Martech Advisor

DECEMBER 16, 2019

Depict the Hero’s Journey. The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. It’s not about implementing every suggestion but letting your customers know that you value their opinion. Simplify the buyer journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Golden Spiral

APRIL 16, 2019

By the way, I have an influencer marketing background too, so the storytelling is a whole other beast that I'd love to sink my teeth into. Angus Nelson: So, there's a couple different elements, and I think I would start first with storytelling. Some people have different opinions of that. Same thing happens with a focus group.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Single Grain

JULY 6, 2021

Customer Champion – who uses data insights to deliver personalized customer experiences throughout the customer journey. Chief Storyteller – who can craft memorable stories to connect your brand to customers. This research is more about people's thoughts and opinions about your brand or product than hard data.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52