    Reporting that “A Forrester Research study revealed that 70% of consumers trust brand recommendations from friends, only 10% trust advertising,” Ray Hiltz notes that still, “the majority of companies remain in their Mad Men rut and give no serious attention to building relationships with their market.” Simple, really.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Forrester] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    I’m personally not a big fan of tracking page likes as a measure of success, particularly since Forrester has estimated that less than 15% of people who click that button ever return. In my work with B2B organizations, the question of how to use Facebook is invariably front and center. SAP plays inline videos. Conversation Equation.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
    Analysts such as Forrester and Gartner are highlighting “consumerization&# of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization&# change, making content marketing and interactive decision support tools more important than ever before. Death of a Salesman?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 14, 2013
    [Forrester] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
    Further, according to Forrester, 70% of a buyer’s evaluation is complete before they reach out to a salesperson.  'Author: Stephen Frapart Finals are over.  Graduation is right around the corner.  Families and friends celebrate your awesome achievements.  Woot woot!  Life is good! Then reality sets in.  You’re a Journalism or English major. 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 5, 2011
    [Forrester] Top 10 B2B Companies on Twitter
    Forrester ( @Forrester ). As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. So B2B companies could have a definitive reference point, we wanted to rank B2B companies based on their use of Twitter. Sorry, Ann.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [Forrester] Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Forrester] Going from Good to Great Marketing: Leading and Managing Change
    During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Your People.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 15, 2011
    [Forrester] Lies, Damned Lies, and Statistics
    Laura Ramos , formerly with Forrester Research and now with Xerox actually downloaded and read the survey. This article also ran at Digital Brand Marketing. Don’t believe everything that companies tell you. Sometimes vendors get an inch and take a mile. Check out the claims in this email. Wonderful people, but…). Who wrote the report?
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Forrester] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.
  • B2B VOICES  |  TUESDAY, JUNE 7, 2011
    [Forrester] Social Business? I Have Just the Award for You
    Ray” Wang, who managed to make it cool to be an enterprise software analyst at Forrester Research, before joining Altimeter and now leading Constellation. Constellation Research announced its new Constellation SuperNova Awards yesterday, and yours truly is the PR agency lead and on the judging panel for the Social Business category. 
  • WORKFACE  |  WEDNESDAY, OCTOBER 19, 2011
    [Forrester] Creating Great Digital User Experiences for Your Next Wave of Customers
    Specifically, according to Forrester Research, by next year “half of all consumer purchases will be either transacted online or digitally driven in some way—influenced by search, social media, or emerging digital platforms.” ” Their world has always included computers, the Internet and cell phones.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Forrester] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. 'This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Forrester] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    'According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. Forrester analyst Zachary Reiss-Davis points out several key factors in his blog post, “ In Business Everybody Uses Social Media for Work; the Question Is How ?”
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Forrester] Five Facebook Tips for Small Businesses
    Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. Tip #5: Measure.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. 'The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 25, 2010
    [Forrester] The clash of the social media know-nothings
    “You can’t walk out your house without bumping into a social-media expert today, said Forrester Analyst Sean Corcoran in a WSJ article. &# The reality is the space is still very much a Wild West.&#. The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing. 
  • BIZNOLOGY  |  MONDAY, NOVEMBER 1, 2010
    [Forrester] Ours Go to Eleven! Truth in Social Media Monitoring
    Full disclosure: I serve as Chief Strategist at Converseon, one of the three leaders in social media monitoring as named by Forrester Research.]. Image by Fräulein Schiller via Flickr. I'm not sure how many of you have been looking at social media monitoring, but the list of you is growing rapidly. Truth in Social Media Monitoring."
  • FEARLESS COMPETITOR  |  MONDAY, MAY 9, 2011
    [Forrester] The “Who is Best?” Buying Phase
    Gartner, Forrester, industry experts, etc. Lead Generation Companies | The “Who is Best?&# Buying Phase. If you’ve read the highly acclaimed white paper, How to Find New Customers , you’re already familiar with the customer buying process in there. Over the past few weeks, we’ve shared the buying process with you.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [Forrester] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Forrester] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Eric Vreeland addresses that gap in this excellent post, showcasing companies like Saleforce.com and Forrester Research , and also provides tips and guidance on how B2B marketers can make the most of the world’s largest social network. You know the statistics : Facebook is the most popular method for sharing online content. Mark R.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Forrester] Is social media effective for B2B lead generation?
    talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media?
