Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. We weed through the noise to bring you exactly what features you need in a financial services CRM. We weed through the noise to bring you exactly what features you need in a financial services CRM.

Work Management 102

Work Management Marketing Management CRM Service 102

Engagio

APRIL 19, 2021

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? I am in my third year.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Influitive

APRIL 22, 2015

As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.” Forrester’s recommendation: Extend and elevate your existing retention efforts.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Vidyard

FEBRUARY 21, 2017

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success.

Forrester 60

Forrester Account Based Marketing Research ABM 60

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 110

Marketing Management Research Forrester Customer Satisfaction 110

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. Consolidation of ABM and demand gen. More M&A.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Ranking 118

Lead Ranking Lead Scoring Ideal Customer Profiles Forrester 118

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. So, it may just be that Steve’s data is biased in favor of those companies who need a more full-featured solution.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This is a combination of features, usability, technology, and price.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

SpotMe Blog

JULY 28, 2023

Features like customizable registration forms , email marketing , and social sharing make it easy to spread the word about your event and get more people to sign up. Features like interactive maps, personalized schedules, and direct messaging in the mobile app make it easy for people with similar interests to connect.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. One vendor to contact for assistance with the implementation and support should they be necessary.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

SpotMe Blog

OCTOBER 7, 2023

According to SpotMe research, a medical conference app is consistently rated by participants as one of the top three features of an event. Better Networking Networking with HCPs at conferences is much easier with participant matchmaking features that medical conference apps have. Why Do You Need A Medical Conference App?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Biznology

DECEMBER 29, 2017

As buyers sit paralyzed by the deluge, vendors scramble to stand out. Enter self-service, which essentially means more sophisticated business intelligence tools that feature ease of use along with speed and power. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Salesforce Marketing Cloud

APRIL 5, 2024

Accessible design is a practice that provides users with options and features to engage with technology in various ways, across platforms and devices. From business leaders and independent software vendors (ISVs) to marketers and designers, everyone can influence what gets shipped. What is accessible design?

Design 98

Design Guidelines Forrester Barriers 98

Terminus

OCTOBER 6, 2021

Terminus is the only vendor with a standalone and embedded CDP purpose-built to fix this huge problem. We’re proud to share that Terminus is included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. Embedded CDP’s join data but don’t fix data, essentially only using data within their features.

Work Management 26

Work Management Marketing Management Vendors Account Based Marketing 26

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 This consists of vendor and third-party content. Other smaller-scale options include video chats or adding new features to your app (if applicable) that resolve unique challenges. The pandemic delivered both disruption and opportunity.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Outreach

JUNE 29, 2021

With more than 50% of desktop email subscribers using Apple’s Mail app to open emails, Apple’s new feature that prevents senders from knowing when users open an email will significantly impact open rate metrics. We recognize how important data protection is and keep that in mind for every new feature we build.

Privacy 98

Privacy Outreach Analysis Forrester 98

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. For instance, many vendors rely on events like trade shows to highlight their solutions and attract prospective partners.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

The Customer

JULY 22, 2021

NetBase Quid, a global leader in consumer and market intelligence, today announced it was named a leader in The Forrester New Wave : AI-Enabled Consumer Intelligence Platforms, Q3 2021 report. According to the Forrester report, “NetBase Quid offers the strongest capabilities across both social and customer-owned data sources.

Forrester 52

Forrester Vendors Differentiation Marketing Report 52

6sense

JULY 22, 2020

Native Retargeting is one of 6sense’s robust advertising features focused on engaging target accounts via the publishers where customers want their ads to appear. Native Retargeting is one of 6sense’s robust advertising features focused on engaging target accounts via the publishers where customers want their ads to appear.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. Haeri says the option you choose should accommodate brand needs, including features such as user targeting, CRM list management, and campaign measurement. “Bring your ABM strategy to TV,” Haeri said.

Account Based Marketing 110

Account Based Marketing ABM Marketing & Strategy Landing Pages 110

Allocadia

APRIL 14, 2020

Allocadia was identified as a Strong Performer, providing “best-in-class money management capabilities” in the Forrester Wave Q1 2020 review of Marketing Resource Management (MRM) providers. . Forrester describes MRM as the central nervous system for marketing operations: it connects planning to execution. Don’t just take it from us!

Resource Management 59

Resource Management Class Work Management Marketing Management 59

Martech

SEPTEMBER 28, 2021

Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. And most enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching). Proprietary identity graph. Data onboarding.

Marketing Automation Services 119

Marketing Automation Services Privacy Enterprise Management Work Management 119

Martech

AUGUST 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Among the enterprise customer experience vendors, Pega has perhaps placed the most emphasis on RPA as a key capability, having deployed it in its original BPM offering. Why we care.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Martech

NOVEMBER 11, 2022

The digital experience platform (DXP) category features vendors who offer some or all of these solutions. Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Martech

MARCH 30, 2023

Perceived barriers : This is where the buyers tell you why they did not select certain products or vendors, including yours. Decision criteria : These are the reasons they decided to buy or the value they saw in the product or service features. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester.

Conversion 132

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 132

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Typical event registration software features include: Customizable event registration pages : Create web pages specific to your type of event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

6sense

SEPTEMBER 29, 2021

Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Vidyard

MARCH 20, 2018

Forrester reports that social selling is no longer optional–it’s required. The latest Forrester report examines the top social selling tools for you so you can make an informed decision and start investing in the proper vendors. Select The Right Social Selling Tools. A list of the top tools to use.

Forrester 112

Forrester Outreach Social Networks Curation 112

Heinz Marketing

AUGUST 27, 2020

And according to Forrester Research , over 50% of B2B buyers say vendors give them too much material, and that “much of it is useless.” . Showing products, prices or features will not attract his attention. Don’t emphasize your product or its features yet. . Convey the product’s unique features and benefits.

Marketing Management 124

Marketing Management B2B Copywriting Forrester 124