MindFire

MARCH 7, 2023

How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Once finished, designs can be shared across Facebook, Twitter, and email.

Microsite 140

Microsite Campaigns Case Study Case Studies 140

xiQ

DECEMBER 15, 2021

Transforming field marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Oktopost

MAY 12, 2021

Facebook Groups. Facebook Groups offer convenient business pages which allow comments and questions from your members. The benefit of using this social media behemoth is that virtually everyone is on Facebook, so there’s a good chance that your ideal customers can easily find you. A Microsite on Your Website. Get Engaged.

Communities 121

Communities Ad Building Brand Identity Branding 121

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Microsite 162

Microsite Word of Mouth Case Study Case Studies 162

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Users can copy the text to drop into their out of office, or share a custom video on Facebook or Twitter. Beyond the clever campaign, what makes this interesting from a marketing perspective? Was my OOO any match for Jay’s?

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Now more than ever, marketers need to nail down their social media copy best practices in order to see optimal success. Facebook now has approximately 10 million active users. And the key to success on social media? Engagement.

Social Media 98

Social Media Conversion Media Tips 98

Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. When I first saw the microsite, I was blown away. Subscribe to the B2B Marketing Insider Blog for regular updates.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Supporting elements of this campaign include promotional content across Facebook, YouTube, and websites like winnin where users can vote on “battles” for their favorite would-be Snaps. What’s Old is New.

Social Media 161

Social Media Campaigns Advertising Agencies Paid Search Agency 161

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Valasys

JUNE 15, 2021

Any marketing campaign is initiated with an objective and a described goal to achieve. These metrics enable marketers to determine the progress of the marketing campaign as desired. Valasys Media , a pioneer in marketing campaigns, holds a record of hosting various successful campaigns for its clients.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

SendX

MAY 30, 2019

Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. They started with 12 people on their mailing list.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

Valasys

JUNE 15, 2021

Key Performance Indicators for Post Marketing Analysis in 2021. Any marketing campaign is initiated with an objective and a described goal to achieve. These metrics enable marketers to determine the progress of the marketing campaign as desired. As a result optimization of the campaign become easy.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Salesforce Marketing Cloud

DECEMBER 7, 2022

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. Also, we can share values and marketing messages through personas. Personas are crucial to just about any role—sales, marketing, product, design, and more. presentations, demos, videos, mockups, microsites, etc.). Sign up now.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Get more content like this, plus the very BEST marketing education, totally free. What’s unique about this effort is that it’s hard to find any notable brand personalities or mascots on the platform.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Convince & Convert

NOVEMBER 7, 2013

With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn. The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. .

Communities 140

Communities Linkedin Microsite Social Media 140

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. Fly-by-night opportunists hoping to win your Facebook sweepstakes. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. Fly-by-night opportunists hoping to win your Facebook sweepstakes. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

LiveRamp

MARCH 8, 2019

Our solution tracks daily conversion and impression feeds across multiple DSPs so marketers can recognize and maintain ideal ad exposure for each user, across media plans and channels. Bridge the gap between people- and account-based marketing. Third-party data augments first-party data—even on Facebook.

Advertising Agencies 40

Advertising Agencies Microsite Correlation Fulfillment 40

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year. Play Magazine.

Advertising Agencies 75

Advertising Agencies Examples Paid Search Agency Lead Ranking 75

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. Not even Facebook comes close. Online advertising companies that use big data in advertising are today’s market darlings. Going forward, marketers will not be able to report on or segment organic search traffic from Google.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

readwrite

SEPTEMBER 6, 2010

It’s always a little funny to me when I see “Find us on Facebook!” The school has built huge wooden sculptures shaped like Facebook’s teardrop pointer and map logo to remind students to check in around campus using the new location feature, Facebook Places.

Facebook 40

Facebook Microsite Paid Search Agency Buzz 40

Convince & Convert

AUGUST 15, 2013

Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. Make sure the home you create for a campaign, whether it’s your website, microsite, or blog is highly visual, helps to tell the story of the campaign and fosters sharing.

Microsite 127

Microsite Social Media User-Generated Content Communities 127

Hubspot

JUNE 9, 2010

As the largest social network, Facebook offers plenty of opportunities for marketers. However, extracting those opportunities sometimes can be difficult using only the tools Facebook provides. Facebook Marketing Tools. Wildfire -- Want to run a contest on Facebook? Facebook Forum 2.0

Facebook 28

Facebook Tools Microsite API 28

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

The Point

JUNE 1, 2010

The Facebook game Farmville has (at last count) more than 30 million active daily users. So where does this leave the B2B marketer? HS: What kind of companies are using games for marketing? HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Demand generation?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. This move follows a growing marketing trend that has brands clamoring to become content publishers.

Microsite 40

Microsite Television marketing Content Social Networks 40

PureB2B

APRIL 2, 2017

Email as a marketing channel is very much alive and should not be ignored. Techniques and trends in online marketing constantly evolve, so it all boils down to a relevant contact list that you have total control over. They can also be integrated with certain social media platforms like Facebook and Twitter. Blog, blog, blog!

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Opt Intelligence

JUNE 13, 2019

And it can work hand in hand with a larger marketing strategy and lead nurturing campaign. Lead nurturing is typically considered an email marketing play. A full-funnel lead nurturing strategy utilizes email as well as advertising to target people through all stages of the marketing funnel.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52