  • LEADSLOTH  |  FRIDAY, OCTOBER 15, 2010
    [Forrester] Impressive Marketo User Summit
    Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 7, 2010
    [Forrester] B2B Lead Generation without Lead Nurturing is Doomed to Fail
    Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Source: Marketing Sherpa/ KnowledgeStorm). Why is lead nurturing important? What is lead nurturing?
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [Forrester] Frugalnomics: Business Productivity and Cost Reduction Remains Top.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. In a survey of CIOs, CTOs and senior IT executives by the Society for Information Management, 172 U.S. in 2010.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [Forrester] Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Wednesday, November 08, 2006 Hard and Soft ROI - The differences and quantification Hard and soft ROI usually refers more specifically to various benefits which can be included and used in an ROI analysis. Latest Research.
  • BUYEROLOGY  |  WEDNESDAY, JANUARY 5, 2011
    [Forrester] The Importance of Buyer Personas to Lead-to-Revenue Management
    When looking at lead-to revenue management models, as recently put forth by Marketo and Forrester , they offer promising perspectives on shifting the focus from the quantity of leads to actual revenue generation.  Image by nicolasnova via Flickr. Every story has to have a beginning. 
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Forrester] Week in Review: April 5
    by @ hmanning of @ Forrester. 'They say April showers bring May flowers. So while you're whiling away the time indoors waiting for all those new blooms, inject new life into your reading with these picks from around the blogosphere. Content marketing lessons sm companies can steal from big brands by @annhandley via @EntMagazine.
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [Forrester] Do you deliver more Customer Bottom-line Impact than the Competition?
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • THE POINT  |  TUESDAY, APRIL 23, 2013
    [Forrester] 2 Email Campaigns Show How (and How Not) to “Sell” Content
    Note the sub-head (“Forrester Research, Inc. 'Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. Remember these tips: 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Forrester] 17 Compelling And Highly Usable B2B Marketing Statistics
    Source : Forrester Research. Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Forrester] SEO is the Top Skill for Digital Marketers
    The authors–Forrester Research practice leaders in customer experience Harley Manning and Kerry Bodine–interviewed more than 100 customer experience executives from around the world. Image via CrunchBase. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Consider those Siri ads.
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Forrester] Google's Pending Algorithm Update to Penalize Over-Optimized Content
    Marketers, business owners, and SEOs could also take a cue from Bing's Duane Forrester, who was also on the panel and addressed the attendee's question after Matt Cutts' initial response. Forrester asked. What Cutts Revealed About the New Algorithm Update. What Google's Algorithm Update Means Practically for Marketers.
  • THE ROI GUY  |  TUESDAY, AUGUST 13, 2013
    [Forrester] Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
    This at a time when Forrester reports the spoils going to those who can engage earlier, with 76% of all deals going to those that can help the buyer establish the need and define the buying agenda, while only 24% of deals went to those winning the “bake-off”. According to a new research report, IT buyers have dramatically changed. Why You?
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Forrester] Tom Pisello: The ROI Guy: Unplanned Downtime Isn't Costly? Think.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Thursday, June 03, 2010 Unplanned Downtime Isnt Costly? Think Again. Moreover, these 1.3 or more a year.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Forrester] Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [Forrester] Engaging Content is Key to Content Marketing Success?
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 7, 2012
    [Forrester] Inbound Marketing Leads Costs Less
    Forrester: CMO Mandate: Adapt or Perish. Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. So in this post, I will make my best attempt to show that inbound leads do indeed cost less.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Forrester] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Make sure it’s mobile-friendly: According to Forrester , 72% of US online adults send or receive personal emails on a smartphone at least weekly. 'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. Marketing emails lure the leads, and sales reels them in. marketing?”)
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Forrester] 5 Ways to Improve the Quality of Your B2B Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. 'Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. The number and the quality.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Forrester] 33 Stats That Paint a Picture of the Future of Marketing
    Source: Forrester ) Tweet This Stat! The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. so we can solve them! Social Media and Social Lead Nurturing.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Forrester] 23 Outstanding Social PR Guides
    Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. 'As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. Are they still important for SEO?
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Forrester] Sales Operations Instant Lead Routing Technology Advances
    In her recent post, Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey , Forrester Analyst Lori Wizdo, notes that buyers may be up to 90 percent of the way through their product journey before raising a hand to sales. SmartForms automated enrichment eliminates much of this friction and delay,” Firme explained.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Forrester] Lead Nurturing Overview
    Check out what Forrester wrote about lead nurturing. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 150% increase in contact-to-lead conversion rate.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Forrester] Tom Pisello: The ROI Guy: Is ROI a Good Way to Make the Case for.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Forrester] Can Virtualization Drive Savings? A Quick Estimation Method.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Thursday, June 03, 2010 Can Virtualization Drive Savings? Quick Estimation Method. Do White Papers Still Engage?
