Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

SendX

JULY 1, 2021

Research shows that 88% of U.S. VOICE OF THE CUSTOMER TEMPLATES It’s important to set a clear intention for your VOC research well before you start including your customers in this process. A VOC template like this one from Miro is helpful when planning out these questions and then organizing your customers’ responses afterward.

Business 360

Business Template Customer Satisfaction Analysis 360

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Content Standard

MAY 22, 2019

Creating original research is a win-win for marketers and consumers. Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond.

Research 98

Research Sample Planning Brand Identity 98

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 114

Optimization Ideal Customer Profiles Customer Surveys Communities 114

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Albacross

JUNE 5, 2019

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

Martech Advisor

JANUARY 10, 2020

There is a wide opportunity for research professionals to strategically support marketing initiatives by providing data and insights that inform customer experience strategies, allowing them to truly resonate and uncover the key information: feeling, says Zoe Dowling, SVP of Research at FocusVision. Prioritize Authenticity.

Customer Satisfaction 59

Customer Satisfaction Research Paid Search Agency Forrester 59

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. In comparison to the CMO, the CGO has a broader focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

KoMarketing Associates

JUNE 7, 2018

But having some challenges when it comes to creating effective and engaging content for B2B organizations doesn’t mean that your content should cover the same topics over and over. Because we work in our organization day in and day out, we become familiar with the lingo, procedures, and information that goes with our work and industry.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Tony Zambito

MAY 22, 2011

  This is a follow up article that looks at the methods for helping B2B to research and gain valuable insights about the social buyer.    Multi-disciplinary approaches yielding new understandings will inform B2B organizations on adapting to as well as aligning with the evolving networked behaviors of social buyers. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.

Business 112

Business Analysis Work Management Forecasting 112

Vision Edge Marketing

JUNE 16, 2020

Finding the intersection of Passion and Pain could expand your organization’s marketing potential. There are various ways to unearth these pain points, like conducting customer research, to help select which are most relevant and compelling for each segment we intend to pursue.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Contify

OCTOBER 19, 2020

In our experience, effective competitive intelligence integrates information from both primary research and secondary monitoring. Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primary research. Information from Primary Research.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. A mature marketing organization is tracking its users’ online behavior. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. Read on to learn more.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Martech

SEPTEMBER 21, 2023

This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. Here’s what this means for B2B marketing organizations. Registration is free.

Ideal Customer Profiles 116

Ideal Customer Profiles Marketing AI Profiling Personalization 116

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. A mature marketing organization is tracking its users’ online behavior. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. Read on to learn more.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. In B2B situations, another layer of research is required to know your target customer account and their collective biases in an organization’s purchasing decision.

Ideal Customer Profiles 102

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 102

Tony Zambito

AUGUST 3, 2011

  In this final reflection, I offer 6 essentials to embedding buyer personas into your organization.      In part 4, I described a new role of Social Buyer Behaviorist and Anthropologist that can reside in a framework of researching buyer behavior through anthropological means. 

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Success on the world’s second largest search engine starts with a commitment to organization. It’s where consumers go to find and research their next purchase, making it an indispensable channel for product launches.

Social Media 79

Social Media Template Work Management Marketing Management 79

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Mehdi Hussen is a SaaS marketing and organic growth consultant.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

FunnelEnvy

MARCH 18, 2024

Creating B2B Buyer Personas: The Basics Build effective buyer personas as a project management exercise involving market research and direct customer interaction. Market research involves gathering data from various sources, such as industry reports, competitor analysis, and website analytics.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClearVoice

JANUARY 11, 2024

Determining Your Target Audience Research , research, research. Here are some best practices for researching and crafting your audience personas: Start with what’s readily available. Expand your research by looking at behavioral data, digital data (analytics), attitudinal data, and demographics data.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Stevens & Tate

APRIL 18, 2024

An effectively optimized website attracts more organic traffic, which can lead to increased inquiries and higher occupancy rates for senior living facilities. Crafting a Comprehensive Senior Living Marketing Plan An effective senior living marketing plan is well-rounded and adaptive.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

NuSpark Consulting

MAY 22, 2011

Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Below is an interview I recently conducted with our Research Strategist, Carolyn Frith. Paul: Why is it important to conduct market research before developing a content marketing strategy?

Lead Generation 100

Lead Generation Research Marketing Strategy Marketing & Strategy 100

Sprout Social

SEPTEMBER 30, 2020

Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Business Paid Search Agency Communities 141

ClearVoice

MAY 29, 2023

These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas. Preferred marketing channels: Preferred channels for gathering information, researching products, and seeking recommendations.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development. How do they go about researching?

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Heinz Marketing

MAY 29, 2021

Drawing on years of field research and classroom workshops, Jennifer and Naomi explain the theory of humor—what it is, how it works, and why business leaders need it—without totally giving away the punchline. Thank you for the great read, Robert Rose. Author Talks: Somebody Tell a Joke. Thank you for the informative read, Marie Hattar.

B2B 120

B2B Digital Transformation B2B Sales Customer Satisfaction 120

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. According to the World Advertising Research Center (WARC), attention is defined as “concentrating awareness (even if fleeting) towards a reduced number of stimuli in our environments, while ignoring other stimuli.”.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Valasys

JUNE 22, 2023

Conducting Extensive Marketing Research The marketing research you do for business is never actually finished. An innovative approach to enhancing your business is to include a skilled research team with goals that help your company stay ahead of consumer wants and needs.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52

ClearVoice

JUNE 23, 2020

Leveraging a pre-existing survey panel is important as it allows you to do more research, gain insights faster, and get higher response rates. As a result, businesses and organizations worldwide are forced to operate differently. What is the purpose of focus groups? Click To Tweet. Identify potential concerns or risks.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59