Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Which sources of traffic should you work to increase? Referral Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Facebook (82% vs. 80%). LinkedIn (87% vs. 83%). YouTube (69% vs. 61%). SlideShare (29% vs. 23%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Digital B2B Marketing

SEPTEMBER 24, 2013

Not even Facebook comes close. With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID. Companies like Simpli.fi

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. That's generated a good amount of traffic and leads.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. That’s generated a good amount of traffic and leads.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

The Point

JUNE 1, 2010

The Facebook game Farmville has (at last count) more than 30 million active daily users. A few years ago we built a game and related site for Chevrolet to create awareness for the Cobalt, and to drive traffic for local dealers. We build Flash AS3 games along with Flash AS3/XHTML apps for Web and Facebook applications.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Related articles. biznology.com).

Social Media 80

Social Media Social Marketing Media Planning 80

SnapApp

NOVEMBER 14, 2011

The online publishing world revolves around traffic numbers. No matter the website's intent, web traffic metrics will correlate with a publishing site's performance based on advertising and leads. No matter the website's intent, web traffic metrics will correlate with a publishing site's performance based on advertising and leads.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Hubspot

JUNE 9, 2010

As the largest social network, Facebook offers plenty of opportunities for marketers. However, extracting those opportunities sometimes can be difficult using only the tools Facebook provides. Facebook Marketing Tools. Wildfire -- Want to run a contest on Facebook? Facebook Forum 2.0

Facebook 28

Facebook Tools Microsite API 28

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Web Traffic. Two weeks ago, total web traffic was at a year-high 34% above the benchmark and we've seen this metric increase over 25% since March. Facebook Messenger integration with HubSpot.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Site Traffic. Website traffic has been one of the strongest-performing marketing metrics over the last three months. Global site traffic increased by 16% during Q2 compared to Q1. Facebook Messenger integration with HubSpot.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

SnapApp

NOVEMBER 10, 2011

Tweets and Facebook Shares now versus total Social Shares before), new events being tracked (e.g., This chart shows how much of the traffic to your app is generated through viral sharing versus through direct channels. The "lift" is the additive effect of the SnapApp social features, over-and-above your existing traffic stream.

Twitter 48

Twitter Analytics Stats Microsite 48

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. I would start with trying your best to build a steady and growing source of inbound, organic search traffic. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Twitter, Facebook, Linkedin, etc.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SnapApp

SEPTEMBER 8, 2016

Instead of just letting that post collect traffic and hoping my popups grab subscribers, I’m building a special PDF expanding on the key lessons from that piece and will offer it in the introduction and conclusion. Then, I’ll also create Facebook ads driving traffic to it.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

QuanticMind

SEPTEMBER 13, 2018

Even when a website redesign is done well, most redesigned sites see a minimum of a 7 to 10% drop in traffic. When done wrong, “redesigned” sites can see traffic plummet. What’s more, it can take weeks or months for the site to regain its lost traffic. Gathering the Team and Identifying Roles. Set Up PPC Campaigns.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. 2) Select the Marketing Automation Solutions of Your Choice.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Hubspot

DECEMBER 18, 2012

Fast forward to today, and most marketers are really scared of being the equivalent of the one who said “Facebook is dumb” back in 2007. For example, if you gave Pinterest the old college try, and it simply isn't driving any meaningful business results for you (like traffic, leads, customers), cut the cord. Oh, I know!

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. Back of the House’s mission : “Our purpose is to provide a global platform for creators to expose their talents and ideas to the world.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. Back of the House’s mission : “Our purpose is to provide a global platform for creators to expose their talents and ideas to the world.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

Adobe Experience Cloud Blog

APRIL 9, 2009

They help capturing more leads on the website with effective landing pages or microsites. However, demand generation systems do not actually help drive more traffic to the website. Inbound marketing is about social media like blogging, Twittering and Facebook to connect to more potential prospects.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Convince & Convert

NOVEMBER 4, 2018

If it starts on Facebook, post your first response to Facebook. Create a landing page or microsite on the website, or designate a single social media channel and put all the information about the crisis in one place. Update existing posts (from the top down) rather than create new posts on Facebook. Arm Your Army.

Social Media 167

Social Media Work Management Marketing Management Media 167

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Convince & Convert

MAY 28, 2012

If the crisis initiated on Facebook, respond first on Facebook. Kellogg’s failed on this point in April, 2012 during a Facebook-fueled crisis about the soy ingredients of their Kashi brand. A live, streaming video response on their Facebook page would have been a much better balm. Create a Crisis FAQ. Arm Your Army.

Social Media 157

Social Media Work Management Media Microsite 157

Webbiquity

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Salesforce Marketing Cloud

JANUARY 17, 2024

Social media: If you’ve ever seen an ad pop up in your Instagram or Facebook feed, you know all about the social media selling landscape. Digital sales rooms evolved from simple online folders with basic document sharing and communications features to the sophisticated microsite platforms.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Vidyard

SEPTEMBER 11, 2015

Don is comfortable in front of a camera, and this video went on to become one of the most viewed items on the TLA Facebook page prior to the event. In the end, not only did it help drive registration for the 72nd annual TLA convention, it helped fuel a surge of traffic to TLA social media sites before, during, and after the event.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. Rather than devoting a small amount of budget across all digital channels, take the time to study the channels most frequently used by your buyers and prospects – while narrowing the channels being used could limit reach, you will be driving more relevant traffic to your digital assets that have a higher chance of converting.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Albacross

JANUARY 17, 2020

By matching the IP address of visitors to your website to specific companies, it allows you to see exactly who has visited your website (rather than just traffic statistics found in tools like Google Analytics). You allow Facebook to see your customer's process of checking out. large sales forces (10s or 100s of reps), who.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

SEPTEMBER 11, 2015

Don is comfortable in front of a camera, and this video went on to become one of the most viewed items on the TLA Facebook page prior to the event. In the end, not only did it help drive registration for the 72nd annual TLA convention, it helped fuel a surge of traffic to TLA social media sites before, during, and after the event.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Don is comfortable in front of a camera, and this video went on to become one of the most viewed items on the TLA Facebook page prior to the event. In the end, not only did it help drive registration for the 72nd annual TLA convention, it helped fuel a surge of traffic to TLA social media sites before, during, and after the event.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Webbiquity

OCTOBER 29, 2012

are they more likely to use Facebook or a specialized discussion forum? How much website traffic did it drive? Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). What online publications do they read? What groups do they belong to?)

Paid Content 100

Paid Content Optimization SEM Microsite 100

SnapApp

FEBRUARY 15, 2017

Over 8 billion Facebook videos are played each day. Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. The microsite includes an interactive, 24-hour-long video with dancing people in the street and “Happy” on repeat. No doubt you remember the catchy tune “Happy,” from Pharrell Williams.

Video Marketing 74

Video Marketing Microsite Touchpoints Interactive Marketing 74

Biznology

FEBRUARY 23, 2015

The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Outgrow

MAY 21, 2020

– 664% increase in traffic for the 5 articles that were optimized. As a result, their Facebook reach peeked to 4M. It also masters Instagram, Facebook, Pinterest, and Tumblr analytics. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Success Stories. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

LeadSquared

JULY 31, 2019

Virtually everything from infographics to articles and microsites works. Time and time again, several studies have proven that businesses which blog consistently attract more traffic compared to those who rarely blog. The content marketing pool is packed full of different strategies. And when you hit gold, don’t go away. The Takeaway!

Lead Generation 52

Lead Generation Effectiveness Generation Marketing & Strategy 52