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Forrester] Companies Dedicate 2x More to Marketing Than IT
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. found this number surprisingly higher than anticipated. of revenues on IT (from Alineans ValueBase research).
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 14, 2014
    [Forrester] Insights Drive Better Customer Experience
    During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. 'We recently launched an e-book on slideshare covering  The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on  #custexp.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 7, 2011
    [Forrester] Four Things That Cause Marketing & Sales Misalignment and How to Fix Them
    Just last week, Forrester released a report showing that only 8% of organizations claim tight alignment between marketing and sales. We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. Read on for his prescription of how to fix the ails plaguing sales and marketing. But it isn’t. Lack of Focus. No Process.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 21, 2012
    [Forrester] The High Cost of Discounting
    As well, these buyers are now firmly in control of the purchase cycle, inviting sales later than ever, when the process is already 65% complete (Forrester). Discounting is unfortunately a way of life for many of our sales professionals today. Instead, the engagement occurs when the “bake-off” is in full swing.
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Forrester] 13 Famous (and Must-See) Marketers at Dreamforce
    Lori Wizdo, Forrester Research, Inc. About: Principal Analyst at Forrester Research focusing on Technology Marketing. by Maria Pergolino Dreamforce is packed with big names.  We know the keynotes (of course) – Sir Richard Branson, Tony Robbins, and Gen. Colin Powell.  And who can forget the Red Hot Chili Peppers?  Why famous?
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Forrester] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
    4] Source: Forrester Research study produced in conjunction with Shop.org, 2010. The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. We look up store locations and compare prices at the point of purchase. We Google. We Skype.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Forrester] Grow Your Wiki
    Forrester. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business. CeBIT. change. change management. citizen journalism. Clay Shirky. cognition. collaboration. Collaborative Technology. Community.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Forrester] The CMO's Guide to Marketing Org Structures [SlideShare]
    We received generous contributions from top executives at Forrester Research, ZenDesk, Atlassian, GitHub, and Rue La La, as well as Jascha and HubSpot CMO Mike Volpe. 'The old playbook is broken, consumers are in control, and technology has enabled more marketing innovation and accountability than ever before. Inbound Marketing
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. We’re all hungry for data. Marketers, we’re told, need to think like publishers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Forrester] 10+ Essential Research Reports & Guides for B2B Marketers
    For B2B marketers looking for more depth specific to broader mobile trends, Forrester offers a premium report, “ 2013 Mobile Trends For Marketers ” in addition to a blog post highlighting key findings. 'B2B marketers struggle with common challenges. Sometimes they provide new opportunities and directions. View the full report.
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [Forrester] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? They do if they are.
  • TOM PISELLO  |  THURSDAY, MAY 13, 2010
    [Forrester] Engage early with Senior Execs, or Lose the Deal
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Forrester - start of 4th wave of innovation - let. Influence is highest at this early phase. It needs to.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Forrester] Return on Investment (ROI) Defined
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • TOM PISELLO  |  THURSDAY, AUGUST 26, 2010
    [Forrester] Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Forrester] Don’t Blink: Here Comes Ephemeral Marketing!
    'You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). If it sounds a bit silly or gimmicky, better think again. Marketing with Snapchat. Follow @chrshorton.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2011
    [Forrester] What Was Your Favorite Part of Eloqua Experience?
    Jeff Ernst, of Forrester Research, explains why in this article, “ 5 Reasons You Need Thought Leadership Marketing. by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Was it the deep-dive education and best practices? The inspiring keynotes? The  Markie Awards celebration? The networking and fun parties?
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [Forrester] Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Jump to a higher level without having a proper foundation and the strategy collapses. Do White Papers Still Engage?
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Forrester] What a Top-Notch Lead Management Program Looks Like
    According to Forrester Research , c ompanies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are. Prospect Intelligence. Lead Intelligence. Lead Scoring. That’s where lead scoring comes in.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Forrester] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products. Mac versus PC.
