3 Google Analytics 4 features to make up for lost data
Martech
JANUARY 9, 2023
Our tracking and analytics tools are losing data as we know it — and we must adapt. Using some easy features in GA will help compensate for this loss so that you can remain data-informed. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. For mobile apps, the behavior is similar. Predictive metrics.
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