Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 143

Social Media Research Social Marketing Media 143

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. Build Customers at All Levels Customers have varying levels of knowledge about your products, services, and business. The answer is a resounding yes.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? The activity that will help your website rank is Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98

CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. table of contents]. 4:00 AM.

Analysis 52

Analysis Facebook Research Best Practices 52

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. About the Study.

Consulting 157

Consulting Research Work Management Marketing Management 157

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Instead of merely talking about your product or service, show its features and benefits in action.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Scoop.it

JANUARY 12, 2023

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. But simply using Facebook for the sake of using it doesn’t help you get the results you want. Join Different Facebook Groups. Run Facebook Ads. Offer Customer Service.

Promotion 87

Promotion Facebook Tips Brand Identity 87

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% billion – placing financial services as the second-biggest consumer of digital advertising. But what platforms are best for financial services?

Social Media 86

Social Media Work Management Marketing Management Service 86

Valasys

MAY 1, 2024

Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Facebook Ads: Reaching the Right Audience Facebook has a huge user base, but reaching just anyone isn’t the goal.

Facebook 40

Facebook Adwords Google Ads 40

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Product research can take a long time. Uncertainty.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. Identify the moments of truth Typically, this could be at the delivery of a service, at the time of placing an order, following a customer meeting, or following a request for technical assistance.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Martech

AUGUST 9, 2021

Facebook bans researchers looking into the misinformation problem . Facebook has banned the personal accounts of academics who researched ad transparency and the spread of misinformation on the social network,” wrote James Vincent for The Verge last week. Read more here. Why we care. Quote of the day.

Facebook 111

Facebook Ad Exchange Advertising Agencies Mobile Advertising 111

Valasys

JANUARY 23, 2024

Most website owners and SEO specialists need help to defend devoting a significant amount of time and money to this service. Because I’ll be showing you link-building services that will still be effective in 2024 in this piece. If so, you’re at the proper location.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 98

Paid Content Research Product Youtube 98

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Sprout Social

MAY 27, 2021

Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. In this guide, we’ll break down the basics of Facebook Lookalike Audiences and what marketers need to know to get started.

Facebook 113

Facebook Paid Search Agency Ads Optimization 113

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. The Buyer's Facebook Profile.

Research 90

Research Marketing Automation Services Tips Best Practices 90

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 75

Research Customer Satisfaction Hubspot Lead Scoring 75

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. More than 80% of consumers expect brands to be on Facebook. click to tweet.

Social Media 166

Social Media Research Media Business 166

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience? I spoke to Charley T. ,

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Martech

NOVEMBER 29, 2021

Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is a link-building service? A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website. 1) Reputable link-building company.

Link Building 106

Link Building Work Management Marketing Management Service 106

Contently

APRIL 19, 2016

Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race. And that means answers, fast.

Marketing Management 114

Marketing Management Service FAQ Forrester 114

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

NuSpark Consulting

JUNE 23, 2017

Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information. The idea has been well received, with Facebook Lead Ads increasing the exposure of advertisers, improving user experience and providing better conversion statistics.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Conductor

MAY 2, 2022

Research from our State of Organic Marketing survey shows 70% of marketers expect an increase in the organic marketing budget , and 75% of executives are already actively investing in organic marketing. Curated SEO services available in the Marketplace. Let’s dive in. What is Marketplace? Protect traffic with technical SEO.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 66

Research Customer Satisfaction Hubspot Lead Scoring 66

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Let’s explore six great benefits businesses reap when service and marketing unify on social.

Enterprise Management 210

Enterprise Management Work Management Social Media Marketing Management 210

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Facebook 110

Facebook Advertisements Advertising Marketing & Strategy 110

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? Facebook listening is not seeing a private message come in and responding to it.

Facebook 91

Facebook Tagging Network Marketing Trends 91

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting tragedy.”.

Work Management 118

Work Management Marketing Management Service Planning 118