Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Huptech Web

DECEMBER 2, 2022

What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)? Table Of Contents. Introduction. Wrapping Up.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Owlet Baby Care.

Facebook 142

Facebook Work Management Campaigns Top of Funnel 142

Sprout Social

OCTOBER 5, 2016

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content?

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Opt Intelligence

JANUARY 29, 2023

Facebook continues to be the 800 pound gorilla of social media. The site keeps adding features and content opportunities, each one geared towards gathering more data on users. Post to Stories Facebook loves to incentivize its new products, and Stories are it. Everyone uses it (even if they don’t like to admit it).

Facebook 62

Facebook User-Generated Content Opt-in Click Rate 62

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” What is Pinterest?

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Oktopost

SEPTEMBER 4, 2020

By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. billion users. Facebook may have more users overall.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Hubspot

FEBRUARY 27, 2019

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. Despite having half a million Spanish-speaking fans on our Facebook page, we realized we were barely able to reach one percent of them -- which is pretty shocking, if you think about it.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

Buffer

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices Privacy 98

DrumUp

MAY 3, 2019

Facebook marketing isn’t dead. You’ve probably heard a lot of doom and gloom recently about Facebook’s prospects. Ominous “facts” about the younger generation shrinking on the platform, and an increasingly inactive user base. You might even be forgiven to think that Facebook.

Facebook 83

Facebook Organization User-Generated Content Marketing Prospects 83

Webbiquity

FEBRUARY 6, 2024

In addition, there are image search results blended within general organic search results – both on mobile and desktop devices. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

SEO 159

SEO SERP Conversion Eye-Tracking 159

KoMarketing Associates

JUNE 4, 2019

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. There needs to be a series of criteria to determine if a company should, and could, advertise on Facebook. Boost Organic Facebook Posts.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. It all started with the Cambridge Analytica scandal that revealed how the data of millions of users was unethically used. Facebook serves as a gatekeeper on that bridge.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Facebook Told Us How to Do Facebook Marketing.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Launch Marketing

SEPTEMBER 19, 2018

Several tweets a day, regular Facebook posts, industry-related articles for LinkedIn, images for Instagram—new content needs to appear everywhere all at once, which can overwhelm smaller-sized marketing teams. However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content.

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 Top-performing B2B blog posts earn an average of 100 social media shares and 50 organic search views every month.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Hubspot

SEPTEMBER 16, 2020

Facebook is the largest social media platform out there with over 2.44 billion monthly active users. While organic reach can help you reach a good number of people, it’s been shrinking over time due to increasing competition for space in the news feed. How to Build a Facebook Sales Funnel in 8 Steps. Image Source.

Top of Funnel 99

Top of Funnel Facebook Advertising Funnels Funnel Advertising 99

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Organic this? Organic that? What’s the big deal with organic? Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Navigate the Channel

NOVEMBER 21, 2023

It allows you to widen the net and generate new followers, fans, clicks to your website, etc. You can consider many ways to set up target audiences for your paid social efforts, and the beauty of social media is each of the platforms has vast information about its users.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Metadata

MAY 5, 2021

Why aren’t more B2B marketers advertising on Facebook? billion monthly active users It’s the world’s third-most visited website 71% of American adults use it. Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. Step #1: Reach the right people on Facebook. Facebook can work for B2B.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Facebook algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users. Founded in 2010 , Instagram has seen massive success in growing its active user base.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101