Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 212

Paid Content Stats Marketing Budget Webinar Metrics 212

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce. Source: Forrester , 2021). Source: Hubspot , 2021). Second-party Intent Data. Here’s how to define your IICP with intent data: 1.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Vidyard

OCTOBER 27, 2019

Avoid being too feature or jargon-heavy. Some emotions are more effective than others for driving certain types of actions, according to HubSpot : Happiness leads to sharing. million words, according to Forrester Research’s James McQuivey. The lesson: Weave your target market’s everyday scenarios into your videos.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. You can clearly see…. We have a problem here. And the answer to the complex task of sussing out general interest from actual buying intent is better lead nurturing.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. 54% of people come to a website from a search engine (source: Forrester ). Google Trends tells you what keywords consumers use and when. This gives you an idea for the type of sites you should feature.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Vidyard

OCTOBER 8, 2020

Engage visitors —72% of people would rather use video to learn about a product or service ( HubSpot ). Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Product and/or Service Page Videos.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

chiefmartech

APRIL 24, 2017

We stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by a professional conference company with no conflict of interest. Fact: Figuring out the technology is relatively straightforward.

Marketing Management 44

Marketing Management Conference Digital Transformation Forrester 44

Vidyard

OCTOBER 27, 2019

Avoid being too feature or jargon-heavy. million words, according to Forrester Research’s James McQuivey. Learn From the Pros Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. The lesson: Weave your target market’s everyday scenarios into your videos.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

SnapApp

MAY 29, 2018

Forrester research indicates that 74% of business buyers conduct more than half of their research online. In the words of Kapost, middle-funnel campaigns seek to “align a buyer’s needs to relevant products or features, gauge a prospect’s readiness to buy, and move the right people closer to purchase”. Identify pain.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Vidyard

OCTOBER 8, 2020

Product and/or Service Page Videos Recommended Video Type: Demo Product and service pages tell visitors more about what your brand offers, including what features you offer, how they can use it, and even pricing. They also have a “Watch the Video” button featured in the top section of the page that launches a lightbox video.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Outbrain

FEBRUARY 21, 2019

When a customer wants to buy a car, she might begin her search in Google with the search phrase: “best cars for safety.”. She is looking for a safe, quality car that has all the latest features. When she looks at the search results, she sees Google’s recommendations at the top of the page. Why keep customers?

Resource Management 37

Resource Management Distribution Loyalty Psychographics 37

Hubspot

JULY 20, 2011

The Forrester Blog - Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals. Official YouTube Blog ( Subscribe via RSS ): Get a heads up on any new features or updates about YouTube. Connect with HubSpot :

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Marketing Insider Group

JANUARY 6, 2020

The agenda features speakers from some of the world’s most successful brands including Facebook, Zalando, Dropbox, Google, and SEMrush, covering topics such as eCommerce, AI, search personalization, B2B marketing, machine learning, analytics, and more. HubSpot’s INBOUND Marketing Event. August 18 – 21, Boston MA.

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Hubspot

MARCH 18, 2011

Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. There are a couple features that make SteelMaster Buildings' page stand out to me. Connect with HubSpot : SteelMaster Buildings.

Facebook 28

Facebook B2B Forrester Youtube 28

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

SEPTEMBER 14, 2020

On average, Google receives more than 77,000 searches per second. About 90% of website pages acquire zero organic traffic from Google. According to Propecta, “ 50% of search queries are 4 words or more.” Roughly 12% of search queries have a highlighted Snippet box in their Google search results. Think with Google ).

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Hubspot

SEPTEMBER 20, 2012

This is an example of a quiz that is featured in a Mint computer game targeted at teens. Forrester Research gamifies. First of all, anyone who reads Forrester on a regular basis knows that this kind of tone -- not to mention three exclamation marks -- is a little outside the realm of normal for them. Uhhh, this is genius.

