Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. On LinkedIn alone, 35.5 What power!

Tools 92

Tools Work Management Marketing Management Business 92

Convince & Convert

AUGUST 27, 2015

Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. The list goes on and on and on. Television. And that’s just what I can list off the top of my head.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” The Ringer: Are Chat-Fiction Apps the New YA Novels?

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Webbiquity

NOVEMBER 23, 2010

Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Social media makes it easy to connect with new people who share your interests…anywhere on earth. Share this on LinkedIn.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Contently

JUNE 13, 2016

But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. Brands are already active on every major social network, and this could just be another place to connect with consumers. Facebook has more than a billion users.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Tony Zambito

MAY 22, 2011

.  This is a follow up article that looks at the methods for helping B2B to research and gain valuable insights about the social buyer.    Coincidently, my thoughts come at a time when the LinkedIn IPO and valuation has sent a ripple effect in the B2B business community. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Hubspot

DECEMBER 28, 2011

68% of marketers said that an increased understanding of the benefits of social media is the factor that most influenced them to flip the switch. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. 15 Ways to Step Up Your Business' Social Media Game.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

NOVEMBER 16, 2011

Promote Your Presence in Other Social Networks: Once your page is ready for prime time, use the other weapons in your social media arsenal to promote your new Google+ presence. Like Facebook, Google+ is a social network that lends itself well to visual content. Where's the value?

Google 28

Google Social Networks Stats User-Generated Content 28

Sprout Social

JULY 6, 2023

To ask the right questions, the social team needs a seat at the table. As Jamie Gilpin, Sprout’s CMO, explained at a recent LinkedIn Roundtable event , “If you don’t know your organization’s most important business priorities or objectives, how can you deliver results that matter to leaders?” Yet, much of it goes untapped.

Social Media 132

Social Media Media Ideal Customer Profiles Analytics 132

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Single Grain

JUNE 3, 2021

Here are the best channels to hire a director of marketing for your company: Use LinkedIn. You can search on LinkedIn with keywords like “growth marketer,” “marketing director,” “director of marketing,” “SaaS marketing director,” etc. Share a Post on Your Social Media Accounts.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). LinkedIn followers. Total social bookmarks. But reach is only part of the social media game. And so what? Twitter followers.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). LinkedIn followers. Total social bookmarks. But reach is only part of the social media game. And so what? Twitter followers.

Social Media 28

Social Media Paid Search Agency Ads Media 28

illumin

JANUARY 22, 2024

According to a 2022 study made by Brandwatch , Meta or Facebook is the second cheapest platform in terms of average cost per click compared to the other three major social networks when using their ad platforms. Another reason to invest in Meta advertising is how cost-effective it is to utilize their ad platform. Follow @illuminHQ

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. The struggle with Slack is that — without augmentation from plug-ins — it’s difficult to overlap with group collecting and direct social sharing.

Curation 110

Curation Tools Enterprise Management Content 110

Biznology

MAY 9, 2012

This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. But, as you know, a focus group of one spells disaster. Fortunately, there are several very easy ways to understand reading and research habits of this group. Pew Research Center.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How Well Do You Know Your Social Network?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

SEPTEMBER 13, 2013

Instead, focus your launch on influencing people who you’ve already attracted and who are in your funnel. 4) Use your social networks to do lightweight research early on. They probably figure it’s a complicated task that requires focus groups and testing facilities.

Sales Management 28

Sales Management Product Buyer Personas Top of Funnel 28

Modern B2B

SEPTEMBER 14, 2023

How much money has been thrown away on LinkedIn ads promoting content that’s quickly discarded by the reader as irrelevant? Their time isn’t easy to get hold of for meaty interviews or focus groups. But shouldn’t this level of detailed customer insight just be the norm before planning any campaign? who fits the profile.

Marketing & Strategy 52

Marketing & Strategy Advertising Agencies B2B Thought Leadership Ideal Customer Profiles 52

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators. Lesson Learned: Continuous is the new campaign.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Online Marketing Institute

JUNE 22, 2009

But Plato, the pick of Greece’s golden generation… Read more… Neil Stoneman | October 14th, 2008 | no comments Good Reasons to do Social Networking in a B2B Environment Social networks are extremely interesting things. I was just doing a spot of browser testing on an old PC.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

OCTOBER 24, 2018

is a universal sign for “OK”, and it’s now being used on Facebook, LinkedIn, iMessage, and Slack as a way to confirm receipt or acknowledge a message. Consider organizing a focus group, or run the advertisement past a sample audience. Commonly Misused Emojis. Jeans Emoji). ??(Cherries Cherries Emoji). ??(Locomotive Get creative!

Planning 53

Planning Work Management Mobile Advertising Marketing Management 53

Albacross

JULY 2, 2018

For the uninitiated, a brand advocate is a person or customer who influences their social network by talking favorably about a brand or product. If you’re working on a new feature for your product, it might also be helpful to get your brand advocates to sit down in a focus group session.

Spending 40

Spending Lead Ranking Lead Scoring Budget Programs 40

Hubspot

OCTOBER 18, 2011

LinkedIn is public now. But I go to lots of social media conferences and LinkedIn has historically almost always been the red headed stepchild that everybody kind of ignores. And the reality is LinkedIn works. So you should be doing things like participating in the Q&A on LinkedIn. Look at LinkedIn.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28