  • ENGAGE  |  WEDNESDAY, APRIL 6, 2011
    [Forrester] 101 Online Video Stats to Make Your Eyes Glaze Over
    million words according to Dr. James McQuivey of Forrester Research How is online video changing the industry of business? T here’s a pretty good chance you just finished watching one before you arrived here. But, don’t worry, you wouldn’t be the only one. Just how prevalent is it? of the U.S. Internet audience viewed a video online. billion.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Forrester] The Secrets to Stellar Marketing Automation
    “Companies rarely have enough of the right content to make marketing automation work,” Jeff Ernst, a principal analyst with Forrester Research , recently told BtoB, the magazine for marketing strategists. Noting their early success on the production line, the foreman yells, "Speed it up!" Well, to marketers like me, anyway!)
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 22, 2012
    [Forrester] #Pubcon 2012: Tips, Tools & Trends
    Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 18, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of May 19, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of May 19, 2013… The Facebook Home disaster (Salon) 7 in 10 Adults Access Content From Newspaper Media Each Week (Marketing Profs) Yahoo Has Now Acquired 10 Startups Since Marissa Mayer Became CEO (Mashable) Will Facebook Go Out With A Bang? News & Notes
  • SAZBEAN  |  THURSDAY, MAY 9, 2013
    [Forrester] The Importance of Content Distribution to B2B Brands
    Forrester has found that B2B buyers found 70% of the content they used to make a purchase decision themselves (as opposed to through marketing or advertising efforts). 'newspapers (Tehr?n) n) (Photo credit: birdfarm) We all know that the B2B buying cycle is much longer than the typical B2C cycle (hello, <5 mins?). News & Notes
  • SAZBEAN  |  MONDAY, APRIL 8, 2013
    [Forrester] The 7 Biggest Misconceptions of Successful B2B Marketing
    Up to 90% of the process is done before a prospect ever engages  a sales person, according to Forrester. 'Businesses have been selling to businesses for quite some time now, but only  recently has B2B marketing risen to a whole new level with advancements in  online targeting, display advertising, and marketing automation. News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 15, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of October 16, 2011
    It’s Time To Start Thinking About Social Media Training  (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). Superb Social Media Stats Presentation For 2011  (Simply Zesty). SEOMoz). in 2011  (CIO.com).
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [Forrester] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • TOM PISELLO  |  SATURDAY, AUGUST 7, 2010
    [Forrester] Tom Pisello: The ROI Guy: Comparing and Selecting Solutions Using.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [Forrester] 7 Ways eCommerce Can Grow Their Email Marketing Database
    Even for those interested enough to make it to the checkout process, 88% of consumers admitted to abandoning shopping carts according to Forrester Research. One of the biggest reasons noted was not being ready to purchase. So, why aren’t you doing more to ensure that you’re top of mind when they ARE ready to purchase? Sign Up!
  • B2B VOICES  |  MONDAY, OCTOBER 25, 2010
    [Forrester] Almost Live from SocialTech 2010
    Laura Ramos, now at Xerox, drove Forrester’s Technographics research into B2B technology buyers (this year’s report here for subscribers). Well I’m on my way to SocialTech 2010 in San Jose, a conference put on by MarketingProfs. promise a couple posts, possibly a video if the opportunity presents itself. She has a good blog at [link].
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Forrester] 18 of the Best Content Marketing Strategy Guides of 2013
    Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. But where does one begin? Content Marketing Strategy Guides. by GO Marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Forrester] Why Digital Marketers Need to Get More Personal
    According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Forrester] Scaling Social Intelligence Across the Enterprise
    had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. Image via CrunchBase. They want to know how to use it for more than one use case. They want to know how to do it across business units.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 8, 2010
    [Forrester] Do you know how to listen in social media?
    offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too. Image via Wikipedia. am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me.
  • SYNECORE  |  TUESDAY, JULY 16, 2013
    [Forrester] Digital Marketers: Don’t Forget the Boomers
    Numbers from a 2011 Forrester Research study cited by Marketing Charts underscore the Boomers’ proclivity for online spending, finding those aged 50 and older spend nearly $7 billion per year online. 'Digital marketing today has largely become a tale of two generations, the Baby Boomers and Millennials. Still with me? Everyone Likes Digital.
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Forrester] Tailwinds for Marketing Automation Software - Insight from CRM.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. The result, more noise and less engagement. Sales cycles are longer in a down economy. What does that mean?
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Forrester] Great Events This Week
    New England’s high-tech community is a perpetual also-ran to Silicon Valley despite our concentration of great educational institutions and a record of IT innovation that stretches back to Jay Forrester. There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass.
