Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. When the feature is disabled, you can change your location by tapping Change location. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Strategic-IC

NOVEMBER 21, 2022

Now this is what you call an ABM case study: How a technology brand started ABM from scratch and built a $4.5M+ (£4m+) pipeline (and.delivered $1m (£750,000) in closed-won revenue). This is the ABM case study and a very personal ABM story of BlueBotics, a global leader in autonomous navigation solutions.

Account Based Marketing 62

Account Based Marketing Case Study Case Studies ABM 62

BenchmarkONE

DECEMBER 1, 2022

What makes it so engaging and entertaining is not just the way content is presented to users but that the platform has evolved over time to fit the needs its users have. . However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. Let’s dive straight in!

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Brightedge

JANUARY 14, 2022

From the same research study and worth noting is the growing share of voice among publishers in search. To better support the growing interest in local news, at the end of 2021 Google launched new tools and features to support local news. I-Want-To-Do - Instructional resource searches. I-Want-To-Buy - Commerce-minded searches.

Resources 105

Resources Google Features Comparison 105

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. For B2B sales reps today, connecting your features and benefits to a customer’s needs isn’t enough to consistently close deals. You are not reciting a case study.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

ClearVoice

AUGUST 6, 2021

What’s a featured snippet? Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.

Features 72

Features Google SERP Click Rate 72

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. I’ve done a lot of research on featured snippets in the past. The project was passed on to me by an industry friend. Very unlikely.

Case Studies 64

Case Studies Case Study Features Studies 64

Hubspot

MAY 24, 2019

In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. This new feature enables you to post content assets directly to your feed for your followers to view without needing to download a file or visit a new location. To get started using the new feature, you can follow the steps below.

Linkedin 77

Linkedin Case Study Case Studies Distribution 77

Televerde

SEPTEMBER 25, 2018

One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. What are the biggest challenges that your customers are seeing today?

Case Study 40

Case Study Case Studies Marketo Studies 40

Heinz Marketing

MARCH 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. There are at least five follow-up questions to optimize a referral request, and each of them presents an opportunity for referral reluctance. What is Data Enrichment?

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Contently

JULY 27, 2017

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. In the study, however, market leadership is only part of the buyer’s equation. Perhaps they misunderstood the product, didn’t buy the right features, struggle using it, and so on.

Studies 133

Studies B2B B2B Sales Verticals 133

Webbiquity

MARCH 28, 2023

Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

Top of Funnel 311

Top of Funnel Marketing & Strategy Marketing Strategy Planning 311

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. He kept it simple: every video featured Randy standing in front of a pre-drawn whiteboard, ready to cover topics related to content marketing and SEO, which at the time were quite new and novel topics for digital marketers.

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. You’ve probably heard about B2B influencer marketing.

Tactics 118

Tactics B2B Marketing Advertising Agencies Paid Search Agency 118

ClickDimensions

JUNE 3, 2019

Case studies. An oldie, but a goodie, case studies are an effective way to incorporate your customers into your marketing content. While case studies can take many different forms, be sure that you explore a customer’s story from start to finish. This helps with relatability, particularly when you present the challenges.

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66

Webbiquity

JUNE 14, 2022

The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients. Forcing your prospect to sit passively while you regurgitate every feature and benefit of your product is the surest way to lose the sale. Image credit: LinkedIn Sales Solutions on Unsplash.

B2B Sales 314

B2B Sales Planning Tips B2B 314

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. You can decide which files you’ve uploaded to SlideShare to feature on your profile. Utilize SlideShare Integration.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Trade Press Services

MAY 13, 2024

An effective demonstration video highlights key features, benefits, and real-world applications. Customer Testimonials and Case Studies By offering first-hand accounts of satisfied customers, video testimonials build trust and credibility. Case studies take testimonials a step further.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. Outreach.io: Provides features like email sequencing and personalized video messages to enhance outreach effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. I’ll dig into each of these steps in the case study below.

Case Studies 73

Case Studies Case Study Studies SEO 73

Marketing Insider Group

JUNE 19, 2023

The assessment also shows you gaps in your content and can present fresh ideas. Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. For example, Semrush has an Organic Research feature that lists competitors.

Analysis 274

Analysis Top of Funnel Advertising Agencies Content 274

Zoominfo

JUNE 10, 2018

Prior to the demo, do your research—think back to your initial calls and determine what industry, pain points, or features you should focus on. A demo shouldn’t be a one-way presentation; it should be a conversation. Leverage customer testimonials or case studies. Here’s why: Testimonials and case studies build trust.

Pricing 239

Pricing Price Case Study Case Studies 239

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. For that you need to develop an easy-to-navigate library of videos on specific product features and benefits that customers and prospects ask about.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Convince & Convert

FEBRUARY 21, 2024

Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more. Imagine the car you’re driving gets a new feature every few miles you make it down the highway. Do you have company guidelines for AI use?

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

Convert

NOVEMBER 2, 2022

Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories. Take a look at this case study to see how a tattoo aftercare brand increased their average user session duration by 76% by adding Viddy’s Floating Players on their PDPs. Check the entire case study below.).

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Contently

FEBRUARY 8, 2022

Oh, we should talk about all of these totally awesome product features!” If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Adding reviews and case studies to your website can have a positive impact on your SEO.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Heinz Marketing

SEPTEMBER 5, 2023

Incorporate case studies and testimonials in your email sequence to demonstrate how your solution has positively impacted businesses similar to theirs. This could be in the form of quizzes, surveys, or assessments that help customers discover the features most relevant to their needs.

Practices 120

Practices Planning Best Practices Paid Search Agency 120

Binary Demand

MAY 27, 2024

In this article Introduction B2B Lead nurturing definition Lead nurturing examples lead nurturing case-studies Conclusion [ps2id id=’definition’ target=”/]What is B2B Lead Nurturing? In this context, presenting lead nurturing case studies can offer valuable insights for companies aiming to enhance their customer engagement.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Martech

OCTOBER 2, 2023

For instance, case studies and projects could include some data hygiene work. Additionally, while studying marketing or IT in college isn’t required to work as a martech or MOps practitioner, institutions that teach the subjects should teach about fundamental issues that AI tools handle. We ignore that fact to our own peril.

Automation 114

Automation Data Hygiene Marketing AI Case Studies 114

Martech

MARCH 13, 2024

Surveys have poor predictive value because they often present responders with choices or ask responders to identify pain points in isolation from the larger context of their lives. The very design of a study and the questions in the survey often reflect the company’s agenda.

Marketing AI 111

Marketing AI Research Paid Search Agency Customer Surveys 111

The Lead Agency

JUNE 13, 2024

They did end up cutting back the feature so that it’s only used on about 11% of search queries (rather than a full-scale all-in roll-out) but the message is still clear: If Google is doing it, it’s serious, and we must adjust accordingly. Whitepapers, eBooks and case studies all invite extra reading.

SEO 62

SEO Paid Search Agency B2B Classified Ads 62