ClearVoice

OCTOBER 9, 2018

In this installment of the Niche Freelancer, we chat with Tracey Zeeck of Bumbershoot PR , who has been the brand storyteller, external partner and trusted publicist for dozens of small and medium-sized businesses in the mid-sized market of Oklahoma City. We also surveyed company leadership. And they would essentially have to pick a side.).

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Martech Advisor

DECEMBER 16, 2019

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. It’s not about implementing every suggestion but letting your customers know that you value their opinion. Involve focus groups to double down on the reverse engineering process.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Golden Spiral

APRIL 16, 2019

By the way, I have an influencer marketing background too, so the storytelling is a whole other beast that I'd love to sink my teeth into. Angus Nelson: So, there's a couple different elements, and I think I would start first with storytelling. Some people have different opinions of that. Same thing happens with a focus group.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Contently

JANUARY 22, 2020

From the first creative briefs to production of the final commercial, we went through rounds of focus groups, concept testing, collaborative meetings, and edits. The concept performed well in focus groups, so we moved to filming and production, some of the final steps before an ad goes to air.

Paid Search Agency 137

Paid Search Agency Advertising Agencies Ads Ad Agencies 137

Hubspot

APRIL 28, 2014

Storytelling is a community act that involves sharing knowledge and values. When listening to impactful stories, your brain can actually cause you to develop thoughts, opinions, and ideas that align with the person telling the story. If you do it right, storytelling could serve to be a really powerful marketing tool.

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Single Grain

JULY 6, 2021

Chief Storyteller – who can craft memorable stories to connect your brand to customers. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. Share your brand story with powerful storytelling.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

B2B Digital Marketer

MARCH 4, 2021

Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!” She also runs the popular Facebook group – The All-in Entrepreneur. Here’s what I, so it’s like a little mini focus group. I wanted to find out more.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Hubspot

MAY 15, 2013

However, marketers were typically trained to develop creative briefs, project manage logo design and refinement, and draft the core messages for an advertising campaign, while the visual storytelling and execution were typically left to a designer or agency to draft and return for feedback.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Content Marketing Institute

OCTOBER 23, 2018

In his presentation on immersive storytelling at Content Marketing World, John asserted that the pressures of today’s tech-driven, always-on lifestyles have disrupted the natural sense of time and place.

Generation 104

Generation Terms and Conditions Peer-to-peer Paid Search Agency 104