Remove Focus Group Remove Opinions Remove Public Relations Remove Storytelling
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How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Because stories have the power to persuade, engage, and inspire.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

Chief Storyteller – who can craft memorable stories to connect your brand to customers. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. Share your brand story with powerful storytelling.

CMO 52
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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.