B2B Marketing Directions

SEPTEMBER 27, 2020

Image Source: Edelman and LinkedIn A report recently published by Edelman and LinkedIn provides a useful update on COVID-19's impact on B2B marketing and customer engagement. Not surprisingly, the Edelman/LinkedIn survey found that COVID-19 was impacting customer buying behaviors in several ways.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

Excelsior Research

JANUARY 3, 2022

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. And apart from the above options, we provide: a) Development of Focus Group Recruitment screener questionnaires.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

illumin

NOVEMBER 10, 2023

In addition, Instagram is holding several focus groups this autumn, engaging with digital creators in order to better understand how to woo new users and build the app into a social media staple. These updates, along with a slow, but predictable growth, give analysts hope that the app might just still become a social media staple.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Metadata

JANUARY 15, 2024

Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future. Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Hubspot

JANUARY 16, 2020

For the sake of this example, let's use LinkedIn. If you're trying to increase brand awareness, you might want to create content that aligns with the interests of a broader group of people and limit the amount you hyper-target groups. Engage with audiences by conducting focus groups.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Modern B2B

MARCH 1, 2024

Find out how some of them spent their days in this LinkedIn post. With the help of some internal marketing, our team is now aware and have reaped the benefits of giving back to their community. As a company, we’ll continue to work hard to develop our sustainability, diversity and performance.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

KoMarketing Associates

APRIL 30, 2019

Here are some commonly-used resources for gathering buyer data: Online Research : Thanks to social media outlets like LinkedIn , we are able to go online and start painting a pretty clear picture of what makes our buyers tick. LinkedIn will allow you to see details about your target companies or industries.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

JANUARY 29, 2019

The B2B industry is typically comprised of a small and focused group of decision makers, so it’s critical to hit them at the right time and with the right content. LinkedIn Ads : These ads appear directly in the LinkedIn feed and blend into organic results pretty nicely. Final Thoughts.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Convince & Convert

JULY 24, 2019

So instead of thinking about a “social media” strategy , you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. . It’s a highly targeted, nearly free focus group.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Lake One

OCTOBER 19, 2023

To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. Check out our LinkedIn for ABM post) Setting Up a Strategy While employee advocacy in B2B social media has enormous upsides, you have to make sure that you implement it correctly.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

FunnelEnvy

MARCH 18, 2024

You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok. Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Circle Studio

NOVEMBER 23, 2021

This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal. Marketing is typically tasked with conducting client research in the form of one-on-one interviews, town halls, focus groups and surveys.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Sprout Social

MARCH 30, 2021

The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way. We pulled data from Facebook, Instagram and Twitter, then manually tallied nominations from LinkedIn.

Marketing Management 122

Marketing Management Paid Search Agency Social Media Keywords 122

B2B Marketing Directions

OCTOBER 24, 2021

The latest significant research on this topic is the 2021 B2B Thought Leadership Impact Study by Edelman and LinkedIn, which was released last month. The new Edelman/LinkedIn study confirms the importance and value of compelling thought leadership content. The Edelman/LinkedIn study defined Decision Makers as company executives ".

Thought Leadership 52

Thought Leadership B2B Thought Leadership Planning Paid Search Agency 52

Sprout Social

MARCH 7, 2022

LinkedIn Brand Lift Tests. LinkedIn Brand Lift Surveys help marketers measure several brand awareness metrics as they run ads on the platform. The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration.

Customer Surveys 91

Customer Surveys Brand Identity Branding Paid Search Agency 91

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. You can also define a hero product as the one that the company wants to focus on and therefore allocates the most marketing budget for. Talk to your potential customers and get to know them.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Convince & Convert

MARCH 8, 2017

So instead of thinking about a “social media” strategy, you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. It’s a highly targeted, nearly free focus group. This is also how television conglomerates operate.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Brandpoint

JANUARY 29, 2020

In the description of your workshop, it states “the best focus group lives in the world of social media.” Follow Ignite Social Media: Facebook | Twitter | LinkedIn. Can you explain what that means a little further? But then again, that’s part of the fun of it all.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group. Tell us on LinkedIn , Facebook , or Twitter.

Practices 104

Practices Marketing & Strategy Marketing Strategy Examples 104

Hubspot

DECEMBER 16, 2011

LinkedIn rolled out polls this week, a cool new feature for LinkedIn Groups (important distinction: this feature is not available for Company Pages). LinkedIn has also let you like, comment on, and follow polls, helping spark discussion and increase user engagement with the group. Poll your LinkedIn customer group.

Webinar Metrics 28

Webinar Metrics Linkedin Features Brand Identity 28

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. Group Statistics.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Contently

JULY 12, 2017

I spend a fair amount of time checking content marketing and content strategy questions on Quora, inbound.org, and content marketing groups on LinkedIn. Sites like Inbound and LinkedIn are great because their professional information is front and center, so you can even track questions by persona. Interviews with customers.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. On LinkedIn alone, 35.5 What power!

Tools 92

Tools Work Management Marketing Management Business 92

ClearVoice

DECEMBER 18, 2023

For instance, you can share content on your company’s LinkedIn page and monitor the number of shares, comments, and mentions from employees of your target accounts. This gives you real-time feedback on how well your content resonates with your target audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

For instance, you can share content on your company’s LinkedIn page and monitor the number of shares, comments, and mentions from employees of your target accounts. This gives you real-time feedback on how well your content resonates with your target audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Lake One

JANUARY 20, 2020

LinkedIn Sales Navigator. For sales teams taking a targeted, account based approach, LinkedIn Sales Navigator is a must have lead generation tool. Other options, if you’re a product and you need focus groups or beta users, you can find meetups that are often willing to share these kind of opportunities with their members.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Generation 52

Writing on the Web

JULY 16, 2015

If it is a new product or service, include feedback from initial reviewers, “This product has been used in focus groups; here’s some feedback from initial reviewers.”. I’d love to hear from you – send me an email , or contact me on LinkedIn. .” Explain why you don’t have quotes from previous clients.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Content Marketing Institute

DECEMBER 17, 2018

Start a focus group. Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client). Diversity is core to her work as she advocates for all LinkedIn members, including the non-paying platform users. LinkedIn has over 562 million members in 200 countries. “If Level Up by Facebook.

Enterprise Management 97

Enterprise Management Paid Search Agency Work Management Marketing Management 97

Webbiquity

APRIL 4, 2016

These keywords are best broken out into more focused groupings, perhaps by product feature, key benefit, or use case. Once you’ve done a thorough keyword mapping exercise and created your groups, it’s time to take action. I saw your awesome LinkedIn post about content marketing yesterday. Act on Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Engagio

OCTOBER 22, 2018

” The Bridge Group found that inbound-focused groups are 2.1X Gabe Larson from InsideSales.com weighs the pros and cons of each in this LinkedIn post , and advises to answer certain questions when deciding where your account development team belongs. more likely to report to Marketing.

Marketing Report 108

Marketing Report Work Management Account Based Marketing Marketing Management 108

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Convince & Convert

AUGUST 27, 2015

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups. Television.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

ClickZ

JANUARY 6, 2022

It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it. Join the conversation with us on LinkedIn and Twitter. Without investing that time, you will struggle to maintain buy-in on a long-term basis and will only encounter more blockers as you push ahead.

Peer-to-peer 108

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 108