Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social media. They seek connections and engagement, be it with friends, colleagues or companies.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

Directive Agency

MAY 20, 2020

Total Addressable Market (TAM) on LinkedIn. For example, if you are a log management software company, your TAM is any business that digests data. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing).

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Oktopost

NOVEMBER 9, 2023

Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews. Owned media includes channels a brand controls, like its website and social profiles.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Profile Performance Report. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Contently

AUGUST 3, 2016

But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. By extension, the posts we write and share on LinkedIn should communicate intelligence, self-awareness, skepticism, and depth. By comparison, LinkedIn is the social media equivalent of elevator music. Think of it this way.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

APRIL 23, 2019

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media.

Paid Content 141

Paid Content Social Media Media B2B 141

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. Brand surveys on social are typically used to gauge ad effectiveness. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget.

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

Mailmunch

MAY 20, 2021

Let’s delve deeper into how you can leverage social media for effective lead generation. . A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. Are you going to utilize paid ads? Optimize Your Profile. Provide clear contact information on your profiles.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company. What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Sprout Social

MAY 28, 2020

Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders. Social campaigns aren’t something you can just set and forget.

Social Media 87

Social Media Work Management Marketing Management Campaigns 87

Huptech Web

MARCH 2, 2023

Social commerce allows businesses to showcase their products in a more visually appealing and interactive way, allowing customers to easily browse, select, and purchase items without leaving the social media platform. Similarly, LinkedIn is primarily a professional networking site and is less focused on consumer goods and services.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

BenchmarkONE

DECEMBER 28, 2021

Business background information: job title, who they report to, how they influence decision making within their company. Key demographics : Works for a PR agency and has an expendable income. . Look at your product features to determine the specific needs it fulfills. Some of the data you can use to define personas include: .

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Biznology

JULY 10, 2015

If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. It is easy to use, and is a comprehensive analytics tool for this social channel. Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

PureB2B

APRIL 29, 2022

Why You Should Use Predictive Analytics in Your Social Media Strategy. By harnessing some of the techniques mentioned above, B2B marketers can gain a deeper understanding of their target audience and ideal customer profile, plus develop a strategy that aligns with their anticipated behavior. And really, you’d be foolish not to.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

Directive Agency

APRIL 19, 2017

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead. Personal Profile Shares for LinkedIn.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

nDash

FEBRUARY 17, 2019

It’s a great way to catch up with the latest trends with lots of great speakers, covering topics from SEO to customer experience to paid social. Drawing more than 5000 attendees every year, this event features all the different aspects of content marketing. Featuring marketing experts who stand out.

Conference 94

Conference Planning Content Marketing Content 94

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Research Process.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

TrustRadius Marketing

SEPTEMBER 8, 2022

Social Media Analytics is also essential when it comes to developing an effective social media strategy. If you’re using a social media management tool , scheduling and publishing will be available for social media posts. Cross-channel bulk publishing and content optimization will usually be premium features.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Brandwatch Marketing

SEPTEMBER 21, 2022

Facebook provides social media analysis through the Facebook Insights platform. This tool is available to any of the admins of your company page once you have over 30 fans. Your number of tweets, tweet impressions, visits to your profile, mentions and followers are all tracked. Profile Visits. Facebook Insights.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Brandwatch Marketing

FEBRUARY 2, 2019

Facebook provides social media analysis through the Facebook Insights platform. This tool is available to any of the admins of your company page once you have over 30 fans. Your number of tweets, tweet impressions, visits to your profile, mentions and followers are all tracked. Profile Visits. Facebook Insights.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Hubspot

AUGUST 8, 2019

It’s most commonly used for paid social and display ads. Brand awareness is how familiar your target audience is with your company. You can measure brand awareness through social engagement, surveys, and direct traffic. Paid social also allows for a wider variety of ad types, like images, videos, text, and more.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. And I admit to not being social media’s biggest supporter. Instagram has become Twitter, but visual.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. And I admit to not being social media’s biggest supporter. Instagram has become Twitter, but visual.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Martech

MAY 30, 2023

It’s a new paradigm in 2023, supported by research. To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. The main challenge was in getting in front of the right people on Facebook, Instagram and LinkedIn while using native targeting.

Cost per Acquisition 124

Cost per Acquisition Personalization ROAS Paid Search Agency 124

Sprout Social

JULY 6, 2023

3 social media data collection methods 6 social media data collection tools What is social media data? Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors.

Social Media 133

Social Media Media Ideal Customer Profiles Analytics 133

Single Grain

JUNE 1, 2023

There are plenty of benefits of LinkedIn Ads. Among the myriad of advertising platforms available, LinkedIn has earned its title as a powerful tool for connecting with professionals and decision-makers in various industries. But that alone isn’t enough to distinguish the platform as a powerful lead generation tool.

Linkedin 52

Linkedin Paid Search Agency Ads Cost Per Click 52

ClickZ

MARCH 9, 2023

Challenges of measuring the impact of paid social channels The use of paid social channels, such as Facebook, has proven to be a successful strategy for many direct-to-consumer (D2C) brands in terms of customer acquisition. You might be surprised at how much more we can measure than we previously thought!

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

The ABM Agency

JANUARY 8, 2021

When companies consider which social media platforms to run their marketing campaigns on, they typically want to gravitate toward Instagram and Facebook due to the sheer popularity of these platforms. B2B companies, however, should reconsider. What is LinkedIn Advertising? Improved Targeting. Demographics.

Linkedin 52

Linkedin Advertisements Advertising B2B Marketing 52

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Hootsuite Alternatives Feature Comparison. Pure social listening needs. $ Quicklinks: .

Enterprise Management 98

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 98

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. PR also gets the word out about your company’s new or current products, services, events and people. . . This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. .

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115