Lake One

OCTOBER 19, 2023

To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. Getting employees engaged produces truly staggering social media marketing outcomes, raising performance by as much as 200% and pushing posts more than 500% farther.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. The business still barred the market turmoil caused by the COVID-19. Also, companies have realized the importance of market research for the business. One of the major setbacks that covid caused was a slowdown of global markets.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

Social Media 40

Social Media Research Social Marketing Planning 40

Pam Didner

AUGUST 16, 2020

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Contently

JULY 12, 2017

Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. ”), and a chance to take a breath and reflect on our biggest marketing challenges. But what the hell does that really mean? How do you create it? Ashley, New York.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Convince & Convert

AUGUST 27, 2015

Information overload can be a real problem–both personally and professionally ( big data! Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Research Your Market, in Realtime.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

ClickZ

JANUARY 6, 2022

We sat down with Sabrina Rodriguez, a digital marketing leader and strategist with 10+ years of experience working in digital transformation programs and currently Global Head of Digital Marketing at Ericsson. Digital transformation in the context of marketing transformation isn’t just about marketing.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Want more information first? What power!

Tools 93

Tools Work Management Marketing Management Business 93

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.    Undoubtedly bringing a heightened awareness to understanding the social buyer today. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. Group Statistics.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Contently

MAY 3, 2017

Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. Selected by Erin Nelson, marketing editor. The Ringer: Are Chat-Fiction Apps the New YA Novels? Print is supposed to be dying.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

EveryoneSocial

FEBRUARY 10, 2020

If you are reading this post, then you probably have a solid idea about what marketing communications means. But before we dive in, I’ll recap exactly how I define it: Marketing communications are the techniques that the company uses to convey messages about their products or services, value, and work culture. Market Research.

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69

markempa

DECEMBER 30, 2008

As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

ClearVoice

MAY 15, 2020

All this meaning, of course, that having a sound video marketing strategy is more essential now than ever. With more people likely to stay inside in the near future — putting outdoor entertainment and live-event activations at risk for the foreseeable future — video marketing is only going to get that much more important.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Altitude Marketing

OCTOBER 23, 2018

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” How competitive is my market? It depends.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Martech Advisor

DECEMBER 16, 2019

Learn how your buyers phrase their problems and use this information to formulate your product and messaging. Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience. Collaboration helps you create the network effect.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Have you enabled company status updates for your LinkedIn Company Page ? Hallelujah!

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Single Grain

SEPTEMBER 12, 2023

Not only that, but developing your own network is all part of growing success. Here are some tips to help you start creating a more personal community of like-minded entrepreneurs (or anyone, really): Define Your Purpose and Vision : If you understand why you want to build this community — for networking, sharing resources, mutual support? —

Communities 59

Communities Ad Building Business Peer-to-peer 59

Outbrain

DECEMBER 20, 2018

There’s no shortage of apps on the market — around 5 million to date! Needless to say, for app owners and marketers, it’s tough out there… In this guide, we are going to lay the foundation for a solid mobile marketing plan. If you don’t have the resources for focus groups or research reports, don’t worry.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Hubspot

APRIL 26, 2016

But have you really adapted your marketing plan to match the way today's customers shop and buy? What's a marketer to do to make sure your buyers find you early and often? Whether you're a newbie or experienced with market research, this guide will give you a blueprint for conducting a thorough buyer's journey study.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

WebMarketCentral

NOVEMBER 18, 2009

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Conversation Aggregation. Republishing - Providing a Forum for Thought Leadership Content.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. A chief marketing officer , or CMO , is a member of the C-suite responsible for all marketing activities in the organization. CMO vs VP of Marketing. Let’s start!

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. This cookie collects information about the user’s activities (such as the websites they visit, the products they browse, etc.).

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. Learn more about the true ABM marketing meaning and decide for yourself. What exactly is account-based marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

B2B Digital Marketer

MARCH 4, 2021

If you’re in the B2B Digital Marketing space, then Clubhouse and social audio might be the new way to do digital marketing. To help you take advantage of this massive opportunity, Rita Goodroe tells you how and why you should use Clubhouse for your B2B Digital Marketing strategy. Rita’s LinkedIn: [link].

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Biznology

MAY 9, 2012

A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. Pew Research Center.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Modern B2B

SEPTEMBER 14, 2023

How much money has been thrown away on LinkedIn ads promoting content that’s quickly discarded by the reader as irrelevant? Their time isn’t easy to get hold of for meaty interviews or focus groups. But shouldn’t this level of detailed customer insight just be the norm before planning any campaign? who fits the profile.

Marketing & Strategy 52

Marketing & Strategy Advertising Agencies B2B Thought Leadership Ideal Customer Profiles 52

Hubspot

SEPTEMBER 13, 2013

So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. This will be helpful for anyone getting started in product marketing, or business owners with new products in the works. This is a critical step.

Sales Management 28

Sales Management Product Buyer Personas Top of Funnel 28

Hubspot

APRIL 28, 2014

Your brain is programmed to recognize patterns of information (human faces, letters, music notes, etc.) When we consume uninteresting information, like listening to a presentation with boring bullet points, a certain part of our brain called the Wernicke’s area is activated to translate the words into meaning.

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Heinz Marketing

MARCH 12, 2018

By Matt Heinz, President of Heinz Marketing. It’s quick and chock full of actionable advice, best practices and more for B2B sales and marketing pros. Marketing superhero, mega mark, I don’t know. Pretty impressive and lots of lessons for marketers. I think you’ll get a lot out of the show. Paul: Yeah.

Top of Funnel 64

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 64

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95