SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. image credit: WWD) Furthermore, brands develop loyalty programs that reward customers for their engagement and purchases.

Communities 52

Communities Brand Identity Branding Work Management 52

Eric Mower + Associates

NOVEMBER 20, 2018

Given how commoditization and confusion can impact customer behavior, or even customer stasis, customer intimacy and enlightenment become important as a more direct route to differentiation and building preference, with the ultimate goal being brand loyalty and advocacy.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

Martech Advisor

DECEMBER 16, 2019

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. It’s not about implementing every suggestion but letting your customers know that you value their opinion. Involve focus groups to double down on the reverse engineering process.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

B2B Digital Marketer

MARCH 4, 2021

Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!” She also runs the popular Facebook group – The All-in Entrepreneur. Here’s what I, so it’s like a little mini focus group. I wanted to find out more.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Hubspot

MAY 15, 2013

However, marketers were typically trained to develop creative briefs, project manage logo design and refinement, and draft the core messages for an advertising campaign, while the visual storytelling and execution were typically left to a designer or agency to draft and return for feedback.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28