Work Management 28

Work Management Marketing Management Business Forrester 28

Hubspot

JANUARY 22, 2016

More precisely, it's been linked directly to Google. According to Forrester , it turns out that 85% of the time we spend on phones is spent in apps -- really it's spent in just a handful of apps. App stores, by both Google and Apple, are still the primary mechanism for finding new apps and content. Not anymore. He declares.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. Thankfully, MarketingProfs offered up this nice feature on pinning with purpose. Google "Reveals Index Secrets": Charts Indexing of Your Site Over Time From Search Engine Land.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

InsightSquared

JANUARY 15, 2021

Instead, activate automated activity capture to collect data from Google, Office365, email, calendars, as well as all engagement and content tools used by sellers that are currently siloed (and therefore powerless). Data is auto-written back to Salesforce or HubSpot to ensure your CRM continues to be the system of record. . “79%

Forecasting 177

Forecasting Forrester Lead Ranking Top of Funnel 177

Hubspot

MAY 29, 2014

A few months ago, HubSpot CMO Mike Volpe started a mini-MBA program for HubSpot employees. Check out this SlideShare presentation featuring marketing org structures from Mindjet, Zendesk, HubSpot, Forrester, GitHub, Atlassian, and Rue La La: The CMO''s Guide to Marketing Org Structure From HubSpot.

Work Management 28

Work Management Planning Marketing Management Case Studies 28

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. Portland’s Summit includes Chelsea Handler and thought leaders from Netflix, Airbnb, Google, Amazon and more. Host: HubSpot. Forrester’s B2B Marketing & Sales Forum. Host: Forrester. Digital Publishing Innovation Summit.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Online Marketing Institute

DECEMBER 1, 2010

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Conductor

JULY 6, 2022

But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. Go after featured snippets and people also ask search results. One sure-fire way to achieve top organic rankings is to appear as a “featured snippet” or in “people also ask” search results.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

OCTOBER 9, 2014

What''s So Awesome About the Google Display Network? According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. 2) What''s So Awesome About the Google Display Network (GDN)? Getting Started With Remarketing. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

APRIL 3, 2012

Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. It also helps you generate better visibility; my own blog has more than 800 articles, so it becomes more and more likely, with each passing day, that one of my articles will turn up in somebody’s Google search results on queries related to my industry.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Single Grain

MARCH 9, 2021

71% of B2B buyers begin their research with a Google search. Use Google. Most B2B research starts with a Google search. This helps cater to different reader preferences and increases your chances of appearing in Google searches. For example, HubSpot audits and updates its blogs regularly. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

AUGUST 13, 2014

Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com. The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Here is an example of how one website features advertorial content.: Bylined Articles. Native Social.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Vidyard

DECEMBER 4, 2020

How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 They can feature a video as the centerpiece of the page or simply include it alongside text and other rich media below-the-fold to help convince visitors to buy. Determine the Goal of Your Landing Page 3.2 Choose What Type of Video to Use 3.3

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Optinmonster

JANUARY 15, 2024

Unlike the free trial model that expires after a few days, the freemium model allows customers to use some product features for an unlimited time. Once the free trial period is over, they are downgraded to the free version of the product with limited features. Here’s an example from HubSpot. It helps make sales, too.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Heinz Marketing

JUNE 3, 2019

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. Each and every week we are featuring some of the best and brightest minds in B2B sales and marketing today is no different. The other person I would give a shout out to is Mark Roberge , who is the CRO HubSpot, Harvard employee.

Top of Funnel 57

Top of Funnel Lead Ranking Enterprise Management Work Management 57

WebMarketCentral

DECEMBER 8, 2008

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. While it doesn't offer all the features of other services, Opentracker offers smaller companies an extremely affordable entry point into post-click marketing starting at about $20 per month.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Hubspot

OCTOBER 10, 2017

HubSpot Research found 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals , compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps. Videos about product features are most popular, followed by how-tos and professional reviews. Sales follow up stats. Cancellation.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

ClearVoice

NOVEMBER 11, 2022

billion Google searches occur daily. Popular podcast platforms include Apple Podcasts, Spotify, and Google Podcasts. Forrester ). YouTube is the world’s second-largest search engine (right behind Google, which owns YouTube). YouTube features 694,000 hours of streaming video every minute. Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Hubspot

JULY 24, 2015

Including the founders' names in the header of the website and featuring the photos of them on the 'About Us' page drives home the point that Nathan and Katie are a "couple that loves to create." million words, according to Forrester Research's Dr. James McQuivey. 4) Grove Labs Why the 'About Us' Page Rocks: It shows and tells.

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

Optinmonster

JANUARY 15, 2024

Unlike the free trial model that expires after a few days, the freemium model allows customers to use some product features for an unlimited time. Once the free trial period is over, they are downgraded to the free version of the product with limited features. Here’s an example from HubSpot. It helps make sales, too.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52