Vidyard

JUNE 8, 2020

Telly Award Winners Tell Great Stories ”Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Content Standard

APRIL 6, 2017

Among that group is a brand executive overseeing digital storytelling strategies for an enterprise organization. Storytelling has emerged as a way to deepen fan interest, and this narrative focus goes well beyond the on-field activity of a team. Image attribution: Sam Howzit. Too Much Content? No Such Thing.

Storytelling 50

Storytelling Broadcasting Enterprise Management Television marketing 50

Spiralytics

MARCH 13, 2024

Her infectious energy, witty humor, and candid storytelling have inspired laughter and joy with every video. Besides having a solid fanbase on YouTube, his Facebook page also has a significant following of 17 million. Her magnetic personality, creative talent, and engaging storytelling have endeared her to audiences of all ages.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. 6 out of 10 people prefer online video platforms like YouTube to live television. Brand story videos: Brand storytelling has become increasingly important in the B2B space. YouTube is an online community just like Facebook or Twitter.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Convince & Convert

NOVEMBER 12, 2014

Whoever edited this sure knows the key elements of storytelling. 2M+ fans on Facebook. It’s some of the best video and sound quality you can find on the web and on broadcast television. Secondly, the whole storytelling approach is appealing to musicians. Truth be told, the purity of the storytelling is striking.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Marketing Insider Group

JANUARY 21, 2015

TV, Search Engines, Facebook, Twitter, Instagram – none of these destinations are nearly as interesting as the content that flows across them. Consider that, as consumers, we largely don’t answer cold calls, watch television ads, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques of any kind.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

DivvyHQ

FEBRUARY 21, 2019

David Fincher’s biopic on the origins of Facebook includes its share of exaggeration and creative liberties, but offers a generally accurate depiction of how things went down for Mark Eisenberg – er, Zuckerberg – and those he left in his wake. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Biznology

SEPTEMBER 21, 2016

Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. The day we rolled into New Orleans, I realized that social media was not only a promotional vehicle, but a powerful storytelling tool in itself.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. 6 out of 10 people prefer online video platforms like YouTube to live television. Brand story videos: Brand storytelling has become increasingly important in the B2B space. YouTube is an online community just like Facebook or Twitter.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

KoMarketing Associates

SEPTEMBER 29, 2017

No amount of branding and storytelling can fix a product or service that is lacking; however, branding can make all the difference in standing out from the competition. Brené Brown (Researcher and Storyteller). We live in a world where we can stream our favorite television shows with no commercials on Netflix, Hulu, HBO GO, etc.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Content Standard

JUNE 15, 2015

At first, I didn’t know how it happened—didn’t know what force was responsible—but the act of logging into Facebook shot me back and forth through time. It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Content Standard

SEPTEMBER 2, 2016

Facebook has already made live video an integral part of its platform, and Twitter is followed closely by Instagram and Snapchat in terms of building a live video experience into its platform. Facebook’s live video platform does seem to have the inside lane on its competition. But that seems all but given nowadays.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

Marketing Insider Group

MAY 7, 2014

Storytelling and the battle for customer attention. And the best storyteller wins. I think the best storytellers are amazing synthesizers of all the overwhelming information and content and stories available to us. Amazon and Netflix are Television show producers. Great content must inform, inspire or entertain.

Paid Search Agency 100

Paid Search Agency Storytelling Marketing & Strategy Distribution 100

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. There were so few networks and prime-time options that you knew exactly where consumer attention would be focused on any given day.

Advertisements 40

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Convince & Convert

MAY 10, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. Social Media Stat of the Week: 665 million daily Facebook users. via Facebook Newsroom.

Social Media 141

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Hubspot

APRIL 9, 2019

However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes. Incorporated Interactive Trailer | Syfy.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

Content Marketing Institute

MAY 9, 2018

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Great storytelling also relies on some sort of conflict, ideally embodied in an antagonist. Lowered pricing.

Brand Identity 96

Brand Identity Branding Advertising Mediums Paid Search Agency 96

Content Standard

DECEMBER 8, 2016

While TV and traditional media will continue to have a place in the marketing budget, marketers who focus too heavily in this area will miss out on a wealth of storytelling opportunities. The explosion of digital marketing tools has allowed for an explosion of storytelling opportunities across content types and platforms.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

RebelMouse

APRIL 18, 2018

The shift was elevated when Facebook CEO Mark Zuckerberg announced that the platform would embrace mostly video in the next five years, sparking layoffs at publishers — including Vox Media and BuzzFeed. PBS has also found a new audience on YouTube and Facebook thanks to social video. Their 25 social channels pull in. book new shows.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

Contently

JUNE 13, 2019

Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. The art world’s relationship with content marketing is in the middle of a vast sea change. The business world is following their example.

