Light Years Ahead: Advanced Demand Generation Features That Set the Bar High
PureB2B
APRIL 23, 2024
The post Light Years Ahead: Advanced Demand Generation Features That Set the Bar High appeared first on DemandScience.
Meta rolls out genAI features for advertisers
Martech
MAY 7, 2024
Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and features will be added incrementally, but the aim is to have them available globally by the end of the year. Image generation. GenAI images and text.
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ChatGPT expected to launch search feature Monday
Martech
MAY 10, 2024
ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. Search has quickly evolved in a new direction since the emergence of generative AI. The post ChatGPT expected to launch search feature Monday appeared first on MarTech. Rumor has it. Why we care.
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Pipeline Generation: Face Economic Headwinds and Win
Act-On
MARCH 19, 2024
Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. eBook Learn More Cross-functional partnerships with sales and pipeline generation Leaders are familiar with the age-old rift between sales and marketing.
All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor
Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals. Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. Curious to learn more?
Apple collabs with OpenAI for iPhone Generative AI Features
Valasys
APRIL 30, 2024
29th April, New Jersey : In Apple’s effort to strengthen the iPhone components, they have stepped up the discussion with OpenAI about the intro of generative AI functions to the leading product. Incorporating generative AI into iPhones may hint at a future where user experience and productivity in visuals are enhanced.
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Google’s SERP Features: Get Your Company Listed
Marketing Insider Group
MARCH 10, 2021
There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.
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Meta launches genAI features for ads
Martech
OCTOBER 6, 2023
This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These capabilities are: Background generation. The generation of multiple text options based on the advertiser’s original copy to better reach selected audiences. These should be globally available by next year. GenAI magic.
Salesforce’s Spring 2024 release includes Einstein-powered AI features
Martech
MARCH 7, 2024
Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.
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How AI-powered features are revolutionizing marketing automation platforms
Martech
JANUARY 9, 2024
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Here is a list of some of the features from our new report Marketing Automation Platforms: A Marketer’s Guide : Suggest next-best actions. Generate creative for email campaigns. Personalize messaging.
Unlock Visual Inspiration: Generate AI Marketing Copy Directly from Images
Anyword
MAY 6, 2024
Having introduced Anyword’s ‘PDF-to-prompt’ feature just a few months ago, today we’re introducing a powerful new way to fuel your creativity – generating marketing content directly from images! Tailored Messaging : The generated text aligns perfectly with the visual, ensuring a cohesive and impactful message.
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13 Proven Marketing Hacks to Generate Guaranteed Leads
Optinmonster
MARCH 13, 2024
Want to learn how to use digital marketing hacks to generate more leads? In every niche, you’ll find brands that sell similar products and lookalike features within a similar price range. So how do you build a healthy lead generation pipeline to ensure rapid business growth? Do you want to grow your business rapidly?
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18 Common Features of a Best-in-Class Lead Nurture Program
The Point
MAY 19, 2020
Note: rarely, if ever, will one organization employ every one of these features. Nonetheless, the degree to which you currently employ few, some, or most of these features says a lot about the sophistication of your program relative to best-in-class companies, and the associated potential for improvement.
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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide
KoMarketing Associates
MAY 25, 2022
In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you want to generate a pipeline, you need leads. Does Google Ads Work for B2B? . Reach YouTube viewers .
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Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence
Top Rank Marketing
NOVEMBER 1, 2023
What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.
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ZoomInfo Brings its Data and Features Straight into Dynamics 365
Zoominfo
JULY 8, 2021
“Delivering our data, insights, and technology enables sellers and marketers to be more effective and efficient when they are engaging with prospects and customers and building demand and lead generation campaigns.” Features of the Dynamics Integration with ZoomInfo. Reps will spend less time prospecting and more time selling.”.
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AI-powered features to look for in customer data platforms
Martech
JANUARY 17, 2024
Although predictive AI and machine learning have long been utilized by CDP vendors, the boom in generative AI, and the accompanying marketer adoption, are leading to more and splashier integrations. GenAI still being explored When it comes to generative AI, CDPs are still in the early stages of exploring how it can enhance their offerings.
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An Overview of Google’s Demand Generation Campaign Option
NuSpark Consulting
OCTOBER 16, 2023
Introduction to Google’s New Demand Generation Campaigns Google is making waves in the advertising ecosystem with its newly launched Demand Generation campaigns. Best to have as many keywords as possible to generate more targeted traffic. Lookalike Segments One of the standout features is the use of lookalike segments.
How Younger Generations are Disrupting B2B Buying
Zoominfo
NOVEMBER 29, 2023
There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.
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9 Data-Driven Ways to Use Generative AI for Marketing
Zoominfo
NOVEMBER 20, 2023
The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.
Unveiling OpenAI’s AI Assistant with Advanced ChatGPT features
Valasys
MAY 13, 2024
The company’s development of advanced AI assistant capabilities and features similar to ChatGPT has captured the tech world’s imagination. Supercharged Features for Enhanced Communication Another area of focus at the event could be the reveal of advanced features for ChatGPT, OpenAI’s popular chatbot.
