20 Ingenious Ideas to Transform Customer Experience (CX) in 2020
Martech Advisor
DECEMBER 16, 2019
The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness.
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