EveryoneSocial

DECEMBER 26, 2018

These are many of the top questions marketing leaders can still struggle with today. Humanizing Your Brand with Employees + Social Media. Often times some lazy marketing and business leaders use technology as an excuse to be less human. Too many times they take the easy route vs the right route to social business success.

Social Media 63

Social Media Brand Identity Branding Media 63

Contently

MAY 3, 2017

Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. Selected by Erin Nelson, marketing editor. The Ringer: Are Chat-Fiction Apps the New YA Novels?

Storytelling 100

Storytelling Youtube Advertising Agencies Mobile Advertising 100

Convince & Convert

AUGUST 27, 2015

Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime. The list goes on and on and on. Television.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools 89

Tools Work Management Marketing Management Business 89

Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Webbiquity

NOVEMBER 23, 2010

Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Social media makes it easy to connect with new people who share your interests…anywhere on earth. How did we do this before?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Contently

JUNE 13, 2016

But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. Brands are already active on every major social network, and this could just be another place to connect with consumers. Facebook has more than a billion users.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game. Hallelujah!

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

NOVEMBER 16, 2011

As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. But let's face it: starting a brand new social presence from scratch is kind of a pain.

Google 28

Google Social Networks Stats User-Generated Content 28

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Hubspot

FEBRUARY 8, 2011

For marketers, it’s all about the TV ads. At $100,000 a second, this is the outbound marketing game that really matters. Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ).

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

For marketers, it’s all about the TV ads. At $100,000 a second, this is the outbound marketing game that really matters. Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ).

Social Media 28

Social Media Paid Search Agency Ads Media 28

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Click To Tweet. Two reasons.

Curation 111

Curation Tools Enterprise Management Content 111

Biznology

MAY 9, 2012

A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. Pew Research Center.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Modern B2B

SEPTEMBER 14, 2023

How much money has been thrown away on LinkedIn ads promoting content that’s quickly discarded by the reader as irrelevant? Their time isn’t easy to get hold of for meaty interviews or focus groups. But shouldn’t this level of detailed customer insight just be the norm before planning any campaign? who fits the profile.

Marketing & Strategy 52

Marketing & Strategy B2B Thought Leadership Advertising Agencies Ideal Customer Profiles 52

Hubspot

SEPTEMBER 13, 2013

So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. This will be helpful for anyone getting started in product marketing, or business owners with new products in the works. This is a critical step.

Sales Management 28

Sales Management Product Buyer Personas Top of Funnel 28

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

OCTOBER 24, 2018

We’re going to cover why to use emojis, how to use them for business, and some popular combinations you can employ in your marketing. Using emojis in your marketing and communications gives your brand personality and identity. Defining and using that personality in your marketing can also help you boost your brand awareness.

Planning 53

Planning Work Management Mobile Advertising Marketing Management 53

Albacross

JULY 2, 2018

Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. Say you have 2 marketers and 6 sales reps on your team. For the uninitiated, a brand advocate is a person or customer who influences their social network by talking favorably about a brand or product. Blog Regularly. Image source.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

OCTOBER 18, 2011

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28