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4 Calls-to-Action Proven to Increase Lead Generation
Marketing Insider Group
AUGUST 10, 2021
Here, we’ll look at CTAs proven to generate clicks and improve your lead generation strategy for B2B marketing campaigns. We can look at them by industry, buyer’s journey stage, personas, and marketing channel, or we can break down the tried-and-true CTAs that have increased lead generation for B2B companies time and time again.
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How to Amplify LinkedIn B2B Lead Generation Using ABM
sagefrog
MAY 14, 2024
LinkedIn, known for its professional networking capabilities, offers powerful tools tailored for B2B marketers focused on lead generation. Learn how to leverage these tools to optimize your LinkedIn B2B lead generation strategies, ensuring more personalized engagement and higher conversion rates.
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MarTechBot update: Personas, image generation and new prompts
Martech
JANUARY 22, 2024
1 challenge for marketers who are new to generative AI is crafting great prompts. Create incredible graphics for blog posts, and featured images, or just have fun using your imagination. Create incredible graphics for blog posts, and featured images, or just have fun using your imagination. Keep reading for the full scoop.
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This week’s AI-powered martech features, products and platforms
Martech
MAY 11, 2023
Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. The post This week’s AI-powered martech features, products and platforms appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.
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The 7 Features of Highly Effective B2B Influencer Marketing Programs
Top Rank Marketing
NOVEMBER 22, 2023
Seven Features of Highly Effective B2B Marketing Programs You’ll see as we go through the data that some less-effective programs are also using some of these techniques. But the extremely effective folks are far more likely to be doing them — the correlation of these features with success is high. #1: Ready to get started?
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Google gives advertisers new generative AI tools for the holidays
Martech
NOVEMBER 16, 2023
Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. New SGE features. Next month, Google will introduce the image generation feature for apparel searches on mobile in the U.S.
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Google expands generative AI capabilities for automatically created assets
Martech
FEBRUARY 12, 2024
Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. Why we care.
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Drive Demand Generation in 7 Steps
ClickDimensions
SEPTEMBER 11, 2023
Launching a demand generation campaign that captures attention and drives conversions requires a strategic combination of captivating content creation and well-planned communication strategies. Follow these steps to craft an impactful campaign that resonates with your target audience and generates demand for your offerings.
Decoding generative AI: Top LLMs and the app ecosystems they support
Martech
APRIL 18, 2024
For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. Learn more : OpenAI pricing 2. Learn more : Anthropic.
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Using AI-generated content? Meta says it must be labeled
illumin
MARCH 19, 2024
Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. This announcement came after a wave of generative AI scandals in 2023.
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11 realizations from testing Search Generative Experience
Kevin Indig
MAY 29, 2023
I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. Instead, users need to hit a “generate” most of the time (see screenshot below). Generative AI results are much more expensive than classic web results.
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Understanding and exploring core social media features
Sprout Social
FEBRUARY 6, 2023
With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.
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MarTech’s generative AI pledge
Martech
DECEMBER 8, 2023
At the end of the summer, we published a generative AI use policy for our team and contributors to follow. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.
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Using SEO to Compete with Lead Generation Sites
Contently
FEBRUARY 3, 2022
When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Why lead generation works. Lead generation companies make a lot of money. How to compete against lead generation companies and win. Play them at their own game.
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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce
Martech
APRIL 9, 2024
Drag-and-drop and natural language generative AI interfaces help you create, test and build segments quickly. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech. Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes.
The Responsible Approach to Generative AI
Content Standard
SEPTEMBER 19, 2023
According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.
This week’s new AI-powered martech products, platforms and features
Martech
MARCH 30, 2023
Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. NICE’s Enlighten Actions combines its proprietary AI for customer experience and OpenAI’s generative models. It takes unstructured data and generates easy-to-understand, actionable, brand-specific outputs.
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AI in martech: this week’s new features, products and platforms
Martech
MAY 18, 2023
Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Messagepoint has added AI-powered content generation to its AI engine, MARCIE (Messagepoint Advanced Rationalization and Content Intelligence Engine). Get MarTech! In your inbox.
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FAQ drops and other SERP feature landscape changes
Kevin Indig
AUGUST 28, 2023
Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. However, other SERP Features also changed over the last 4 weeks: Indented results shrunk by ~50% on August 18th for desktop results.
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Google Ads unwraps several new features ahead of holiday season
Martech
AUGUST 9, 2023
Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.
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The Role of AI in B2B Demand Generation
Binary Demand
FEBRUARY 26, 2024
The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. But how does AI enable B2B demand generation in full swing? AI is quickly changing the landscape of demand generation.
Content Marketing Strategies to Boost Cybersecurity Lead Generation
Launch Marketing
APRIL 18, 2024
Having a strategy optimized for success can boost lead generation and business revenue. Below, we highlight content marketing strategies and tactics aimed to help boost cybersecurity lead generation, grow your business and more. Understanding audiences and catering content helps ignite lead generation. Create a content team.
It’s Not Just Demand Generation – It’s Brand Generation
Engagio
AUGUST 23, 2021
Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). That’s why the best account-based marketers are thinking about brand generation, not just demand generation. Brands work on emotions.
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