Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Almost three years ago I wrote Blogger outreach is more PR than social media.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Done right, both social media engagement and influencer outreach are personal, person-to-person.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management. Speech writing.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Biznology

JULY 12, 2016

Facebook, right ? A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? We’ve all been hurt before, but it’s a Mexican standoff. Reddit, right ?

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Convince & Convert

FEBRUARY 22, 2017

Social success was often rooted in exceptional community management, with eager and talented individuals using humanity, humor, and witty phrasing to engage and delight customers and fans via organic Facebook pages and Twitter feeds. Not to mention the impact of Periscope and Facebook Live. And those require more and different skills.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Recently, on Trevor Noah ‘s The Daily Show, “ Roy Wood Jr.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

DECEMBER 26, 2014

Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). And let’s face it, every organization will receive a negative online review on Yelp, Google local, Facebook, or another outlet at one point or another. Ignore nonsensical rants about your brand.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. 5) Facebook & Slack groups. What is a link-building service? Recommended provider: Pitchbox or GroupHigh.

Link Building 106

Link Building Work Management Marketing Management Service 106

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. He operates his consultancy at Gerris Corp.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach. Do you know who I am?),

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Biznology

JULY 26, 2016

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Why Influencer Marketing Is Faltering and How PR Can Save It.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris has been volunteering with the local homeless kitchen, Miriam’s Kitchen , for over five years.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

SmartBug Media

JULY 15, 2019

Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Public relations: Community outreach, news releases, public events, grand openings, press conferences. An integrated campaign could include the following channels: Facebook ads. Print ads in local publications. Google ads.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Webbiquity

JANUARY 12, 2011

Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Social Media Press Releases and Blogger Outreach. The Future of Public Relations and Social Media by Mashable.

PR 100

PR Tools Tips Blogger 100

Ontraport

FEBRUARY 18, 2021

Public relations has to build and strengthen relationships with news outlets and potential partnerships. From there, you would be able to drag and drop your potential vendors into new stages as you progress with your research and outreach. Finance has to manage incoming and outgoing money. Get creative and stay inspired.

Work Management 105

Work Management Marketing Management Top of Funnel Trigger Marketing 105

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Optinmonster

DECEMBER 21, 2023

If this is new to you, use websites like Moz or Ahrefs to improve your outreach. Social media platforms like Facebook and Twitter have millions of daily users. 69%) and Facebook (.77%). The brand’s social media presence got a lot of public attention, including media stories in FastCompany and Adweek.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Metadata

JULY 22, 2020

You could run paid social to target ideal customers in market via a demo campaign, which would involve using the target account list, LinkedIn, and Facebook tools from your toolkit. On the other axis are the activities and tools that a marketer has to work with to apply to those tracks and programs.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Share this on Facebook. Share this on FriendFeed.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. The results also showed the close relation of PR to marketing with brands such as Hubspot, TheDrum and Onboardly. LT Public Relations. try it today for free! Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Chris Koch

NOVEMBER 12, 2010

to prepare them to be public representatives of the company. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. Gatekeeper. Encourage them to blog. Tweet This Post.

PR 100

PR Peer-to-peer Press Public Relations 100

Oktopost

SEPTEMBER 24, 2019

In other words, corporate reputation management isn’t just damage control or public relations. Maintaining a strong corporate reputation isn’t just about building up enough cumulative goodwill to shake off bad publicity or an underwhelming quarterly financial report. It has to be considered more holistically.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

SmartBug Media

MAY 15, 2020

Although external outreach is important, there are many ways to network online with your community that will be beneficial to your organization: Fostering relationships for backlink opportunities. Networking with local media for public relations, social media opportunities. How to Market Your Nonprofit to Your Online Community.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Schubert B2B

OCTOBER 31, 2017

It could be tweeting a photo, or posting it on Facebook, and then tagging the company’s social media, or using a unique hashtag in the post. If a customer is willing to publicize that they use your product on Twitter or Facebook and show their friends and followers, that speaks volumes for your brand. in Marketing.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

It could be tweeting a photo, or posting it on Facebook, and then tagging the company’s social media, or using a unique hashtag in the post. If a customer is willing to publicize that they use your product on Twitter or Facebook and show their friends and followers, that speaks volumes for your brand. in Marketing.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Ontraport

FEBRUARY 18, 2021

Public relations has to build and strengthen relationships with news outlets and potential partnerships. From there, you would be able to drag and drop your potential vendors into new stages as you progress with your research and outreach. Finance has to manage incoming and outgoing money. Get creative and stay inspired.

Work Management 59

Work Management Marketing Management Top of Funnel Trigger Marketing 59

Hubspot

JUNE 2, 2011

Subscribing with Facebook Connect. Blogger outreach. They're not on Twitter and Facebook all day, and so email is still where most people live. Subscribing With Facebook Connect. Jason offers people the ability to subscribe to his email lists via Facebook. Blogger Outreach. Building a customer base.

Blogger 28

Blogger Social Media Outreach Media 28

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Oktopost

MAY 11, 2020

It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. This robot can be implemented on your company website, on Facebook, and other sites that allow the creation of an account or robot designed to offer customer support.

Social Media 75

Social Media Planning Media Business 75

Brandpoint

JUNE 23, 2021

Our placements in San Francisco Gate and Los Angeles Times were used for Facebook geo-targeted ads — not even a huge amount — so people see the URL of the newspaper they trust and know. Our efforts support earned outreach. “We’ll take placements in key markets and sponsor them in social media. Of course, it does say sponsored content.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80