Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Moz

SEPTEMBER 21, 2020

If you're creating a breakdown of your product or service, you may want to start by interviewing a subject matter expert (SME) to gain real-life details on the product/service and the solutions it provides to your target audience. Note what they’re saying are the most important aspects or if there is a new feature/addition for the audience.

SEO 85

SEO Top of Funnel SERP Content 85

Content Standard

AUGUST 9, 2023

Here’s why: They make up facts and present them as confident truths. They present intellectual property (IP) risks. Google and Bing, the most popular search platforms, have introduced four new search features that will majorly impact SERPs and CTRs moving forward. Tap into outside SMEs to fuel even more SEO gains.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89