Remove Facebook Remove Paid Social Agency Remove Presentation Remove Youtube
article thumbnail

How to Maximize ROI from Your Event Marketing Content

Webbiquity

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. The Outline.

article thumbnail

How To Put AI To Work for Better Content Marketing

Content Marketing Institute

We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Bernie Borges, vice president, content marketing, iQor Generative AI is great for content busy work like paid social, email subject lines, tweets, etc. What’s the best way to put AI’s content capabilities in play?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

32 social media training resources and courses every marketer needs

Sprout Social

Additional resources: Article: Social media crisis plan. Guide: How to build a social media crisis management strategy. Worksheet: Social media brand crisis retrospective worksheet. Paid social media marketing training and resources. Introduction to Social Media Strategy (LinkedIn Learning). Level: Beginner.

article thumbnail

8 marketing campaign ideas that customers will engage with

Sprout Social

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service.

Campaigns 138
article thumbnail

How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity

You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. ” It can easily take 30-40 hours to produce a piece of 10x content. And scarcity increases cost.

article thumbnail

3 Ways B2B Marketers Can Stay Digitally Connected Through Content

Oktopost

Facebook alone has seen more than a 50% increase in usage in recent weeks. However, in a world where no work day is the same from day to day, B2B marketers are being presented with a new challenge of generating value-driven content that resonates with their audiences. Strategy sharing and recommended content. Double Down on Inbound.

article thumbnail

Stop Believing These Common Social Media Myths

Sprout Social

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Once someone opts into following your brand on social, they’re already interested in your product or aligned with your brand in some way.