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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub? The post What Is a Social Media Hub and Why Would You Use One?

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Inbound Marketing vs. Outbound Marketing: What’s the Difference?

Inbox Insight

Whilst the movement from invasive ads to subtle content may be the main trends, outbound still has a place in marketing strategies, and can be valuable and beneficial if used in the right way. Trade shows. Here’s how you would set up a typical inbound/outbound Facebook campaign: Identify your buyer person. Pop-up ads.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). Earnest Agency ).

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Social Media is Simpler Than You Think

Webbiquity

What are the trends? But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events.

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B2B Marketing for the New “Stay at Home” Audience

Bluetext

This means varying working hours, virtual gatherings and different web surfing, streaming and social networking habits. If your business is B2B, you should be aware of these audience changes and adapt your marketing tactics to keep up with the current trends. Target Audience Hours.