ClearVoice

JANUARY 26, 2024

Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” Seventy percent of PR professionals struggle with creating effective content. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Then we started sending out feature update emails as we were releasing features and got back replies, ‘This looks sweet. If we got some of the right people using it, we would get sort of a viral adoption effect. Get press Three startups I looked at had meaningful success with early PR.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

MAY 10, 2016

You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. Squeezing every bit of value out of a PR campaign is something very few of us actually do. 7 Ways to Get More Value From Your PR Campaigns.

PR 28

PR Campaigns PPC Budget Programs 28

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.

Public Relations 101

Public Relations Examples Campaigns PR 101

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. The book is a good introduction to the role of social media marketing and PR.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SocialPilot

FEBRUARY 12, 2024

Did you know that… There are around 6,000 tweets posted every second 500 million+ tweets posted daily And, in a year, 200 billion tweets per year ( 200 billion+ ) were posted However, have you observed that Twitter’s regular search features won’t allow you to find precise information? Here are the steps for an advanced search.

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Biznology

JANUARY 9, 2014

Traditional PR just isn’t as effective as it used to be. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. This free service sends emails on Mondays, Wednesdays, and Fridays featuring guest content requests and offers, products for review, and interview opportunities.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Sprout Social

JANUARY 12, 2022

Blog posts , press mentions and earned media. If your tags are underperforming or you want to increase the visibility of your UGC, consider: Feature a hashtag (and call-to-action) in your bio (think: Instagram, Twitter) encouraging people to share photos. When customers share photos of their photos, experiences or purchases.

Word of Mouth 133

Word of Mouth Paid Content Conversion Work Management 133

Hubspot

MAY 24, 2017

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. Think of it as a channel for free marketing and PR.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Outgrow

FEBRUARY 25, 2021

You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. Here’s a quick example of the impact of ad campaigns as a growth hacking strategy -.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. Develop a newsworthy angle and press release for the first few days of your campaign. Q: How long did it take you to set up your campaign? A: Two things.

Campaigns 28

Campaigns Outreach Press Communities 28

Online Marketing Institute

JULY 31, 2012

Featured Jobs. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Marketing/Communications/PR.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Nuvi

AUGUST 11, 2022

New Smart Insights Widgets go even deeper by identifying trends and noteworthy changes during a specified period of time, serving up analysis and call to action based on the virality and sentiment of the trend. Power, Amazon and Web.com, Reputation turns feedback into the fuel to grow businesses around the world. Reputation.

Features 59

Features Custom Publishing Marketing Management Aggregators 59

Webbiquity

AUGUST 9, 2016

Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” ” — PR Daily (PR Tools). Showcase reviews: Online Marketing Institute, Social Media Today, BuzzBlogger, PR Daily (PR Tools), StoreYa Blog, Robbie Richards. ” — PR Daily (PR Tools).

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). Time to Kill the Press Release? T-Mobile Curates Web Content , June 29, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? News Coverage/Press Mentions. Let’s look at some of the examples of earned media.

Practices 43

Practices Examples WOM Media 43

Optinmonster

APRIL 27, 2020

Reach out to the Press. You can reach out to your local press to announce a product. Stick to reaching out to online news sources and PR agencies to let them know that you have a great product to promote. Stick to reaching out to online news sources and PR agencies to let them know that you have a great product to promote.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

seo.co

JANUARY 27, 2022

Instead of trying to get others to directly feature your brand, you can feature them on your site or blog. Get in the Press. Press releases are gateways to high-authority links, as long as you remember the quality-over-quantity rule. Then, customized infographics were the undisputed kings of viral content.

Paid Content 98

Paid Content Traffic Viral Marketing Content 98

Huptech Web

OCTOBER 13, 2023

Public Relations (PR): Getting your name in the headlines, press releases, and other media talk. Sponsored Content: Paying up to get your content featured in the spotlight on other websites or platforms. Social Shares: When folks love your content so much, they can’t help but share it on social media.

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Buffer

JUNE 25, 2019

And what did the strategy behind its virality look like? Keep reading, or listen to the podcast episode linked below, to learn exactly how this campaign came into existence — featuring exclusive insights from the tentree marketing team. Below you can see how the final design evolved: The final post also featured a second slide.

Social Media 75

Social Media Campaigns Media Press 75

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. ” Everybody’s going to want to do a viral video now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. ” Everybody’s going to want to do a viral video now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Single Grain

FEBRUARY 23, 2022

They offer multiple services, including crypto SEO, social media marketing, influencer marketing, press releases, email marketing, and affiliate marketing. They help you acquire guaranteed press releases to build a network of cryptocurrency users. Crypto marketing agencies help crypto startups gain buyer attention. Top clients: Amazon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Hubspot

NOVEMBER 6, 2018

“The goal of my marketing campaign is to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. For increasing brand awareness: Sentiment, social mentions, press mentions. For promoting a new product or service: Pre-orders, sales, upsells.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Moz

JANUARY 16, 2019

Zach used Pablo from Buffer to design and create featured images for the blog posts. Combine original research and newsjacking to go viral Sourcify has grown almost exclusively through content marketing. But what’s put them on the map has been leveraging their own experience and platform to fuel viral stories.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Single Grain

MAY 25, 2021

When we talk about SEO, the basics come down to three main pillars : Digital PR and Link Building (and Referring Domains) – which refers to the efforts to get hyperlinks from authoritative websites to yours and to improve your brand’s visibility in the media. You have developed press contacts who regularly talk about your company.

SEO 98

SEO Marketing & Strategy Link Building Business 98

Martech Advisor

JANUARY 28, 2020

MarTech Advisor hosted the Talking Stack , a marketing technology podcast that featured experts from the martech space, and now features an all-new podcast called The Get , a B2B marketing talent podcast. It happens when a campaign goes viral, or a product sells exclusively through word-of-mouth. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Moz

JANUARY 12, 2021

We created some really informative pages and some really fun pages that would go viral and take over the Internet, and all of this earned them a lot of links. One interesting part of this article was when Googlers talked about the things they were optimizing for when they were designing a new feature on the results page.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Single Grain

MAY 24, 2021

featured snippet). Add a proper title, provide an email address, author name, podcast description, and a featured image. <googleplay:image> – It provides the featured image of your podcast. <enclosure> <googleplay:image> – It provides the featured image of your podcast. <enclosure>

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? 8 Best Crypto PR Agencies. Last Word on Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. URLs whenever possible, and make liberal use of their “+&# feature. But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

JANUARY 4, 2011

While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. Now we get new project inquiries, speaking engagements, press mentions, job inquiries and even advertising requests just about every day.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

JULY 27, 2012

This episode features Richard Owen of Satmetrix. I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Single Grain

JULY 5, 2023

As you can see, ChatGPT includes brackets to customize the email, such as by adding different services, benefits, and features. Write a 100-word ad copy promoting our new augmented reality app features. How can my e-commerce store go viral on TikTok? ChatGPT is still responding as if I own a PR firm.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Online Marketing Institute

JUNE 22, 2009

Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. You don’t have to hire a PR agency to kiss the arses of the editors any more. Google has dis-intermediated the content business.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. URLs whenever possible, and make liberal use of their “+&# feature. But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want.

Social Media 40

Social Media Paid Content Tools Media 40