Content Marketing 133

Content Marketing Content Paid Search Agency Merchandising 133

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others. Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

seo.co

JANUARY 26, 2022

And back before there was radio and television. And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. As the story unfolds, your brain waves actually start synchronizing with those of the storyteller.

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

Outbrain

AUGUST 14, 2021

The concept of AI has been popularized in films and television over the past decade and not surprisingly it is now at the forefront of advertising. Facebook and YouTube have adopted the ratio for mobile viewers too. Eko is an interactive storytelling platform offering choice-driven brand and marketing content.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

DECEMBER 18, 2014

If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. The early days of television were no different, with dramas happening in front of mics and curtains until we figured out how to tell stories on TV. Come aboard.

Content Marketing 40

Content Marketing Storytelling Television marketing Broadcasting 40

ClearVoice

FEBRUARY 1, 2022

You can find her on Facebook , Instagram , Twitter , YouTube , and her website. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Content Standard

MARCH 30, 2015

This article will be broken up into three parts, focusing on storytelling, mobile technology, and hosting platforms. How Much Do Storytellers Matter to Millennials? Has storytelling become a buzzword yet? hours of linear broadcast television. A more recent Nielsen study , commissioned by Facebook, may back this theory up.

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Convince & Convert

APRIL 7, 2015

One department of the company offered installation services for stereos, televisions, etc. Storytelling secrets. Continue the conversation on our Facebook or Google+ pages. A few years ago, I was working with a consulting firm charged with doing a communication audit for a major electronics store.

Lead Ranking 155

Lead Ranking Lead Scoring Work Management Statistics 155

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. But behind strong video, you also need strong storytellers. August 7, 2017.

Video Marketing 77

Video Marketing Top of Funnel Lead Ranking Lead Scoring 77

Content Standard

APRIL 8, 2015

Automation tools have created a formula for brands to offer a personalized experience at scale, such as Purina’s PetCentric “ Moments Studio ,” a real-time social media newsroom that leverages Facebook posts to create a continuous stream of engagement. You have all the tools you need, so why not use them to your advantage?

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Outbrain

NOVEMBER 1, 2021

The classic example of this would be renting out a billboard, but there are many more avenues that local advertisers can take , such as radio, television, and even digital channels, like social media and blogs. One of the ways to do this is Facebook Lookalike Audiences.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

DAGMAR Marketing

FEBRUARY 23, 2023

Here are some of the most common types of advertising for plastic surgery clinics: Traditional advertising : This includes print ads in newspapers or magazines, radio commercials, and television ads. The drawback to this type of advertising is there is a pretty steep learning curve to running paid ads on Google (or Facebook/Instagram).

Paid Search Agency 52

Paid Search Agency Ads Urgency Marketing Advertising Agencies 52

Convince & Convert

APRIL 16, 2015

This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. For example, in one cinemagraph, the image of founder and designer Stuart Weitzman can be seen flickering in a television set.

Storytelling 153

Storytelling Brand Identity Branding Case Study 153

Content Standard

JANUARY 31, 2019

Sure, Netflix may have revolutionized the way we watch television by giving viewers the ability to consume stories on demand, without advertising interruptions. Digital channels like Instagram, LinkedIn, Facebook, and of course YouTube, have placed the power of content creation in the hands of users, which includes brands.

Storytelling 92

Storytelling Video Marketing Top of Funnel Multi-Channel 92

Hubspot

FEBRUARY 18, 2019

Whether it's the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or witness Forrest develop into a ping pong celebrity -- even if they've already watched it 27 times. Recommended By: Amanda Zantal-Wiener , Senior Staff Writer at HubSpot, News & Trends.

Hubspot 77

Hubspot Planning Forrester Best Practices 77

Martech Advisor

JANUARY 16, 2020

Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), For instance, a brand might run an awareness campaign across television, newspapers, and social media platforms. Let us know on Twitter , LinkedIn , or Facebook. and billboards.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Single Grain

JUNE 13, 2023

Just as with traditional media channels, like radio and television, plenty of online platforms such as YouTube, Google, Facebook, TikTok, and Instagram rely on advertising to monetize their offerings. By combining creativity, storytelling and a deep understanding of their target audience, Disney has carved a niche for itself.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Search Agency 52

Content Marketing Institute

JULY 20, 2018

The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. The dedicated space – outfitted for easy production of everything from GlFs to livestreaming to long-form video – makes storytelling a breeze. CMWorld Click To Tweet.

Storytelling 56

Storytelling Advertising Agencies Broadcasting Distribution 56