Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

The Point

JUNE 1, 2010

The Facebook game Farmville has (at last count) more than 30 million active daily users. So where does this leave the B2B marketer? HS: What kind of companies are using games for marketing? HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Demand generation?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

SnapApp

NOVEMBER 14, 2011

Content Marketing. Content marketing is a technique for building relationships with prospective customers. As opposed to a direct sales approach , content marketing opens doors for conversation in order to build a substantive two-way relationship between businesses and prospects. Microsite. Facebook apps ).

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Webbiquity

OCTOBER 4, 2013

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). The short answer? Partner websites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). The short answer? Partner websites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. This places greater emphasis on inbound tactics as brands need to prioritize new channels like chat where consumers can interact with marketing, sales, and service at their own pace. Digital transformation is accelerating.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). To explore the accompanying dataset on your own, you can find our interactive microsite here. Site Traffic.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Facebook, of course. Ironically, Facebook itself started as humble website. Facebook is waging a three-pronged war on websites. Incidentally, this is why Google is so afraid of Facebook. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Facebook, of course. Ironically, Facebook itself started as humble website. Facebook is waging a three-pronged war on websites. Incidentally, this is why Google is so afraid of Facebook. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Vidyard

SEPTEMBER 11, 2015

For event organizers and marketers, you’ll want to look at how to use video before, during, and after your events. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. If you’re on Facebook you can see the (much more popular and effective) post here.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

SnapApp

AUGUST 9, 2017

What comes to mind when you read the phrase “B2B marketing?”. . What marketers often forget is that businesses are made up of human beings. Don’t think for a moment that B2B marketing has to be less exciting than marketing to consumers. Customer-centric marketing increases online sales by 25%.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Content Marketing Institute

MARCH 15, 2018

The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's In April 2017, the number of people using Instagram Stories surpassed the number using Snapchat stories, making it a must-use channel for many marketers.

Marketing AI 107

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 107

Vidyard

SEPTEMBER 11, 2015

For event organizers and marketers, you’ll want to look at how to use video before, during, and after your events. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. If you’re on Facebook you can see the (much more popular and effective) post here.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

For event organizers and marketers, you’ll want to look at how to use video before, during, and after your events. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. If you’re on Facebook you can see the (much more popular and effective) post here.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. We also make sure the name is correct because it isn’t always clear. “Dear Abraham.”

Blogger 80

Blogger Domain Outreach Microsite 80

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. So why would businesses use storytelling in their marketing efforts? Interactive storytelling blurs the line between art and marketing. As you know, those days are long gone.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

ClearVoice

NOVEMBER 27, 2019

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. So when I hear a marketer call a content type a “strategy,” I wonder if they’ve ever typed even a few keystrokes with thoughts beyond the electric impulses needed to twitch their fingers.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Contently

DECEMBER 20, 2016

This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. As Contently cofounder Shane Snow argued in his annual state of content marketing , marketers of the future need to create breakthrough content, or else they’ll fail.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Virtual conferences have become a more popular medium to develop and reach large audiences. When we say “virtual conference,” we don’t just mean webinars. A Virtual Conference by HubSpot.

Conference 72

Conference Lead Generation Work Management Marketing Management 72

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. Video’s value proposition.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

Content Standard

FEBRUARY 28, 2018

Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. Think of those times you’ve discovered Random Acts of Marketing and had to scramble to find a home for the accompanying content—we can hear the screams from here.

Top of Funnel 42

Top of Funnel Brand Identity Branding Domain 42

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168