Differentiation Focus Group Opinions Storytelling 
Eric Mower + Associates
NOVEMBER 20, 2018
Commoditization is the enemy of differentiation. Confusion is different, but related, because meaningful differentiation among brands becomes so difficult given a plethora of choices. Sure, we found that they had definite opinions about brands, products and their jobs. It’s one thing for the customer to have three choices.
Golden Spiral
APRIL 16, 2019
What started that season, I thought, was a differentiation from B2C, and B2B. By the way, I have an influencer marketing background too, so the storytelling is a whole other beast that I'd love to sink my teeth into. Angus Nelson: So, there's a couple different elements, and I think I would start first with storytelling.
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B2B Digital Marketer
MARCH 4, 2021
Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!” She also runs the popular Facebook group – The All-in Entrepreneur. Here’s what I, so it’s like a little mini focus group. I wanted to find out more.
Hubspot
MAY 15, 2013
However, marketers were typically trained to develop creative briefs, project manage logo design and refinement, and draft the core messages for an advertising campaign, while the visual storytelling and execution were typically left to a designer or agency to draft and return for feedback.
Content Marketing Institute
OCTOBER 23, 2018
But while their millennial brethren turn to online social networking to fulfill their need for human interaction, those in Gen Z may be more interested in filling that void with a new content construct: unique and differentiated experiences that bridge their physical and digital worlds.
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