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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

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Top 10 Ways To Be a Good SME

WriteSpark

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: .

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year. Present this information clearly and logically so that buyers can read it, absorb it, and factor it into their decision-making processes before they’ve scrolled past it.

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Create Expert Content with Subject Matter Experts for High-Quality Marketing

ClearVoice

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. The key is what you submit to present. Having a Point of View.

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Content Marketing at Scale: Aligning 8 Critical Stakeholder Groups

Content Standard

Internal Subject Matter Experts Your internal SMEs might be product line leaders, vertical industry leaders, or deep subject matter specialists within the company. Internal SME support lets you tap into the authentic voices of leaders in a given topic. Feature image attribution: Marvin Meyer on Unsplash.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

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