  • MARKETING ACTION  |  MONDAY, MARCH 25, 2013
    [Forrester] Tactics for Growing Your Email Marketing Lists
    Offline events remain important, which aligns with the data we found when we commissioned a Forrester Consulting study  on how marketers were adapting through the downturn. Today we’re sharing one of Marketing Sherpa ’s excellent charts with you. Please select all that apply.”. The paper covers: Gathering email addresses in the real world.
  • B2B VOICES  |  THURSDAY, OCTOBER 28, 2010
    [Forrester] Integrating Social Media With Corporate Website: How Far Can We Take This?
    was talking with Laura Ramos, another former Forrester analyst now at Xerox, afterwards and she pointed out that for many B2B companies where the audience target is known and small, the highest priority may not be seeing how advanced you can get with this eight-stage framework. Jeremiah Owyang of Altimeter Group had the opening keynote.
  • B2B VOICES  |  THURSDAY, JUNE 3, 2010
    [Forrester] Research Firm Updates Business Technology Buyers Report: Social Media On the Rise
    I’m a little slow on the uptake with this one but I wanted to flag Forrester’s report, “ Social Technographics: Business Technology Buyers ,” which came out about a month ago (April 28) and looks at the social media habits of business technology decision-makers. Good quantitative research into B2B social media usage is fairly thin.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 6, 2013
    [Forrester] 5 Lessons to Keep your Global Website from Getting “Lost in Translation”
    According to surveys by Forrester 2 (June 2011), the percentage of people regularly accessing the mobile Web in Japan and urban China is more than double the U.S. With statistics showing that 80% of global consumers research products online 1 , it’s critical that you’re able to speak to these audiences in their own languages.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Forrester] Even Content Marketing Should Be Measured
    study from Forrester explained customers typically spend the first 60-70% of the sales lifecycle reading through research on a company, product, or service. 'Interesting tidbit alert! The average human attention span in 2013 was 8 seconds, according to StaticBrain , while the attention span of a goldfish is a whopping 9 seconds.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 29, 2010
    [Forrester] Social Media Catching On In The B-to-B Markets
    Forrester Research predicts that B-to-B firms will spend 54 million on social media marketing by 2014. They are finally seeing that there are opportunities to generate leads and position themselves as thought leaders according to a new report from eMarketer.com, B2B Social Media Marketing Heats Up. take my survey [link].
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Forrester] Louis C.K. Just Made the Only Banner Ad I've Clicked This Year
    And yet again, he figured out how to play a marketer''s game on his own terms using a banner ad, which was spotted by Slate ''s Forrest Wickman. 'Louis C.K. probably isn''t interested in being known for his marketing prowess, but. he''s kind of nailing it. He did the same when he distributed his special on his own for just $5. It''s just.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
    You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. And much more. Adam T.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Forrester] Managing Marketing Content Across the Customer Life Cycle
    Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” Content delivered in the right channel at the wrong time can be a wasted touch point. .
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Forrester] B2B Social Media Marketing -- Does It Work?
    Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Are you a Search Engine Watch Member? What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? With roughly 2.3
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [Forrester] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    We recently had the chance to catch-up with Jill Rowley a.k.a the Eloqueen to discuss various topics about our B2B world and marketing automation.  As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies.  Marketing Automatio
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Forrester] 10 Amazing Email Marketing Statistics for 2014
    Mobile is making up a lot of that volume: A whopping 72% of US online adults send or receive personal emails via smartphone at least weekly, says Forrester. 'We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. billion in 2014 to over 2.8
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Forrester] 3 Business Blogs with Proven ROI from Industrial Companies
    Took a leap of faith by investing $70,000 in hiring Forrester to thoroughly research their target audience; implemented every single recommendation for building a community around the audience. A business blog is an important and integral component of inbound marketing. Exhibit #1: Emerson Process Management Experts. Results: 2.7
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [Forrester] Tone-deaf companies
    Here’s a comment on my blog: I have three similar examples from unresponsive companies listed as leaders in a Forrester Wave report on email marketing that did not bother to follow up on email and messages I left on their webforms. B2B Demand Generation | Companies who fail to listen. Despite weeks of trying, no one ever responded.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Forrester] 7 Keys to Successful Lead Nurturing
    According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. Look for more in this series in future months.
  • LOOPFUSE  |  WEDNESDAY, JUNE 30, 2010
    [Forrester] Why Free? Why Now?
    Zenith Optimedia reports in their Advertising Expenditure Forecasts that online advertising spend has doubled in the past 4 years and Forrester’s data indicates that it will likely double again in the next 4-5 years. Why Free? Why Now? Why Now? The timing of this move is based on several factors. Why Free? Responses to “Why Free?
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